better experiences in 3 steps presentation to refresh richmond 11272012
TRANSCRIPT
Ultimate Experiences in 5 Easy Steps
Chris Eklund
Flickr photo by damonlynch
better
3
“You cannot NOT have an experience.”- Lou Carbone, Experience Engineering
Design Methods
Source: Jared Spool
So, what kind of designer are you?
What do you want to build? The best features or the best experience?
Android = Features
Apple = Experience
Six Flags = Rides
Disney = Experiences
Experience Focused Design
Moments the Matter
Source: Brandon Schauer
Source: Brandon Schauer
What you design is just part of the customer’s total experience
So how do I start?
…with a 3 step process
Think
MakeCheck
Ideas
Build
Code
Measure
Data
Learn
Think
MakeCheck
… about why … about who
Step 1
Source: Jared Spool
User will use the product
Being user centered means you have to know your users
Know your users by: Talking to them Going where they are
Tools don’t need to be elaborate Online surveys Customer facing employee interviews Contact us form submissions NPS survey comments
Getting in the field
Story Mapping
Think
MakeCheck sketches prototypes
Step 2
“The best way to have a good idea is to have lots of ideas.”- Linus Pauling, American chemist
Design Studio Illuminate Sketch Present Critique Iterate
It starts rough…
Can’t Draw?
Can you draw these?
You can prototype
Sketches get refined…a little
…and quickly built
Think
MakeCheck critique user research
Step 3
Critique
User Testing
again
…and refine again
References/Sources Jeff Patton: http://agileproductdesign.com/blog/ Dan Roam: http://www.danroam.com/the-back-of-the-napkin/ Will Evans:
http://uxmag.com/articles/introduction-to-design-studio-methodology
Jared Spool: http://vimeo.com/20881152 Eric Reis: http://theleanstartup.com/
