better business insight means better business decisions (11/11/12)
TRANSCRIPT
BETTER BUSINESS INSIGHT MEANSBETTER BUSINESS DECISIONS
SUPERCHARGE YOUR BUSINESS!
SUZANNE LIVINGSTON | IBM SOCIAL BUSINESS
The social media revolution is changing the way people interact and creates new relationships leveraging the social graph
Three shifts are creating an opportunity for social technology to create real business value
Pressure to build and share expertise for competitive advantage
Growing demand for 24/7 and mobile connectedness
Increasingly influential and vocal customers
CEOs understand that they need to more effectively leverage their human capital to create competitive advantage
Products / services innovation
Human capital
Customer relationships
Brand(s)
Business model innovation
Technology
71%
66%
52%
43%
33%
30%
Human capital is the leadingcited source of economicvalue, but...
Key sources of sustained economic value1
...CEOs face significant workforce challenges.
The average turnover in the US
is 15% per fiscal year.
Total costs of replacement can
reach 200% of an
employee’s annual salary.2
Social media and the emergence of social graphs is illustrating opportunities for competitive advantage by integrating social into
business processes
Market Management Process: Marketing
We can now do market segmentation in real-time.
Critical Situation Process: Customer Service
Find who can best help me address this urgent problem for my client
Software Deployment Process: IT
Find the technical expertise to fix an error in our ERP system.
Talent Management Process: HR
Anticipate and react competitive poaching of top talent
Lead Development Process: Sales
Use predictive analytics to gather insights into what customers will buy next
To become a social business, leaders must define the right problem to address and develop a purposeful and deliberate plan
Sales Marketing HRCustomerService
Product and Service Development
Core business processes
Foster trust and transform culture
Create a sharedvision of the culture
Design social workpractices into existing business processes
Align adoption strategy and measurements with organizational culture
Manage to a new way of working, thinking, trusting and engaging customers
A secure and scalable social platform is essential to empower the transformation of
core business processes
Platform for social business
Social NetworkingServices are presence indicator, meetings, mail, blogs, wiki’s, other
Social AnalyticsServices are sentiment analysis, web analytics, smart filtering, other
Social ContentServices are web content editing, enterprise content management, shared files, folders, other
Process, Governance, Security & Lifecycle Management
IBM Connections continues to be the social software platform of choice for leading
organizations
Working with more than 50% of the world's Fortune 100 companies
Market Leader in Social Software Platforms, ranked #1, for three years running
Bringing new, cutting-edge capabilitiesincluding gamification, video, compliance, project management and mobility
outcomes for our clients
social business engagement platform
ecosystem and industry expertise
IBM sets the pace for social business
1Source: Gartner Magic Quadrant for Social Software in the Workplace, August 20112Source: The Forrester Wave™: Enterprise Social Platforms, Q3 2011 and The Forrester Wave™: Cloud Strategies for Online Collaboraton Software Vendors, Q3 2012, Forrester Research, Inc 3Source: IDC: Number 1 position from 2009-2011, IDC Worldwide Enterprise Social Software 2011 Vendor Shares, doc #235273, June 2012.4Source: Aragon Research Globe for Enterprise Social Software, Aug 2012
social content analytics mobility cloud
2X A Leader! Forrester Wave Enterprise Social Platform and Cloud Strategies for Online Collaboration Software Vendors
Worldwide Market Leader for 3 years in a row!
Leader in Aragon Research Globe for
Enterprise Social Software
IBM is in the leaderquadrant in the Gartner
Magic Quadrant for Social Software in the Workplace,
August 2011
A customer-focused strategy is coreto our market success
Social “Everywhere” Strategy Comprehensive out-of-the-box integration and widest range of deployment options to protect existing information technology investments
Proven Scalability, Open Standards based architecture ... We “socialize” your applications
Extensive Mobile support Blackberry, iPhone, Android & Nokia S60 3rd & 5th edition
Deep Industry Skills and Social Transformation Experience AGENDA: Deployment, Integration and Adoption 'Best Practices'
Time to Market Advantage: Enabling the next generation of socially-enabled solutions on customers' existing investments and heterogeneous platforms
Pipeline of innovation from IBM Research delivers new value faster
Social Networking: Up-to-the-minute in-context views of critical content & activity in your network
Embedded Experiences
Activity Stream
Connections Mail
Community Pages
Social Analytics: Uncover new insights & drive engagement with communities-of-interest to optimize enterprise outcomes
Adoption Insight
Trending Topics
Sentiment
Social Content: Enables rich document services within communities
Document ManagementAccess Content Anywhere
Notes Social Edition: Bringing together social into an integrated user experience
With the IBM Customer Experience Suite & Intranet Experience Suite clients are creating value built on a proven foundation of technology
IBM Customer Experience Suite IBM Intranet Experience Suite
The foundationWebSphere Portal V8.0 | IBM Web Content Manager V8.0 | IBM Forms V8.0 | IBM Web Experience
Factory V8.0
What's new
The next-generation intranet now ... with seamlessly integrated social tools
Content authoring made easier ... while leveraging existing web properties for new ROI
Business-user generated self-service applications ... complete with mobile experiences
Insights through instrumented web analytics ... with new web experiences in minutes
Stay connected any time any where with comprehensive mobile options
Social Business Adoption
Executive Adoption Sets the Pace
Executive tapping into Wisdom of the crowds
Communities of Expertise
54,000 MembersOfficial Communication
Dedicated Librarians
IBM Software Community
Competitive Sales Community
3,000 MembersDepartment
Industry Focused Community
10,000 MembersLine of Business
Human Resources
Guide your teams to business and professional success
Collaborate. Develop. Build.
Learn how you can grow your career at IBM
Driving Key HR Business Initiatives• Cross Generational Diversity
• Perspectives on Leadership
• Building a Culture of Innovation
Give or get peer/manager recognition
Sales• Drive More “Social” Selling
• Sales Eminence
• Change the Sales Process• Deal Progression
• Expand Territories
• Social Learning
• IBM Software Community = 52K members
• Competitive
• Evangelism
IBM Social Computing Guidelines
1. Know and follow IBM's Business Conduct Guidelines.
2. IBMers are personally responsible for the content they publish on-line, whether in a blog, social computing site or any other form of user-generated media. Be mindful that what you publish will be public for a long time—protect your privacy and take care to understand a site's terms of service.
3. Identify yourself—name and, when relevant, role at IBM—when you discuss IBM or IBM-related matters, such as IBM products or services. You must make it clear that you are speaking for yourself and not on behalf of IBM.
4. If you publish content online relevant to IBM in your personal capacity use a disclaimer such as this: "The postings on this site are my own and don't necessarily represent IBM's positions, strategies or opinions."
5. Respect your audience. Don't use ethnic slurs, personal insults, obscenity, or engage in any conduct that would not be acceptable in IBM's workplace. You should also show proper consideration for others' privacy and for topics that may be considered objectionable or inflammatory—such as politics and religion.
6. Don't provide IBM's or another's confidential or other proprietary information and never discuss IBM business performance or other sensitive matters publicly.
7. Don't cite or reference clients, partners or suppliers without their approval. When you do make a reference, link back to the source. Don't publish anything that might allow inferences to be drawn which could embarrass or damage a client.
8. Be aware of your association with IBM in online social networks. If you identify yourself as an IBMer, ensure your profile and related content is consistent with how you wish to present yourself with colleagues and clients.Don't pick fights, be the first to correct your own mistakes. Try to add value. Provide worthwhile information and perspective. IBM's brand is best represented by its people and what you publish may reflect on IBM's brand.
9. Don’t use use IBM logos or trademarks unless approved to do so.
10. Respect copyright, fair use and financial disclosure laws.
IBM Social BusinessAhead
What are we focused on “Next”?
Purposeful interactions withSocial Business Solutions
Deeper insights withSocial Analytics
Flexibility and Choice to Bring Social Everywhere
Advancing the Social Business Platform
IBM Connections is the social fabric that connects business processes with collaborative work
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Check out what's new on IBM Connections 4.0
IBM Connections 4.0 Overview Demo
http://www.youtube.com/watch?v=JOynRkYWFSM
Android Demo on YouTube
http://www.youtube.com/watch?v=-hY4z3amdt8
iPad Demo on YouTube
http://www.youtube.com/watch?v=OPS6dpO_N8o
Check out 4.0 in Greenhouse http://bit.ly/ConnNextBeta
Sample Community in Greenhouse http://bit.ly/40Community
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External Resources and Information
New IBM Social Landing Page http://ibm.com/social
Latest product info, research, podcasts, and morehttp://www.ibm.com/lotus/connections
IBM Connections Team Bloghttp://ibmsocialsoftware.com
Assets, discussion, and opinion about driving the adoption of IBM social software
http://www.ibm.com/blogs/socialbusiness
App/Widget Catalog http://catalog.lotus.com
Start Your Social Business Journey Now!
Social Business transformation delivers real business value
Social Business is not an option – it's a mandate
Becoming a Social Business is easy with the IBM Connections Suite
ibm.com/social
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