lIFEstylE BalancEPersonal goals,better business

Business in Motion New products, new skills, new perspectives

Special OccaSiOnS The benefits of one-stop shopping

Business Section

Following our

valuesWhy it’s the

best time ever to join Amway

n o . 0 1 / 2 0 1 6T H E M A G A Z I n E F o R T H E A M W AY B U S I n E S S o W n E R

byEuropE

Experience healthy lifestyle to power your business with products everyone desires. We all wish to be fit and healthy, and constantly look for ways to make our progress visible. No matter who you are, no matter where you are, bodykey by Nutrilite is your answer to major progress.

Every personal development solution or a diet plan we develop follows our holistic, person-specific approach. So if your goal is to promote health while delivering great business results, bodykey by Nutrilite may just be what you’re looking for.

Explore your best with bodykey by Nutrilite!Find your perfect weight management program, for both business and private life.

Watch the energising videos from ABOs’ across the globe: www.bodykey.co.uk

Discover how they changed with bodykey by Nutrilite™

Doug DeVosPresident

Steve Van AndelChairman

next stepsThe only thing constant in today’s business climate is change. Changing market dynamics. Changing regulatory issues. Changing sales trends. But within this changing environment, we also see tremendous opportunity. Our Amway Global Entrepreneurship Report last year revealed that nearly 75% of respondents like the idea of being an entrepreneur. Nearly half of those under 35 want to own their own business. These numbers tell a compelling story: people want their own businesses. They want to build their own pathways to success. And we believe Amway provides a great opportunity for many of these people. The Amway experience provides people with the opportunities and lifestyles that they seek. And while that’s reassuring, we can’t be complacent. We need to enhance elements of our business to better attract and retain opportunity seekers. Enter AmwayNEXT. We set a big goal: double the number of Platinums in the next ten years. And we’ve outlined a strategic direction to get us there. It includes three important components:

Win with total experience: Experience is the catalyst for people to develop a personal, emotive connection that leads to greater loyalty and sustainable, life-long engagement. It starts with a positive first impression and grows, over time, to a deeper, more meaningful relationship between people, to our company, opportunity and brands, and most importantly, your business. The Amway experience will continue to be one that competitors cannot match.

ABO partnership: From the start, Amway has been about partnering with our ABOs to gain mutual success. It’s always been one of our core values. In order to reach our AmwayNEXT goals, it’s more important than ever we work together and take our partnership to the next level. We’re

committed to working together to ensure decisions are worthwhile and help your business become stronger and more successful.

Energise our culture: To provide our ABOs with the greatest opportunity for success requires a seamless experience. That’s why we’re cultivating our entire culture to be passionately focused on anticipating and responding to the needs of our ABOs. This includes achieving operational excellence to better support our global network of distributors. The bottom line is this: We know we have the best business opportunity in the world. In ten years, we want to be even better, faster and more compelling for you and your customers. And AmwayNEXT will get us there.

We’re excited about the future and confident about the goals we’ve set. There’s never been a better time for this business. More people than ever are looking for the kind of opportunity Amway offers. Working together, we know we can attract more people into this business, realise our goals and enjoy success for many years to come.

I N SI G H T S & T r e N d S

3 A m A g r A m 01/2016

I N S I G H T S & T R E N D S6 Executive Editor: Happy new year!

Start the year full of energy and determination and have a fantastic 2016

7 Our favouritesFive products and trends we’re excited about this month

8 Amway Dynasties: Dream then actThe next article in our series looks at a flourishing family of ABOs in Italy

10 The business of bloggingPart 2 in our series about blogging: how to take online content to the next level

12 Centre of the community Physical presences support the local community and your Amway business

16 It’s all about youDiscover the new Amagram Online – it’s fresh, modern and puts you in the spotlight

B E A U T Y & W E L L B E I N G17 Finding a perfect gift

Amway has a range of luxurious products that make perfect gifts for special occasions

22 Treat your bodyHow to protect your skin from the effects of cold weather

25 Test your knowledgeTake our quick quiz about ARTISTRY products to test your knowledge!

26 2 years of perfect hairSATINIQUE is two years old – we’re celebrating with large-size products

WELCOME TO ISSUE 01 ⁄16 17

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Co N T E N T S

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aBO pOrtrait: freedOm tO grOw

ABO Andrea Tóth on what the Amway business means to her

42

news updateImportant reminders and information

to make sure you keep up to date

44

fOllOwing Our values Our new Managing Director Europe has brought a wealth of experience to the

position

46

5-star luxury

Highlights from the fantastic events at last year’s LTS in Greece

47

time Of yOur life

First-time qualifiers at the LTS in Greece and DC in Bali share their

amazing experiences

48

Business Issue January/February

38

H O M E & L I F E S T Y L E30 Body philosophy

ABOs reveal their approach to fitness, diet and career transformation

34 Sport: open a new chapterChoosing an active lifestyle improves health and can expand your business network

38 An inspiring workspaceHow to create an attractive and comfortable work environment in your own home

a great start into the

new year

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CO n T E n T S

5 A m A g r A m 01/2016

Masthead PUBLIsheR Amway GmbH, Benzstr. 11 b-c,

82178 Puchheim, Germany  ChIeF edItOR Lize De Kock**

ManagIng edItOR Katherine van Boxel  PUBLIshIng COMPanY C3 Creative Code and Content GmbH*, Heiligegeistkirchplatz 1,

10178 Berlin, Germany, www.c3.co  ManagIng dIReCtORs Rainer Burkhardt,

Lukas Kircher, Karsten Krämer, Jeno Schadrack, Burkhard Tewinkel,

Gregor Vogelsang  ManagIng edItORs Susan Sablowski,

Nina Schmidt, Michaela Wurstbauer  edItORIaL dIReCtOR, aMagRaM PROjeCt 

Audra Shanley edItOR-In-ChIeF Nadia Lawrence edItORIaL Asa Tomash, Priscilla

Totiyapungprasert  COntRIBUtORs Eugenio Cirmi, Caroline Evans,

Richard Mote  aRt dIReCtOR Katja Wohnrath 

gRaPhIC desIgn Linda Lorenz, Christian Kühn, Christina Pregler, Marika Simon 

PROdUCtIOn Wolfram Götz (dir.), Cornelia Sauer PhOtO edItORs Franziska Cruccolini, Doreen

Enders, Carolin Krueger PhOtO CRedIts Cover: trunkarchive/Chris Craymer; pg. 6 Vuk Latinovic; pg. 7 The

Licensing Project/Beth Studenberg, gettyimages/WekWek, Shutterstock; pg. 10 Stocksy/Firma; pg. 16 Shutterstock (1); pg.

17-21 Schöttger Photography ; pg. 22-24 blaublut-edition.com/Gavin O’Neill,

Shutterstock, Gallery Stock/Daniel Ward; pg. 25 iStockphoto; pg. 26-28 The Licensing

Project/Enrique Vega (2), Alamy/Aleksandar Mijatovic, Shutterstock; pg. 35-37 Gallery

Stock/Michael Turek, (1), Corbis/Liam Norris (1); pg. 39-40 Picture Press (2)/Stefan Thurmann, Stocksy/Simone Becchetti,

living4media/Bauer Syndication, Shutterstock (4); pg. 44-45 gettyimages/Chris Cross/Jorg

Greuel, Stocksy/Gencho Petkov; All other Images: Amway 

PRePRess w&co MediaService, 81737 Munich, Germany

PRInteR RR Donnelley, 30-733 Kraków, Poland  COPYRIght The contents of this magazine are

protected by copyright law. All rights reserved by Amway GmbH. 

nOtICe The opinions expressed in the articles in this magazine do not necessarily reflect the

views of the publisher or the Amagram editorial team.

* Shareholders of C3 Creative Code and Content GmbH are the Burda Gesellschaft mit beschränkter

Haftung (limited liability company), Offenburg, and the KB Holding GmbH, Berlin, to 50% each.

Sole shareholder of the Burda Gesellschaft mit beschränkter Haftung is the Hubert Burda Media Holding Kommanditgesellschaft (limited partnership), Offenburg. Shareholders of KB

Holding GmbH are Mr Lukas Kircher (managing director, Berlin) and Mr Rainer Burkhardt (managing director, Berlin) to 50% each.

** Liable for the content within the meaning of German press law.

a very happy new year to all our readers! We hope you enjoyed a peaceful time over the holidays and are starting the year full of energy and determination.

Congratulations to SATINIQUE™ on its second birthday! Remember, not only is this lovely range good for your hair, but the products are also beautifully packaged and contain fragrant ingredients, making them lovely gifts. Speaking of which, the gift-giving season is still with us, with traditional festivals like St Valentine’s Day, International Women’s Day and Mother’s Day coming up and presenting you with chances to increase sales. Read on for some irresistible gift ideas and a short ARTISTRY™ quiz – take a few minutes to refresh your knowledge and become an expert on our bestselling beauty line! We are also excited to present the newly designed Amagram Online! Visit amagram.amway.co.uk now to see for yourself how the fresh, modern design makes our online content even more accessible and how new features shine the spotlight on your achievements.

Many of our readers run their businesses from their own homes. In this issue we look at the latest trends for home office decoration and offer a few of our own tips, plus lots more valuable information. Turn to the business section to find a short profile of our Managing Director Europe, Leszek Kręcielewski, as well as the next in our series of ABO interviews and an inspiring selection of impressions from first-time qualifiers at the LTS and DC 2015.

Enjoy the issue and have a great start to 2016! Tatiana Altmann, Amagram Executive Editor

I N SI G H T S & T r e N d S

6 A m A g r A m 01/2016

Five products and trends we’re excited about this month.

our favourites

15

winter fashion trend: capesSoft, warm and beautiful, capes add a flowing line and subtle glamour to any

winter outfit, even jeans and boots.

new year, new habitsThought about taking up yoga or Pilates? Among this year’s top fitness trends, they will help you relax while improving fitness.

3artistry siGnatUre

coLor™ sheer LipsticKTranslucent Clear Balm

Sheer Lipstick keeps lips luxuriously hydrated and

lets the natural colour shine through.

Order no. 115398

artistry hydra-V™ power systeM for aLL sKin types For the ultimate in winter skin hydration, for all skin types. Order no. 1179532

thinK heaLthyStrong and fit into the new year! NUTRILITE™ Daily 180 Tablets and NUTRILITE Vitamin C Plus – Extended Release, Order nos. 5718 and 109741 4

I N SI G H T S & T r e N d S

7 A m A g r A m 01/2016

For over 20 years, this family of ABOs has made the Amway business a way of life.

dream then act

Their adventure with Amway began in October 1994. Daniela Mecozzi and Luigi Brasili were young entrepreneurs; they were 30 years old, with a daughter in primary school and a baby boy on the way. Now highly successful ABOs with a flourishing Amway business, they live and work in Sant’Elpidio a Mare, in the Fermo province of Le Marche, Italy. We asked Daniela and Luigi, and their children, Valentina and Federico, to share their stories.

Partners in business“Back in 1994, we were driven by dreams,” say Daniela and Luigi, “both personal and professional. But we were spending all our time in the family businesses, and the hectic pace was starting to affect us. We no longer had any time for ourselves, for the family or for travelling, which we’d always loved.” Then in June 1994 a school friend introduced them to the Amway Sales and Marketing Plan. They became eager to learn more and to see whether the business could satisfy their main requirement: to have more time for themselves without having to forgo an attractive income.

What’s immediately noticeable about this family is their strong sense of being partners in a business. “Building the Amway business with our children has been an amazing opportunity. Apart from its unlimited financial opportunities, the business has offered each of us the possibility to be better people by appreciating the true values in life. Now, more than ever, we’re proud that our children are following in our wake. Amway is an entrepreneurial option that perfectly balances career, quality of life and the sense of personal achievement.” And did the arrival of the younger members of the family alter the way the business ran? “Yes, the younger generation made an enormous contribution to the business. They provided a wave of renewal for us and our entire organisation – a new product presentation style, with more technology in the service of business development and young people joining.”

Flexible but focused on the goalValentina and Federico grew up in the business, absorbing the atmosphere of the Amway world. “Valentina started with Amway when she was still at university,” say Daniela and

Daniela and Luigi with Doug DeVos at a cocktail party in Rome, 2014

“amway is an entrepreneurial option that perfectly balances

career, quality of life and the sense of personal

achievement.”Daniela Mecozzi and Luigi Brasili,

Emerald, Italy

8 A m A g r A m 01/2016

i n si g h t s & t r e n d s

1. Valentina on her wedding day with her brother, Federico, and parents, Daniela and Luigi

2. Luigi and Daniela at LTS in Costa Navarino, Greece

3. Daniela speaking at a Schwarz convention, in Mayerhofen, Austria

4. Luigi during an ABO meeting

Luigi. “She wanted to feel economically independent and in charge of her own business. Then she met Stefano, her husband, who was charmed by our ‘special lives’. Today they’re Platinums, with great aims for the future. Our son Federico was born along with our business. He dreams of a future with the achievements and freedom that our business can offer. He’s a great fan of his beloved XS™ Power Drinks! Federico has always been the entire family’s motivator: he drives us towards new goals.”

We asked Valentina and Federico to share their thoughts about working with their parents in the Amway business. “For 20 years now, Amway has been a certainty in our family, something real,” they reply. “A way of life. From our parents, we learnt to start along a path and then to pursue it with love, sacrifice and determination. The values of helping out within the family, understanding, cooperation, generosity, belief, self-confidence, being there for each other at all times – these are principles that they have not just taught us in words but in particular through their example and their daily actions. Being flexible but focused on the goal, thinking positively and being able always to find a solution to difficulties. Dream and then act! Only then can we make what we have in our hearts and minds come true.”

Freedom and happinessSharing is clearly important in the family – both the hard work and the well-deserved rewards. “Yes, that’s always been important in our family,” say Valentina and Federico. “When we achieved our first successes, they were there. We can see that for a parent it’s a strong emotion when you see your children make their wishes come true. Being happy. That’s what Amway can give: freedom and happiness.”

And which products do they especially like? “The first product I sold was an ARTISTRY essentials lotion,” says Valentina, “to a female friend of mine. I’m passionate about all the products – over 450 of them! I love keeping up to date about anything relating to beauty and wellbeing. Through these exclusive products, we give ourselves and those we meet the opportunity to feel beautiful and strong. I believe there’s no satisfaction greater than knowing that through the careful, targeted recommendation of certain items, people can feel good about themselves. All this is thanks to what Amway makes available … it’s fantastic!”

The first product Valentina (above at her wedding) sold

was an ARTISTRY™ essentials lotion.

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9 A m A g r A m 01/2016

The internet is a rich source of tools to promote your business, and blogging is one you can use to reach and influence more people. In issue 5/2015, we explained what a blog is and how to get started. Now you know the basics, it’s time to increase your online networking skills, number of blog visitors and credibility as a business.

Make the right first impression Ask people of all ages to look at your blog.

Take your online content to the next level.

The business of

bloggingIs it easy to navigate for the first-time visitor? Are the colours fresh and attractive, and the layout clear? The first thing a reader gets when they visit a blog is a purely visual impression. If it’s cluttered with illegible fonts, challenging colour combinations and long blocks of unbroken text, they might run away – so stick to a simple colour scheme and a limited number of fonts. Formatting (bullet points, bold text, numbers and paragraphs) will make it

more reader-friendly. Images are also a way to break up blocks of text.

If visual design isn’t your strength, don’t fret! You can still make an attractive blog. Popular blogging platforms, such as WordPress, Blogger and Squarespace, offer free, ready-made templates. If you don’t want to host your own blog but still want to share stories online, Medium provides a simple, modern publishing platform where any writer can contribute content.

Part 2expand your business through digital media

Read the previous issue for Part 1!

10 A M A g r A M 01/2016

PoPular Platforms• www.wordpress.org• www.blogger.com • www.squarespace.com• www.medium.com

AnAtomy of A good blog post

Eye-catching title: includes key words, max. 70 characters.

Opening teaser text: intrigues readers and

reveals what the article is about.

Relevant images: keep the post visually

interesting.

Word count: use words meaningfully

(around 500 to 800).

Call to action: readers can contact you, comment

or share.

Relevant links: to a previous,

related article or to Amagram Online.

Social aspect: offer the opportunity to post a

comment or to share your post via social media.

Quality check: read your entry through

before you post.

Create meaningful contentYour blog posts should do one or more of the following: Inform Entertain EducateIt isn’t enough just to say a product is great! Readers will want to know why

– and they’ll want your facts to be trustworthy. They are more likely to believe what you’re selling if you show them you use the products yourself. Just as product brands have a story, you as an ABO have a story, too. Build your reputation by sharing personal anecdotes and real-life stories. Are you a part-time ABO on your way to the next PIN level? Or an event promoter going on a road trip with a case of XS™ Power Drinks? Blogging is a creative project, and unique content will pique people’s interest.

Choose the right communitiesSpread the word that you have a blog by linking it into your email signature. You can share posts with individual recipients, too, but remember always to identify the right audience. For example, rather than simply forwarding a post about ARTISTRY™ to everyone in your address book, a better option would be to create an email group specifically for certain people, or to share the post on a Facebook group dedicated to makeup styling.

gather your friends“No man is an island” – and that applies to business projects, too! If you support

other people’s blogs, they’re more likely to support yours. Encourage downlines in the business group to blog; link to other people’s posts on your own blog or on social media. You can make a sidebar with links to other ABO blogs in your network and ask if they would do the same for you. Another way to increase visibility is by guest writing for other blogs: this is a great way to reach a new audience and draw curious newcomers to your own site.

11 A m A g r A m 01/2016

I N SI G H T S & T R E N D S

Centre of the community

Discover the impact of four recently opened Amway business centres in supporting local residents and

ABOs.

How has the local community benefited from Amway’s physical presence?Gerace: I’d like to say thank you to Amway Italy! Thanks to their generosity, it was possible for us to build a playground, which has now been entirely renovated for the kids of the Municipio II district. This is a perfect example of positive cooperation with the private sector: we want to become a role model for sound public administration for the future of Italy.

romeAmway made a

generous donation to renovate a playground.

President Giuseppe Gerace and Emilia La

Nave, Head of the Ministry of Production, of Rome II Municipality praise the unity between

their city and the Amway Business Centre.

La Nave: We are really thankful to Amway Italy for its initiatives launched in our district and the benefits they’ve brought. We look forward to continuing our partnership, and to establish a positive, transparent synergy in both private and public domains, beneficial for all citizens of Rome.

1. mutual relationship fabrizio Suaria, General Manager for Amway Italy, and Doug DeVos, present a

cheque for a playground to (from left) orlando Corsetti, President of Commerce Committee, rome, and

Giuseppe Gerace. 2. good as new Amway and rome Municipality representatives cut the ribbon for the

rennovated playground. 3. it’s playtime! Children enjoy the updated playground.

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I N SI G H T S & T R E N D S

1. let’s meet here Founders Platinum Yeliz and Tamer Fidan

bring their prospects to the business centre for a comfortable

atmosphere. 2. full of possibilities ABOs and prospects

explore the world of Amway at the Amway Plaza Ankara.

3. a hands-on approach The ARTISTRY™ beauty corner allows

visitors to test the cosmetics.

What were your first impressions of the business centre? Yeliz & Tamer: Presenting the Amway business opportunity and our products in this magnificent Plaza atmosphere is much more effective and trustworthy. After the opening of the Plaza Ankara, we realised that until the prospects had visited the centre, they were not aware that Amway had such a variety of products. They were really excited when they learned that they can take orders for high-quality Amway products directly at the Amway Plaza Ankara.

ank araABOs benefit from the great atmosphere, new space for business and

events held regularly at Amway Plaza Ankara.

Founders Platinum ABOs Yeliz and Tamer

Fidan share how the centre impresses both

ABOs and their prospects.

How has the business centre strengthened your business relationships?Yeliz & Tamer: As soon as they enter the Plaza, our prospects feel comfortable and their trust in Amway increases. Amway Plaza Ankara has strengthened our relationships with our prospects since they can see, try and touch the products, after listening to the related product information. Because of this, they’ve started to feel a deeper trust towards ABOs. Prospects are searching for proof of product quality after listening to the Amway Sales & Marketing Plan, and when they see Amway Plaza Ankara, their motivation increases!

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I N SI G H T S & T R E N D S

How have business centres strengthened your business relationships? Bellon: The effect is huge! Firstly, from an economic point of view, we can use it without cost. Before, we had to organise meetings in a hotel or else rent meeting rooms, which entailed costs. Secondly, the business centre brings us more credibility. Here, we can make what we are talking about with our clients real.

Yu: Having a physical presence is a great help for sponsoring. People get direct contact with products, and they get to see and feel Amway’s atmosphere interactively. So obviously the business centre is the best way to emphasise Amway’s awareness, give prospects

lyonThe centre provides a

solid and reliable impression of Amway, as

people experience both the products and the

business atmosphere. Two French ABOs,

François Bellon (6%) and Franck Yu (9%), tell

us about the effect on their business.

confidence, and make it easy for ABOs to buy products.

What were your first impressions of the business centre?Bellon: The staff are very nice and helpful. The human aspect is essential to me. And the showroom is also very handy for our clients. We can do presentations, showing the products to our clients on the spot.

Yu: I live in Paris and have been to the Lyon centre several times. I see many improvements in terms of space management. The shop is not big but it looks spacious; the products are nicely displayed and the shop staff are available for advice.

1. building trust François Bellon (6%) says the Amway physical presences give ABOs more credibility. 2. interaction is key Franck Yu (9%) says the interactive aspect is a helpful approach for ABOs. 3. grand opening The business centre in Lyon opened to much fanfare in October 2014.

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I N SI G H T S & T R E N D S

madrid Amway Business

Centres are a fantastic opportunity to show the

general public the company’s business

model. Monica Milone, General Manager for

Amway Iberia, tells us about the impact on her

market.

How has the business centre made an impact on your market?Milone: The centre was opened with a clear goal: to keep growing in the Iberian market and confirm our position as the leading company in the sector. Certainly, it has been a key tool to significantly increase both product turnover and sponsoring. Located in a prestigious area in the middle of Madrid, with an amazing 21 metres of shop windows, Amway has managed to show to the general public our business model and the constant support that the company provides to its distributors and customers.

What can aBOs look forward to in the future?Milone: The current volume of activities in the centre is already very high, but when I think of the Madrid Business Centre at its full potential, I imagine a place where consumers can live a 360º degree Amway experience every day. Therefore, we will continue working hard in that direction, to ensure that our independent business owners and customers in Madrid have a reason to go to the centre every day, offering them something new at each visit, with numerous and different trainings, events and promotions.

1. giving back Monica Milone, Gernal Manager for Amway Iberia, signs a cheque donation to the Red Cross, Spain. 2. full

house The grand opening is a popular event for visitors and a chance to try products. 3. a

warm welcome Spanish ABOs were excited to see the physical presence open in

December 2014, the first in Spain.

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15 a m a g r a m 01/2016

I N SI G H T S & T R E N D S

Shopping has become a lot easier! Select a product, add it to “Favourites” in the “Achievers Spotlights” bar, then simply transfer your selection to your shopping basket.

Depending on your PIN qualification, you can now add photographs, quotes, your complete ABO story or even videos to enrich your business profile! Take this opportunity to share your business success with prospects, upline or downline, in a personal, appealing way.

The spotlight is now even more on your achievements! ABO Achievers information is prominently displayed in the homepage sidebar, while in the business section you’ll find useful sales tools and resources for your business as well as product-oriented stories. As an additional showcase, you can watch inspiring videos to motivate you!

It’s all about you

Discover the new Amagram Online – it’s fresh modern and puts you in the spotlight.

Amagram Online: product stories and business features offer insights into the way we live and work at Amway.

Of course, the new Amagram Online is always available for you on your smartphone or tablet. And remember: the print magazine is now also available via the Kiosk app!

not only has the Amagram print magazine had a modern, stylish makeover, but Amagram Online has now also been relaunched in the same premium design style. The new, user-friendly website is packed with comprehensive, useful product information and it puts you, our valued ABO, even more in focus.

Scan here to be taken straight to the

new, relaunched Amagram Online

16 A m A g r A m 01/2016

I N SI G H T S & T r e N d S

PerfectGIFTF i n di n g A

Amway products make great presents. Birthdays, anniversaries, Valentine’s Day, International Women’s Day,

Mother’s Day, Father’s Day – there’s always a reason to give the special people in your life a surprise.

17 A m A g r A m 01/2016

B E A U T Y & w E L L B E i n g

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Sweet romance: 1. ARTISTRY™ SIGNATURE

COLOR™ Lipsticks  2. WISTFUL™ – Eau de

Parfum for Women, 119002 3. ARTISTRY™ Lip

Gloss 4. ANTICIPATE™ Intense – Eau de Parfum for

Women, 119004 5. ARTISTRY

SIGNATURE EYES™ Volume Mascara, 116801 6. Hand Series Hand and Nail Cream with Argan Oil and Vitamin

E, 117522 7. ANTICIPATE™ Eau de Parfum for Women,

119003

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Masculine classics:1. OPPORTUNE™ No 1 – Eau de Toilette for Men, 109449 2. OPPORTUNE™ Sport – Eau de Toilette for Men, 103705

3. OPPORTUNE™ Premium – Eau de Toilette for Men, 118641 4. HYMM™ After Shave Balm, 102881 5. SATINIQUE™ Texturing Matte Wax, 110675

19 A m A g r A m 01/2016

B E A U T Y & w E L L B E I N G

Timeless elegance: 1. ANCESTRY™ for Women, 101842 2. ARTISTRY™ Creme LuXury, 103564

3. ARTISTRY IDEAL RADIANCE™ Illuminating Moisture Cream, 116411  4. ARTISTRY™ Creme LuXury Eye Creme, 109698 5. WISTFUL™ Aroma – Body Mist for Women, 103704

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B E A U T Y & w E L L B E I N G

Modern radiance:1. ARTISTRY HYDRA-V™ Vital

Skin Serum Concentrate, 117650 2. WISTFUL™ No 1 – Eau de Parfum for Women,

119001 3. ANCESTRY™ in Paris, 118640 4. ARTISTRY

SIGNATURE COLOR™ Sheer Lipsticks 5. ARTISTRY HYDRA-V™

Refreshing Eye Gel Cream, 117649

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treat yourbody

How to protect your skin from the effects of wind, cold weather and central heating.

winter can be cold,

wet and windy – and, in some parts of the world, long! Particularly when all the celebrations of the lovely festive season are over, it can seem as though time is stretching away forever before we finally see the first sparkles of spring.

Although it’s the season of dark evenings and frost, winter is still a time of year that’s rich in parties and business events – and everyone wants to look their best when they go out for the evening. This means great hair and make-up, but it also means making sure that your skin is as beautifully smooth and silky as it is in summer. Skin can really suffer at this time of year from the effects of the weather and the heating in our homes. So you can use the season to great advantage – to give your own skin a treat and also to increase your business.

An hour of pure indulgenceIt’s important to drink enough water, throughout the day, every day, to help stay hydrated. But no matter how much water you drink, this alone cannot actually help dry skin. You need to use products that contain scientifically developed ingredients dedicated to the business of adding and maintaining moisture levels in the outside layer of the skin, the epidermis. These products add moisture and then seal it in.

Scientists at Amway have developed a series of skin products that can help reduce the worst effects of winter

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winter can be cold,

wet and windy – and, in some parts of the world, long! Particularly when all the celebrations of the lovely festive season are over, it can seem as though time is stretching away forever before we finally see the first sparkles of spring.

Although it’s the season of dark evenings and frost, winter is still a time of year that’s rich in parties and business events – and everyone wants to look their best when they go out for the evening. This means great hair and make-up, but it also means making sure that your skin is as beautifully smooth and silky as it is in summer. Skin can really suffer at this time of year from the effects of the weather and the heating in our homes. So you can use the season to great advantage – to give your own skin a treat and also to increase your business.

An hour of pure indulgenceIt’s important to drink enough water, throughout the day, every day, to help stay hydrated. But no matter how much water you drink, this alone cannot actually help dry skin. You need to use products that contain scientifically developed ingredients dedicated to the business of adding and maintaining moisture levels in the outside layer of the skin, the epidermis. These products add moisture and then seal it in.

Scientists at Amway have developed a series of products designed to help keep skin supple and silky. So once a week, relax and treat your body to an hour of pure indulgence!

Gorgeous soft foamAlthough it’s tempting to soak in a really hot bath when you’re chilly, it’s not the best idea. Intensely hot water can break down the lipid barriers in your skin, leading to a loss of moisture. Dermatologists recommend instead taking a shower that’s lukewarm. It’s gentle and comforting, and it’s better for you. A wonderfully mild product to use in the shower is the BODY SERIES™ G&H Body Shampoo. Containing smoothing ingredients like glycerine and honey, it’s thick and golden and creates a glorious foaming lather.

If your skin’s sensitive, there’s a product that’s dermatologically tested to prevent irritation. Gentle on the skin, the BODY SERIES G&H Complexion Bar contains glycerine and honey to soothe and smooth. The rich lather rinses away easily, leaving your skin feeling fresh, clean and pampered. And a great selling point: the bar has a beautiful, golden colour and a clever, convenient design. Use it as one block or break it into three square pieces – great for children or for when you’re travelling.

Massage and moisturiseLife can be hectic and we should make the most of every opportunity to close our eyes, breathe deeply and relax. Maybe you already do some yoga or meditation (see right). Even if your day is crammed with activity, you can surely

y o g a – r e l a x i n g m i n d a n d b o d y

Start with a basic standing pose to improve posture and strengthen your

thighs, knees and ankles.

Now stretch your arms upwards to stretch and relax your shoulders,

arms and hands.

Gently perform a forward bend to stretch the muscles in your legs.

A low push-up strengthens shoulders, arms and wrists, and

tones abdominal muscles.

This upward-stretch strengthens the spine, arms and wrists, and

stretches the chest and abdomen.

And a downward stretch relieves stress headaches and backaches,

and energises the body.

Now slowly return to a standing position, and repeat the

standing stretch …

… and the forward bend.

Finally, return to the basic pose, breathing easily,

and relax completely.

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fit in a quick, do-it-yourself massage when applying your body lotion. A good lotion/light massage combination is essential to help keep skin moist while relaxing the muscles.

Light and non-greasy, BODY SERIES™ G&H Lotion is a clinically proven moisturiser containing glycerine, honey and allantoin. Use it after your shower, all over your body. Take your time when you massage it in, not forgetting dry elbows, knees and feet. And if you want a great lotion for the extra-rough skin on your body and hands, particularly skin that regularly gets exposed to the wind and sun, the BODY SERIES Allano Hand and Body Lotion soaks in quickly to create an invisible shield against dirt and moisture loss.

Liquid goldHands often suffer in the winter, particularly if you don’t wear gloves. Hand skin is thinner and contains fewer oil glands, so it’s prone to get chapped and sore. Nails can get flaky and brittle. A great solution is the Hand Series Hand & Nail Cream with Argan Oil and Vitamin E. This really does help address the problem: argan oil is one of the most valuable and effective oils in the world – that’s why it’s known in the industry as “liquid gold”. This product has really attractive packaging – and it’s a great door opener for when you’re talking to customers!

See the opportunitiesGreat for your skin, great sales opportunities! Use the season to promote these mild, effective products – and come out at the far end of winter with skin that looks smooth, supple and ready for spring.

1. BODY SERIES G&H Lotion, Order no. 100268, 2. BODY SERIES G&H Body Shampoo, Order no. 100270,

3. BODY SERIES Allano Hand and Body Lotion, Order no. 6863, 4. BODY SERIES G&H Complexion Bar, 3-in-1 breakaway bars,

Order no. 2181, 5. Hand Series Hand & Nail Cream with Argan Oil and Vitamin E, Order no. 117522

Take time to massage body shampoo in during your shower and lotions afterwards.

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1: b ARTISTRY INTENSIVE SKINCARE™ Advanced Skin Refinisher (117842),

2: c ARTISTRY INTENSIVE SKINCARE™ Anti-Wrinkle Firming Serum (109709),

3: a ARTISTRY™ Creme LuXury (103564),

4: b ARTISTRY HYDRA-V™ Nourishing Gel Cream (117648),

5: c ARTISTRY HYDRA-V™ Vital Skin Serum Concentrate (117650), 6: a & b ARTISTRY INTENSIVE

SKINCARE Renewing Peel (107998), and ARTISTRY INTENSIVE SKINCARE

14 Night Restore Programme(116396)

T e s T y o u rknowledge

Take our quick quiz about ARTISTRY products to keep yourself up to date!

1: Which product is known as the “Smart Pore Eraser”?

○ a.) ARTISTRY™ IdeAl RAdIAnCe™ Illuminating essence

○ b.) ARTISTRY InTenSIVe SkInCARe™ Advanced Skin Refinisher

○ c.) ARTISTRY eXACT FIT™ Powder Foundation

2: Your customer wants to increase the firmness of her skin. Which product could she integrate into her ARTISTRY HYDRA-V™ regimen?

○ a.) ARTISTRY IdeAl RAdIAnCe Illuminating Moisture Cream

○ b.) ARTISTRY eXACT FIT Beauty Balm Perfecting Primer

○ c.) ARTISTRY InTenSIVe SkInCARe™ Anti-wrinkle Firming Serum

3: Which product contains Cardiolipin, one of the most expensive ingredients ever used in ARTISTRY skincare products?

○ a.) ARTISTRY™ Creme luXury

○ b.) ARTISTRY YoUTH XTend™ Serum Concentrate

○ c.) ARTISTRY InTenSIVe SkInCARe™ Renewing Peel

4: Which product is in the ARTISTRY HYDRA-V Power System for ALL skin types?

○ a.) ARTISTRY HYdRA-V™ Replenishing Moisture Cream

○ b.) ARTISTRY HYdRA-V™ nourishing gel Cream

○ c.) ARTISTRY HYdRA-V™ Refreshing gel

5: Which of these ARTISTRY HYDRA-V products contains Norwegian Fjord Water, Himalayan Pink Rock Minerals and Hawaiian Acai?

○ a.) ARTISTRY HYdRA-V™ Fresh Foaming Cleanser

○ b.) ARTISTRY HYdRA-V™ Replenishing Moisture Cream

○ c.) ARTISTRY HYdRA-V™ Vital Skin Serum Concentrate

6: Your customer wants to improve skin cell renewal, exfoliation and repair. Which two products can be combined with the ARTISTRY HYDRA-V line in her night-time regimen?

○ a.) ARTISTRY InTenSIVe SkInCARe Renewing Peel

○ b.) ARTISTRY InTenSIVe SkInCARe 14 night Restore Programme

○ c.) ARTISTRY YoUTH XTend enriching Cream

B e A u T y & w e L L B e I N G

Time to celebrate two years of tailored

hair care.

years of perfect hair

SATINIQUE is two years old – let’s celebrate!

26 A m A g r A m 01/2016

t he new look and improved formulas of SATINIQUE™ have been satisfying customers and ABOs for two whole years. Let’s celebrate the success of this expansive, needs-based range of products!

What makes SATINIQUE special?The technology and blend of ingredients used in the brand’s array of products is exclusive to Amway. The patented complex ENERJUVE™ comprises lipids, creatine and the component 18-MEA, which naturally occurs in the hair surface and is so vulnerable to damage that regular replenishment is necessary. The complex helps fortify and repair each individual strand of hair, making it look strong and well cared for. ENERJUVE forms the basis of each of the SATINIQUE top-quality hair care products. Combined with carefully selected natural botanicals, it offers specially tailored cleansing care, treatment and styling for every hair type and need. Hair care has never been better!

Powerful but kind botanicalsBesides the patented ENERJUVE formula, each of the SATINIQUE products contains botanical ingredients, individually chosen for the formulas to offer a range of benefits. Antioxidants, in the form of pomegranate and grape seed extracts, help protect against damaging environmental factors such as sunlight and pollution. They revitalise dull hair and are used in the Color Repair Shampoo and Conditioner to keep coloured or highlighted hair glossy. Antioxidant grape seed oil is one of the protective oils in the Revitalizing Mask.

Lightweight macadamia nut oil and soy protein work together in the Extra Volume Shampoo and Conditioner, making the hair feel soft and smooth without weighing it down. Super-smoothing kukui seed oil and nourishing pro-vitamin B5 provide a sleek, strong look when you use the Smooth Moisture Shampoo and Conditioner. And although the 2 in 1 Shampoo & Conditioner is designed for when you have less time, no effort has been spared with developing an effective formula. The caring borage seed oil and vitamin E keep moisture locked into the

hair strands and ensure the surface of the hair shines beautifully.

Perfect combinationsAnyone with fine, limp hair has been grateful in the past months for SATINIQUE Extra Volume Shampoo and Conditioner – they lift and define the appearance of the hair while keeping it looking well cared for. Encourage those wanting fuller-looking hair to order these products along with the Volumising Mousse: they’ll never look back once they see the results!

And those of you with highlighted or tinted hair – especially any customers who choose a different shade of colour on a regular basis – rely on SATINIQUE Color Repair Shampoo and Conditioner to keep your hair in top condition. Tell these customers to take extra care of their hair, as bleaching and dying potentially damage each individual strand. The Revitalizing Mask, when used in combination with Color Repair products, offers a deeper level of conditioning. Customers can continue to colour, knowing their hair will still look shiny and feel soft – and it will stay that way for up to an amazing 45 washes.

botanicals and nutrients

Pomegranate extractRevitalises dull hair and returns the shine.

Kukui seed oilSmoothes the hair, returning elasticity.

Pro-vitamin B5Lubricates the hair, making it appear shiny.

Borage seed oilLocks in moisture and repairs the hair.

Macadamia nut oilLightweight and easily absorbed, it adds shine.

Soy proteinMakes hair smoother and easier to comb.

Grape seed oilA natural antioxidant agent, it protects hair.

Mulberry leaf extractHelps support the growth of healthy-looking hair.

Vitamin EHelps to moisturise and protect hair.

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Alternatively, they can purchase the Dual Defend Spray along with the Color Repair Shampoo and Conditioner. The spray offers an invisible layer of extra leave-in protection, guarding locks from the drying effects of cold winter air and indoor heating.

Share your experienceCompare photos of yourself from several years ago and those of recent months and see how your hair catches the light and expresses strength, glamour and sophistication – thanks to SATINIQUE™ tailored hair care! Share your own journey, before and after, using these products – the results will convince customers they’re choosing the right brand. Share your experience

Reach new customers Remember, not all your customers were around at the launch of SATINIQUE two years ago – it’s time to present to new customers and tell your business group to do the same. Explain why the brand and its products have grabbed people’s attention. Describe the patented, state-of-the-art formula with well-respected botanicals. Tell them about the whole range – each type of shampoo and conditioner, deep treatments and protectors, and the specifically developed styling and finishing products. Finally, show your customers that, no matter what their needs are, there’s a perfect combination of SATINIQUE products just for them.

Beautiful hair expresses glamour and sophistication.

B e f o r e a n d a f t e r

Before: Hair that has been damaged by heat and bleaching is dry, brittle and dull. Damage can be seen under the microscope: the cells on the hair’s surface look rough and uneven.

After: After treatment with a product containing ENERJUVE, the cells on the hair’s surface lie flat. As a result, your hair feels soft and smooth and is healthier-looking.

The ENERJUVE™ complex helps fortify and repair each individual strand of hair, making it look strong and well cared for.

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SATINIQUE Volumising

Mousse, Order no. 119342

SATINIQUE™ Extra Volume Shampoo, Order no. 110657

SATINIQUE™ Extra Volume Conditioner, Order no. 110667

SATINIQUE Color Repair Shampoo, Order no. 110663

SATINIQUE Overnight Repair

Treatment, Order no. 110686

SATINIQUE Dual Defend Spray, Order no. 110684

T h e s c i e nc e o f h a i r h e a l T h SATINIQUE products strengthen your hair by using the latest technology

while protecting it with a patented combination of ingredients.

SATINIQUE Revitalizing Mask, Order no. 119593

SATINIQUE Color Repair

Conditioner, Order no. 110671

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bodykey™ Kit, Order no. 117681

As the bodykey by NUTRILITE programme embarks on a video campaign,

ABOs reveal their approach to fitness, diet and career transformation.

bodyphilosophy

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A nAture lover discovers A new cAreerIn Terranuova Braccioli, a small town in the Tuscan countryside, Paola Baglioni appreciates living in a beautiful setting. As a runner and someone who loves the outdoors, this is where she can be close to nature and breathe clean air.

One day, when she was running her family butcher’s shop, a customer introduced her to Amway. Paola thought it would be good for her daughter, who was a student at the time, but instead it became a life-changing opportunity for herself. “At first, I thought it would just be a great way to have a bit more free time,” she says. But it gave her more: the opportunity to

prove herself and reach her potential. “It gave me the chance to build something, not just receive an inheritance.”

Paola’s life has always revolved around sports – she played professional basketball as a teenager – and after getting married at a young age and having two children, she still wanted to keep her passion for the outdoors and a healthy lifestyle. So when she learnt about bodykey by NUTRILITE, she decided to see if she could use it herself, to change her own life. “This is the right solution for so many people. Seeing friends benefit from all this, seeing them happy, makes me happy,” she says. “It’s a perfect fit for my growing Amway business.”

we follow the success

stories of four ABOs in the bodykey by NUTRILITE™ video campaign. The programme is a long-term solution to achieve weight-loss goals. Many crash diets create a guilty attitude towards food and a yo-yo effect, yielding only short-term results – the perfect formula for frustration and unhappiness. In contrast, bodykey by NUTRILITE

Go to your local “My bodykey Online Coach” to watch our exclusive testimonial videos

with these ABOs! If you would like to join the bodykey by NUTRILITE programme,

register at http://bodykey.eu

creates a realistic regimen that’s tailored to your personal profile. Using scientifically formulated food products and online coaching services, the programme approaches weight management in a holistic way. It’s not just about the numbers on the scale; it’s about rebuilding a positive relationship with your body and improving your overall lifestyle.

“bodykey is helping me reach my goals.

it’s a perfect fit for my amway business.”

Paola Baglioni, Founders Platinum, Italy

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“this programme has changed my outlook on health and improved my

self-confidence.”Kiran Khutan,

Founders Platinum, UK

“the bodykey by nutrilite programme

not only increased sales, but helped participants develop good habits

and change their behaviour.”Sergey Martynov,

Executive Diamond, Russia

An Athlete turns business proExercise has always been a part of Sergey Martynov’s life. In his 20s, he competed as a professional track and field athlete. Now, the former sprinter remains active in sports, citing healthy living as what helps him stay fit, improve his mood and make him stronger. But he admits that other obligations keep him busy, leaving too little time to exercise. “That’s where bodykey has been helpful,” says Sergey. “It’s helped me take advantage of the time that I do have to stay fit, because the comprehensive approach is specific to your individual needs. You don’t just lose weight: you become focused on long-term health. And you can start the programme at any age, anytime.”

His mindfulness of health is something he carries into his Amway business. An ABO since 2005, Sergey lives in Bryansk,

Russia, but he has had the opportunity to travel and make new friends around the world while growing his business. He and his ABO team decided to work together and created a bodykey club, which now boasts over 100 participants. Sergey’s team tutors members and awards prizes to keep it fun, while promoting bodykey by NUTRILITE™ as a two-in-one programme that improves wellbeing and attracts business. In his opinion, this concept is what gives the programme potential for a big future.

“The programme got good results, and not only increased sales, but helped participants develop good habits and change their behaviour,” he says. “People are getting a solution that works for them.”

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A bodyke y AmbAssAdor hAs chAnged her outlookGrowing up, Kiran Khutan tried to avoid exercise. As an adult, struggling with post-pregnancy weight and working long hours at an insurance company, she didn’t like being photographed and found that her corporate job did not mesh well with motherhood. That’s when she decided to pursue the Amway business full-time and take control of her body. “I’d always be the one to say, ‘No, no, you be in the picture!’” Khutan says on her past attitude. “But committing to bodykey helped shift my focus towards a healthier life – a life where I didn’t need to run from the camera.” Kiran now uses bodykey by NUTRILITE as

a door opener, successfully building her Amway business with her husband. Although she was nervous when she first raised her hand to become a bodykey ambassador, Kiran wants to lead by setting a strong example for her family and other ABOs. As a business leader, Kiran says she’s always on stage

– but now she feels more assertive with how she presents herself. “Before-and-after testimonials show the tangible benefits that bodykey provides,” she says. “I’m not just having a crash diet, I’m eating food that is actually good for me. I can eat normal food, I can go out for dinner. I can opt for food from the bodykey recipes. This programme has changed my outlook on health and improved my self-confidence."

“bodykey by NUTRILITe Is a pRogRamme ThaT makes yoU feeL

moRe aLIve. IT’s The compLeTe package of pRopeR NUTRITIoN, sLeep

aNd exeRcIse.”Andreas Werner,

Founders Platinum, Germany

A shepherd finds life bAlAnceAndreas Werner isn’t new to Amway: the ABO from Torgau has been in the business for 24 years. Andreas is a shepherd by trade and has a close relationship with nature. He always wanted his own sheep farm, and through Amway, he was finally able to finance this aspiration while building a business.

Before bodykey by NUTRILITE became part of the Amway business, Andreas had tried to lead a healthy lifestyle. But he struggled to control his weight, finding himself tired and worn out. With bodykey, he learned how his metabolism functioned. “This is what I would call a ‘get-to-know-your-body’ programme,” says Andreas. “I didn’t have to cut anything out,

I just needed to adjust.” Through bodykey, Andreas has been able to join a community of like-minded people with growing businesses. He refers to the programme as a door opener to talk to people who think about fitness and weight management, adding that it also shows that Amway is a total package – a way of life. “It’s important to find the proper balance in life, realising your passion and supporting it with something you believe in,” he says. “bodykey by NUTRILITE is a programme that makes you feel more alive. It’s the complete package of proper nutrition, getting enough sleep and the right exercise. Even after 24 years, I’m continuing to develop and grow. I feel as though I’m just getting started!”

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Sport open a new

chapterHow choosing an active lifestyle not only

improves health but also helps expand your business network.

did you enjoy sport when you were at school? And be honest – was that the last time you did any regular exercise?

If you’ve really done very little physical exercise for years, don’t despair! It’s never too late to start again and get back in shape, no matter what your age is. You can take your old tennis racquet or skating boots out of the cupboard, rediscover a former passion

for dancing, or start something you’ve never tried before. Regular sport can help improve both your overall physical and mental condition, and you may also find that new opportunities open up in your social and networking circles.

Hole in oneTake golf for example. Remember, it’s not just for pros (or the retired) – it’s actually great fun and very popular

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Kayaking: a low-impact workout for the arms and core muscles.

with the younger crowd. The golf swing helps muscular flexibility, improves concentration and returns you to a natural environment. And not only that, it’s an extremely social sport, so you can chat, meet people and network effectively, while benefiting from some excellent exercise. So even if you’ve never tried it before, take a trip to the nearest golf course with some friends or acquaintances, rent a set of clubs and start practising your swing!

Longevity and cardiovascular healthProblems with your joints? Then low-impact sports are probably the most suitable. Two of the best sports, and the most effective, are water aerobics and yoga. Both these disciplines will tone your body while improving your aerobic performance. If you choose water aerobics, go to the sauna with some others in the group after your hour in the pool: relaxing together is a great opportunity to widen your web. Yoga will help improve your posture and your breathing, two very important factors that contribute to longevity and cardiovascular health. Again, you can use this opportunity to make new contacts and maybe even find new prospects and customers.

Gentle, fluid movementAnother low-impact workout is kayaking. This outdoor activity works the arms and core muscles, and you can burn up to 400 calories an hour in a gorgeous natural environment.

Another suggestion? The Chinese martial art Tai Chi. Try some meditation in motion to give those bones a break.

This gentle, fluid movement can help relax you, improve flexibility and stretch unused muscles. Anyone who’s been absorbed by this discipline will attest that Tai Chi classes attract individuals with a range of personalities, ages and characters. Sports sessions are a great place to meet people with similar health and relaxation interests.

A win-win situationSo why wait any longer? Take up a sport that interests you: your health will benefit and you can widen your circle of contacts. Remember to drink enough water – and if you feel you need a boost, how about a light, chewy bodykey™ chocolate or red fruit bar?

400

kayaking works the arms and core muscles.

you can use up to

problems with your joints? low-impact

sports are probably the most suitable.

calories an hour

36 A m A G r A m 01/2016

H o m e & L i f e s t y L e

great products for when you’re

on the goAfter each workout or activity, enjoy

a stick of Mineral Sticks Magnesium. Whether you’re

working, exercising or relaxing, magnesium helps to contribute to the normal functioning of muscles

and nerves. The fruity, granular formula dissolves immediately when

you put the stick into your mouth and tastes refreshing, so it’s ideal

for when you’re on the go!

For a normal energy-yielding metabolism, take NUTRILITE™

Vitamin B Complex, a nutritionally balanced formula of seven essential

B vitamins.

NUTRILITE™ All Plant Protein provides high-quality protein and

balanced amounts of the nine essential amino acids. Add it to your

daily diet if you exercise a lot, or if you feel you need extra protein in

your diet.

During your training session, quench your thirst with NUTRILITE

FITH20™. It’s a low-calorie, low-carbohydrate, delicious way to

add flavour to any standard size bottle of water to hydrate and

nourish the body.

NUTRILITE™ Cal Mag D Plus contributes to the maintenance of

normal bones and contains vitamin D, which aids the absorption

of calcium.1) NUTRILITE FITH20™, Order no. 103787

2) NUTRILITE™ Cal Mag D Plus, Order no. 110606 3) NUTRILITE™ Vitamin B Complex, Order no. 7337 4) NUTRILITE™ All Plant Protein, Order no. 110415

5) Mineral Sticks Magnesium, Order no. 1166466) bodykey™ red fruit bar, Order no. 116665

7) bodykey™ chocolate bar, Order no. 116664

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4

6

7

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How to create an attractive, comfortable work environment in your own home.

An inspiringworkspace

the advent of the internet has had a huge impact on our lives. Picture your daily routine without email, websites or the convenience of booking services! The internet also makes it easy to work from home: many entrepreneurs are nowadays inspired to work from beautiful spaces they create themselves.

Creating your own space

1Setting up a good working environment is essential for productivity. It’s not hard: all

it needs is a small area that you can make your own. Maybe that nook next to the kitchen or an alcove in the living room? Imagine the possibilities! Without the costly input of an architect or an interior designer, you can create a workspace that’s much more than just a sterile desk in a grey cubicle.

2 Let’s start with the walls. If white is the colour of choice for your home interiors, what better

way to make it your own than to add splashes

of colour? Maybe paint part of one wall in your favourite shade, or add accents of wallpaper. Perhaps a soft floral, or something more geometric.

3 Start your day feeling inspired! Hang an inspiration board on the wall, covered with

exciting images or motivating mottos on the walls; create groups of familiar or interesting objects on your desk – anything that will make you feel comfortable and creative. If you prefer a less cluttered space, go for the minimalist look, keeping objects to the bare essentials and no distractions to be found. Or go for industrial chic, using glass, raw materials and salvaged wood and iron. Store your papers and documents in old industrial document boxes or retro-style wood or metal filing cabinets.

4 Wood panelling is another idea. A top trend at the moment is to line the walls of

your mini bureau with beautiful smooth wood, and enjoy its texture and warmth as you work.

L.O.C.™ Towelettes, Order no. 110485

Wax Furniture Polish, Order no.

100712

38 A m A g r A m 01/2016

H O M E & L I F E S T Y L E

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3

2

4

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H O M E & L I F E S T Y L E

Display a few personal objects in matching wooden holders on a shelf, to help create a warm, intimate atmosphere. Keep the wood gleaming with Wax Furniture Polish and if things get a little dusty, give it all a quick wipe over with L.O.C.™ Towelettes to ensure your office area stays fresh.

Getting to work

5 Once you’ve created a space that’s yours, you’ll be able to work productively in a

pleasant environment. But remember: however much you love your new workspace, it’s still important to take regular breaks. Stand up and stretch, go for little walks and come back refreshed. And if you need a little something between meals, quench your thirst with XS™ Power Drinks or munch on a light and delicious bodykey™ bar before getting back to business!

AMWAY HOME Green Meadows Concentrated Air

Freshener and Odour Neutraliser,

Order no. 8193

23

clean and fresh

♥Keep your workspace tidy and clean with

super-versatile L.O.C.™ Multi-Purpose Cleaner – it can be used on all washable

items and surfaces.

♥And in case you get unexpected business

visitors to your office space, don’t forget that cooking and other odours can leave an

unprofessional impression. For this reason, AMWAY HOME™ Green Meadows

Concentrated Air Freshener and Odour Neutraliser comes in handy, to kill

unpleasant smells.

L.O.C. Multi-Purpose Cleaner, Order no. 0001

When you’re working, particularly in an alcove without windows, good light is a must. Find a lamp that sheds the perfect concentration of natural, warm light. Choose one with an adjustable neck and possibly a dimmer switch, to enable you to direct the light flow.

Sitting for hours at a desk can cause back and shoulder pain. So when it comes to office chairs, it’s often worth paying more. Buy a chair that’s adjustable: it must support your lower back and shoulders. Your elbows should be at a 90° angle, and you shouldn’t need to crane your neck to see the screen. Use the chair’s armrests when you type: this takes some of the strain off your shoulders.

Modern office desks have been specially designed to allow you to sit comfortably. Vintage desks are often beautiful – but beware: they were not designed for modern-day requirements. For example, they may be too bulky, preventing you from being able to raise your chair to the correct height. If you share your office with someone else, you can get some great double desks that are both comfortable and practical.

Add some greenery: in the office it can soothe the soul to have plants around. Go for bonsai or cactus, or try jasmine: it blooms a couple of times a year, and when it does, the scent is amazing.

that combine comfort and style4 Trends

4

1

40 a m a G r a m 01/2016

H O M E & L I F E S T Y L E

41 A m A g r A m 01/2016

In thIs Issue

a great start into the

new year

ABO IntervIew

Hungarian ABO Andrea tóth tells us about her experiences with Amway over the last five years, and what the business means to her.

p. 42

lts 2015

Find highlights plus first-hand reports from first-time qualifiers at last year’s LTS in Greece and Diamond Conference in Bali.

p. 47

A weAlth Of experIence And skIlls

Our new Managing director europe has enjoyed the trust and respect of ABO leaders for many years.

p. 46

news, updAtes And InfOrMAtIOn

Turn to our special news items including the latest information about easier access to Amway Academy training.

p. 44

The Business Section spotlights the latest news from Amway and how ABOs are doing business today.

Business Issue January/February

B U SI N E S S S E CT I O N

interview

AnDreA tótH Hungary

My name is Andrea Tóth. I’m an Emerald in Nyíregyháza, Hungary.

42 A m A g r A m 01/2016

In-depth ABO IntervIew

freedom to grow

“we can achieve so much more when we

work as a team.”

What did you do before you started your Amway business?Even while I was at university, I liked being my own boss. I’ve always been a businesswoman – for many years, I worked in the hospitality industry. What’s more, I used to be a single mum so I had to do everything myself. As you can imagine, it was difficult sometimes but I learnt to be strong. I started with Amway about five years ago, and my husband joined me in the business a bit later. Today, I can pass on my experience to the younger generation by teaching business at universities in Budapest and in Debrecen. I focus in particular on how to start and build a successful business.

What encouraged you to join Amway? I met a very interesting woman named Irenke Nemeth, a Founders Executive Diamond, here in Hungary at a conference. I managed to sit next to her – she was really amazing. After listening to her speak, I began to understand what the Amway business opportunity was about, and I decided to join the business. Irenke’s life and her way of thinking were inspiring. As I got to know her better, I began to think, “This is the kind of life I want for myself and my family.” That’s how I came to the decision to build my own Amway business.

What are the best aspects of working as an ABO? First of all, freedom. The word can mean a lot of things, of course. I mean it in the sense of having time to spend with your family, and having the power to help other people – for example, by teaching and motivating others. My husband and I are building our business together, and I’ve met a lot of interesting people whom I can help to gain the freedom they want. I enjoy that. This business gives you lots of opportunities. You can be creative; you can study and travel. When I talk to people about the Amway Sales and Marketing plan, I always mention my personal experience. And – very importantly – I’m always honest with them.

What challenges have you had to face as an ABO?I truly believe that anyone can build an Amway business.

It’s not a question of ability: if you have the right attitude, the business itself is not difficult. But I think a lot of people don’t understand what Amway is really about. As ABOs, we need to find open-minded people who want to change their lives, and then we need to show them what the business has to offer. It’s not that easy: I might speak to 20 or more people and, in the end, only one follows through and registers. We have to accept that that’s normal.

Do women entrepreneurs face different challenges than men do?I’m optimistic and like to talk to people but we’re all different. Ultimately, I think personality is more significant than gender. That being said, I love the ARTISTRY™ make-up range because I like to highlight my femininity. I think it’s important for women to be themselves.

Do your children plan to start their own Amway businesses? Yes, they often come along to listen to my presentation of the Amway Sales and

Marketing plan. I think it’s important that everyone in the family knows how the business works. As a parent, I want my children to think about more than just money when it comes to business – I want them to study and develop to their full potential. I owe a lot to my own mother, who has helped me a great deal. As a family, we’re very close and always stick together.

What goals do you have for the future? I want to consolidate my Emerald status and make sure that it’s really secure, and then I’d like to reach Diamond – I hope in about two years from now. I also want to invest a lot of time working with my business group. We can achieve so much more when we work as a team – that includes using Skype and Facebook to communicate and work together. But we also regularly have garden parties at my house, when we don’t discuss business at all but just have fun and get to know each other better.

43 A m A g r A m 01/2016

B U SI N E S S S E CT I O N

news updateTake advantage of our numerous

business opportunities.

dates for your diaryI f you’ve qual i f ied for the LT S events in 2016, you have fantast ic

dest inat ions to look for ward to this year : Barcelona or Morocco in the spr ing , or the Fami ly Event in Antalya , Turkey, in the summer! And in case

you don’ t qual i f y for th is year, i t ’s not too late to qual i f y for the LT S in 2017. You have unt i l August 2016 to do so – so don’ t miss out !

MoroccoExperience the adventure of a lifetime in magical

North Africa, and the luxury ambience at two top hotels.

BarcelonaEnjoy the perfect mix

of exciting city nightlife, historic sites and stylish shopping opportunites.

turkeyYou’ll love the relaxed

location we’ve chosen – bring your children at a

special low rate!

special renewal proMotion for 2017Remember too that if you’re renewing for the second time or more, there’s a special renewal promotion for 2017. If you have a 200 Personal PV order every month from September 2015 to August 2016 inclusive, you’ll be able to renew completely free of charge in September 2016 for the year 2017.

Don’t miss the chance! Put the extra effort in and collect your additional Gift Coupons on the way to free renewal. (Find out more about Gift Coupons in the August 2015 issue of Amagram Online and visit www.amway.co.uk.)

still tiMe to renew your Business for 2016The normal renewal deadline has passed, but if you have ABOs in your business group who still haven’t renewed, it can still be done during the late renewal period of January to August 2016. However long you’ve been in the Amway business, and however successful you are, there’s always the opportunity to achieve even more. You’ve invested a lot of time and effort into your business, and you’re laying the foundations for future success for yourself, for your family and for the business group. So make sure ABOs in your business group renew the business now and continue to see your Amway business grow in the next Performance Year!

44 A m A g r A m 01/2016

B U SI N E S S S E CT I O N

B U SI N E S S S E CT I O N

There are 11 Academy courses that have shortcut links. Add them to your web browser’s Favourites bookmark for quick access. Use yourself, or recommend to a downline! Here’s how:1. Type one of the links (see below) into your browser. 2. When you see the login screen of Amway online, login as usual. 3. The course or presentation will open immediately.

SHORTCUT #1

ARTISTRY™ 14 Night Restore Programme www.amway.co.uk/14night

SHORTCUT #2

See all learning materials for ARTISTRY™ www.amway.co.uk/art-courses

SHORTCUT #3

Calculate your Body Mass Index! www.amway.co.uk/bmi-calcu

SHORTCUT #8

Why Anti-Ageing Skincare? An introduction to ARTISTRY™ Youth Xtend www.amway.co.uk/yx-course

SHORTCUT #9

See all learning materials for the ARTISTRY™ HYDRA-V™ product range www.amway.co.uk/hydra-v-courses

SHORTCUT #10

Have fun cleaning your virtual home with AMWAY HOME™ products www.amway.co.uk/home-course

SHORTCUT #11

50 Tips & Tricks to help you reduce your weight www.amway.co.uk/50tips

SHORTCUT #4

Learn how to combine bodykey™ and Nutrilite™ products www.amway.co.uk/bk-nutri-combi

SHORTCUT #5

See all learning materials for bodykey™ www.amway.co.uk/bk-courses

SHORTCUT #6

SATINIQUE™ Hair Voice: an interactive product guide www.amway.co.uk/satinique-hair-voice

SHORTCUT #7

See all learning materials for SATINIQUE™ www.amway.co.uk/sat-online

SHORTCUT TO SUCCESS

A new tool speeds you to Amway Academy and makes it a go-to source

for product and business info.Customers sense your

expertise and enthusiasm built through trainings

45 A m A g r A m 01/2016

Leszek Kręcielewski has been Amway’s Managing Director Europe since September 2015. In his prior role as Vice President Sales Europe & South Africa, he was responsible for 30 markets. His focus on ABO success, as well

as consistency and efficiency in the service of the ABO, will continue in this broadened role.

“People are searching for a business opportunity, they seek more freedom to own their own future, to be able to make their own decisions for themselves,” says Leszek. “And over 55 years of our company’s history confirms that following our values is the right way to go.”

Leszek, a Polish native, joined Amway in 1993 and brings a wealth of skills and experience to the business. He launched new markets in Europe, including Ukraine and Russia. Between 2005 and 2008, he served as the General Manager of Amway Russia, where his main focus was the post-launch stabilisation of the market. In the four years of his management that market grew to $550M.

In his current role as Managing Director, Leszek is dedicated to ensuring ABOs have the support to be successful, as well as developing new support initiatives for ABOs, to help them reach their goals faster. As he says himself, “All that we do, all that we’re trying to achieve, is with ABOs in focus. And now, we’re ready to open a new chapter of growth.”

following our

valuesLeszek Kręcielewski has brought

a wealth of experience to his new role as Managing Director Europe.

Leszek Kręcielewski,

Managing Director Europe

“i’d say this is the best time ever to join our business. we’re ready to open a new

chapter of growth.”

46 A m A g r A m 01/2016

B U SI N E S S S E CT I O N

this year’s two-centre European LTS in Greece, in Athens and then at the Costa Navarino on the beautiful Ionian

coast of Greece, was a wonderful event. Highlights for participating ABOs included high-level business meetings, cultural tours, XS™-themed beach parties, “alternative sports” activities, entertainment and music, and intensive networking with other successful ABOs. A special highlight was the evening when Amway booked 11 restaurants on the beach promenade of the town of Gialova and turned it into a 1960s party night – all lit up by a breathtaking firework display.

A perfect locationSituated in the midst of the famous olive groves of Kalamata, the Westin and Romanos Hotels have both won numerous awards for their 5-star luxury hospitality, responsible tourism, wines, food and golf. ABOs enjoyed a fabulous range of sporting and cultural activities as well as a wide variety of gourmet traditional and international cuisine. In Athens, as well as visiting the cultural highlights, Amway took exclusive spots in five of the best local restaurants in the famous downtown Plaka district in the shadow of the Acropolis.

5-star luxuryHighlights from the fantastic events at

last year’s LTS – a wonderful opportunity for business development and personal growth.

47 A m A g r A m 01/2016

B U SI N E S S S E CT I O N

oleg and vira Shyyanovy, Platinum, ukraineOur overall impression of our first LTS was that it was an incredible event! We were filled with emotions and energy

– we hadn’t expected such luxury. We were encouraged by the opportunity of close dialogue with Amway management and other employees of the company, as well as with our upline sponsorship. Now we appreciate the Amway business even more!

The LTS will definitely help us. We have a dream of celebrating our success with lots of leaders from our business group at the next LTS. We’d like to tell all ABOs that this is a great goal to reach. You must believe in yourself, in your team and in your sponsors. Work hard and you will succeed!

This year’s LTS took place at the spectacular resort of Costa Navarino. We asked some first-time qualifiers about their

impressions of the event and how they think it will help them with the business.

ltS 2015 CoSta navarino

greeCe

Zdenka vyležíková and lubomír vyležík, Platinum, CZeCh rePubliCWe’ve never before experienced such wonderful treatment and the feeling of being appreciated for what we have achieved! Costa Navarino exceeded our expectations. It’s a beautiful place, and the social programme and the care were excellent.

The event was superb. We’re glad we had the opportunity to meet Amway employees, leaders and other ABOs. The seminar gave us the assurance that we’re heading in the right direction, with the right company, to achieve our dreams and goals. If we’d known before what we know now, we’d have done more to participate in previous seminars. So don’t wait: do what you can to qualify!

time of your life F

or ABOs, the chance to attend a Leadership Training Seminar (LTS) or a Diamond Conference (DC) is an unforgettable

experience, as well as an extremely valuable one. Particularly for first-time qualifiers, these events are dreams come true – rewards for the hard work, energy and commitment you put into the business.

First-time qualifiers for the LTS and DC events share amazing experiences.

48 A m A g r A m 01/2016

B U SI N E S S S E CT I O N

Vasile and daniela strugariu, Founders Platinum, romaniaWe wanted so much to qualify – and we succeeded! Our expectations were high but the company amazed us. We were impressed by the organisation, by the way we were treated, by the amenities. Best of all, we liked the XS™ Beach Party, the trip to Gialova, visiting the Acropolis, and the Gala Dinner. Never before have we come across such elegance, style and sophistication.

We congratulated ourselves for deciding to build this business in partnership with a company that keeps its promises. We gained a new vision and reinforced our determination to keep building our business and to qualify for all the incentives Amway offers, especially for the trips. It really is beyond anything you can imagine!

ZsuZsa and lásZló HorVátH, emerald, HungaryIt was beyond all our expectations. We were impressed by the warm welcome, by the quality of service, the accommodation and the atmosphere. We spent six unforgettable days in the company of fantastic people. A luxury vacation!

The LTS seminar was all about us, the ABOs: we felt we were being recognised for doing an important job. Now that we have first-hand experience of the seminar, we can promote it to our downlines differently. The LTS is an extra recognition of your hard work, and it benefits you in a number of ways. We’ve visited some nice places, but I don’t think we’d ever have “qualified” for such a luxury holiday on our own budget.

Beata and artur rudko, Founders Platinum, PolandWe were welcomed with kindness and had a lot of fun, exploring the Acropolis in Athens and feeling the spirit of antiquity. We also tasted luxury at its finest in Costa Navarino. What we liked most was the opportunity to be among such great people. Although leaders often have very different backgrounds, it really felt like being among friends.

Amway employees took care of the tiniest details and organised highly professional trainings and conferences; their suggestions for how to spend our spare time were ingenious. We fondly remember our dinners with other leaders, enjoying professional service and live music. It’s worth doing everything you can to be able to spend time in such a wonderful place.

Jörg and gisela scHulZe, Founders Platinum, germanyThere was such a varied programme that time flew by, with many opportunities to talk to other leaders and management. The business meetings demonstrated the importance of the business, even in times of economic challenges. The ambience of Costa Navarino was special: we’ll always remember those dinners on the beach!

Recognition is a cornerstone of the Amway business. We saw in the business meetings how Amway values its business partners. Seeing ABOs from different countries being rewarded has motivated us to keep growing our business. There are always going to be a few disappointments, but what’s important is that you don’t lose sight of your goals and always ask your upline for support.

49 A m A g r A m 01/2016

B U SI N E S S S E CT I O N

The Diamond Conference this year was held in beautiful Bali (see more in the Business section of Amagram 04/2015). Top leaders enjoyed five-star luxury in tropical surroundings

– among them these first-time qualifiers.

DiamonD ConferenCe 2015 Bali

manuela elsiDo anD Gianpaolo Battello, DiamonD, italyWhen Amway called to tell us that we’d be flying Business Class, we realised the treatment was going to be superior – but we never expected it to be super-VIP! Amway had booked the whole resort especially for us. We loved the atmosphere and the exclusiveness; we were in an elegant environment together with the greatest leaders of the Amway business.

Attending the Diamond Conference has made us aware of the prosperous future ahead. It has stimulated us to support even more the growth of the leaders in our groups. We’d encourage all ABOs to make the effort to be able to attend such an event. Join us on these trips and you’ll feel strong!

fİKrİye anD ayteKİn maDen, DiamonD, turKeyThis perfectly organised Diamond Conference proved that all our targets and hard work were worthwhile. Being with other European Diamond leaders, and to be in a different climate and on another continent, was amazing. This DC has increased our team enthusiasm, broadened our perspectives and inspired us to make some important decisions.

We believe in our hearts that every ABO in our team can achieve this success. You just have to be decisive and target-orientated: to work hard is important but to work efficiently and systematically is more important. If you keep in mind how you want to live in the future and keep dreaming, perhaps you’ll also participate one day.

larisa & serGiy Botyan, DiamonD, uKraineThis trip exceeded our expectations! What we liked best were the great organisation and the amazing location for the conference. The atmosphere at the resort was extremely warm and friendly.

Attending the Diamond Conference will definitely help us with our Amway business. It was a very emotional experience. We felt that we received energy from the conference and we’ll make sure to pass it along to our group. It will really motivate our partners to reach new qualification levels!

If you’ve never attended a Diamond Conference before, we’d really encourage you to do so. Be really decisive in your life and your work, and try to reach Diamond level as soon as you possibly can!

50 A m A g r A m 01/2016

B U SI N E S S S E CT I O N

COMING SOON

Beautyfrom withinBreakthrough innovation byARTISTRY™ & NUTRILITE™

SPARKLING, YET CAPTIVATING FEMININITY