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BUILDING A BETTER BURGER Making our best- selling burger into a healthier menu choice

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1. BUILDING A BETTERBURGERMaking our best-sellingburger into ahealthier menu choice 2. PROBLEM AND SOLUTIONProblem: health-conscious customers avoid our burgerbecause of the calories, fat, and carbohydrates itcontainsSolution: Find alternative components for the burger thathave less calories, fat, and carbohydrates12/3/2014 ABBY ANDREWS 2 3. BUN NUTRITIONOur BunCalories: 260Fat: 5 gCarbohydrates: 45 gAlternative BunCalories: 140Fat: 2 gCarbohydrates: 27 g12/3/2014 ABBY ANDREWS 3 4. CHEESE NUTRITIONOur CheeseCalories: 125Fat: 9 gCarbohydrates: 1 gAlternative CheeseCalories: 70Fat: 4 gCarbohydrates: 1 g12/3/2014 ABBY ANDREWS 4 5. A BETTER BURGEROur Best SellerTotal Calories: 585Total Fat: 27 gTotal Carbohydrates: 46 gNew Better BurgerTotal Calories: 410Total Fat: 19gTotal Carbohydrates: 28 g27Fat (g)190 10 20 30Better BurgerBest Seller12/3/2014 ABBY ANDREWS 5 6. 12/3/2014 ABBY ANDREWS 6

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