Annual Conference, April 23-24, 2014

Lessons from the Shark TankBetsy Johnson

SwimZip

@SwimZip

Lessons from the Shark TankBetsy Johnson

Co-Founder and President

• My Back Ground

• Why Swimwear?

• July 2010

• What makes us

special….

• Feb 2013 – they day

it all changed.

Process of Shark Tank• Started in March 2012

• Phone call in August of 2012

• Flight 4 days later

• LA 5 days

• Whirlwind – what just happened

The Shark Tank Effect

• Sitting and waiting….

• Waiting ….. Till February

• We had over 7 Million viewers

• Site crashed with 14 million views at 1 time

• Inventory

• Press

• Brand Awareness

• Success

What’s Next

• Partnering with new brands

• Expanding our line

• Connecting with new

launches of brands

• Trade Shows

• Employees / Interns

• It’s a blast – exhausted!

Get Connected

• Betsy@SwimZip.com

• http://www.SwimZip.com

• Of course – social media is huge for us. Take a quick picture and facebook, instagram, or tweet us! #SwimZip @swimzip

• 60% of our business is referrals from SwimZip owners or fans.