Beth Springer EVP ,International & Natural Personal CareThe Clorox Company

Lyne BrownVice President Sales, Cleaning Division The Clorox Company

The Future Started YesterdayStrategic Planning for the 21st Century

An Interactive Dialog

1913 Founded as an industrial bleach company

1928 Went public

1957 Acquired by Procter & Gamble

1969 Independent again, still making only liquid bleach

Clorox Then:

Clorox Now:Sales of $5.3 Billion

8300 employees

20% outside USA

SIX R&D facilities

Traded on NYSE

Manufacture products in 25 countries

More than two dozen plants in the USA

Leading Consumer Brands

Strategy Fundamentals are Unchanged

Answers Key Questions

What is our Purpose?

What is the Definition of Winning?

Where do we Compete?

How do we Win?

How Should we Configure?

Strategy Fundamentals are Unchanged

1) Answers Key Questions

2) Outside / In

Strategy Fundamentals are Unchanged

1) Answers Key Questions

2) Outside / In

3) Long term horizon

Strategy Fundamentals are Unchanged

1) Define winning

2) Outside / In

3) Long term horizon

4) Simplify complexity

Strategy Fundamentals are Unchanged

1) Define winning

2) Outside / In

3) Long term horizon

4) Simplify complexity

5) Conscious and distinctive choices

Strategy Fundamentals are Unchanged

1) Define winning

2) Outside / In

3) Long term horizon

4) Simplify complexity

5) Conscious and distinctive choices

6) Actionable

Strategy Fundamentals are Unchanged

1) Answer Key Questions

2) Outside / In

3) Long term horizon

4) Simplify complexity

5) Conscious and distinctive choices

6) Actionable

Strategy in the 21st Century

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4) . . . . .

Strategy in the 21st Century

Some of our Thoughts Coming into the Dialog

• “Strategic Planning” is an oxymoron

• Connections are tighter inside the company

• Connections outside the company are more common and often critical