Best Website for Real Estate Agents

When setting up your real estate website, the first question is, what

is a web site and what is it suppose to do.

Who is the website suppose to serve?

If you are marketing to

everyone, you are marketing to no

one.

To be successful in business, and real estate is a big business, you have to specialize. You have to become an expert in one field.

One of the most common ways to specialize in real estate is to focus on a specific city or on a specific

part of the city.

Another common way to specialize is to focus on a property type.

The other thing you could specialize in is expensive homes.

To build a website you need to properly define your customer.

Your website should be an extension of your overall brand.

Your website should focus

on Sellers only.

The main objective of your website should be to capture

a prospect’s email address.

Your landing page is a mini site whose sole purpose is to collect an email address

The way you get people to give you their contact information is by “bribing” them. This is referred to as an ethical bribe or “lead magnet”.

The key to a good ethical bribe is to make your offering unique and a lot different than your competitors.

A video is probably the strongest medium for you to produce content on.

I like to create a slide deck of each of my property listings and post the decks on

SlideShare.

Other sites that are useful for sharing content about a particular

listing or topic is Pinterest and Instagram.

The goal of your marketing must be to attract visitors to your SITE with the objective of converting them into prospects.

Most PAID and SOCIAL links should send

people to landing pages.

Peller Media is an online Internet Marketingand Brand Management company specializingin helping real estate professionals getnoticed online. Our focus is on building good,quality long form content that will helpdifferentiate our clients from other clients intheir area. The effort is on building a trustedbrand and a relationship with our client'scustomers. As well as brand management,we can also provide customers using our paidadvertising products and extensive webdesign products.

www.pellermedia.com

www.jimpellerin.com

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