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  • Copyright Ewen Chia, - All Rights Reserved Worldwide.


    No part of this product may be reproduced or transmitted in any form whatsoever,

    electronic, or mechanical, including photocopying, recording, or by any informational

    storage or retrieval system without expressed written, dated and signed permission from

    the author.


    The information presented herein represents the views of the author as of the date of

    publication. Because of the rate with which conditions change, the author reserves the

    rights to alter and update his opinions based on the new conditions.

    This product is for informational purposes only and the author does not accept any

    responsibilities for any liabilities resulting from the use of this information.While every

    attempt has been made to verify the information provided here, the author cannot

    assume any responsibility for errors, inaccuracies or omissions. Any slights of people or

    organizations are unintentional.

  • About Ewen Chia

    Striving to earn an extra income, Ewen Chia started his first internet business in 1997. For 5 full years, he worked on his internet business part-time every day from 11pm - 3am while holding a full-time job.

    He was motivated to build a better life for his family. After years of perseverance, he finally

    succeeded and has not looked back since.

    # World-Renowed Internet Marketing Pioneer

    Ewen is highly regarded as a pioneer of internet marketing and a world-renowed internet

    marketing expert. He is also recognized as The Worlds #1 Super Affiliate and his name is

    synonymous with Affiliate Marketing, although that is not all he does. Many of Ewen's students

    had been able to quit their day jobs and make their own income online through his proven

    training and teaching materials.

    #1 International Best-Selling Internet Marketing Book

    When Ewen launched his first print book, "How I Made My First Million On The

    Internet and How You Can Too!"...

    This book made internet marketing history by being the FIRST ever book about

    the internet business and internet marketing to hit the #1 WORLDWIDE

    BESTSELLER LISTS on Amazon, Barnes & Nobles and other online bookstores all at

    the same time in just 24 hours of launch.

    # International Speaker, Educator And Trainer

    Ewen is also a highly sought after international speaker and is always touring the world teaching

    the internet business to anyone willing to learn about it.

    He has shared the stage with experts like Sir Richard Branson, Anthony Robbins, Robert

    Kiyosaki, Tony Blair, T Harv Eker, Tom Hopkins, Les Brown, Chris Garnder and Donald Trump

    (here's a picture of Donald and him.) Ewen also received the first ever internet marketing

    trophy, World Internet Challenge for his LIVE demonstration where he started an internet

    business from scratch and proceeded to make US$80,000 in 3 days from that same business -

    all in front of a live audience.

    Ewen has made MILLIONS of dollars online and now he invites you to...

    YOUR FREE BONUS TRAINING! Register Now For Your Complimentary Free Bonus

    Training To Realistically Earn Up To $30,000 A Month Online (Or $1,000 A Day) Even If You're A Beginner...

    Click Here To Register Now (Limited Time Only)

  • Rethinking The Sales Marketing

    Funnel: A Structured Selling Method

    Today's internet marketplace is flooded with web site marketing products and services! And as the

    producers of these products and services aggressively

    compete for consumers on the internet, the noise

    from all the advertising makes it nearly impossible to

    discern one product's benefit from another's. We are

    an over communicated society! The authors of the

    book Positions (Al Ries and Jack Trout) state that in

    2001, the per capita consumption of advertising is

    equal to $376.62 per year. "If you spend $1 million a

    year on advertising, you are bombarding the average

    consumer with less than a half cent of advertising,

    spread out over 365 days; a consumer already

    exposed to $376.61 & worth of other advertising!"

    And as the noise from internet marketing has gotten

    louder over the last decade, we find ourselves asking,

    how can one be noticed and heard in the overcrowded

    internet marketplace? Since communication is the

    problem, we need to take more time to communicate

    while distinguishing ourselves from the other

    advertisers. We do this by differentiating ourselves as

    someone who is courteous, truthful, reliable, stable,

    and into the relationship for the long haul. We need to

    develop and habitually use a means of building

    relationships in a frequently changing marketplace.

    Not Markets, But Customers

  • In previous years, Tom Peters and Nancy Austin told

    us their research discovered a sustainable strategic

    advantage observed in some organizations which was

    the group's obsession with customers. It was not

    markets, not marketing, not strategic positioning, just

    customers. A market has never been observed paying

    a bill. Customers do that!

    Ultimately, it all boils down to a perceived,

    appreciated, and consistently delivered follow-up,

    service, and quality to customers. Sales is the

    outcome of talking with customers in a marketplace

    based upon good communication principles and

    relationship building, whereby you eventually sell your

    product or service.

    The Apathetic Salesperson

    I am going to share with you a little story I once

    heard. This is a story about four salespeople. Their

    names were Everybody, Somebody, Anybody, and

    Nobody. There was an important sale to be made and

    Everybody was sure Somebody would do it. Anybody

    could have done it, but Nobody did it. Somebody got

    angry about that because it was Everybody's job.

    Everybody thought Anybody could do it, but Nobody

    realized that Everybody wouldn't do it. So, Everybody

    blamed Somebody when Nobody did what Anybody

    could have done.

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  • Many salespeople are playing a numbers game and

    attempt to increase their odds of "winning" by picking

    only the "cherry" accounts, the immediate decision

    purchases. However, they are not producing "double

    win" situations with long-term stability.

    Sales research has shown that, when considering all

    possible salespeople, 48 percent of them will give up

    after the first call and 25 percent more will quit after

    the second call. The salespeople are simply apathetic

    to the buyer's need for a long-term relationship.

    The Center for Marketing Communications in

    Princeton, New Jersey has determined the typical flow

    of 1000 leads. Of the leads studied, it was determined

    that only 266 of the prospects are going to purchase

    in the next twelve months, 114 of these leads will get

    requested literature late or not at all, and 192 of the

    leads will receive no salesperson contact.

    After a careful inspection of many businesses and

    their sales practices, the following general

    observations can be made:

    people who say they are interested in your product or

    service are interested

    companies have trouble getting their request

    literature fulfillment out on time

    salespeople treat leads apathetically

    sales costs and intense competition continue to rise

  • profit margins are continuing to diminish

    Choosing a System for Building Your Relationships

    So, what do we need? What is successful today? How

    can we excite and attract people? How can we

    increase business through more sales?

    First, we want to build a positive relationship. While

    being truthful and sincere in our representations, we

    want to make commitments and be able to fulfill

    them. Instead of short-term relationships marked with

    interruptions, broken promises, deception, and

    discourteous treatment, we want to be recognized for

    longevity, stability, truthfulness, courteous treatment,

    and fulfilled commitments. More importantly, we

    should design a system so that if we don't fulfill a

    commitment, the computer will for us! This is just a

    matter of structure and a clearly defined sales


    There are at least three basic models by which we

    establish relationships and design our structured sales

    pattern: 1) Passive Systems, 2) Offensive Systems,

    and 3) Assertive Systems.

    Passive Systems are what most people use to build

    relationships. For example, they do some advertising

    and then wait for a response such as a phone call.

    Sometimes they do a long letter which typically makes

    up most of the junk mail and email we are

    accustomed to receiving. A long letter attempts to tell

  • you nearly everything you could possibly want to

    know about the product or ser