best results 2007 vienna city + surrounding areas berlin, 1. + 2. nov. 2007 best-seminar 2007 berlin
TRANSCRIPT
BEST results 2007
VIENNA City + surrounding areas
Berlin, 1. + 2. Nov. 2007
BEST-Seminar 2007 Berlin
BEST-Seminar 2007 Berlin
RESULTS Vienna City + surrounding areas
TOP 3: (Partially/fully agree)
• Citizen satisfaction: 80%• Security and Safety: 88%• Loyalty: 81%
Lowest 3: (Hardly/Don‘t agree at all)
• Comfort: 69%• Information: 64%• Value for money: 53%
VOR
Vienna City
surrounding areas
BEST-Seminar 2007 Berlin
RESULTS Vienna City / TOP 3
Security and Safety: 88%•Special patrol in metro station „Karlsplatz“ (Help U-project)•Video surveillance•Public presence of mobile station patrols
Social image: 87%•General upward tendency in Austria, concerning pollution etc…•Reinforced by marketing activities of the WL
Citizen satisfaction: 83%•All-in-all result, %-increase in every category of the survey•2006-2007: Modal Split: 1st time that the market share of PT has overtaken the share of cardrivers in Vienna (PT: 35%; MIT: 34%)
Vienna City
BEST-Seminar 2007 Berlin
RESULTS Vienna City / Lowest 3
Comfort: 69%•High average age of our vehicles, customers „must“ wait longer for new vehicles•4% increase from 2006 to 2007 due to buying more low floor vehicles (trams, new underground vehicles)
Information: 69%•Still one of our lowest value•11% increase from 2006 to 2007 due to more info-sreens, more loudspeakers, mobile services with cellphones (in the future)
Vienna City
Value for money: 58%It is still our duty to increase the cost consciousness of our customers
BEST-Seminar 2007 Berlin
One final remark:It is interesting that our employees do not have such a good picture of the Wiener Linien as customers do.(employee survey 2007)
THANK you for your attention!
BACK-UP
BEST-Seminar 2007 Berlin
Modal Split in Vienna
32
9
29
4
26
0
32
10
28
4
26
0
33
9
27
4
27
0
33
9
28
4
26
0
34
9
26
3
27
1
34
9
27
2
27
1
34
9
26
3
27
1
34
10
26
3
27
0
34
9
25
3
28
1
35
9
25
4
27
0
1996 1998 1999 2000 2001 2002 2003 2004 2005 2006
Motorcycle
Walking
Bicycle
Car/driver
Car/co-driver
PublicTransport
BEST-Seminar 2007 Berlin