best practices using linkedin and facebook for youth entrepreneurship
TRANSCRIPT
It’s about RELATIONSHIPS, not broadcasting
http://www.animatedexplanations.com/Animation.aspx?animation=391(Twitter)
Real interaction, personal engagementValue-added contentRegular programming
Participation entry pathsCreating a participation strategy in each channel
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Conversation startersOpen-ended questions
Develop engaging practices
YBI network practices
http://www.flickr.com/photos/dieqro/2193709382/sizes/m/in/photostream/
Notes from the field:Israel, Bolivia, Trinidad and Tobago,
Scotland, United States, Canada, Argentina
Using Linkedin: giving mentors space to thrive
Comfortable online space for older mentors
Expands mentor network
Offers youth businesses wider access to expertise
Knowledge-sharing and support
PSYBT (Scotland): 50-50 mix of businesses and mentors in the group, asking questions and
offering advice
PSYBT bonus result: mentors and businesses began writing each other’s recommendations
Open to all mentors in Latin America: Cross-country connections and knowledge-sharing
Connections across the network
Deepening involvement
Private Linkedin Group for YBI Forum Attendees:Offering real participation in shaping the agenda
Facebook: utilizing features to create engagement, attract loan inquiries
Keren Shemesh (Israel): custom Welcome Tabs, email capture, photo contests, photo catalogue
Youth Business Trinidad and Tobago: attract new entrepreneurs through events, cross-promote with
Youth Council
Canada Youth Business (CYBF): engagement, cross-promoting webinars and events
Custom welcome tab, email capture
Israel: success using it to promote the businesses, attract new loan inquiries
1. Businesses add a representative photo
2. The photo with the most number of “likes” in July won a prize
Brings in new fans!
Trinidad & Tobago Group: new loan inquiries, use for inviting to events, cross-posts with T&T Youth Council
T&T: Events bring many new members to the quarterly business club meetings, 10% new members
to annual youth symposium
Canada: the online space talking about youth business, many private loan inquiries, #1 or 2 loan
referral source
Twitter: awareness, recruitment, engagement
Canada (CYBF) is using Twitter to connect with entrepreneurs very successfully. A lot of private questions and loan inquiries through Twitter. Pushes youth entrepreneurship in Canada, not the program.
Thinking about YBI as a networked nonprofit
Image courtesy of Beth Kanter: http://beth.typepad.com/beths_blog/2009/12/win-a-book-help-us-pick-a-subtitle-for-our-book-the-networked-nonprofit.html
Co-promotes and cross-promotes
The entire network benefits from each others’ successes
Refers to and supports each other
Breaks down walls between the organization and the stakeholder
Shares and learns from each other, and the industry
A networked nonprofit
The complete picture
Define your goalsChoose your platforms
Create an engagement strategy on each platform
Experiment, engage, move people to action
Integrate into communication goals
How can you network your nonprofit?http://www.flickr.com/photos/jbarahona/56382606/sizes/m/in/photostream/