best practices in financial services social media: what's trending now and what will the future...
Post on 20-Sep-2014
518 views
DESCRIPTION
This presentation was a 3.5 hour class delivered in two parts as the 2014 ABA Stonier Graduate School of Banking. It's grown and expanded over the last two years since I first gave it for J.D. Power & Associates Social Media Division. Below are more details: Best Practices in Financial Services Social Media: What's Trending Now and What WIll the Future Bring? Banks and Credit Unions large and small are still struggling with how best to use social media to move from awareness to engagement to sales. Through an in-depth analysis of our industry’s attempts to engage consumers, we’ll analyze today’s best trends and how your institution can leverage social media in the future to drive engagement and sales. Specifically, we’ll look at: · Great examples of large, multifaceted social media campaigns from institutions around the world. · What’s working in the US and abroad to drive social engagement in brand, mission, and product sales. · Why storytelling, voice, and brand all need to come together in a consistent fashion for social media to excel. · Specific case studies of brands inside and outside of Financial Services that have excelled at using social media to engage and sell.TRANSCRIPT
![Page 1: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/1.jpg)
Best Practices in Financial Services Social Media: What’s #Trending Now & What Will The Future Bring? -- by Mark Zmarzly
Presented at the ABA Stonier Graduate School of Banking on June 10-11, 2014.
![Page 3: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/3.jpg)
Me Looking into the Future & Seeing that You Really Enjoyed Yourself Afterward
![Page 4: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/4.jpg)
Mark Zmarzly
www.hippocket.net
@BankMarketing www.linkedin.com/in/markzmarzly
Who the Heck am I?
![Page 5: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/5.jpg)
1992 1996 2000 20030 2005
High School Career Assessment: Forest Ranger
1999BA in English & Organizational Communication Studies
1975Born
2005MA in Creative Writing
The salad years
Writer & English Teacher
Who am I?
![Page 6: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/6.jpg)
20102005-2008 2012
2011SVP of Financial Services
2009@BankMarketing
2009 2011
Linkedin.com/MarkZmarzly
2005 Now – all in Financial Services Marketing - Editor I Copywriter I Creative Manager I AE I SVP Financial Services I Business Development Executive I Speaker
Who am I?
my blog
2013 2014
Idea was born
ABA SBMM
![Page 7: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/7.jpg)
Current & future
Launching first client – ubt.com.
Mortgage, Auto, and Retirement comparisons are available now.
Launching next group of clients immediately.
Facebook application planned for fall of 2014.
Second generation in late 2014.
A Word from My LawyerFFIEC & Your Compliance Department are the boss.
I analyze our industry for new insights and future trends.
Don’t sue me! Seriously…I have a wife and 3 kids!
![Page 8: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/8.jpg)
What is Social Media?
https://www.dropbox.com/s/hfsyeorjg34gd4s/Social%20Intro2.mp4
![Page 9: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/9.jpg)
2000 2001 2002 20030 2004
2000Dot Com Bubble Bursts
2001Wikipedia launched
1960sAl Gore Invents the Internet
1998Blog
What is Social Media?
![Page 10: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/10.jpg)
2006 20082005 2010
US Subprime Lending Peaks
2007 2009
11/2007Keypoint FCU – online banking into FB Active Facebook Users: 0 to 1.22+B
2011 2012
7/2007PayPal on FB3/2006
First Major FI Blog
8/2007TD Bank (Canada)
3/2008Quicken Loans on Twitter
2013
What is Social Media?
Now
$16B
![Page 12: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/12.jpg)
What Customers Say About Us
![Page 13: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/13.jpg)
It’s No Wonder…
![Page 14: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/14.jpg)
It’s No Wonder…
![Page 15: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/15.jpg)
It’s No Wonder…
![Page 16: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/16.jpg)
Annoying, Boring, & Unhelpful, but Maybe Not Entirely Ineffective???
![Page 17: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/17.jpg)
The Good News: We Don’t Care!
![Page 19: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/19.jpg)
But We Can Innovate/Reinvent
• Kitty & Lala: https://www.youtube.com/watch?v=JFbUbAWbB-s
![Page 20: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/20.jpg)
• Current Trends• 4 Case Studies• Big 3 Platforms• The Future?
Peaking Ahead
![Page 21: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/21.jpg)
• Own Your Community• Engage Sub Communities• Crowdsourcing • Mission-Driven• Generate Social Virality• Engaging Voice
• Not all Trends are “good”
Listen & Learn from Trends
![Page 22: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/22.jpg)
Not All Trends Are Good
![Page 37: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/37.jpg)
Engage a Sub Community
https://www.bizcrowd.com
![Page 38: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/38.jpg)
Engage a Sub Community
https://www.bizcrowd.com
![Page 44: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/44.jpg)
Engage a Sub Community
https://www.ubt.com/business-banking/catalyst-small-business
![Page 45: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/45.jpg)
Engage a Sub Community
https://www.ubt.com/business-banking/catalyst-small-business
![Page 55: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/55.jpg)
CrowdsourcingHome Improvement Challenge
• Photo contest housed on FB
• $7,500 prize to be used for a home improvement project
• Participants submitted a pic of their project & description of why it was important to them
• General public voted to determine the winner
•increase of 23% in home equity products for the campaign from the previous year. The marketing spend was also significantly less.
![Page 56: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/56.jpg)
Crowdsourcing• National Bank of Arizona
awarded $10K to a local business through a video contest housed on FB
• Winner was selected by public vote
• Total views to the Facebook tab reached 2,128
• Total video views exceeded 3,000
![Page 58: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/58.jpg)
Amplify Your Giving Visibility
From FMS Social: http://fmssocial.com
![Page 59: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/59.jpg)
Amplify Your Giving Visibility
From Sundin Inc: http://www.sundininc.com
![Page 60: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/60.jpg)
Amplify Your Giving Visibility
From Sundin Inc: http://www.sundininc.com
![Page 61: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/61.jpg)
Amplify Your Giving Visibility
From Sundin Inc: http://www.sundininc.com
![Page 62: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/62.jpg)
Amplify Your Giving Visibility
From Social Assurance: www.socialassurance.com
![Page 63: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/63.jpg)
Amplify Your Giving Visibility
From Social Assurance: www.socialassurance.com
![Page 64: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/64.jpg)
Amplify Your Giving Visibility
From Social Assurance: www.socialassurance.com
“As we have done since the inception of the bank, the bank remains strongly committed to supporting the arts, culture, and health and human service needs in the communities we serve.”
![Page 66: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/66.jpg)
Virality
![Page 67: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/67.jpg)
“If a piece of content makes people seem smart, they’re more likely to share it with their friends. And people like being the first to share information because it makes them seem cool and in-the-know.”
-- Jonah Berger, author of Contagious
http://jonahberger.com/books/contagious/
![Page 68: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/68.jpg)
Virality
![Page 69: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/69.jpg)
![Page 70: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/70.jpg)
50k wait list before launch
![Page 71: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/71.jpg)
50k wait list before launch
![Page 72: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/72.jpg)
![Page 73: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/73.jpg)
![Page 74: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/74.jpg)
![Page 75: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/75.jpg)
Have a Distinct Voice
![Page 76: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/76.jpg)
Instead of Doing This:
![Page 77: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/77.jpg)
Voice
http://www.currencymarketing.ca/young-free/
![Page 78: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/78.jpg)
Voice
![Page 79: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/79.jpg)
Voice
http://www.frankbyocbc.com - Singapore
![Page 80: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/80.jpg)
Voice
http://www.frankbyocbc.com
![Page 81: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/81.jpg)
Voice
![Page 82: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/82.jpg)
At the center of Vancity’s brand is the concept of ‘balanced prosperity,” a strategy driven by a “triple bottom line” of financial returns, social returns, and environmental returns. – Jeffry Pilcher of
TheFinancialBrand.com
Voice
![Page 83: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/83.jpg)
Voice
![Page 84: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/84.jpg)
Voice
![Page 85: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/85.jpg)
Voice
![Page 86: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/86.jpg)
Voice
![Page 87: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/87.jpg)
http://business.time.com/2012/03/12/dollar-shave-club-a-start-ups-viral-ad-for-fing-great-razors-is-a-big-hit/
Voice
![Page 88: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/88.jpg)
• Dollar Shave Club – beta 4/2011• Video launched March, 6 2012• 2 Million views in first 4 days• 4.1 Million views total in first 2 months. • 14,770,000 to date• $4,500 video production costs
Michael Dubin• Co-founder & CEO• Digital marketer/brand development• Improv comedy background - Groundlings
• Personality/Voice
http://business.time.com/2012/03/12/dollar-shave-club-a-start-ups-viral-ad-for-fing-great-razors-is-a-big-hit/
Voice
![Page 89: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/89.jpg)
![Page 90: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/90.jpg)
Own Your Community
Would You Want To Get Lunch with Your Social Media Voice?
How About Lunch?
My Mouth’s Not Real.
![Page 91: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/91.jpg)
Would You Eat a Philly Cheesesteak with this Person?
![Page 92: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/92.jpg)
Would You Eat a Philly Cheesesteak with this Person?
![Page 93: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/93.jpg)
Hand-Selected Case Studies
![Page 94: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/94.jpg)
Case Study 1: Navy FCU
![Page 95: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/95.jpg)
Case Study 1: Navy FCU
![Page 96: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/96.jpg)
04/07/23 96
![Page 97: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/97.jpg)
![Page 98: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/98.jpg)
![Page 99: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/99.jpg)
• Ask the Question
• Provide relevant information
• Single Auto-buying post, 1,525 Likes
![Page 100: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/100.jpg)
04/07/23 100
![Page 101: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/101.jpg)
![Page 102: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/102.jpg)
![Page 103: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/103.jpg)
“We are trying to be a friend people look forward to engaging with,” explained Don Varela, the lead strategist for social media. “Our mantra is engage now, sell later.”
![Page 104: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/104.jpg)
Case Study 2: Social Money & Smarty Pig
![Page 105: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/105.jpg)
• SmartyPig, LLC – Iowa
• Launched in 2008• $0 in advertising expenses • $500 MM in deposits (BBVA Compass) in 2012.• $3 Billion in Goals reached in first 4 years.
Social Media Case Study #2
![Page 106: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/106.jpg)
• Personality/Voice• Product-focused• Engage on the Benefits• Consistency
Social Media Case Study #2
![Page 107: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/107.jpg)
• Majority of customers have 4+ goals• 70%+ of customers share their goals (can be kept private)• When savers reach redemption, they usually open 2 more goals.• "Social media as a whole isn't a luxury," says SmartyPig's president, Scott McCormack, “it's a necessity, which is why banks are turning to us."
• Financial Literacy• Cross-sell• Contests• Pre-spend behaviors• Life stage data• Special offers
Social Media Case Study #2
![Page 108: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/108.jpg)
![Page 109: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/109.jpg)
![Page 110: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/110.jpg)
“As banks struggle with social media, SmartyPig LLC is set to offer its tried-and-true approach to any bank that wants it.”
“We are taking the essence of SmartyPig and we are putting it into an application that can live inside of an existing banking website.“
2012: 6 domestic banks, 3 overseas banks, 3 prepaid card vendors, and non-profit.
http://www.americanbanker.com/issues/177_22/smartypig-social-media-twitter-facebook-money-systems-goal-saver-1046243-1.html
![Page 111: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/111.jpg)
![Page 112: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/112.jpg)
Time: When Keeping Up with the Joneses MeansYou’ll Save More Money
3 Random Groups - .3% vs. 5% vs. “peer group”
“Social forces—peer pressure, in this instance—seem to have more power to change behavior than plain old monetary incentives.”
"The idea is to share that with your family and friends, and keep up the social pressure to reach your goals.” – Smarty Pig user Nathan Robertson
![Page 113: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/113.jpg)
Peer group could vocalize their goals and see peer progress.
“…The Peer Group Treatment deposit 3.5 times more often into the savings account, and their average savings balance is almost twice that of the control group.”
![Page 114: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/114.jpg)
Case Study 2: Social Money & Smarty Pig
![Page 115: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/115.jpg)
Case Study 3: Umpqua
![Page 116: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/116.jpg)
![Page 117: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/117.jpg)
![Page 118: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/118.jpg)
![Page 119: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/119.jpg)
https://www.youtube.com/watch?v=z8flLtw-ob4
![Page 120: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/120.jpg)
![Page 121: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/121.jpg)
![Page 122: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/122.jpg)
![Page 123: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/123.jpg)
![Page 124: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/124.jpg)
![Page 125: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/125.jpg)
![Page 126: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/126.jpg)
![Page 127: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/127.jpg)
![Page 128: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/128.jpg)
![Page 129: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/129.jpg)
![Page 130: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/130.jpg)
![Page 131: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/131.jpg)
![Page 132: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/132.jpg)
![Page 133: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/133.jpg)
![Page 134: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/134.jpg)
Case Study 4: NAB
![Page 135: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/135.jpg)
Case Study 4: NAB
![Page 136: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/136.jpg)
Case Study 4: NAB
http://moreless.nab.com.au
![Page 137: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/137.jpg)
Case Study 4: NAB
http://moreless.nab.com.au
![Page 138: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/138.jpg)
![Page 139: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/139.jpg)
![Page 140: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/140.jpg)
![Page 141: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/141.jpg)
NAB in 2011
http://breakup.nab.com.au/2011/02/why-did-we-break-up/#content
• 18% market share compared with 33%, 31%, and 18% = the big 4
• Twitter, Video, Guerilla, Print, Micro
• Feb 14, 2011
![Page 142: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/142.jpg)
http://breakup.nab.com.au/2011/02/why-did-we-break-up/#content
• Differentiation-focused• Specialized landing page• http://breakup.nab.com.au
NAB in 2011
![Page 143: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/143.jpg)
http://socialmediaclub.org/blogs/from-the-clubhouse/social-media-case-study-national-australia-bank
• Results
• Commonwealth Bank and others fought back – $1,200 cash for NAB customers to refinance
NAB in 2011
![Page 144: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/144.jpg)
NAB in the Future
https://www.youtube.com/watch?v=1BOKmUDBTR8
![Page 145: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/145.jpg)
A Word About the Big 3 Platforms
![Page 146: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/146.jpg)
A Word About the Big 3 Platforms
![Page 147: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/147.jpg)
![Page 148: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/148.jpg)
![Page 149: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/149.jpg)
![Page 150: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/150.jpg)
![Page 151: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/151.jpg)
![Page 152: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/152.jpg)
![Page 153: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/153.jpg)
![Page 154: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/154.jpg)
![Page 155: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/155.jpg)
![Page 156: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/156.jpg)
Engaging the Community
![Page 157: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/157.jpg)
![Page 158: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/158.jpg)
Engaging a Sub Community
https://www.youtube.com/watch?v=TKL_cn8vhjo
![Page 159: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/159.jpg)
![Page 160: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/160.jpg)
![Page 161: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/161.jpg)
You Can’t Control it…at all
![Page 162: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/162.jpg)
![Page 163: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/163.jpg)
![Page 164: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/164.jpg)
![Page 165: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/165.jpg)
The Battle for Small Biz
![Page 166: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/166.jpg)
LinkedIn Facts• Founded in 2003 (11 years old!)• More than 300 Million Members as of 5/1/14. 100M in US• 40% of users check it daily• Well educated, well compensated:
http://www.globalrecruitingroundtable.com/2013/01/22/LinkedIn-facts-figures-2013/#.U4zZg1zjyzA
![Page 167: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/167.jpg)
Social Selling is a result of social buying
Social Selling 101 THE INTERNET HAS CHANGED THE GAME
![Page 168: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/168.jpg)
The good news is that LinkedIn is still an emerging trend within banking and there’s lots of available opportunity.
“Commercial Lender” in Omaha, NE
Social SellingSocial Selling 101 THE INTERNET HAS CHANGED THE GAME
![Page 169: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/169.jpg)
04/07/23 169
![Page 170: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/170.jpg)
![Page 171: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/171.jpg)
![Page 172: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/172.jpg)
![Page 173: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/173.jpg)
What Will the Next 10 Years Bring?
![Page 174: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/174.jpg)
• Social Channel Consolidation- You can’t be everywhere
• Data Integration- What social data do you want most?
• Platform Integration- Online acct access within FB
![Page 175: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/175.jpg)
• Niche Down- Can you win all retail or a long tail?
• ROI Focus- Strategy and sales need attention
• Digital vs. Social Strategy - Bolt on or are you strategic?
![Page 176: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/176.jpg)
“‘Digital strategy on social platforms,’ uses social media to broadcast commercial messages and seek customer feedback…’social strategy on social platforms,’ steers clear of direct broadcasting in favor of helping customers create and strengthen relationships with each other.”
-- Mikolaj Jan Piskorskihttp://hbswk.hbs.edu/item/7545.html
![Page 177: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/177.jpg)
“American Express's OPEN Forum, a website where entrepreneurs share ideas, is an example of a successful social strategy…I've received help for my business under the umbrella of American Express, and I'm more likely to recommend AmEx to my friends because I've made this great connection, and the cost of customer acquisition for AmEx drops. This is, in fact, what American Express has found to be the case.”
-- Mikolaj Jan Piskorskihttp://hbswk.hbs.edu/item/7545.html
![Page 178: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/178.jpg)
04/07/23 178
![Page 179: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/179.jpg)
• “We started the contest on May 1, 2013 at 8,860 page Likes and ended May 31, 2013 with 15,190 page Likes for a net total of 6,330 new page Likes. • Our goal was 4,000 new likes, which we exceeded by more than 50%• Our fans uploaded 100 mustache pictures – our goal was 50.• The total number of votes: 12,707 – which means we probably had more than 10,000 visits to our Facebook page• People spun the slot machine at least 950 times, but probably much, much more. Our goal was to get 500 people to spin, which we nearly doubled.• Our brand engagement rate spiked, topping out at 26.81% during the week of May 14-20, 2013.”
Or Will We Keep On Keeping On?
![Page 180: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/180.jpg)
• Of what we’ve seen, what was digital strategy vs. true social strategy?
• Where does your bank stand?
• Can you innovate to break bad trends and start better ones?
Parting Thoughts
![Page 181: Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?](https://reader038.vdocuments.us/reader038/viewer/2022110113/541d25dc7bef0ab3408b6cd4/html5/thumbnails/181.jpg)
Mark Zmarzly
402.802.1005
@BankMarketing https://www.linkedin.com
/in/markzmarzly
Let’s Connect