Best Practices in Email Marketing

By Nitin Khanna

Gone are the days when email ids were acknowledged only for mails and attachments. In this cut throat era, email marketing is a rage. Email marketing is a direct digital marketing tool that engages the email for delivering a viable message.

Now, the email marketing is becoming more prominent as the days pass by. Many agencies create marketing content and then diffuse it to the customers via an email marketing campaign. However, the problem is that the results can be a hit or a miss.

Now the question that arises is how do you increase your chances of getting a click through? By utilizing the righteous email marketing technique, you can surely enhance your conversions. Just like any other marketing strategy, email marketing campaign lies in the attention to detail, careful planning, and concrete content and follow up.

Being versed with how to reach your customers is just a slice of the problem. In short, the key to the efficacious marketing campaign is to pick the apt email marketing path.

Let’s glance through some tips I usually follow for developing a strategic email road map that assists you to be prepared to hit the ground running:

A responsive design can lead to an increase of about 130% in email clicks, Yes, the numbers are correct! With the leading edge world, this has been clearly stated that irrespective of any marketing channel, the vitality of the small screen cannot be overlooked. Every single aspect from the website design to the newsletters, from the email templates to the landing pages, everything needs to be responsive. Furthermore, adding the social buttons in the email can escalate your rate of success.

Mobile is the Future

Data and analytics together ensure that you go forward with the righteous approach and channel to acquire better results. This is why, you need to step up your pace vigilantly about what you are doing, what is the general behavior of the market, what visitors generally behave towards your brand and then perform the obligatory steps. If you spend a dollar on analytics, it can secure a $1 million from being wasted.

Invest in Analytics

Creating a blog and email content is all that is required to reach the top of the search engines, convert them into users and beat your competitors. The world is not constrained just to the content, you will have to promote it by utilizing the appropriate tools and tactics.

Get in Front of the Readers

Engage with your customers. Follow them, go where they move. It is not adequate to join social media networks, you just need to engage with the customers. Choose a network your customers prefer using. Social media channels are huge, and it is imperative to get your brand endorsed. Through content promotion and the authentic engagement, you can drive the visitors to your website and convert them in email subscribers.

Lead the Conversation on Social Media

A visually compelling email may prove to be stunning, but are ineffective at the same jiffy. Some email subscribers say that they prefer emails with lots of images while some emphasize more on the content in the emails. So, monitor your Click Through Rates to search the preferences of your audience.

Emphasize the Quality Writing over Visual Content

We live in a busy bee’s ambiance where individuals often skip out the website that takes long to sign up. Make the facile for the users to register and increase your conversion rate. Employ floating footer bar, slide in, sidebar widget and then post the widget to use various categories of alternatives to grab the most subscribers.

Make Sign-Up Easy For Your Emails

Drip marketing is a prolific campaign in the world of email marketing. It allows the organizations to remain cognizant in the minds of the customers even at the specific moment; it is not accessible in the market. Apply this significant drip marketing in numerous ways such as if your emails are primarily focused on selling, then you can utilize automated drip marketing to build up more trust and credibility.

Increase the Email Automation and Drip Marketing

This pioneering method allows the recipient to pick an email program of the brand by sending a blank email to a specific email address. When someone completes that, it then triggers an opt-in confirmation request email that asks the individual to activate their subscription by clicking on a link in the email. This process is often considered easier than signing up for email via messages.

Double Opt-In

The email elements such as the design, call to action, subject lines, landing pages, time and frequency sent require continual improvement. An audit is really an essential component of email marketing. Analyses of the email optimization tests for each campaign to determine what can best work out for your target audience. Execute this with a regular span to gain higher performance of your email marketing program.

Execute an Email-Optimization Process

We all are besieged with various new advices all the time. However, by employing the split test for each to ensure that the factors will work out for your email marketing campaign. Just because something works for someone doesn’t seem that it will work for you and your business too.

Test Everything in Private

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