BEST PRACTICES FOR

TELL YOUR STORY

• SHARE WITH THE WORLD THE WORK OF THE JNF

• LEAD WITH THE WHY

TED TALK – HOW GREAT LEADERS INSPIRE ACTION, BY SIMON SINEK

MAKE IT VISUAL• POSTS WITH PHOTOS GET

39% MORE INTERACTION THAN POSTS WITH NO PHOTOS

• POSTS WITH PHOTOS GET 53% MORE LIKES, 104% MORE CLICK-THROUGHS ON LINKS THAN TEXT-BASED POSTS

• 80% OF YOUR VISITORS WILL WATCH A VIDEO, WHILE ONLY 20% WILL ACTUALLY READ CONTENT.

PAY FOR PROMOTION

• TARGET MARKETING

• BOOST POST VS. CREATE A AD

UTILIZE YOUR NETWORK

• PHOTOS DRIVE TRAFFIC

•TAG PEOPLE

• FOLLOW UP WITH SOMETHING MEANINGFUL

CREATE OPPORTUNITIES

FOR PARTICIPATION• LIKE – SHARE - COMMENT

• INCLUDING PEOPLE> STRONGER CONNECTION> PARTICIPATION > VIRAL POSTS

PAY FOR PROMOTION

UTILIZE YOUR NETWORK

CREATE OPPORTUNITIES FOR PARTICIPATION

MAKE IT VISUAL

TELL YOUR STORY