During COVID-19

Email MarketingBest Practices for

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BE USEFUL• Only include genuinely useful content

Please don’t send a COVID-19 email just because everyone else is doing it. Do it because you have something insightful and useful to say.

A QUICK READ

• Make your emails easy to skimUse large titles, bulleted key points and nicely spaced copy.

GET TO THE POINT

• Keep it conciseYour subscribers are probably busy and mentally exhausted and would much prefer a concise message written in every day speak.

TIMELY SOUNDBITES

• Add a note about the virus to your existing newsletterIn many cases, you may not need to send a dedicated COVID-19 email, but simply add a note to the top of your next newsletter.

IN CLOSINGNo matter what you share it has to add value to the recipient. That is always true, but it is especially now when inboxes are overflowing with COVID-19 related information.

The bottom line: If your COVID-19 emails aren’t evaluated with importance and consideration, then, at best, you may find your message being ignored. At worst, you may lose subscribers and get backlash if your messages are deemed inappropriate or profiteering.