best practice guidebook sales and marketing: revitalizing … · 2014-08-07 · growth team...
TRANSCRIPT
Sales and Marketing:
Revitalizing the Value Proposition
Marketing World
July 18, 2012
Growth Team Membership™
BEST PRACTICE GUIDEBOOK
Key Takeaways
How to evaluate an existing value proposition
Guidance on developing a differentiated value proposition and promoting it companywide
Tools that translate the value proposition into compelling sales messages
Insights on driving sales force adoption of new messages and delivery techniques
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