best practice governance: optimizing each core responsibility
TRANSCRIPT
Best Practice Governance:
Optimizing Each
Core Responsibility
Pamela R. Knecht
President & CEO
ACCORD LIMITED
33 West Monroe, Suite 2110
Chicago, IL 60603
312-988-7000
Annual Member Meeting &
Governance Day
Seattle, WA
October 12, 2018
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“Effective governance by the board
of a nonprofit organization is a rare
and unnatural act…”
Taylor, Chait and Holland. “The New Work of Nonprofit Boards.” Harvard Business Review, Sept – Oct 1996
Sad, but too often true…
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Great Governance Matters
Governance refers to the structures and processes established
and used by the board to ensure that its fiduciary duties and
core responsibilities are carried out effectively and efficiently.
Better
Governance
Better
Hospital &
System
Performance
Better
Health
Care
See: Larry Stepnick, Making a Difference in the Boardroom: Updated Research Findings
on Best Practices to Promote Quality at Top Hospitals and Health Systems.
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CongressState & local
governments
Attorneys
General
Bond rating
agencies
IRS
Unions
Plaintiff law
firms
Public
at large
Your ownboard members
Independent
Sector
The
Not-for-
Profit
Board
Office of
Inspector General
Heightened Scrutiny
Fiduciary Duties Review
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Basic, Legal Fiduciary Duties
Reliance on Expert
Reliance on Management
True to Central
Purposes / Mission
The Duty to
Disclose
Shareholders
(For-Profit)
The Board
of Directors
Basic Duty
of Oversight
Share-
holders
The Duty of
Loyalty
The Duty of
Obedience
The Duty of
Care
State Attorneys
General
The Charitable
Beneficiaries
The Public Trust
(Non-Profit)
Owed to
Enforced byEnforced by
Business Judgment Rule
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▪ Develop the mission and help set strategic direction
▪ Establish policies, norms, procedures and goals
▪ Carefully select a competent President / CEO
▪ Delegate work to President / CEO
▪ Monitor performance of organization and President / CEO
Three Important Notes:
▪ Boards only have authority when meeting as a board
(not as individuals or sub-sets)
▪ The Board’s primary contact – and only employee –
is the President / CEO
▪ Boards must speak with one voice
Fiduciary Duty of Oversight
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Board of Directors’
Fiduciary Duty of Oversight
For Profit
Company
Government
Agency
Public Charity
or Social Welfare
Agency
501(c)3
Professional
Society
501(c)6
OWED TO: Shareholders The Public The Public TrustThe
Membership
ENFORCED
BY:
Shareholders’
Election
Process
Public’s
Election
Process
State Attorney
General &
The Charitable
Beneficiaries
Membership
Election
Process
Fiduciary Duties Clarification
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Will Our Board Be Held Liable?
▪ Not if the decision:
▪ was made in good faith,
▪ where the trustee is disinterested and reasonably
informed,
▪ and the trustee believes that the decision is in the
best interest of the corporation.
One Key Suggestion:
Start every meeting and conversation with a review of the mission
One Key Caution:
Identify and manage potential conflicts of interest
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Three Supportive Fiduciary Duties
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The
Law
Best
Practice
Middle
Ground
Nothing Illegal Nothing Illegal,
but Not ‘Squeaky
Clean’
Beyond
Reproach
Determine Conflicts & Independence Approach
Governance
vs.
Management
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▪ Governance – Exercising
accountability by setting goals,
making major policy and strategy
decisions, and overseeing
implementation
▪ Management – Delivering results by
implementing policy and strategy as
set forth by the governing body,
managing operations, and reporting
on performance
Respecting the Governance - Management
Distinction
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Mini Case Studies
Is this governance or management?
▪ Terminating the long-time chief of nursing
▪ Deciding whether to acquire land and/or a building
for a future medical clinic (expected cost:
>$100,000)
▪ Determining if a physician who had lost his medical
staff credentials due to a large medical malpractice
case should be re-credentialed
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1. Is it big?
2. Is it about the future?
3. Is it core to the mission?
4. High-level policy decision needed?
5. Is a red flag waving?
6. Is a watchdog watching?
7. CEO wants/needs board’s support?
Questions to Help Clarify Roles
Note: If the CEO asks the Board for advice on a management issue, the CEO should ‘declare’ that intent, and be responsible
for bringing the Board back ‘up’ to governance
Barry S. Bader. Distinguishing Governance from Management. Great Boards. Fall 2008, Vol. VIII, No. 3.
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For each of the board’s core responsibilities:
▪ Ensure a laser-like focus on the mission
▪ Set direction and measurable goals
▪ Approve board-level policies
▪ Assure systems and processes are in place
▪ Monitor progress vis-à-vis the goals, policies, and processes
▪ Hold management accountable
Governance-Management Primer
Board’s Core
Responsibilities
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Board’s Core Responsibilities
Set Strategic
Direction
Ensure Clinical
Quality,
Service, and
Safety
Advocate for
Those Served
and the
Organization
Ensure
Competent
CEO
Protect
Financial
Health
= Core
Governance
Responsibilities
= Fiduciary
Duties
Mission
Duty of
Care
Duty of
LoyaltyDuty of
Obedience
Perpetuate
Effective
Governance
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Board and
Management’s
Work: “What”
Management’s Work:
“How”
Strategic Goals
Objectives
Mission and Core Values
Vision
Situational
Assessment
Overseeing Process
and Ensuring
Stakeholder Participation
Clarifying Planning Assumptions,
Drawing Strategic Conclusions,
Identifying Critical Strategic Issues
and Discussing Options
1. Strategy Oversight
Board’s Work: Holding
Management Accountable
for Performance
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Conduct a Full Situational AssessmentHealthcare Landscape
Organization’s Position
Addressed the
‘Brutal Facts’?
Strategic Conclusions
Your Organization’s
Critical Strategic Issues
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Ensure a Clear, Shared Vision & Strategy
Secure
competencies for
value-based care
environment
Expand system of
care to better
serve our market
Build capabilities
to optimize
system
performance
Align with
physicians and
other providers to
meet needs of
populationCore
Strategies
10.Build a Clinically Integrated Network
11. Develop population health / risk
arrangements with the state
12. Cultivate strategic relationships with key
managed care players
7. Create deeper ambulatory/PCP
presence
8. Establish close, integrated relationships
with targeted hospitals
9. Engage other hospitals in the region
through affiliations that complement
system of care
Vision
Working together, we will transform
health care in our state:
• Be the standard of excellence in
safety, quality, service & value
• Provide easy access to an
integrated system of care
• Eliminate care disparities
• Prepare care providers to thrive
in future care environment
4. Build a comprehensive aligned network
of healthcare professionals
5. Organize regional delivery networks with
standard quality and business principles
6. Develop shared support services for
regional delivery networks
1. Clearly define the role of the system
2. Integrate select business functions and
processes
3. Initiate system-wide affinity groups to
share best practices and stimulate
innovation
Mission To improve the health
of those we serve and
prepare the next
generation of care
providers for our state
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Increase
market
strength
Create
exceptional
patient
experiences
Embrace
teamwork
and a system
approach
Provide
value-based
care
Be the
hospital of
choice
Metric Status Metric Status Metric Status Metric Status Metric Status
Performance Key:
Exceeds goal
Meets goal
Minimum acceptable
Not acceptable
Develop a Strategic Dashboard for the Board
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Some Best Practices for Strategy Oversight
▪ Clarify the board’s expectations of its role
▪ Spend more than half of meeting on strategic discussions
▪ Become and stay educated about issues and trends
▪ Ensure there is a clear, measurable strategic plan
▪ Ask tough questions on strategies; not tactics
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1. Why has our market share in orthopedics continued to decrease
over the last five years and what is management doing to reverse
the trend?
2. How will we increase access to healthcare services in outlying
areas of our community?
3. How are we doing vis-à-vis the strategic goals on our board
dashboard?
4. Others?
Not:
▪ Where should we place billboards about our new service?
Sample Strategy Oversight Questions
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2. Quality, Safety & Service Oversight
Be the driver – quality is ultimately the board’s responsibility*:
▪ Ensure effective mechanisms are in place to measure,
monitor, maintain, and improve quality, safety, and service
excellence.
▪ Approve quality improvement plans and goals, monitor
performance in relation to those goals, and exercise
accountability in seeing the goals become a reality.
▪ Approve recommendations for physician / clinician
appointments, reappointments, and clinical privileges,
based on well-documented recommendations resulting from
an effective credentialing process.
* Darling vs. Charleston Memorial Hospital, 1965
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Board-Medical Staff Relations
▪ The Board (not management) must hold the medical staff
accountable for:
▪ Clinical Outcomes
▪ Patient Safety
▪ Service Excellence
▪ Quality Improvement
▪ Physician Appointments and Clinical Privileges
▪ The Board must ensure strong relationships and, when
necessary, take hard stands as the fiduciaries of the mission
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Some Best Practices for Quality/Safety/Service Oversight
▪ The board requires major hospital clinical programs and services to meet quality-related performance criteria.
▪ The board includes objective measures for the achievement of clinical improvement and/or patient safety goals as part of the CEO’s performance evaluation.
▪ The board requires that major strategic projects specify both measurable criteria for success and who has responsibility for implementation of the projects.
▪ The board requires management to base at least some of the organization’s quality goals on the “theoretical ideal” (e.g., no central line infections, no sepsis).
▪ The board is willing to challenge recommendations of the medical executive committee(s) regarding physician appointment or reappointment to the medical staff.
Larry Stepnick, Making a Difference in the Boardroom: Updated Research Findings on Best Practices
to Promote Quality at Top Hospitals and Health Systems.
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A Few Quality Indicators …Ask About and Know the Red Flags
▪ Hospital mortality
▪ Unplanned readmissions
▪ Best practices compliance
▪ Medication errors
▪ Patient satisfaction: “Would
recommend this hospital”
▪ Employee satisfaction: “Would
recommend this hospital”
▪ Death rates, usually by diagnosis
or procedures, severity adjusted
▪ May indicate inadequate care
▪ Percent of time best practices
were followed
▪ Wrong drug, wrong dose, wrong
patient, wrong time interactions
▪ Key measure of several dozen
patient satisfaction indicators
▪ Key measure of several dozen
employee satisfaction indicators
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Sample Board Quality Dashboard
2017 Target 2017 Actual 1Q 2Q 3Q 4Q
CMS Overall Star Rating 3 Stars 2 Stars 2 Stars 3 Stars(5 Stars is top; 3 is
average)
CMS HCAHPS Star Rating 4 Stars 3 Stars 4 Stars 5 Stars(5 Stars is top; 3 is
average)
Leapfrog Hospital Safety Grade B D C B(A is top )
Selected Quality Issues◦ 30 day readmission (commercial) <=6.17% 7.33% 4.92% 4.92%◦ Low-risk C-section rate <=13.33% 13.78% 20.00% 20.00%◦ Follow-up visits >=75% 57.34% 62.07% 62.07%◦ (Other)
Key:Not Meeting TargetMeeting TargetExceeding Target
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Sample Quality Oversight Questions
1. How do our clinical quality and patient safety outcomes rank vs. our own targets, our peers’ scores, and national benchmarks? What are we doing to improve our rank/scores?
2. How do our patient satisfaction scores compare to our own targets, our peers’ scores, and national benchmarks (e.g., HCAHPS; Press Ganey)? How will the scores be increased?
3. How satisfied are our employees and physicians?
4. What process and criteria are being utilized to credential / appoint / reappoint physicians and other caregivers?
5. What serious, care-related adverse events have occurred in the past year? What did management put in place to ensure they won’t ever happen again?
6. Others?
Not:
• Should Mary be promoted to Director of Quality?
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3. Financial Oversight
Some Best Practices
▪ Stay current on health care financing and reimbursement issues
▪ Set and monitor clear financial performance goals, and demand corrective action as needed
▪ Authorize independent reviews and audits
▪ Ensure the alignment of all plans and budgets
▪ Choose key ratios and ask tough questions
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Some Financial Ratios
▪ Days Revenue Outstanding ▪ Effectiveness of A/R collection
▪ Days Outstanding Expenses ▪ Quality of A/P Position
▪ Days Cash on Hand ▪ Answers “How is the cash position
at the moment?”
▪ Operating Margin ▪ Picture of the profitability of the
organization
▪ Debt Service Coverage ▪ Measures factor by which cash
flow covers debt service
▪ Cushion Ratio ▪ Another view of amount of cash
available to service debt
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Sample Financial Oversight Questions
1. What is our targeted operating margin and how well are we
doing towards achieving that goal?
2. How are we increasing revenue (what new services will we
add)?
3. Why is ___ (insert the measure) trending down, and what is
management doing to correct it?
4. How do we rank vs. our peers and national benchmarks?
5. Others?
Not:
▪ How can we reduce costs by $10,000?
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4. Management Oversight
Some Best Practices
▪ Select a competent CEO and jointly set clear expectations for the CEO’s performance
▪ Provide on-going feedback with open and honest dialogue
▪ Conduct an annual CEO performance review using an agreed-upon tool and link it to CEO compensation process and package
▪ Executive sessions convened periodically without the CEO to discuss CEO’s performance
▪ Ensure use of current executive compensation practices
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▪ Establish the Rebuttable Presumption of Reasonableness (RPR):
1.The compensation arrangement must be approved in advance by
an authorized body of the applicable tax-exempt organization,
which is composed of individuals who do not have a conflict of
interest concerning the transaction,
2.Prior to making its determination, the authorized body obtained
and relied upon appropriate data as to comparability, and
3.The authorized body adequately and timely documented the basis
for its determination concurrently with making that determination.
▪ Committee includes executive compensation expertise
▪ Full board approves compensation philosophy
▪ Committee approves executive compensation plan and makes
recommendations to full board
Executive Compensation Practices
Source: IRS_01032018 https://www.irs.gov/charities-non-profits/charitable-organizations/rebuttable-
presumption-intermediate-sanctions
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Management Oversight Questions
1. What annual goals will be set for the CEO’s individual
performance?
2. Why has the CEO not accomplished the ___ goal? What is the
CEO doing to ensure achievement of that agreed-upon target?
3. Has the CEO put a written succession plan in place for both
himself/herself and key executives? If not, when will that be
completed?
4. Others?
Not:
▪ What did Dr. Smith say about the CEO over drinks last night?
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‘Advocate’ for the Community’s Needs
▪ Oversee community health needs assessment every 3 years
▪ Ensure specific health improvement goals are set and monitor management’s progress toward the goals
▪ Help host town halls / community forums to listen to needs
‘Advocate’ for the Organization and Industry
▪ Within the local community:
▪ Speak positively of the hospital in the community
▪ Attend social and other community events
▪ Support management’s efforts to influence state and federal public sector decision making, legislation, and policies
Important Note: Have talking points on the issue, or be accompanied by a subject
matter expert and get specific legal counsel on what the organization can and cannot do with respect to political and lobbying activities
5. Advocacy Oversight
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Some Best Practices in Advocacy
▪ Develop a policy regarding the board’s role in communicating with the community, legislators and other stakeholders
▪ Create a community benefit or community relations committee
▪ Review a survey of community perceptions on a regular basis
▪ Identify board goals in support of management’s legislative agenda
▪ Require management to annually report community benefit value to the public
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Advocacy Oversight Questions
1. How will community benefit be measured?
2. What percentage of our revenues will be dedicated to community
benefit?
3. Why hasn’t management conducted a community health needs
assessment in the last three years? When will management
correct that situation?
4. What legislative agenda does management want the board to
support, and how?
5. Others?
Not:
▪ What will be the CEO’s speaking points at the Kiwanis meeting on Tuesday?
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6. Governance Effectiveness
Best Practices Led by the Governance Committee:
▪ Board and Committee Structure Review
▪ Competency-Based Selection and Succession Planning
▪ Robust, Initial Orientation and On-going Education
▪ Annual Board Evaluation and Goal-Setting
▪ Updated Governance Policies and Documents
▪ Board Functioning and Culture Assessment
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Assess Committee Structure & Effectiveness
▪ Parallel board’s responsibilities; not management’s
▪ Have clear charters including decision-making authority
▪ Ensure board members are ‘spread’ evenly across committees
The Governance Institute’s 2017 Biennial Survey of Hospitals and Healthcare Systems.
Board
81% 75% 60%77% 24%
FinanceExecutive
Compensation
Quality &
SafetyExecutive
Community
Benefit
52%
Strategic
PlanningCompliance
48%59%
Governance/
Nominating
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“Combination of knowledge, skills, personal
characteristics, and individual and social behaviors
needed to effectively perform a job”
Competency-Based Governance: A Foundation for Board and Organizational Effectiveness, American Hospital Association’s Center for Healthcare Governance 2009
Competency-Based Selection**
** Not ‘Representational’ Governance
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New Competencies for Care ‘System’ Board
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▪ Appropriately sized board and committees with terms and term
limits
▪ All types of diversity needed to reflect service area
▪ Sufficient ‘independence’ as defined by IRS 990 and IRC 4958
▪ Non-board members on committees
▪ Recruit for ‘governance temperament’ and ‘boardroom skills’
If recruitment is limited to the local community, can board
get the competencies, independence and diversity
needed?
Rigorous, Competency-based Approach
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Sample Board Education Calendar
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A.Document-
Based
B.Observation-
Based
C.Survey-Based
D.Interview-
Based
Less MoreBoard Members’ Time
& Involvement Requirement
Board Evaluation Approaches
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Governance Documents Review Components
▪ Articles of Incorporation and Bylaws
▪ Board roster with names, titles, lengths of service, terms and term
limits
▪ Board committee structure, rosters and charters
▪ Board meeting calendar, agenda, board packet and minutes
▪ All board policies
▪ All board processes (recruitment, nomination, orientation,
succession, education, evaluation)
▪ CEO’s annual goals, evaluation process and progress toward goals
▪ Decision authority matrix (in a health system)
▪ Etc.
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“A strong board culture is the foundation
upon which boards can begin to build
nimble and responsive organizations.”
The Governance Institute’s 2017 Biennial Survey of Hospitals and Healthcare Systems.
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1. What, if any, changes are needed to our board and committee
structures?
2. What clarification is needed regarding roles, responsibilities and
authority?
3. Do we have the correct composition of our board(s) and
committees (size; competencies; terms / limits)?
4. Do any governance documents or policies need to be updated
(e.g., bylaws, charters, conflict of interest policies)?
5. What improvements could be made to our governance processes
(e.g., recruitment, selection, orientation, education, re-appointment,
goal-setting, and evaluation)?
6. How could we change our meeting frequency, length, agendas and
culture to be more effective and efficient?
7. Other?
Not:
▪ Which room is best for the Board’s meetings?
Sample Governance Oversight Questions
Ideas for Enhancement &
Needed Resources
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Ideas for Enhancement & Needed Resources
What are the top 3 ideas you will bring back to
your board regarding how
to enhance its effectiveness and efficiency?
What additional governance resources would you
find helpful from the Washington State Hospital
Association?
Thank you!
Pamela R. Knecht
President & CEO
ACCORD LIMITED
33 West Monroe Street, Suite 2110
Chicago, IL 60603
312-988-7000