best practice for ecommerce seo - jon hibbitt
TRANSCRIPT
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jonhibbitt
@jonhibbitt
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SEO PAY PER CLICK(PPC)STRATEGY ANALYTICS & CRO
SOCIAL MEDIA PUBLIC RELATIONS DISPLAY ADVERTISING
CONTENTMARKETING
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Segm
ents
Geography (For brick & mortar businesses)
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https://
http://online-metrics.com/analytics-goals/
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https://support.google.com/webmasters/answer/4559176?hl=en https://youtu.be/SoxU5kz15K0c
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http://moz.com/learn/seo/duplicate-content
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https://webmasters.googleblog.com/2014/02/faceted-navigation-best-and-5-of-worst.html
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•
•
https://support.google.com/webmasters/answer/139066?hl=en
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http://www.slideshare.net/jonathanearnshaw/how-to-fix-any-seo-problem-brighton-seo-april-2016-pi-datametrics
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Source: http://moz.com/learn/seo/redirection
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•4132 (301 Redirect)
•2 (No response)
http://
•2700 (200 OK)
•1100 (301 Redirect)
•98 (302 Redirect)
•232 (404 Not found)
https:// •643 (200 OK)
•223 (301 Redirect)
•423 404 Not found
https://
-15%
-15%
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https://www.seroundtable.com/google-expired-page-redirects-404-22456.html
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https://www.impression.co.uk/blog/3361/brightonseo-handling-on-site-for-ecommerce-siobhan-swainston/
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https://moz.com/ugc/5-essential-ecommerce-rich-snippets-for-your-store
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