best of the web - international advertising sources

Best of the Web: International Advertising SourcesStephen Fleming SLA Division of Advertising & Marketing Nashville, June 7, 2004

Best of the Web: International Advertising Sources

Table of Contents

Advertising Directories.................................................................4 Rankings...................................................................................6 Advertising Trade Journals...........................................................8 Case Studies, Best Practices.......................................................19 Advertising Archives..................................................................20 Advertising Awards....................................................................22 Advertising Expenditures............................................................24 Ad Spending.............................................................................26 Media Research.........................................................................28 Germany..................................................................................29 Media Daten (German) ..............................................................29 http://www.media-daten.de/......................................................29 some free media data and news...............................................29 $ Full services require subscription..............................................29 Spain.....................................................................................29 OJD (English,Spanish) ...............................................................29 http://www.ojd.es/....................................................................29 free circulation statistics for print media.................................29 $ - Full access requires subscription.............................................29 AIMC (Spanish) ........................................................................29 http://www.aimc.es/.................................................................29 free news, reports on Internet metrics and other media research ..............................................................................................29 $ - more publications available for purchase..................................29 Italy.......................................................................................29 Eurisko (Italian, English) ...........................................................29 http://www.eurisko.it/...............................................................29Best of The Web for Advertising International Sources Stephen Fleming, 2004

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public opinion, lifestyles and psychographics ..........................29 $ - Full service requires subscription............................................29 Market Research.......................................................................30 Advertising Associations.............................................................32 Advertising Law........................................................................47 Trademarks..............................................................................48

Best of The Web for Advertising International Sources Stephen Fleming, 2004

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Advertising DirectoriesAdvertising Directories best overall source Adbrands http://www.adbrands.net/ Advertising Directories - global Adbrands.net http://www.adbrands.net Red Books http://www.redbooks.com AdForum http://www.adforum.com/ Ad Age Global Marketing http://www.adage.com/page.cms?pageId=599 Ad Age Global Global Accounts http://www.adageglobal.com

Advertising Directories - by regionEurope Media & Marketing Europe Industry Guides http://www.mandmeurope.com/info.asp?id=2 Asia/Pacific Media & Marketing All-Asia Guides http://www.media.com.hk/directories/index.cfm Latin America Adlatina.com http://www.adlatina.com

Advertising Directories - by country UK Marketing & Creative Handbook http://www.mch.co.uk/index.shtml Canada ICA Agency Search http://www.agencysearch.ca Big Book http://www.marketingmag.ca Ireland Orange PagesBest of The Web for Advertising International Sources Stephen Fleming, 2004

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http://www.adworld.ie Australia Advertising Federation of Australia http://www.afa.org.au/ South Africa Brewers Marketing Intelligence http://www.brewers.co.za/ France Stratgies: Les Guides (in French) http://www.strategies.fr/guides/ Germany - GWA Search Agent (in German and English) http://www.gwa.de Switzerland Persoenlich: BSW Agenturen (in German) http://www.persoenlich.com/bsw/agency/iSearch.cfm Italy - Associazione delle Imprese di Comunicazione (in Italian) http://www.assap.it/index.asp?

action=ancor&templ=1&livello_0=66&lingua=1 Spain Control Publicidad (in Spanish) http://www.controlpublicidad.com/ Mexico Medios Publicitarios Mexicanos (in Spanish) http://www.mpm.com.mx/ Brazil - Janela Publicitria (in Portuguese) http://www.janela.com.br/ India Advertising Association of India (in English) http://www.aaaindia.org/directory_1.htm Israel - Israeli Advertising Association http://www.iaa.org.il/ New Zealand - Communications Agencies Association of New Zealand http://www.caanz.co.nz/


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RankingsAdvertising Rankings best overall source Ad Age Global Marketing http://www.adage.com/page.cms?pageId=599 Advertising Rankings - global Ad Age Global Marketing http://www.adage.com/page.cms?pageId=599 RECMA (Reports on the Worldwide Media Agencies) http://www.recma.com/

Advertising Rankings - by regionEurope Ad Age Global Marketing http://www.adage.com/page.cms?pageId=599 AdAgeGlobal special reports http://www.adageglobal.com Campaign (Brand Republic) http://www.brandrepublic.com Media & Marketing Europe http://www.mandmeurope.com/ RECMA (Reports on the Worldwide Media Agencies) http://www.recma.com/

Asia/Pacific

Ad Age Global Marketing http://www.adage.com/page.cms?pageId=599 AdAgeGlobal special reports http://www.adageglobal.com Media http://www.media.com.hk/ RECMA (Reports on the Worldwide Media Agencies) http://www.recma.com/ Latin America Ad Age Global Marketing


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http://www.adage.com/page.cms?pageId=599 AdAgeGlobal special reports http://www.adageglobal.com

Advertising Rankings - by countrySee Associations and Trade Journals


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Advertising Trade JournalsAdvertising Trade Journals best overall source Factiva http://www.factiva.com/ Advertising Trade Journals - Aggregate news sources Factiva best for international coverage English and non-English sources (some translated) Full text in most cases Nexis some international coverage, but mainly English language sources Dialog NEWSROOM (Profound Newsline) good international coverage, but mainly English language sources some non-English sources translated, but usually not full text RDS Business Reference Suite some international English language sources some non-English sources translated, but usually not full text ProQuest Some international coverage, but English language sources only EBSCOHost Some international coverage, but English language sources only InfoTrac Some international coverage, but English language sources only

Advertising Trade Journals global coverage Ad Age Global http://www.adageglobal.com Brand Republic (Campaign) http://www.brandrepublic.com Inter national ist http://www.inter-national-ist.com

Horizont (in German) http://www.horizont.net/

Advertising Trade Journals regional coverageEurope Media & Marketing Europe http://www.mandmeurope.com/Best of The Web for Advertising International Sources Stephen Fleming, 2004

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Campaign (Brand Republic) http://www.brandrepublic.com AdMap http://www.warc.com AdAgeGlobal http://www.adageglobal.com Asia/Pacific Media http://www.media.com.hk/ AdAgeGlobal http://www.adageglobal.com Latin America Adlatina.com http://www.adlatina.com AdAgeGlobal http://www.adageglobal.com

Advertising Trade Journals - by countryArgentina Target (in Spanish) http://www.revista-target.com.ar/ ad industry news, campaigns

Imagen (in Spanish) http://www.relacionespublicas.com/ Public Relations trade journal

Australia B&T Weekly http://www.bandt.com.au/ $ - news, directories, recent campaigns free access to print subscribers Also on Factiva, Nexis Ad News http://www.adnews.com.au/ - news, special reports, but mostly offline Austria Horizont (in German) http://www.horizont.at/ - news, agency rankings, recent campaigns, new media Also on Factiva, Nexis (& some articles on RDS)


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MediaNet (in German) http://www.medianet.at/ news, recent campaigns $ requires subscription Not online elsewhere

Belgium Media Marketing (in French, Dutch) http://213.193.164.200/ selected articles, recent campaigns Also on Factiva, Nexis (& some articles on RDS)

Pub (in French, Dutch) http://www.pub.be/ advertising news, campaigns, rankings $ requires subscription Not online anywhere else

Brazil Janela Publicitria (in Portuguese) http://www.janela.com.br/ ad industry news, directory - free MM Online (in Portuguese) http://www.mmonline.com.br/ advertising news and agency rankings Meio & Mensagem and Revista de Criao - free, but requires registration Canada Marketing Magazine (in English) http://www.marketingmag.ca/ $ news, rankings, directories, awards - free access to print subscribers Also on Factiva, Dialog (262), EBSCOHost Strategy Magazine (in English) http://www.strategymag.com/ $ news, directories, awards, recent campaigns Also on Factiva, Dialog (262), Nexis China Media China (in Chinese) http://www.media.com.hk advertising and media trade journal


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Also on Factiva (in Chinese)

Colombia MarketColombia.com (in Spanish) http://www.marketcolombia.com/ advertising and media trade journal, including agency rankings and industry news Czech Republic Marketing & Media (in Czech) http://www.mam.cz/

Denmark Dansk Fagpresse (in Danish) http://www.danskfagpresse.dk/

Finland

Kampanja (in Finnish) http://www.kampanja.net/ - news, agency rankings, recent campaigns, new media Not available online elsewhere

Markkinointi & Mainonta (M&M) (in Finnish) http://www.marmai.fi - news, recent campaigns Not available online elsewhere

France Stratgies (in French) http://www.strategies.fr/ $ - news, rankings, directories, recent campaigns Also on Factiva CB News (in French) http://www.toutsurlacom.com/ e-newsletter and portal with news, rankings, surveys and statistics Also on Factiva Creation Numrique (in French) http://www.creanum.com/ graphic arts journal Germany


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Horizont (in German) http://www.horizont.net/ - news, agency rankings, recent campaigns, new media Also on Factiva, Nexis (& some articles on RDS) Der Kontakter (in German) http://www.kontakter.de/ $ must buy most articles Also on Factiva, Nexis Media und Marketing (in German) http://www.mediaundmarketing.de Advertising and marketing journal J some free articles online Also on Nexis, Dialog NewsRoom Planung & Analyse (in German) http://www.planung-analyse.de/ journal on market research and marketing J free articles online Also on Factiva, Nexis Werben & Verkaufen (in German) http://www.wuv.de/ some free articles, rankings, special reports $ must buy certain articles Also on Factiva, Nexis Absatzwirtschaft (in German) http://www.absatzwirtschaft.de/ free articles, reports on marketing, CRM Web version on Factiva, but not print version

Greece

Marketing Week (in Greek) http://www.boussias.com/Ireland AdWorld http://www.adworld.ie/ $ news, rankings, awards, directories Not online elsewhere

Marketing http://www.marketing.ie/ - monthly news, awards, recent campaigns IndiaBest of The Web for Advertising International Sources Stephen Fleming, 2004

Not online elsewhere

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A and M (in English) http://aandm.com/ news, recent campaigns, rankings, overviews, directory - free, but registration required MagIndia (in English) http://www.magindia.com/ advertising news, account wins, recent campaigns $ subscription required Media (in English) http://www.media.com.hk advertising and media trade journal Also on Factiva Exchange 4 Media.com (in English) http://www.exchange4media.com/ - marketing and media news, account wins, campaigns Japan Japan.com David Kilburn Advertising Insights (in English) http://www.japan.com/adventures/ Articles about advertising in Japan - free Media (in English) http://www.media.com.hk advertising and media trade journal Also on Factiva Italy Pubblicit Italia (in Italian) http://www.dailymedia.it/ news, special reports, directories (from publishers of Markup) free, but requires registration Full access to Markup on Factiva Strategia (in Italian, English) http://www.strategia.it/ Reviews of recent campaigns free, but not much content online Full access only in print Daily Media (in Italian) http://www.dailymedia.it/ some news, directories, recent campaigns, e-newsletter Not available elsewhere Media Key (in Italian) http://www.mediakey.it/ Trouble with site Not available elsewhere


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Mexico Adcebra (in Spanish) http://www.adcebra.com/ ad news, recent campaigns Not available elsewhere Cre@tiva (in Spanish) http://www.creativa.com.mx/ ad news, recent campaigns, Eagle awards, directory Not available elsewhere Adlatina.com (mostly in Spanish) http://www.adlatina.com Spanish language advertising news - some free content $ full access for print subscribers only Netherlands Adformatie (in Dutch) http://www.adformatie.nl/ selected articles free, $ subscription required for full access Includes channels for Direct Marketing, Interactive Also on Factiva

Marketing Tribune (in Dutch) http://www.nieuwstribune.nl J marketing industry news Not online anywhere else

New Zealand B&T Weekly http://www.bandt.com.au/ $ - news, rankings, directories, recent campaigns free access to print subscribers Also on Factiva, Nexis

New Zealand Marketing Magazine http://www.marketingmag.co.nz/ - news, special reports Also on InfoTrac Marketing Bulletin http://marketing-bulletin.massey.ac.nz/ - free access to academic research articles Older issues available on EBSCOHost NorwayBest of The Web for Advertising International Sources Stephen Fleming, 2004

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Kampanje (in Norwegian) http://www.kampanje.com/advertising news, recent campaigns some free articles online Not available online elsewhere Kreativt Forum (in Norwegian) http://www.kfxpress.no/ Graphic arts journal, featuring recent campaigns some free articles online Not available online elsewhere Propaganda (in Norwegian) http://www.propaganda-as.no/ Advertising, PR, design, and media news free articles Not available online elsewhere Poland Reklama (in Polish) http://www.reklama.com/ media and interactive marketing news Not available elsewhere Media i Marketing Polski (in Polish) http://www.media.com.pl/ ad news, recent campaigns some free content online Also on Nexis Portugal

Meios & Publicidade (in Portuguese) http://www.meiosepublicidade.pt/Russia Marketing Russia (in Russian) http://www.marketingrussia.ru/

South Africa Biz-Community http://www.biz-community.com/ daily advertising news, account wins, people (with archives) Free no print version Financial Mail: AdFocus http://www.adfocus.co.za/adfocus2003/index.htmlBest of The Web for Advertising International Sources Stephen Fleming, 2004

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annual report on South African advertising industry, including awards and rankings MarketingWeb http://www.marketingweb.co.za/ Advertising, media and marketing news Includes their Journal of Marketing and Media@SAfm Free, with archives from 2002 Not online elsewhere

Spain Anuncios (in Spanish) http://www.anuncios.com/ $ - news, rankings, directories, recent campaigns Also on Factiva Control (in Spanish) http://www.controlpublicidad.com some news, directories, recent campaigns, e-newsletter Full access on Factiva Marketing Directo (in Spanish) http://www.marketingdirecto.com/ J direct marketing news, reports, rankings No print version Also on Factiva Interactiva Digital (in Spanish) http://www.interactivadigital.com/ some news, directories, recent campaigns, e-newsletter Full access on Factiva Estrategias (in Spanish) http://www.estrategias.com/ some news, directories, recent campaigns, e-newsletter Full access on Factiva Diario IPMark (in Spanish) http://www.ipmark.com/ - agency directories, recent campaigns, no articles Full text available on Factiva Adlatina.com (mostly in Spanish) http://www.adlatina.com Spanish language advertising news some free, $ full access for print subscribers only Sweden Slj & Marknadsfring (in Swedish) http://info.marknaden.net/ advertising and marketing news Not available online elsewhere


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Resum (in Swedish) http://www.resume.se/ advertising news, campaigns, marketing reports Also available on Factiva Nota Bene (in Swedish) http://www.notabene.se/qvmb/ Marketing and public relations news some free articles online Not available online elsewhere Media Trender (in Swedish) http://www.mediatrender.se/ media news $ requires subscription Not available online elsewhere Dagens Media (in Swedish) http://www.dagensmedia.se/ media news, rankings Not available online elsewhere Switzerland Persoenlich (mostly in German, some English) http://www.persoenlich.com/ ad news, recent campaigns, agency rankings, account wins Not available elsewhere WerbenWoche (in German) http://www.werbewoche.ch/ Swiss ad news, recent campaigns some free content online $ - must subscribe for full access Also on Factiva Media Trend Journal (in German) http://www.mtj.ch Media news and trends some articles free $ - full access available to print subscribers Also on Factiva Turkey Marketing Turkiye (in Turkish) http://www.marketingturkiye.com/ advertising trade journal (from Advertising Age) some articles free Not online elsewhere

United Kingdom Brand Republic.com http://www.brandrepublic.comBest of The Web for Advertising International Sources Stephen Fleming, 2004

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includes Campaign, Marketing, PR Week, Revolution $ news, rankings, expenditures, directories, campaigns free access to print subscribers Campaign is also on Factiva, Nexis Others are on ProQuest, InfoTrac Mad.co.uk http://www.mad.co.uk/ includes Marketing Week, Creative Review, Design Week, Precision Marketing news, awards, recent campaigns, regional reports $ - subscription required for most content Also on Factiva, Nexis, ProQuest, EBSCOHost, InfoTrac AdMap http://www.warc.com $ news, campaigns Only accessible through WARC The Drum http://www.the-drum.co.uk/ Scotlands media and marketing trade journal $ most content must be bought Only accessible through website (or print subscription)


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Case Studies, Best PracticesCase Studies, Best Practices best overall sourceWARC (World Advertising Research Center) http://www.warc.com

Case Studies, Best Practices - globalWARC (World Advertising Research Center) http://www.warc.com

Case Studies, Best Practices - by countrySee Associations for Best Practices and Trade Journals for Case Studies


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Advertising ArchivesAdvertising Archives best overall source Xtreme Information http://www.xtremeinformation.com/

Advertising Archives - global Xtreme Information http://www.xtremeinformation.com/ AdForum - AdFolio http://www.adforum.com/adfolio/search.asp Lrzers International Archive http://www.luerzersarchive.com/ AdEaters: The Film Library (multi-language) http://www.adeater.com/

Advertising Archives - by regionEurope Lrzers International Archive http://www.luerzersarchive.com/ AdEaters: The Film Library (multi-language) http://www.adeater.com/ Xtreme Information http://www.xtremeinformation.com/ Asia/Pacific Xtreme Information http://www.xtremeinformation.com/ Latin America Adlatina.com http://www.adlatina.com Xtreme Information http://www.xtremeinformation.com/ Africa/Middle East Xtreme Information http://www.xtremeinformation.com/

Advertising Archives - by countryBest of The Web for Advertising International Sources Stephen Fleming, 2004

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France AdForum en France http://www.adforum.com/french/FRA/index.asp Muse de la Publicit http://www.ucad.fr/pub/index.html Germany AdForum in Deutschland http://www.adforum.com/german/DEU/index.asp Claimcheck Journal http://www.claimcheck.com/

Japan ArcBuster http://arc.pyoko.org/ Spain AdForum in Espaa http://www.adforum.com/spanish/ESP/index.asp United Kingdom

AdForum in the UK http://www.adforum.com/english/GBR/index.asp Thomson- Intermedia - Creative Club http://www.creativeclub.co.ukFor more, see Trade Journals by countries


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Advertising AwardsAdvertising Awards best overall source AdForum Awards & Festival Search http://www.adforum.com/adresources/festivals/search.asp

Advertising Awards - global AdForum Awards & Festival Search http://www.adforum.com/adresources/festivals/search.asp ANDY Awards http://www.andyawards.com/ Cannes Lion Awards http://www.canneslions.com/ CLIO Awards http://www.clioawards.com/ CRESTA Awards http://www.cresta-awards.com/ D&AD Awards http://www.dandad.org/ EFFIE Awards http://www.effie.org/worldwide/index.html FAB Awards http://www.fab-awards.com/ FirstBoards Awards http://www.boardsmag.com/firstboards/2004/ WARC (World Advertising Research Center) http://www.warc.com

Advertising Awards - by regionEurope Euro EFFIE Award http://www.euro-effie.com/ Epica http://www.epica-awards.com/ Festival Europen du Film Publicitaire Automobile http://www.satcar.asso.fr/satcar2003/festivalpub/home.htm


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Asia/Pacific Asia Pacific Advertising Festival http://www.asiapacificadfest.com Latin America Adlatina.com (in Spanish) http://www.adlatina.com LatinSpots.com (in Spanish, English, Portuguese) http://www.latinspots.com

Advertising Awards - by countrySee Associations and Trade Journals


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Advertising ExpendituresAdvertising Expenditures best overall ZenithOptimedia Global Advertising Expenditure Forecasts http://www.zenithoptimedia.com/pubsmain.htm

Advertising Expenditures - globally ZenithOptimedia Global Advertising Expenditure Forecasts http://www.zenithoptimedia.com/pubsmain.htm Coens Insider Report http://www.universalmccann.com/ourview.html PriceWaterhouseCoopers Global Entertainment & Media Outlook http://pwcglobal.com/e&m/outlook/Outlook2002_ExecSummary_Final.pdf Ad Age Global Marketing http://www.adage.com/page.cms?pageId=599

Advertising Expenditures - by region PriceWaterhouseCoopers Global Entertainment & Media Outlook http://pwcglobal.com/e&m/outlook/Outlook2002_ExecSummary_Final.pdf Ad Age Global Marketing http://www.adage.com/page.cms?pageId=599 Europe WARC European Advertising & Media Forecast http://www.warc.com/Search/Adspend/USandworldAdspendForecasts.asp

Advertising Expenditures - by industry Ad Age Global Marketing http://www.adage.com/page.cms?pageId=599

Advertising Expenditures - by media ZenithOptimedia Global Advertising Expenditure Forecasts http://www.zenithoptimedia.com/pubsmain.htmBest of The Web for Advertising International Sources Stephen Fleming, 2004

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PriceWaterhouseCoopers Global Entertainment & Media Outlook http://pwcglobal.com/e&m/outlook/Outlook2002_ExecSummary_Final.pdf

Advertising Expenditures - by country ZenithOptimedia Global Advertising Expenditure Forecasts http://www.zenithoptimedia.com/pubsmain.htm Coens Insider Report http://www.universalmccann.com/ourview.html See also Associations


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Ad SpendingAd Spending best overall source Xtreme Information http://www.xtremeinformation.com/

Ad Spending - global ACNielsen International Research http://www.acnielsen.com/services/ir/ Ad Age Global Marketing http://www.adage.com/page.cms?pageId=599 Xtreme Information http://www.xtremeinformation.com/ TNS http://www.tns-global.com

Ad Spending - by regionEurope Ad Age Global Marketing http://www.adage.com/page.cms?pageId=599 Xtreme Information http://www.xtremeinformation.com/ Asia/Pacific Ad Age Global Marketing http://www.adage.com/page.cms?pageId=599 Xtreme Information http://www.xtremeinformation.com/ Latin America Ad Age Global Marketing http://www.adage.com/page.cms?pageId=599 Xtreme Information http://www.xtremeinformation.com/ Africa/Middle East Ad Age Global Marketing http://www.adage.com/page.cms?pageId=599 Xtreme Information http://www.xtremeinformation.com/


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Ad Spending - by countryAny Country ACNielsen International Research http://www.acnielsen.com/services/ir/ Xtreme Information http://www.xtremeinformation.com/ TNS http://www.tns-global.com Germany Claimcheck Journal http://www.claimcheck.com/

Horizont Werbe-Etats http://www.horizont.net/agenturen/werbe_etats/pages/United Kingdom Thomson- Intermedia http://www.thomson-intermedia.com


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Media ResearchMedia Research best overall sources ACNielsen http://www.acnielsen.com/ global media research, TV audience measuring $ very expensive TNS http://www.tns-global.com global media research, TV audience measuring $ subscription required, expensive

Media Research - by region AGB Group http://www.agbgroup.com/ Regional media research and campaign tracking TV audience measuring (peoplemeter) Campaign tracking 18 countries (mostly Eastern Europe, UK, Australia, Mexico) $ expensive

Media Research - by country


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Germany Media Daten (German) http://www.media-daten.de/ some free media data and news $ Full services require subscription Spain OJD (English,Spanish) http://www.ojd.es/ free circulation statistics for print media $ - Full access requires subscription AIMC (Spanish) http://www.aimc.es/ free news, reports on Internet metrics and other media research $ - more publications available for purchase Italy Eurisko (Italian, English) http://www.eurisko.it/ public opinion, lifestyles and psychographics $ - Full service requires subscription

See also Associations


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Market ResearchMarket Research best overall sources Datamonitor http://www.datamonitor.com Global reports on many products, including technology, Rx Europe, Americas, Asia $ subscription required Also available through Profound, MarketResearch.com Euromonitor http://www.euromonitor.com Global reports on many products, especially packaged goods Europe, Americas, Middle East, Africa, Asia $ subscription required Also available through Profound, MarketResearch.com

Market Research global GlobalConsumption.com http://www.globalconsumption.com Reports and rankings on consumer markets worldwide some content free, $ full access for print subscribers Still under construction as of May 2004 From the publishers of the Market: Newsletters Also on Dialog NewsRoom Finfacts Worldwide Cost of Living Survey http://www.finfacts.com/costofliving.htm Cost of living and quality of life rankings worldwide press releases and rankings are free

Market Research - by region EuroBarometer http://europa.eu.int/comm/public_opinion/ Public Opinion polls on EU citizens Special reports on Young Europeans, etc. free Asia Market Research.com http://www.asiamarketresearch.com Asian consumer trends, news free data, but outdated Zona LatinaBest of The Web for Advertising International Sources Stephen Fleming, 2004

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http://www.zonalatina.com/Zlmednew.htm Latin American consumer surveys on many products, topicsAggregated from TGI and other industry sources Free Pan Arab Research Center http://arabiandemographics.com/ Media and audience research $ must be subscriber

Market Research - by country Datamonitor http://www.datamonitor.com Global reports on many products, including technology, Rx Europe, Americas, Asia $ subscription required Also available through Profound, MarketResearch.com Euromonitor http://www.euromonitor.com Global reports on many products, especially packaged goods Europe, Americas, Middle East, Africa, Asia $ subscription required Also available through Profound, MarketResearch.com International Research Institute http://www.iris-net.org/ Population, lifestyle statistics for most countries free

See also statistical agencies for each country.

Statistics Norway has a good list: http://www.ssb.no/english/links/


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Advertising AssociationsAdvertising Associations best overall source International Advertising Association http://www.iaaglobal.org

Advertising Associations global International Advertising Association http://www.iaaglobal.org World Federation of Advertisers http://www.wfanet.org/ Point-Of-Purchase Advertising International http://www.popai.com

Advertising Associations - by regionEurope European Advertising Standards Alliance http://www.easa-alliance.org/ European Association of Communications Agencies http://www.eaca.be Federation of European Direct Marketing http://www.fedma.org Advertising Information Group http://www.aig.org/ Asia/Pacific Asian Federation of Advertising Associations No website Asia Pacific Advertising Association No website

Advertising Associations - by countryArgentinaBest of The Web for Advertising International Sources Stephen Fleming, 2004

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Asociacin Argentina de Agencias de Publicidad http://www.aaap.org.ar/ - industry news, issues, statistics and rankings (in Spanish) Asociacin Argentina de Marketing http://www.aam-ar.com/ - (in Spanish) Asociacin de Marketing Directo e Interactivo de Argentina http://www.amdia.org.ar/ - direct and interactive marketing association, with related awards, news and resources (in Spanish) Cmara Argentina de Anunciantes http://www.camaranunciantes.org.ar/ - advertising guidelines and issues in Argentina (in Spanish) Centro de Informaciones de Publicidad http://www.cip.org.ar/ - advertising ethics and guidelines in Argentina (in Spanish) Internet Advertising Bureau Argentina http://www.iabargentina.com.ar/ - internet advertising association, with related news, guidelines and statistics (in Spanish) Sociedad Argentina de Investigadores de Marketing y Opinin http://www.saimo.org.ar/ - Argentinean market research association (in Spanish) Australia Advertising Federation of Australia http://www.afa.org.au/ - directory of agencies and overview of Australian ad industry Australian Association of National Advertisers http://www.aana.com.au/ - Australian advertising guidelines and issues Australian Direct Marketing Association http://www.adma.com.au/


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Direct Marketing association providing guidelines, awards, industry news and membership directory Exhibition and Event Association of Australia http://www.eeaa.com.au/ - information about trade shows and event marketing in Australia Internet Industry Association http://www.iia.net.au/ - news and guidelines on the Internet advertising in Australia Magazine Publishers of Australia http://www.magazines.org.au/ - reports and trends on magazine advertising in Australia Outdoor Advertising Association of Australia http://www.oaaa.com.au/ - statistics, news and trends on outdoor advertising in Australia Austria Fachverband Werbung und Marktkommunikation http://www.fachverbandwerbung.at/ Austrian advertising association (in German) International Advertising Association - Austrian Chapter http://www.iaa-austria.at/ Belgium Association of Communication Companies no website Interactive Advertising Bureau Belgium http://www.iab-belgium.be/ - new media association, with guidelines and resources for interactive advertising in Belgium (in French, Dutch) Brazil

Associao Brasileira de Agncias de Publicidade http://www.abap.com.br/ - ad industry news, issues, directory (in Portuguese) Associao Brasileira dos Anunciantes http://www.aba.com.br/


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- advertising industry association with marketing guidelines and best practices (in Portuguese) Associao Brasileira de Marketing Directo http://www.abemd.org.br/ - Brazilian Direct Marketing association with related news, issues and resources (in Portuguese) Associao Latino-Americana de Agncias de Publicidade http://alap.poa.terra.com.br/ - Brazilian advertising industry association with agency directory (in Portuguese) Associao de Mida Interativa http://www.ami.org.br/ - Brazilian Interactive Advertising association with related news, issues and resources (in Portuguese) Frum de Pesquisa de Comunicao http://www.fopec.com.br/ - advertising research association with marketing reports and trends (in Portuguese) Bulgaria Association of Advertising Agencies (Bulgaria) http://www.arabulgaria.org/ - Bulgarian advertising association (in Bulgarian) International Advertising Association - Bulgarian Chapter http://www.iaa-bg.org/ - advertising association (in Bulgarian) Canada Advertising Standards Canada http://www.adstandards.com/ - advertising ethics and regulations in Canada Association of Canadian AdvertisersBest of The Web for Advertising International Sources Stephen Fleming, 2004

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http://www.aca-online.com/ - association for Canadian advertisers, with some free news and studies Canadian Advertising Research Foundation http://www.carf.ca/ - association for advertising research in Canada, with limited free information Canadian Marketing Association http://www.cdma.org/ - direct marketing in Canada Canadian Newspaper Association http://www.cna-acj.ca/ - research on newspaper advertising in Canada Canadian Outdoor Measurement Bureau http://www.comb.org/ - statistics on outdoor advertising in Canada Institute of Communications and Advertising (ICA) http://www.ica-ad.com/ - association for Canadian advertising agencies, including directory of Canadian ad agencies Interactive Advertising Bureau of Canada http://www.iabcanada.com/ - news, statistics and guidelines for interactive advertising in Canada Radio Marketing Bureau http://www.rmb.ca/ - information on radio advertising in Canada Television Bureau of Canada http://www.tvb.ca/ - information on TV advertising in Canada Chile

Asociacin Chilena de Agencias de Publicidad http://www.achap.cl/


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- Chilean advertising industry news, awards and resources (in Spanish) Asociacin Nacional de Avisadores Chile http://www.anda.cl/ - Chilean advertising association, with case studies, articles and other resources (in Spanish) China Hong Kong Institute of Marketing http://www.hkim.org.hk/hkim.htm - professional development association (in English, Chinese) Colombia Asociacin Nacional de Anunciantes de Colombia no website Czech Republic Asosiace Kominikacnich Agentur (AKA) http://www.aka.cz/ - Czech advertising association (in Czech) Czech Institute of Marketing http://www.cima.cz/ - (in Czech) Denmark Danske Reklame og Relationsbureauers Brancheforening http://www.drrb.dk Danish advertising association (in Danish) El Salvador Asociacin Salvadorea de Agencies de Publicidad http://www.asap.org.sv/ - advertising association with related news and guidelines (in Spanish) Finland Association of Finnish Advertisers (Mainostajien Liitto) http://www.mainostajat.fi/ - Finnish advertising guidelines, news and links (in Finnish, English) Finnish Association of Marketing Communications Agencies http://www.mtl.fi/Best of The Web for Advertising International Sources Stephen Fleming, 2004

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- list of member agencies and information on advertising in Finland (in Finnish, English, Swedish) Finnish Marketing Federation http://www.mark.fi/ - information and links (in Finnish)

France Association Communication Publique http://www.communication-publique.fr/ - French public relations association covering industry issues and resources (in French) Association des Agences Conseils en Communication (AACC) http://www.aacc.fr/ - French advertising association with industry news, statistics, and research (in French, English) Association Franaise du Marketing http://www.dmsp.dauphine.fr/AFM/ - articles and white papers on marketing (in French, English)

Germany Deustche Direktmarketing Verband http://www.ddv.de/ - direct marketing association with related news, facts and studies (in German, English) Gesamtverband Werbeagenturen (GWA) (Association of Advertising Agencies) http://www.gwa.de/ - information on German advertising industry, including ad agency database and an Advertising Industry Overview (in German, English) Zentralverband der Deutschen Werbewirtschaft (ZAW) (Central Association of the German Advertising Industry) http://www.zaw.de/ - information and statistics on German advertising (in German) Greece Hellenic Advertising Agencies AssociationBest of The Web for Advertising International Sources Stephen Fleming, 2004

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http://www.edee.gr/ - Greek ad association (in Greek) Hungary Hungarian Advertising Association http://www.mrsz.hu/ - industry overview and ethics (in Hungarian, English) Magyarorszgi Kommunikcis gynksgek Szvetsge (MAKSV) http://www.maksz.com/ - Hungarian advertising association, with member list, guidelines and other resources (in Hungarian, English) Iceland Society of Icelandic Advertising Agencies http://www.sia.is/ India

Advertising Association of India http://www.aaaindia.org/ - Indian advertising association, with membership directory

Indonesia Indonesian Association of Advertising Agencies http://www.pppi.or.id/ - ad industry profile, code of ethics (multi-language) Ireland Institute of Advertising Practitioners in Ireland http://www.iapi.ie/ - advertising industry news, awards, expenditures, media trends, and other research Israel Israeli Advertising Association http://www.iaa.org.il/ - directory of Israeli ad agencies Italy Associazione delle Imprese di Comunicazione http://www.assap.it/ - ad agency billings, agency directory and other data (in Italian, English) JapanBest of The Web for Advertising International Sources Stephen Fleming, 2004

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Japan Advertisers Association http://www.jaa.or.jp/ - consumer research and advertising data (in Japanese, English) Japan Advertising Agencies Association http://www.jaaa.ne.jp/ - agency rankings, publications, and additional links (in Japanese, English) Japan Advertising Council http://www.inter.co.jp/ac/ - (in Japanese) Japan Advertising Federation http://www.inter.co.jp/tokyo-ad/ - (in Japanese) Japan Direct Mail Association http://www.jdma.or.jp/ - direct mail industry news and information (in Japanese) Japan Direct Marketing Association http://www.jadma.org - direct marketing news and information (in Japanese, English) Japan Marketing Association http://www.jma-jp.org/ - (in Japanese, English) Japan Market Research Association http://www.jma-jp.org/ - (in Japanese)

LatviaBest of The Web for Advertising International Sources Stephen Fleming, 2004

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Latvian Advertising Association http://www.lra.lv/ - Latvian advertising association (in Latvian) Luxembourg Fdration des Professionnels de la Communication http://www.fpc.lu/ - Luxembourg advertising association (in French) Mexico Asociacin Mexicana de Agencias de Publicidad http://www.amapenlinea.com.mx/ - Mexican advertising association, with articles, statistics, reports and agency directory (in Spanish) Asociacin Mexicana de Agencias de Promocion http://www.amapro.com.mx/ - Mexican promotional association, with news and directory (in Spanish) Asociacin Mexicana de Agencas de Investigacin de Marcado y Opinin Publica http://www.amai.org/ - Mexican market research association, with related articles and public opinion surveys (in Spanish) Asociacin Nacional de la Publicidad http://www.anp.com.mx/ - Mexican advertising association, with advertising guidelines, directory and other resources (in Spanish)

Netherlands BVA/Associatie Nederlandse Adverteerders http://www.bva.nl/ - Dutch advertising association providing industry news, links and publications (in Dutch) Nederlandse Associatie voor Direct Marketing, Distance Selling en Sales Promotion (DMSA) http://www.dmsa.nl/Best of The Web for Advertising International Sources Stephen Fleming, 2004

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- direct marketing association providing industry news, research, awards and links (in Dutch, English) Nederlands Instituut voor Marketing http://www.nima.nl/ - marketing news and resources (in Dutch) SPOT (Stichting ter Promotie en Optimalisatie van Televisie-reclame) http://www.spot.nl/ - television advertising association focusing on effective TV commercials (in Dutch) Vereniging van communicatie-adviesbureaus (VEA) http://www.vea.nl/ - Dutch advertising association providing industry news and resources (in Dutch, English) New Zealand Association of New Zealand Advertisers http://www.anza.co.nz/ - advertising standards and an Annual Report on New Zealand advertising Communications Agencies Association of New Zealand http://www.caanz.co.nz/ - New Zealand advertising statistics, directory and awards New Zealand Direct Marketing Association http://www.dma.co.nz/ - direct marketing news, resources and awards Norway Kreativt Forum http://www.kfxpress.no/ - advertising design and media journal. Kreativt Forum. Incorporates the former Norwegian Association of Advertising Association (in Norwegian) Paraguay Centro de Regulacin, Normas y Estudios de la Communicacin http://www.cerneco.com.py/ - advertising guidelines, awards and news in Paraguay (in Spanish) Peru Asociacin Nacional de Anunciantes de Per http://www.andaperu.org/Best of The Web for Advertising International Sources Stephen Fleming, 2004

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- Peruvian advertising guidelines, marketing studies and other resources (in Spanish) Asociacin Peruana de Agencias de Publicidad http://www.apap.org.pe/ - Peruvian advertising association with member directory, awards and other resources (in Spanish) Philippines Advertising Board of the Philippines no website Outdoor Advertising Association of the Philippines http://www.oaap.org.ph/ - news , studies and examples of outdoor advertising in the Philippines Philippine Marketing Association http://www.pma.philonline.com/ - marketing association of the Philippines Poland Polish Advertising Agencies Association (SAR) http://www.sar.org.pl/ - Polish advertising association (in Polish) Portugal Assoiao Portugusa das Empresas de Publicidade e Communio http://www.apap.co.pt/ - advertising association with news, links and rankings (in Portuguese) Puerto Rico Asociacin de Agencias de Publicidad de Puerto Rico http://www.agenciaspublicitarias.com/ - Puerto Rican advertising association with related news, directories and guidelines (in Spanish) Romania Romanian Association of Advertising Agencies http://www.raaa.ro/ (in Romanian and English) Russia Russian Advertising Agency Association http://www.rara.ru/Best of The Web for Advertising International Sources Stephen Fleming, 2004

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- Russian advertising association, with industry news and trends (in Russian) Singapore Association of Accredited Advertising Agents Singapore http://www.4as.org.sg/ - advertising association with agency rankings, member list and selected information on the Singapore advertising industry (in English) Institute of Advertising Singapore http://www.ias.org.sg/salrm.html - awards, education and events for advertising professionals (in English)

Slovakia Klub reklamnych agentur Slovenska (KRAS) http://www.kras.sk/ - Slovakian advertising agency association (in Slovakian) Slovenia Slovenian Association of Advertising Agencies http://www.soz.si/ - Slovenian advertising association (in Slovenian) South Africa Advertising Standards Authority of South Africa http://www.asasa.org.za/ - advertising code of ethics and self-regulation in South Africa Advertising Media Association of Southern Africa http://www.amasa.org.za/ - association for media education and training Digital Interactive Media Association http://www.dima.org.za/ - news and resources on digital media in South Africa Direct Marketing Association of South Africa http://www.dma.org.za/Best of The Web for Advertising International Sources Stephen Fleming, 2004

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- business, legal and advocacy information about the Direct Marketing industry in South Africa Institute of Marketing Management http://www.imm.co.za/ - South African marketing association Public Relations Institute of Southern Africa http://www.prisa.co.za/ - news, awards and resources for the Public Relations industry in South Africa South African Advertising Research Foundation http://www.saarf.co.za/ - media usage and other consumer research South Korea Korean Association of Advertising Agencies http://www.kaaa.co.kr/ - Korean advertising issues and yearbook (in Korean, English) Spain

Asociacin Espaola Agencias Publicidad (AEAP) http://www.aeap.es/ - information on advertising in Spain, including agency rankings (in Spanish) Club de Marketing de Barcelona http://www.club-marketing-bcn.es/

Sweden Sveriges Reklamfrbund http://www.reklam.se/ - advertising standards association (in Swedish, English) Turkey Turkish Association of Advertising Agencies (TAAA) http://www.rd.org.tr/ Turkish advertising standards association (in Turkish) United Kindgom Advertising Association http://www.adassoc.org.uk/Best of The Web for Advertising International Sources Stephen Fleming, 2004

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- with reports on UK advertising, links, statistics and Top Ten Agencies Association of Qualitative Research Practitioners http://www.aqrp.co.uk/ - directory of UK market research firms British Market Research Association http://www.bmra.org.uk/bmra.html - directory of UK market research firms Direct Marketing Association (UK) http://www.dma.org.uk/ - research and information on direct marketing in the UK Direct Selling Association (UK) http://www.dsa.org.uk/ - research and information on direct marketing in the UK Incorporated Society of British Advertisers http://www.isba.org.uk/ - advertising ethics, agency relationships and other issues Institute of Practitioners in Advertising http://www.ipa.co.uk/ - awards and reports on advertising effectiveness Radio Advertising Bureau of England http://www.rab.co.uk/ - reports and statistics on radio advertising in the UK Uruguay Asociacin de Dirigentes de Marketing del Uruguay http://www.adm.com.uy/ - marketing professionals' association (in Spanish) Venezuela Asociacin Nacional de Anunciantes http://www.andaven.org/ - advertising guidelines and ethics in Venezuela (in Spanish)


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Advertising LawAdvertising Law best overall International Advertising Association http://www.iaaglobal.org

Advertising Law - by countrySee Associations


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TrademarksTrademark Databases best overall Dialog Thomson Trademarkscan Databases http://www.dialog.com

Trademark Databases - by country or region Dialog Thomson Trademarkscan Databases http://www.dialog.com Austria (662) Benelux (658) Canada (127) Denmark (659) EU (227) France (657) Germany (672) International Register (671) Italy (673) Japan (669) Spain (228) Switzerland (661) United Kingdom (126) EUROTMKS all European databases Questel Orbit http://www.questel.orbit.com

Others Australian Trade Mark On-Iine System http://pericles.ipaustralia.gov.au/atmoss/falcon.application_start BeneLux Trademark Site http://register.bmb-bbm.org/SearchMaskMain.asp Canadian Trade-marks Database http://strategis.ic.gc.ca/cipo/trademarks/search/tmSearch.do IciMarques (France) http://www.icimarques.com/ UK Patent Office Trade Marks http://www.patent.gov.uk/tm/dbase/index.htm


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best of the web - international advertising sources

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