best of my generation at work

27
1 HOUDT VAN TRANS- FORMATIE DIGITAL MEMORY AID THE BEST OF MY GENERATION AT WORK Made for screenreading My Generation at Work final event ROTTERDAM 4 MARCH 2015 WHY MY GENERATION AT WORK? WATCH THIS 3 MINUTE VIDEO

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“Look at the future with optimism as you will spend the rest of your life there.” My Generaton at Work explores employability of young people in Europe in a changing labour market, with special focus on enterprising skills and attitudes. Finding employment is no longer just a linear process of basic education –vocational education –looking for a ready job –being employed (and staying that way). Finding jobs and carving out a career today and tomorrow calls for enterprising attitudes and skills. The situation calls for new solutions and better multi- stakeholder cooperation –especially with the young people themselves. Please find in this Digital Memory Aid pictures, quotes, stories and references to our final event in Station Hofplein Rotterdam march 4 2015...

TRANSCRIPT

Page 1: Best of My Generation at Work

1

houdt vantrans-formatie

diGitaL memorY aid

the Best of mY Generation at WorK

made for

screenreading

My Generation at Work final event

rotterdam 4 marCh 2015

WhY mY Generation at WorK WatCh this 3 minute video

2

dear Guests

Thank you for your participation in the My Generation at Work final event in Station Hofplein Rotterdam Did you have fun as we all were drawn into the drama lsquoPlay it forwardrsquo played by Powerboathellip and did you take part in meaningful exchanges in the learning cafe afterwards As a temporary renewal network of professionals policymakers and youngsters from 12 European cities we hope so

Let us know via twitter (MyGenW) or facebook (MyGenerationWork) if our understanding on how to bridge the growing gap between school and jobs helped you As professionals we will continue to challenge ourselves to step out of our project management and policy making mode to get into a more creative mode to try out new ideas and make them fly

Please find in this Digital Memory Aid pictures quotes stories and references to our meeting and pleasehellipGo for it

Liz Andy Niina Mika Tjaša Martina Rieke Cleo Rudy Dionne Bob Taru Pepik Andrea Peter Ene Fabrizio Mauro Victoria Sylwia Mateusz Joanna Monika Dorota Elionor Maria Jonathan Oreto Maria Victoria Parthenopi Anotidis Peri Kamaris Zoi Belidis Marie-Louise Laura Christine Hassan Filip Ruta Dina Dmitrijs Lasma Ruta Joatildeo Tiago Eva Carlos Blair Leona Anthony Damian Magdalena Magdalena Wojciech Tessa Eddy Simina Marieli Simone Matteo Carmen Murat Daan Peter Arjan Laura Sofie Magali Danique Rob Adri Lilian Tamara Jared Chandro Ola Sylvia AliRicardo Bart Peter Gene Leo Jarle Kris Sabine Marika Martin Arne Jay Therese Oumlzde Kudret Krishen Rowena Kiki Noy Marieke Ellian Pieter Tjalling Denis Tomasz Ari Sami Pranita Wouter Denise

from BridGinG the GaP to fLYinG ideas

ldquoCominG uP With an idea and hoLdinG on to it thatrsquos the

most exCitinG Part of BeinG an entrePeneurrdquo

3

The main objective of the My Generaton at Work project has been to promote the employability of young people in a changing labour market with special focus on enterprising skills and attitudes Todayrsquos news is filled with messages of crisis and change in the global markets and the world of work It is a confusing precarious and scary world for the young generation thinking about careers skills and jobs Europe is aging post-war generations are being pensioned but the emerging opportunities and the new world of work is not the same as it was for them Finding and sustaining a job is profoundly different today and tomorrow and young people are exposed to sudden changes precarious employment and careers and a need for continual re-adaption At the same time the changes open up new possibilities challenge old ways of building skills finding employment and creating jobs Finding employment is no longer just a linear process of basic education ndashvocational education ndashlooking for a ready job ndashbeing employed (and staying that way) Finding jobs and carving out a career today and tomorrow calls for enterprising attitudes and skills The situation calls for new solutions and better multi-stakeholder cooperation ndashespecially with the young people themselves

mY Generation at WorK in a nutsheLL

In October 2012 the My Generation at Work network met for the first time to explore new possibilities to bridge the gap between schools and jobs in Antwerp Belgium Riga Latvia Glasgow United Kingdom Gdańsk Poland Warsaw Poland Tampere Finland Valencia Spain Braga Portugal Maribor Slovenia Turin Italy Thessaloniki Greece Two and a half years five international partner meetings and three in-depth workshops later we are concluding our journey with a clear strategy to act and try out new ideas

ldquoLooK at the future With oPtimism as You WiLL sPend the

rest of Your Life thererdquo

video resourCesDo you have a co-creation space in your city where young people businesses and coaches get together and share their knowledge Watch the 3 minute video My Generation at Work | Spaces including the toolbox as an example in Turin Can young people follow programs in your city to develop new enterprising skills Watch the 2 minute video My Generation at Work | Enterprising skills The film includes Proacademia and Bad idea Who are the new brokers in your city Watch the 3 minute video My Generation at Work | Brokers

4

intermeZZo the faCtorY of Great ideas

Thank you all for being good sports and participating in the interactive play led by Powerboat Most of us sympathized with the happy but vulnerable WorKer Some of us laughed at (maybe identified) with the rigorous and eagerly controlling manaGer And we all dozed off slightly listening to the endless inspirational words and words of the founderhellip We all happily created new ideas for the factory in our own founder WorKer and manaGer wayhellip until things went out of hand Who created the chaos Who went out of control Who should be hung The WorKer The founder The manaGer hellip Or one of us Well participants you were not going to let this happen That is where the story endedWatch the video here

PoWer BoatHi Irsquom Bas and my theatre group is called Power boat The reason we started making theatre plays is that we thought the relationship between theatre makers and audiences was really strange My girlfriend was standing on the stage showing all kinds of emotions but she could not see the audience and their response to her It was non efficient to work in this way The fourth wall should be broken down letrsquos try to get everybody involved in the factory of great ideas

5

Commitment and CoherenCe A lot of people come to the office to see their own plank and come to tell stories about their grandfather who lived in this area Next time you visit Rotterdam have a look at the Luchtsingel and try to find the My Generation at Work plank httpwwwzuscc

intermeZZo on the LoCation

ldquoConneCtinG staKehoLders invoLvinG PeoPLe does this sound famiLiar in our ProjeCt BuiLdinG BridGes and ConneCtinG is our main foCus it heLPs us to thinK hoW thinGs needs to Be donerdquo

ndash BoB

My name is Jouke Irsquom an architect The final conference of My Generation at Work is held in an area in development This venue is located in an old train station which has been out of service for the last 3 years Until 5 years ago this was an abandoned place Now there are plans for developing 200 meter high skyscrapers however there is no money and there are a lot of vacancies of m2 office space in this area As architects we thought it would be a pity to demolish a perfect building and therefore we proposed place making PLaCe maKinG is a different WaY of thinKinG more smallscale bottom up development with citizens and building on top of what is already there Placemaking still requires a vision for the area how to use the public space and how to connect places Here the Luchtsingel came in a temporary bridge that directly connects the Central railway station to the Hofbogen As we didnrsquot have money we used crowdfunding to make the bridge Everybody could buy a plank for only 25 euros We made the bridge in different phases so people could see from the beginning that something is happening The bridge generates aWareness

6

intermeZZo eddY from urBaCt

urBaCtMy Generation at Work is one of the 52 networks running the last years in the urBaCt ii program The most influential project was My Generation at Work because you had a focus not just on what people do but why they do it There was involvement of stakeholders and youngsters were at the centre The project showed urBaCt new ways of doing things by improvising making mistakes taking risks and learn

7

Part iBest of mY Generaton at WorKWe invited You to LooK lsquounder the Bonnetrsquo of mY Generation at WorK in a LearninG Cafe settinG We shared What We Consider to Be the Best of mY Generation at WorK When LooKinG BaCK We asKed ourseLves What triGGered us the most WhiCh tooLs ConCePts frameWorKs etC heLPed us the most to aCt and exPLore neW WaYs to BridGe the GaP BetWeen sChooLs and joBs

on the foLLoWinG PaGes You WiLL find a short desCriPtion of the 11 Best PraCtiCes that We seLeCted aLonG With some testimoniaLs and ContaCt information of Your taBLe host in Case You Want to KnoW more

8

ldquoWe talked about the usefulness of Unusual suspects the importance of learning by doing via GFIs and how to use ambassadors to make pilots sustainable For some of us who tended to jump from idea to action the step to gather new ideas and evidence was very useful Others especially liked the GFIs since they worked in environment that normally didnt dare to take risks Finally we all plotted on the spiral the project we were working on and explained what would be our next steprdquo

Best PraCtiCe innovation sPiraL

the sPiraL is a visuaLiZation of the stePs You Can taKe from an idea to a sYstemiC ChanGe

For more information contact robertarnkilarmasfi or read this pdf

ldquothe innovation sPiraL teaChes You to taKe stePs in BetWeen no BiG stePs You have Go for its and then You Can sCaLe

it uP this is hoW it WorKsrdquo

9

Best PraCtiCe Bad idea (there is no suCh thinG)

ldquoThe main points of discussion included the history of Bad Idea through to the success of the project over the last 3 years We talked about the challenges young people face in society today especially those who are disadvantaged and how many stakeholders responsible for supporting youths dont understand these challenges We explored ideas for collaborative working between Bad Idea and local projects in cities like Rotterdam Gdansk and Valenciardquo

For more information watch this video read the story behind Bad Ideaor contact Anthony Gerrard of Bad Idea at gbadideaorgcom

ideas Create oPPortunities We heLP PeoPLe deveLoP their ideas to reaLise their amBitions We harness CreativitY throuGh our traininG ComPetitions and diGitaL CommunitY

10

Best PraCtiCe Go hYBrid dude

ldquoTo me hybrid means Risk taking flexibility versatile adopting your life to a new situation with creativity changing mindsets during all your life Schools and Universities need to change to offer new hybrid skills to youngsters to get them to real working life Schools need to teach soft competences discovering everyonersquos talentrdquo

Victoria Gomez City of Valencia victoriagomezaliasgroupcom

ldquothis ConCePt ChanGed mY Life ldquo

examPLe of hYBridisinG from WorKinG Life Imaging a transporter who works as a driver for a furniture store Traditionally (s)he would be trained as a driver and would transport the furniture and (s)he would be a salaried worker But then things start happening Furniture is no longer sold as whole but to be assembled The company gets a business idea why not sell also the service of assembling (perhaps of customers ending up with a pile of unassembled lsquoikea stuffrsquo and complaining) Now this service can be provided by the driver lsquohybridisingrsquo to be an assembler too with new skills And this can happen by also hybridising the work contract form (s)he can become a subcontractor of hisher original company or set up perhaps after some experience hisher own company This could further hybridise into providing services in say assembling home appliances electronics etc and further into a network of other providers where different skills and services are combined

This example is part of the report ldquopromoting enterprising relations to work ndash the discovery journey from My Generation to the present stage of My Generation at Work ndash and beyondrdquo Written by Robert Arnkil and Timor Spangar February 2014

ldquohYBridisation means lsquoneW ComBinationsrsquo of our WorKinG Life

reLationshiPs WhiCh Can taKe PLaCe or aPPear in different forms or instanCes

taKe a hYBrid Car usinG Both PetroL and eLeCtriCitY as a teChniCaL examPLerdquo

11

Best PraCtiCe Go for it

ldquoThe Go For It approach is a tool which gives the opportunity to experiment and find new solutions to issuesblockages and find out what works or equally what does not It is focused on real action not talking and writing about something and doing nothing Go For Its give you the freedom to try something new ndash so just Go For itrdquo

Liz Macquire city of Glasgow LizMaguireglasgowgovuk

the lsquoGo for itrsquo aPProaCh enaBLes us to invoLve neW PeoPLe

ldquofor me the main ChaLLenGe is PLanninG Gfirsquos maKe it PraCtiCaL maKe You thinK faster

3 Years to do somethinG instead of 3 Years of

PLanninGrdquo

ldquoi reaLLY adoPted it it is a Good

WaY to exPLore innovationrdquo

ldquoexPeriments are too formaL Gfirsquos maKe You reaLLY

Gordquo

Go for itsGFIrsquos are dynamic experiments realising the priorities of the city (like for instance engaging with forerunners in education and business to create a better enterprising curriculum) Cities can launch severalexperiments but the purpose is to have a manageable number so good learning is possible During the My Generation at Work program we have been experimenting with over 40 Go for Its You can find descriptions of our GFIrsquos on the URBACT website in the library (search by name of the city and GFI)

12

Best PraCtiCe the radar

The Radar is meant to increase awareness on personal situation information and generate statistical information in job counselor and client interaction

Dionne Abdoelhafiezkhan dionneizi-solutionscom is using the radar in her practice

the radar is a tooL WhiCh is Based on a studY for emPLoYment serviCes in finLand

ldquoi taLK a Lot With unemPLoYed PeoPLe i tooK the radar in

Conversation With these Persons it heLPs me a Lot to Give direCtion to the

Conversationrdquo

ldquoi use it With teaChers to see if theY aGree With

me that sChooLs shouLd deLiver thisrdquo

13

Best PraCtiCe Good future WorKshoP

The idea is that you start by thinking up your dream future What does the good future look like The next step is to define the steps or actions needed to get to this good future This is a good way to start a project because not problems but ambitions are key to the set up of the project It is also a great way to generate a lot of positive energy at the beginning of your project

Robert Arnkil robertarnkilarmasfi

Please find two digital memory aids of the good future workshop in Antwerpen and in RotterdamDigital Memory Aid RotterdamDigital Memory Aid Antwerp

a future WorKshoP is a Good WaY to start a ProjeCt

14

Best PraCtiCe Pro aCademY

Studies at Proacademy begin by forming a team company a cooperation which consists of 15-20 students lsquoThe greatest part is that we can make mistakesrsquo Studies include team meetings group workshops and projects which usually concentrate on marketing communication sales event organizing graphical design project management innovation and utilization of computing skills ndash only imagination is the limit

Learn more about ProacademyVideo httpvimeocom34897877Tampere University of Applied Sciences httpwwwtamkfienProacademy httpwwwproakatemiafien

Interested in implementing this learning model in your citycountry We are willing to help you in starting the process More information httplessmiserablescom

We aLL Want the ProaCademY

ldquoWhY Wasnrsquot this avaiLaBLe When i Went to CoLLeGerdquo

ldquoitrsquos a darinG WaY that is so insPirinG Letrsquos have this in

the netherLands in the next tWo Yearsrdquo

15

Best PraCtiCe GdansK LoCaL aCtion PLan

That this is so was proven in the Creative Pedagogy initiative of Gdansk where teachers started ndashon voluntary basis - learning innovative pedagogical methods in order to work on how to be more stimulating and make young people work and learn otherwise than just through discipline and obligation What started as a small experiment surprisingly snowballed to include 500 teachers ndash who were themselves inspired

Read more about Gdansk Local Action Plan in the brochure or read the story of Piotr Wolkowinski about his experience in Gdansk

not onLY students need to Be insPired teaChers do too

examPLe the LeGo methodWhen was the last time you learned something Was it by a lecture or by doing The Lego method can be used to allow youngsters to think in an abstract way It is a creative method to learn Watch this movie to learn more

ldquoWhat started as a smaLL exPeriment surPrisinGLY

snoWBaLLed to inCLude 500 teaChersrdquo

16

Best PraCtiCe PanCaKe method

ldquoThe core of the pancake method is to come and meet people with something that is half done and things are missing - so that they can come and help and join the action on their own terms Pancake method is surprisingly easy Itrsquos fun to use and you can use it with anyone anywhere It is not as much a acutemethodacute as it is a way of thinking and involving people Most important thing isnrsquot what your pancake is - but the fact that you are using it Itrsquos so much better to talk to people whilst doing something - rather then being formal We encouraged people to really challenge their own cities in new ways of engagingrdquo

Taru Arnkil tarnkilgmailcom

the PanCaKe method to Come toGether KnoWinG that Part of the inGredients needed for suCCes are missinG - and to use this as Part of the soLution

Youth street WorK in finLand

ProBLem How to reach the hard-ˇto-ˇreach young peopleexamPLe Rotterdam ldquohome in the streetsrdquo where youth workers go into theneighborhoods

method Going to places where people live and meet preparing food in a parkstreetcorner but missing parts and food ingredientsSo people - children youngsters families -start supplying themissing ingredients Building trust step-by-step

resuLt In a subtle way young people are ldquopulled inrdquo and contacts areestablished

ldquoi Can invent mY oWn PanCaKe that is so

CooLrdquo

17

Best PraCtiCe soCiaL imPaCt Bonds

ldquoIn the spirit of the My Generation project knowledge was spread during the final event in Rotterdam Invited by collegues from Braga I was asked to discuss the topic of Social Impact Bonds (SIB) Rotterdam being the first continental city to launch a SIB we started with explaining the principle The participants at the table asked a lot of questions and came up with some really interesting suggestions Despite international differences in law and regulations between various countries and cities new ideas came to light and new connections were made An interesting afternoonrdquo

Tjalling de Vries city of Rotterdam tjjdevriesrotterdamnl

For more information read our newsletter about private investment in young people

a neW WaY of investinG in soCiaL ProjeCts

WhY soCiaL imPaCt Bonds 1 ldquoyoung entrepreneurs play a key role in developing social innovation due to their market orientationrsquo 2 ldquofinancing social innovation can no longer be exclusively governmentally basedrdquo 3 ldquoIn every innovative step we should consider alternative ways of financing like a Social Impact Bondrdquo

soCiaL imPaCt Bonds a neW WaY of investinG in soCiaL ProjeCts The Buzinezzclub trains youngsters who are willing to step out of unemployment and support them Buzinezzclub youngsters leave unemployment 6-7 months quicker than comparable youngsters The Buziness club is financed by social impact bonds Social impact bonds are a new way of investing the enterprise doesnrsquot get money at the start or half way through the project Money is only paid when results have been reached The results are determined by an objective assessor

18

Best PraCtiCe torino CaPitaL of soCiaL innovation

ldquoSocial innovation business is a big challenge not easy To face this challenge it is important to change the way we think about it in our policies It is not enough to give money to youngsters and then ask them to solve problems We need an ecosystem approach We share the risk with you we ask you to solve the social problem we help you We have made the first step of the long way What is the ambition it is important to make a connection between public and private stakeholdersrdquo

Fabrizio Barbiero Fabriziobarbierocomunetorinoit

More information watch the city movie of Turin or read the Local Action Plan summary

an eCo-sYstem aPProaCh to soCiaL innovation ldquoit is imPortant to maKe a ConneCtion BetWeen

PuBLiC and Private staKehoLdersrdquo

ldquoWe need to ChanGe the WaY We thinK aBout soCiaL

innovation We need an eCo-sYstem aPProaChrdquo

WhY torino soCiaL innovationldquoTorino Social Innovation is a set of strategies and instruments to support new young enterprises that are able to address social needs in different fields (such as education employment mobility health inclusion) TSI works as an open platform a multistakeholders system with different competences in research entrepreneurship policies for young people It involves the Municipality and other 34 organizations with the aim of creating an open an ecosystem of actors and stimulating synergies among themrdquo

19

Part iiLoCaL aCtion PLansBased on our journeY everY CitY team deveLoPed its oWn LoCaL aCtion PLan to ChaLLenGe the Current WaY of thinKinG orGaniZinG and aCtinG in this seCtion You WiLL find the PitCh the Cities started off With in 2012 the amBitions for the future and a LinK to their LoCaL aCtion PLan summarY and BroChure

20

rotterdamWe want to discover how to increase employability for youngsters They will stay if there is a better match between demand and supply We believe in young talents networks of frontrunners (hellip) We want to be the kitchen We do not want to cook meals for projects We want to discover what people want to cook and provide the right infrastructure

amBition We have a new role as government we donrsquot make the city we should facilitate projects We collected our best GFI practices and want to pass them through to the future

resourCes summarybrochure video

riGa My Generation at Work Riga is about spaces and connections we want a joined strategy based on better understanding of young people How do we provide spaces for enterprising young people We start with internships within the municipal companies

amBition We want to change youth policy on state level to have impact on city level

resourCes summary brochurevideo

antWerPYouth employment is a big problem Antwerp Port has a lot of vacancies but has a negative image amongst youngsters By appointing ambassadors we aim to raise the interest of youngsters for work in the harbour

amBition Every engine needs a start engine My Generation was an engine for different actions and plans The ambition is to keep listening to young people

resourCes summarybrochurevideo

21

GLasGoWWe have 95000 young people 15 of our population 23 of our working population We have 3 universities Youth employment is high priority for the city council Despite all good infrastructure we are not good in involving the young people in the design We hope MGW will bring this

amBition We want to get the Bad Idea national in Schotland in 2016

resourCes Summary Brochure

WarsaWWe call it the ldquoWork on workrdquo program Our priorities - establish the network improve information system on education possibilities use partners in the business sector to find new partners in the business sector job advising services in primary and secondary schooling

amBition We like the experience to share ideas and we want to gather more people in our local support group

resourCesSummaryBrochureVideo

GdansKFLAME theory We may have a kitchen but what we really need for cooking is fire energy We have nice initiatives but they only touch a small part of the young population Multiplication is important Vocational counselors- how do we make them into ldquoenergizersrdquo of entrepreneurship We need to have a culture of failure as a basis for innovative development

amBition Making policies and plans yes but how to really involve youngsters in making changes We think about a youth initiative fund so that youngsters can initiate and vote for different projects

resourCesSummaryBrochureVideo

22

tamPereI will not talk about what we have done so far but what we are going to do Our spaceship is called Tenterprise We are building connections between entrepreneurs and young people just like everywhere We would like our efforts to become a permanent service of our city

amBition We are going to have new space and new experiments for young unemployed We are really open for new experiments

resourCesSummary Brochure Video

vaLenCiaWe have two main priorities youth integration and supporting enterprises to generate employment We start with VYP- Valencian Young Project = Very important persons In MGatWork we want to give young people a say in the local policies connect with other organizations especially businesses and adapt our programs to the needs of the companies and young people

amBition The most important thing is to involve the private companies Connecting everyone supporting entrepreneurs

resourCes Summary Brochure Video

BraGaWe are the current European Youth Capital We started with a call for ideas young people could pitch to show their talent We made trainings for youngsters and entrepreneurship selected people from previous activities and asked them to work together Facing unemployment we gave young people gloves to fight for a job We are trying to connect the dots To think across the world and discuss unemployment with young people everywhere To make empowerment solutions entrepreneurshiphellip Our results 27 new ideas 57 new jobshellip

amBition My Generation at Work was a learning process Now the entrepreneurs are raising money The ambition is to open a new phase

resourCes summary Brochure Video

23

mariBorWe will be European Youth Capital (EYC) in 2013 The main aim of Maribor is to connect all the stakeholders WE have a bad system It is very difficult for students to find a place to do traineeships- there are very few places If any city has advice on how to do that let us know

amBition One of the ways we want to keep the Local Action Plan active is by putting it in the young policy plan of the city

resourCesSummary Brochure Video

turinOur aim is to promote the positive potential of our younger generation We want to develop a project in the field to promote the youngster entrepreneurship in the field of social innovation a field in which we still lack competence Our hope is to transform this experiment into a permanent service

amBition Social innovation business is a big challenge and it is important to make a partnership between public and private stakeholders

resourCesSummary BrochureVideo

thessaLoniKiOur main problem is employment- we want to have a network in the city because now initiatives are isolated We have over 100000 students Our city was called the city of frappe coffee - a sleeping city Three years ago a new mayor with new ideas opened a new department of youth and volunteers We applied to become 2014 EYC and succeeded Since then a new spirit has come to the city - young people are taking over We want to take over good experiences from other cities for the EYC year

amBition We have a local support group with many youngsters and they decided on the priorities in the LAP Our first step is to establish a consultancy unit

resourCesSummary Brochure Video

24

List of PartiCiPantsexPertsBob Arnkil robertarnkilarmasfiTaru Arnkil tarnkilgmailcomPepik Henneman pepikmeneerdeleeuwnlPeter Wolkowinski pwolkowinskiwpplDionne Abdoelhafiezkhan dionneizi-solutionscomAndrea Moreira Santos info10taclenl

urBaCtSimina Lazar slazarurbacteuEddy Adams eddyeaconsultantscomOla Kasneci okasneciurbacteu

rotterdamCleo Pouw ccpouwrotterdamnlMarie Louise de Bot mewdebotrotterdamnlMarike Dijksterhuis mdijksterhuisrotterdamnlLaura van Dongen lvandongenrotterdamnlCarmen Hogenelst carmenizi-solutionscomRieke Koskamp rkoskamprotterdamnlRudy Mackay rudymackaygmailcomTessa Steenks tecsteenksrotterdamnl

antWerP El Hassan Aouraghe elhassanaouraghestadantwerpenbeFilip Balthau fillipbalthaujesbe(Marie) Christine Dorny christinedornyvdabbe

riGaRuta Klimkane rutaklimkanerigalv Ruta Masalska rutamasalskarigalvDina Viksna dinaviksnarigalv Lasma Vilcina lasmavilcinagmailcom Dmitrijs Zverevs dmitrijszverevsrigalv

GLasGoWAndy Cameron andycameronjbgorgukMarieli Cole marielicolescotlandgsigovukLiz Maguire lizmaguiredrsglasgowgovukAnthony Gerrard gbadideaorgcomLeona Seaton leonaseatonglasgowchamberofcommercecomBlair Stevenson blairstevensonglasgowchamberofcommercecom

25

vaLenCia Oreto Argente Tormo oargentevalenciaesJonathan Belleacutes Garciacutea johnbels451prodscomElionor Ferrer Rubio elionorferrerrubiogmailcomMaria Victoria Garciacutea Hernaacutendez vicgarcruzrojaes Victoria Goacutemez Galdoacuten victoriagomezaliasgroupcomMaria Martiacutenez Valls ayudasempleovalenciaes

BraGaJoatildeo Correia joaocorreiacm-bragaptCarlos Santos carlossantosgnrationptEva Sousa evasousacm-bragapt

mariBorTjaša Pahor tjasapahormariborsiMartina Rauter martinarautermariborsi

turinFabrizio Barbiero fabriziobarbierocomunetorinoitMatteo Basei matteobaseigmailcomMauro Capella maurocapellacomunetorinoitSimone Landi slandinamaquacc

GdansKDamian Kuzminski damiankuzminskigdanskgdaplMagdalena Skiba magdalenaskibagdanskgdaplWojciech Sowiński sowinskiwojciechgmailcomMagdalena Tyszer mtyszerzslgdapl

WarsaWJoanna Kazanecka joannakazaneckawppl Dorota Popowska dpopowskaumwarszawaplSylwia Romanowska sylwiaromanowskaedsmplMonika Sokołowska monikaannasokolowskagmailcomMateusz Zaleski wujekradagmailcom

tamPereEne Haumlrkoumlnen eneharkonentamperefiNiina Immonen niinaimmonentredeafiMika Itaumlnen mikaitanentamperefi

26

thessaLoniKiZoi Chatziantoniou zchatziantoniouthessalonikigrPeri Kourakli pkouraklithessaloniki2014grParthenopi (Popi) Sourmaidou popierganigrAnotidis Gavrill anotidislgmailcomAthanasios Kamaris farmakamariyahoogrAthanasios Belidis abelidismktteithegr

GuestsDaan van Baar djpvanbaarrotterdamnlDenise Barrett denisebarrettbirminghamgovukWouter Buck wmbuckrotterdamnlArjan Cok ajcokrotterdamnlSofie Coppers sofiecoppersturnhoutbeMagali Decloedt magalidecloedtstadsregioturnhoutbeDanique Dellevoet ddellevoetupcmailnlRob Gringhuis rgringhuisrotterdamnlAdri Hartkoorn ahartkoornrotterdamnlAri Hautaniemi arihautaniemilamkfiLilian van Heckers lilianemma-at-worknl Sylvia Kester sylviagktelfortnlAli Khan akhanefcbeRicardo Kind 403355rkstudenteurnlBart Kuijpers bammkuijpershhsnlPeter Lems peterlemsnuGene Lim glimrotterdamnlJarle Lourens jralourensrotterdamnl

Kris Luijsterburg kluijsterburgrotterdamnlSabine Maertens maershrnlSami Makkula samimakkulalamkfiMartin Miles teamenkel010gmailcomJay Moti jmotirotterdamnlPranita Murli murliabdeurnlTherese Nleng tnlengrotterdamnlKudret Ozturk kudret_ozturklivenlRowena Rovers rowena_rovershotmailcomKiki Rozeman krozemanhotmailnlEllian van Strien pacvanstrienhrnlTjalling de Vries tjjdevriesrotterdamnlDenis Wiering dswieringrotterdamnlBowie Barbiers bowiebarbiershotmailcomJolien van Delft delftsdesigngmailcomIris Veentjer iveentjerlivenlNathalie Cijntje njdcijntjegmailcom

27

The Digital Memory Aid is a storage place for newborn ideas and concepts During a good brainstorm or envisioning session participants see new connections and come up with new ideas They can see these ideas in front of them New ideas are very volatile itrsquos hard to capture them or transfer to people who were not present during the brainstorm session A week later the ideas often have faded out of our memory We recall a vague notion of a good feeling and positive energy but we cannot easily reproduce what we had in mind The Digital Memory Aid contains everything that can help remember and capture the energy of what happened in the brainstorm sketches impressions opinions quotes and ideals The Digital Memory Aid is a place where concepts and images are structured further and made communicable In the Digital Memory Aid all ideas are good The ideas that generate most energy should be explored further

diGitaL memorY aid enCLosure

WarninG

houdt vantrans-formatie

Page 2: Best of My Generation at Work

2

dear Guests

Thank you for your participation in the My Generation at Work final event in Station Hofplein Rotterdam Did you have fun as we all were drawn into the drama lsquoPlay it forwardrsquo played by Powerboathellip and did you take part in meaningful exchanges in the learning cafe afterwards As a temporary renewal network of professionals policymakers and youngsters from 12 European cities we hope so

Let us know via twitter (MyGenW) or facebook (MyGenerationWork) if our understanding on how to bridge the growing gap between school and jobs helped you As professionals we will continue to challenge ourselves to step out of our project management and policy making mode to get into a more creative mode to try out new ideas and make them fly

Please find in this Digital Memory Aid pictures quotes stories and references to our meeting and pleasehellipGo for it

Liz Andy Niina Mika Tjaša Martina Rieke Cleo Rudy Dionne Bob Taru Pepik Andrea Peter Ene Fabrizio Mauro Victoria Sylwia Mateusz Joanna Monika Dorota Elionor Maria Jonathan Oreto Maria Victoria Parthenopi Anotidis Peri Kamaris Zoi Belidis Marie-Louise Laura Christine Hassan Filip Ruta Dina Dmitrijs Lasma Ruta Joatildeo Tiago Eva Carlos Blair Leona Anthony Damian Magdalena Magdalena Wojciech Tessa Eddy Simina Marieli Simone Matteo Carmen Murat Daan Peter Arjan Laura Sofie Magali Danique Rob Adri Lilian Tamara Jared Chandro Ola Sylvia AliRicardo Bart Peter Gene Leo Jarle Kris Sabine Marika Martin Arne Jay Therese Oumlzde Kudret Krishen Rowena Kiki Noy Marieke Ellian Pieter Tjalling Denis Tomasz Ari Sami Pranita Wouter Denise

from BridGinG the GaP to fLYinG ideas

ldquoCominG uP With an idea and hoLdinG on to it thatrsquos the

most exCitinG Part of BeinG an entrePeneurrdquo

3

The main objective of the My Generaton at Work project has been to promote the employability of young people in a changing labour market with special focus on enterprising skills and attitudes Todayrsquos news is filled with messages of crisis and change in the global markets and the world of work It is a confusing precarious and scary world for the young generation thinking about careers skills and jobs Europe is aging post-war generations are being pensioned but the emerging opportunities and the new world of work is not the same as it was for them Finding and sustaining a job is profoundly different today and tomorrow and young people are exposed to sudden changes precarious employment and careers and a need for continual re-adaption At the same time the changes open up new possibilities challenge old ways of building skills finding employment and creating jobs Finding employment is no longer just a linear process of basic education ndashvocational education ndashlooking for a ready job ndashbeing employed (and staying that way) Finding jobs and carving out a career today and tomorrow calls for enterprising attitudes and skills The situation calls for new solutions and better multi-stakeholder cooperation ndashespecially with the young people themselves

mY Generation at WorK in a nutsheLL

In October 2012 the My Generation at Work network met for the first time to explore new possibilities to bridge the gap between schools and jobs in Antwerp Belgium Riga Latvia Glasgow United Kingdom Gdańsk Poland Warsaw Poland Tampere Finland Valencia Spain Braga Portugal Maribor Slovenia Turin Italy Thessaloniki Greece Two and a half years five international partner meetings and three in-depth workshops later we are concluding our journey with a clear strategy to act and try out new ideas

ldquoLooK at the future With oPtimism as You WiLL sPend the

rest of Your Life thererdquo

video resourCesDo you have a co-creation space in your city where young people businesses and coaches get together and share their knowledge Watch the 3 minute video My Generation at Work | Spaces including the toolbox as an example in Turin Can young people follow programs in your city to develop new enterprising skills Watch the 2 minute video My Generation at Work | Enterprising skills The film includes Proacademia and Bad idea Who are the new brokers in your city Watch the 3 minute video My Generation at Work | Brokers

4

intermeZZo the faCtorY of Great ideas

Thank you all for being good sports and participating in the interactive play led by Powerboat Most of us sympathized with the happy but vulnerable WorKer Some of us laughed at (maybe identified) with the rigorous and eagerly controlling manaGer And we all dozed off slightly listening to the endless inspirational words and words of the founderhellip We all happily created new ideas for the factory in our own founder WorKer and manaGer wayhellip until things went out of hand Who created the chaos Who went out of control Who should be hung The WorKer The founder The manaGer hellip Or one of us Well participants you were not going to let this happen That is where the story endedWatch the video here

PoWer BoatHi Irsquom Bas and my theatre group is called Power boat The reason we started making theatre plays is that we thought the relationship between theatre makers and audiences was really strange My girlfriend was standing on the stage showing all kinds of emotions but she could not see the audience and their response to her It was non efficient to work in this way The fourth wall should be broken down letrsquos try to get everybody involved in the factory of great ideas

5

Commitment and CoherenCe A lot of people come to the office to see their own plank and come to tell stories about their grandfather who lived in this area Next time you visit Rotterdam have a look at the Luchtsingel and try to find the My Generation at Work plank httpwwwzuscc

intermeZZo on the LoCation

ldquoConneCtinG staKehoLders invoLvinG PeoPLe does this sound famiLiar in our ProjeCt BuiLdinG BridGes and ConneCtinG is our main foCus it heLPs us to thinK hoW thinGs needs to Be donerdquo

ndash BoB

My name is Jouke Irsquom an architect The final conference of My Generation at Work is held in an area in development This venue is located in an old train station which has been out of service for the last 3 years Until 5 years ago this was an abandoned place Now there are plans for developing 200 meter high skyscrapers however there is no money and there are a lot of vacancies of m2 office space in this area As architects we thought it would be a pity to demolish a perfect building and therefore we proposed place making PLaCe maKinG is a different WaY of thinKinG more smallscale bottom up development with citizens and building on top of what is already there Placemaking still requires a vision for the area how to use the public space and how to connect places Here the Luchtsingel came in a temporary bridge that directly connects the Central railway station to the Hofbogen As we didnrsquot have money we used crowdfunding to make the bridge Everybody could buy a plank for only 25 euros We made the bridge in different phases so people could see from the beginning that something is happening The bridge generates aWareness

6

intermeZZo eddY from urBaCt

urBaCtMy Generation at Work is one of the 52 networks running the last years in the urBaCt ii program The most influential project was My Generation at Work because you had a focus not just on what people do but why they do it There was involvement of stakeholders and youngsters were at the centre The project showed urBaCt new ways of doing things by improvising making mistakes taking risks and learn

7

Part iBest of mY Generaton at WorKWe invited You to LooK lsquounder the Bonnetrsquo of mY Generation at WorK in a LearninG Cafe settinG We shared What We Consider to Be the Best of mY Generation at WorK When LooKinG BaCK We asKed ourseLves What triGGered us the most WhiCh tooLs ConCePts frameWorKs etC heLPed us the most to aCt and exPLore neW WaYs to BridGe the GaP BetWeen sChooLs and joBs

on the foLLoWinG PaGes You WiLL find a short desCriPtion of the 11 Best PraCtiCes that We seLeCted aLonG With some testimoniaLs and ContaCt information of Your taBLe host in Case You Want to KnoW more

8

ldquoWe talked about the usefulness of Unusual suspects the importance of learning by doing via GFIs and how to use ambassadors to make pilots sustainable For some of us who tended to jump from idea to action the step to gather new ideas and evidence was very useful Others especially liked the GFIs since they worked in environment that normally didnt dare to take risks Finally we all plotted on the spiral the project we were working on and explained what would be our next steprdquo

Best PraCtiCe innovation sPiraL

the sPiraL is a visuaLiZation of the stePs You Can taKe from an idea to a sYstemiC ChanGe

For more information contact robertarnkilarmasfi or read this pdf

ldquothe innovation sPiraL teaChes You to taKe stePs in BetWeen no BiG stePs You have Go for its and then You Can sCaLe

it uP this is hoW it WorKsrdquo

9

Best PraCtiCe Bad idea (there is no suCh thinG)

ldquoThe main points of discussion included the history of Bad Idea through to the success of the project over the last 3 years We talked about the challenges young people face in society today especially those who are disadvantaged and how many stakeholders responsible for supporting youths dont understand these challenges We explored ideas for collaborative working between Bad Idea and local projects in cities like Rotterdam Gdansk and Valenciardquo

For more information watch this video read the story behind Bad Ideaor contact Anthony Gerrard of Bad Idea at gbadideaorgcom

ideas Create oPPortunities We heLP PeoPLe deveLoP their ideas to reaLise their amBitions We harness CreativitY throuGh our traininG ComPetitions and diGitaL CommunitY

10

Best PraCtiCe Go hYBrid dude

ldquoTo me hybrid means Risk taking flexibility versatile adopting your life to a new situation with creativity changing mindsets during all your life Schools and Universities need to change to offer new hybrid skills to youngsters to get them to real working life Schools need to teach soft competences discovering everyonersquos talentrdquo

Victoria Gomez City of Valencia victoriagomezaliasgroupcom

ldquothis ConCePt ChanGed mY Life ldquo

examPLe of hYBridisinG from WorKinG Life Imaging a transporter who works as a driver for a furniture store Traditionally (s)he would be trained as a driver and would transport the furniture and (s)he would be a salaried worker But then things start happening Furniture is no longer sold as whole but to be assembled The company gets a business idea why not sell also the service of assembling (perhaps of customers ending up with a pile of unassembled lsquoikea stuffrsquo and complaining) Now this service can be provided by the driver lsquohybridisingrsquo to be an assembler too with new skills And this can happen by also hybridising the work contract form (s)he can become a subcontractor of hisher original company or set up perhaps after some experience hisher own company This could further hybridise into providing services in say assembling home appliances electronics etc and further into a network of other providers where different skills and services are combined

This example is part of the report ldquopromoting enterprising relations to work ndash the discovery journey from My Generation to the present stage of My Generation at Work ndash and beyondrdquo Written by Robert Arnkil and Timor Spangar February 2014

ldquohYBridisation means lsquoneW ComBinationsrsquo of our WorKinG Life

reLationshiPs WhiCh Can taKe PLaCe or aPPear in different forms or instanCes

taKe a hYBrid Car usinG Both PetroL and eLeCtriCitY as a teChniCaL examPLerdquo

11

Best PraCtiCe Go for it

ldquoThe Go For It approach is a tool which gives the opportunity to experiment and find new solutions to issuesblockages and find out what works or equally what does not It is focused on real action not talking and writing about something and doing nothing Go For Its give you the freedom to try something new ndash so just Go For itrdquo

Liz Macquire city of Glasgow LizMaguireglasgowgovuk

the lsquoGo for itrsquo aPProaCh enaBLes us to invoLve neW PeoPLe

ldquofor me the main ChaLLenGe is PLanninG Gfirsquos maKe it PraCtiCaL maKe You thinK faster

3 Years to do somethinG instead of 3 Years of

PLanninGrdquo

ldquoi reaLLY adoPted it it is a Good

WaY to exPLore innovationrdquo

ldquoexPeriments are too formaL Gfirsquos maKe You reaLLY

Gordquo

Go for itsGFIrsquos are dynamic experiments realising the priorities of the city (like for instance engaging with forerunners in education and business to create a better enterprising curriculum) Cities can launch severalexperiments but the purpose is to have a manageable number so good learning is possible During the My Generation at Work program we have been experimenting with over 40 Go for Its You can find descriptions of our GFIrsquos on the URBACT website in the library (search by name of the city and GFI)

12

Best PraCtiCe the radar

The Radar is meant to increase awareness on personal situation information and generate statistical information in job counselor and client interaction

Dionne Abdoelhafiezkhan dionneizi-solutionscom is using the radar in her practice

the radar is a tooL WhiCh is Based on a studY for emPLoYment serviCes in finLand

ldquoi taLK a Lot With unemPLoYed PeoPLe i tooK the radar in

Conversation With these Persons it heLPs me a Lot to Give direCtion to the

Conversationrdquo

ldquoi use it With teaChers to see if theY aGree With

me that sChooLs shouLd deLiver thisrdquo

13

Best PraCtiCe Good future WorKshoP

The idea is that you start by thinking up your dream future What does the good future look like The next step is to define the steps or actions needed to get to this good future This is a good way to start a project because not problems but ambitions are key to the set up of the project It is also a great way to generate a lot of positive energy at the beginning of your project

Robert Arnkil robertarnkilarmasfi

Please find two digital memory aids of the good future workshop in Antwerpen and in RotterdamDigital Memory Aid RotterdamDigital Memory Aid Antwerp

a future WorKshoP is a Good WaY to start a ProjeCt

14

Best PraCtiCe Pro aCademY

Studies at Proacademy begin by forming a team company a cooperation which consists of 15-20 students lsquoThe greatest part is that we can make mistakesrsquo Studies include team meetings group workshops and projects which usually concentrate on marketing communication sales event organizing graphical design project management innovation and utilization of computing skills ndash only imagination is the limit

Learn more about ProacademyVideo httpvimeocom34897877Tampere University of Applied Sciences httpwwwtamkfienProacademy httpwwwproakatemiafien

Interested in implementing this learning model in your citycountry We are willing to help you in starting the process More information httplessmiserablescom

We aLL Want the ProaCademY

ldquoWhY Wasnrsquot this avaiLaBLe When i Went to CoLLeGerdquo

ldquoitrsquos a darinG WaY that is so insPirinG Letrsquos have this in

the netherLands in the next tWo Yearsrdquo

15

Best PraCtiCe GdansK LoCaL aCtion PLan

That this is so was proven in the Creative Pedagogy initiative of Gdansk where teachers started ndashon voluntary basis - learning innovative pedagogical methods in order to work on how to be more stimulating and make young people work and learn otherwise than just through discipline and obligation What started as a small experiment surprisingly snowballed to include 500 teachers ndash who were themselves inspired

Read more about Gdansk Local Action Plan in the brochure or read the story of Piotr Wolkowinski about his experience in Gdansk

not onLY students need to Be insPired teaChers do too

examPLe the LeGo methodWhen was the last time you learned something Was it by a lecture or by doing The Lego method can be used to allow youngsters to think in an abstract way It is a creative method to learn Watch this movie to learn more

ldquoWhat started as a smaLL exPeriment surPrisinGLY

snoWBaLLed to inCLude 500 teaChersrdquo

16

Best PraCtiCe PanCaKe method

ldquoThe core of the pancake method is to come and meet people with something that is half done and things are missing - so that they can come and help and join the action on their own terms Pancake method is surprisingly easy Itrsquos fun to use and you can use it with anyone anywhere It is not as much a acutemethodacute as it is a way of thinking and involving people Most important thing isnrsquot what your pancake is - but the fact that you are using it Itrsquos so much better to talk to people whilst doing something - rather then being formal We encouraged people to really challenge their own cities in new ways of engagingrdquo

Taru Arnkil tarnkilgmailcom

the PanCaKe method to Come toGether KnoWinG that Part of the inGredients needed for suCCes are missinG - and to use this as Part of the soLution

Youth street WorK in finLand

ProBLem How to reach the hard-ˇto-ˇreach young peopleexamPLe Rotterdam ldquohome in the streetsrdquo where youth workers go into theneighborhoods

method Going to places where people live and meet preparing food in a parkstreetcorner but missing parts and food ingredientsSo people - children youngsters families -start supplying themissing ingredients Building trust step-by-step

resuLt In a subtle way young people are ldquopulled inrdquo and contacts areestablished

ldquoi Can invent mY oWn PanCaKe that is so

CooLrdquo

17

Best PraCtiCe soCiaL imPaCt Bonds

ldquoIn the spirit of the My Generation project knowledge was spread during the final event in Rotterdam Invited by collegues from Braga I was asked to discuss the topic of Social Impact Bonds (SIB) Rotterdam being the first continental city to launch a SIB we started with explaining the principle The participants at the table asked a lot of questions and came up with some really interesting suggestions Despite international differences in law and regulations between various countries and cities new ideas came to light and new connections were made An interesting afternoonrdquo

Tjalling de Vries city of Rotterdam tjjdevriesrotterdamnl

For more information read our newsletter about private investment in young people

a neW WaY of investinG in soCiaL ProjeCts

WhY soCiaL imPaCt Bonds 1 ldquoyoung entrepreneurs play a key role in developing social innovation due to their market orientationrsquo 2 ldquofinancing social innovation can no longer be exclusively governmentally basedrdquo 3 ldquoIn every innovative step we should consider alternative ways of financing like a Social Impact Bondrdquo

soCiaL imPaCt Bonds a neW WaY of investinG in soCiaL ProjeCts The Buzinezzclub trains youngsters who are willing to step out of unemployment and support them Buzinezzclub youngsters leave unemployment 6-7 months quicker than comparable youngsters The Buziness club is financed by social impact bonds Social impact bonds are a new way of investing the enterprise doesnrsquot get money at the start or half way through the project Money is only paid when results have been reached The results are determined by an objective assessor

18

Best PraCtiCe torino CaPitaL of soCiaL innovation

ldquoSocial innovation business is a big challenge not easy To face this challenge it is important to change the way we think about it in our policies It is not enough to give money to youngsters and then ask them to solve problems We need an ecosystem approach We share the risk with you we ask you to solve the social problem we help you We have made the first step of the long way What is the ambition it is important to make a connection between public and private stakeholdersrdquo

Fabrizio Barbiero Fabriziobarbierocomunetorinoit

More information watch the city movie of Turin or read the Local Action Plan summary

an eCo-sYstem aPProaCh to soCiaL innovation ldquoit is imPortant to maKe a ConneCtion BetWeen

PuBLiC and Private staKehoLdersrdquo

ldquoWe need to ChanGe the WaY We thinK aBout soCiaL

innovation We need an eCo-sYstem aPProaChrdquo

WhY torino soCiaL innovationldquoTorino Social Innovation is a set of strategies and instruments to support new young enterprises that are able to address social needs in different fields (such as education employment mobility health inclusion) TSI works as an open platform a multistakeholders system with different competences in research entrepreneurship policies for young people It involves the Municipality and other 34 organizations with the aim of creating an open an ecosystem of actors and stimulating synergies among themrdquo

19

Part iiLoCaL aCtion PLansBased on our journeY everY CitY team deveLoPed its oWn LoCaL aCtion PLan to ChaLLenGe the Current WaY of thinKinG orGaniZinG and aCtinG in this seCtion You WiLL find the PitCh the Cities started off With in 2012 the amBitions for the future and a LinK to their LoCaL aCtion PLan summarY and BroChure

20

rotterdamWe want to discover how to increase employability for youngsters They will stay if there is a better match between demand and supply We believe in young talents networks of frontrunners (hellip) We want to be the kitchen We do not want to cook meals for projects We want to discover what people want to cook and provide the right infrastructure

amBition We have a new role as government we donrsquot make the city we should facilitate projects We collected our best GFI practices and want to pass them through to the future

resourCes summarybrochure video

riGa My Generation at Work Riga is about spaces and connections we want a joined strategy based on better understanding of young people How do we provide spaces for enterprising young people We start with internships within the municipal companies

amBition We want to change youth policy on state level to have impact on city level

resourCes summary brochurevideo

antWerPYouth employment is a big problem Antwerp Port has a lot of vacancies but has a negative image amongst youngsters By appointing ambassadors we aim to raise the interest of youngsters for work in the harbour

amBition Every engine needs a start engine My Generation was an engine for different actions and plans The ambition is to keep listening to young people

resourCes summarybrochurevideo

21

GLasGoWWe have 95000 young people 15 of our population 23 of our working population We have 3 universities Youth employment is high priority for the city council Despite all good infrastructure we are not good in involving the young people in the design We hope MGW will bring this

amBition We want to get the Bad Idea national in Schotland in 2016

resourCes Summary Brochure

WarsaWWe call it the ldquoWork on workrdquo program Our priorities - establish the network improve information system on education possibilities use partners in the business sector to find new partners in the business sector job advising services in primary and secondary schooling

amBition We like the experience to share ideas and we want to gather more people in our local support group

resourCesSummaryBrochureVideo

GdansKFLAME theory We may have a kitchen but what we really need for cooking is fire energy We have nice initiatives but they only touch a small part of the young population Multiplication is important Vocational counselors- how do we make them into ldquoenergizersrdquo of entrepreneurship We need to have a culture of failure as a basis for innovative development

amBition Making policies and plans yes but how to really involve youngsters in making changes We think about a youth initiative fund so that youngsters can initiate and vote for different projects

resourCesSummaryBrochureVideo

22

tamPereI will not talk about what we have done so far but what we are going to do Our spaceship is called Tenterprise We are building connections between entrepreneurs and young people just like everywhere We would like our efforts to become a permanent service of our city

amBition We are going to have new space and new experiments for young unemployed We are really open for new experiments

resourCesSummary Brochure Video

vaLenCiaWe have two main priorities youth integration and supporting enterprises to generate employment We start with VYP- Valencian Young Project = Very important persons In MGatWork we want to give young people a say in the local policies connect with other organizations especially businesses and adapt our programs to the needs of the companies and young people

amBition The most important thing is to involve the private companies Connecting everyone supporting entrepreneurs

resourCes Summary Brochure Video

BraGaWe are the current European Youth Capital We started with a call for ideas young people could pitch to show their talent We made trainings for youngsters and entrepreneurship selected people from previous activities and asked them to work together Facing unemployment we gave young people gloves to fight for a job We are trying to connect the dots To think across the world and discuss unemployment with young people everywhere To make empowerment solutions entrepreneurshiphellip Our results 27 new ideas 57 new jobshellip

amBition My Generation at Work was a learning process Now the entrepreneurs are raising money The ambition is to open a new phase

resourCes summary Brochure Video

23

mariBorWe will be European Youth Capital (EYC) in 2013 The main aim of Maribor is to connect all the stakeholders WE have a bad system It is very difficult for students to find a place to do traineeships- there are very few places If any city has advice on how to do that let us know

amBition One of the ways we want to keep the Local Action Plan active is by putting it in the young policy plan of the city

resourCesSummary Brochure Video

turinOur aim is to promote the positive potential of our younger generation We want to develop a project in the field to promote the youngster entrepreneurship in the field of social innovation a field in which we still lack competence Our hope is to transform this experiment into a permanent service

amBition Social innovation business is a big challenge and it is important to make a partnership between public and private stakeholders

resourCesSummary BrochureVideo

thessaLoniKiOur main problem is employment- we want to have a network in the city because now initiatives are isolated We have over 100000 students Our city was called the city of frappe coffee - a sleeping city Three years ago a new mayor with new ideas opened a new department of youth and volunteers We applied to become 2014 EYC and succeeded Since then a new spirit has come to the city - young people are taking over We want to take over good experiences from other cities for the EYC year

amBition We have a local support group with many youngsters and they decided on the priorities in the LAP Our first step is to establish a consultancy unit

resourCesSummary Brochure Video

24

List of PartiCiPantsexPertsBob Arnkil robertarnkilarmasfiTaru Arnkil tarnkilgmailcomPepik Henneman pepikmeneerdeleeuwnlPeter Wolkowinski pwolkowinskiwpplDionne Abdoelhafiezkhan dionneizi-solutionscomAndrea Moreira Santos info10taclenl

urBaCtSimina Lazar slazarurbacteuEddy Adams eddyeaconsultantscomOla Kasneci okasneciurbacteu

rotterdamCleo Pouw ccpouwrotterdamnlMarie Louise de Bot mewdebotrotterdamnlMarike Dijksterhuis mdijksterhuisrotterdamnlLaura van Dongen lvandongenrotterdamnlCarmen Hogenelst carmenizi-solutionscomRieke Koskamp rkoskamprotterdamnlRudy Mackay rudymackaygmailcomTessa Steenks tecsteenksrotterdamnl

antWerP El Hassan Aouraghe elhassanaouraghestadantwerpenbeFilip Balthau fillipbalthaujesbe(Marie) Christine Dorny christinedornyvdabbe

riGaRuta Klimkane rutaklimkanerigalv Ruta Masalska rutamasalskarigalvDina Viksna dinaviksnarigalv Lasma Vilcina lasmavilcinagmailcom Dmitrijs Zverevs dmitrijszverevsrigalv

GLasGoWAndy Cameron andycameronjbgorgukMarieli Cole marielicolescotlandgsigovukLiz Maguire lizmaguiredrsglasgowgovukAnthony Gerrard gbadideaorgcomLeona Seaton leonaseatonglasgowchamberofcommercecomBlair Stevenson blairstevensonglasgowchamberofcommercecom

25

vaLenCia Oreto Argente Tormo oargentevalenciaesJonathan Belleacutes Garciacutea johnbels451prodscomElionor Ferrer Rubio elionorferrerrubiogmailcomMaria Victoria Garciacutea Hernaacutendez vicgarcruzrojaes Victoria Goacutemez Galdoacuten victoriagomezaliasgroupcomMaria Martiacutenez Valls ayudasempleovalenciaes

BraGaJoatildeo Correia joaocorreiacm-bragaptCarlos Santos carlossantosgnrationptEva Sousa evasousacm-bragapt

mariBorTjaša Pahor tjasapahormariborsiMartina Rauter martinarautermariborsi

turinFabrizio Barbiero fabriziobarbierocomunetorinoitMatteo Basei matteobaseigmailcomMauro Capella maurocapellacomunetorinoitSimone Landi slandinamaquacc

GdansKDamian Kuzminski damiankuzminskigdanskgdaplMagdalena Skiba magdalenaskibagdanskgdaplWojciech Sowiński sowinskiwojciechgmailcomMagdalena Tyszer mtyszerzslgdapl

WarsaWJoanna Kazanecka joannakazaneckawppl Dorota Popowska dpopowskaumwarszawaplSylwia Romanowska sylwiaromanowskaedsmplMonika Sokołowska monikaannasokolowskagmailcomMateusz Zaleski wujekradagmailcom

tamPereEne Haumlrkoumlnen eneharkonentamperefiNiina Immonen niinaimmonentredeafiMika Itaumlnen mikaitanentamperefi

26

thessaLoniKiZoi Chatziantoniou zchatziantoniouthessalonikigrPeri Kourakli pkouraklithessaloniki2014grParthenopi (Popi) Sourmaidou popierganigrAnotidis Gavrill anotidislgmailcomAthanasios Kamaris farmakamariyahoogrAthanasios Belidis abelidismktteithegr

GuestsDaan van Baar djpvanbaarrotterdamnlDenise Barrett denisebarrettbirminghamgovukWouter Buck wmbuckrotterdamnlArjan Cok ajcokrotterdamnlSofie Coppers sofiecoppersturnhoutbeMagali Decloedt magalidecloedtstadsregioturnhoutbeDanique Dellevoet ddellevoetupcmailnlRob Gringhuis rgringhuisrotterdamnlAdri Hartkoorn ahartkoornrotterdamnlAri Hautaniemi arihautaniemilamkfiLilian van Heckers lilianemma-at-worknl Sylvia Kester sylviagktelfortnlAli Khan akhanefcbeRicardo Kind 403355rkstudenteurnlBart Kuijpers bammkuijpershhsnlPeter Lems peterlemsnuGene Lim glimrotterdamnlJarle Lourens jralourensrotterdamnl

Kris Luijsterburg kluijsterburgrotterdamnlSabine Maertens maershrnlSami Makkula samimakkulalamkfiMartin Miles teamenkel010gmailcomJay Moti jmotirotterdamnlPranita Murli murliabdeurnlTherese Nleng tnlengrotterdamnlKudret Ozturk kudret_ozturklivenlRowena Rovers rowena_rovershotmailcomKiki Rozeman krozemanhotmailnlEllian van Strien pacvanstrienhrnlTjalling de Vries tjjdevriesrotterdamnlDenis Wiering dswieringrotterdamnlBowie Barbiers bowiebarbiershotmailcomJolien van Delft delftsdesigngmailcomIris Veentjer iveentjerlivenlNathalie Cijntje njdcijntjegmailcom

27

The Digital Memory Aid is a storage place for newborn ideas and concepts During a good brainstorm or envisioning session participants see new connections and come up with new ideas They can see these ideas in front of them New ideas are very volatile itrsquos hard to capture them or transfer to people who were not present during the brainstorm session A week later the ideas often have faded out of our memory We recall a vague notion of a good feeling and positive energy but we cannot easily reproduce what we had in mind The Digital Memory Aid contains everything that can help remember and capture the energy of what happened in the brainstorm sketches impressions opinions quotes and ideals The Digital Memory Aid is a place where concepts and images are structured further and made communicable In the Digital Memory Aid all ideas are good The ideas that generate most energy should be explored further

diGitaL memorY aid enCLosure

WarninG

houdt vantrans-formatie

Page 3: Best of My Generation at Work

3

The main objective of the My Generaton at Work project has been to promote the employability of young people in a changing labour market with special focus on enterprising skills and attitudes Todayrsquos news is filled with messages of crisis and change in the global markets and the world of work It is a confusing precarious and scary world for the young generation thinking about careers skills and jobs Europe is aging post-war generations are being pensioned but the emerging opportunities and the new world of work is not the same as it was for them Finding and sustaining a job is profoundly different today and tomorrow and young people are exposed to sudden changes precarious employment and careers and a need for continual re-adaption At the same time the changes open up new possibilities challenge old ways of building skills finding employment and creating jobs Finding employment is no longer just a linear process of basic education ndashvocational education ndashlooking for a ready job ndashbeing employed (and staying that way) Finding jobs and carving out a career today and tomorrow calls for enterprising attitudes and skills The situation calls for new solutions and better multi-stakeholder cooperation ndashespecially with the young people themselves

mY Generation at WorK in a nutsheLL

In October 2012 the My Generation at Work network met for the first time to explore new possibilities to bridge the gap between schools and jobs in Antwerp Belgium Riga Latvia Glasgow United Kingdom Gdańsk Poland Warsaw Poland Tampere Finland Valencia Spain Braga Portugal Maribor Slovenia Turin Italy Thessaloniki Greece Two and a half years five international partner meetings and three in-depth workshops later we are concluding our journey with a clear strategy to act and try out new ideas

ldquoLooK at the future With oPtimism as You WiLL sPend the

rest of Your Life thererdquo

video resourCesDo you have a co-creation space in your city where young people businesses and coaches get together and share their knowledge Watch the 3 minute video My Generation at Work | Spaces including the toolbox as an example in Turin Can young people follow programs in your city to develop new enterprising skills Watch the 2 minute video My Generation at Work | Enterprising skills The film includes Proacademia and Bad idea Who are the new brokers in your city Watch the 3 minute video My Generation at Work | Brokers

4

intermeZZo the faCtorY of Great ideas

Thank you all for being good sports and participating in the interactive play led by Powerboat Most of us sympathized with the happy but vulnerable WorKer Some of us laughed at (maybe identified) with the rigorous and eagerly controlling manaGer And we all dozed off slightly listening to the endless inspirational words and words of the founderhellip We all happily created new ideas for the factory in our own founder WorKer and manaGer wayhellip until things went out of hand Who created the chaos Who went out of control Who should be hung The WorKer The founder The manaGer hellip Or one of us Well participants you were not going to let this happen That is where the story endedWatch the video here

PoWer BoatHi Irsquom Bas and my theatre group is called Power boat The reason we started making theatre plays is that we thought the relationship between theatre makers and audiences was really strange My girlfriend was standing on the stage showing all kinds of emotions but she could not see the audience and their response to her It was non efficient to work in this way The fourth wall should be broken down letrsquos try to get everybody involved in the factory of great ideas

5

Commitment and CoherenCe A lot of people come to the office to see their own plank and come to tell stories about their grandfather who lived in this area Next time you visit Rotterdam have a look at the Luchtsingel and try to find the My Generation at Work plank httpwwwzuscc

intermeZZo on the LoCation

ldquoConneCtinG staKehoLders invoLvinG PeoPLe does this sound famiLiar in our ProjeCt BuiLdinG BridGes and ConneCtinG is our main foCus it heLPs us to thinK hoW thinGs needs to Be donerdquo

ndash BoB

My name is Jouke Irsquom an architect The final conference of My Generation at Work is held in an area in development This venue is located in an old train station which has been out of service for the last 3 years Until 5 years ago this was an abandoned place Now there are plans for developing 200 meter high skyscrapers however there is no money and there are a lot of vacancies of m2 office space in this area As architects we thought it would be a pity to demolish a perfect building and therefore we proposed place making PLaCe maKinG is a different WaY of thinKinG more smallscale bottom up development with citizens and building on top of what is already there Placemaking still requires a vision for the area how to use the public space and how to connect places Here the Luchtsingel came in a temporary bridge that directly connects the Central railway station to the Hofbogen As we didnrsquot have money we used crowdfunding to make the bridge Everybody could buy a plank for only 25 euros We made the bridge in different phases so people could see from the beginning that something is happening The bridge generates aWareness

6

intermeZZo eddY from urBaCt

urBaCtMy Generation at Work is one of the 52 networks running the last years in the urBaCt ii program The most influential project was My Generation at Work because you had a focus not just on what people do but why they do it There was involvement of stakeholders and youngsters were at the centre The project showed urBaCt new ways of doing things by improvising making mistakes taking risks and learn

7

Part iBest of mY Generaton at WorKWe invited You to LooK lsquounder the Bonnetrsquo of mY Generation at WorK in a LearninG Cafe settinG We shared What We Consider to Be the Best of mY Generation at WorK When LooKinG BaCK We asKed ourseLves What triGGered us the most WhiCh tooLs ConCePts frameWorKs etC heLPed us the most to aCt and exPLore neW WaYs to BridGe the GaP BetWeen sChooLs and joBs

on the foLLoWinG PaGes You WiLL find a short desCriPtion of the 11 Best PraCtiCes that We seLeCted aLonG With some testimoniaLs and ContaCt information of Your taBLe host in Case You Want to KnoW more

8

ldquoWe talked about the usefulness of Unusual suspects the importance of learning by doing via GFIs and how to use ambassadors to make pilots sustainable For some of us who tended to jump from idea to action the step to gather new ideas and evidence was very useful Others especially liked the GFIs since they worked in environment that normally didnt dare to take risks Finally we all plotted on the spiral the project we were working on and explained what would be our next steprdquo

Best PraCtiCe innovation sPiraL

the sPiraL is a visuaLiZation of the stePs You Can taKe from an idea to a sYstemiC ChanGe

For more information contact robertarnkilarmasfi or read this pdf

ldquothe innovation sPiraL teaChes You to taKe stePs in BetWeen no BiG stePs You have Go for its and then You Can sCaLe

it uP this is hoW it WorKsrdquo

9

Best PraCtiCe Bad idea (there is no suCh thinG)

ldquoThe main points of discussion included the history of Bad Idea through to the success of the project over the last 3 years We talked about the challenges young people face in society today especially those who are disadvantaged and how many stakeholders responsible for supporting youths dont understand these challenges We explored ideas for collaborative working between Bad Idea and local projects in cities like Rotterdam Gdansk and Valenciardquo

For more information watch this video read the story behind Bad Ideaor contact Anthony Gerrard of Bad Idea at gbadideaorgcom

ideas Create oPPortunities We heLP PeoPLe deveLoP their ideas to reaLise their amBitions We harness CreativitY throuGh our traininG ComPetitions and diGitaL CommunitY

10

Best PraCtiCe Go hYBrid dude

ldquoTo me hybrid means Risk taking flexibility versatile adopting your life to a new situation with creativity changing mindsets during all your life Schools and Universities need to change to offer new hybrid skills to youngsters to get them to real working life Schools need to teach soft competences discovering everyonersquos talentrdquo

Victoria Gomez City of Valencia victoriagomezaliasgroupcom

ldquothis ConCePt ChanGed mY Life ldquo

examPLe of hYBridisinG from WorKinG Life Imaging a transporter who works as a driver for a furniture store Traditionally (s)he would be trained as a driver and would transport the furniture and (s)he would be a salaried worker But then things start happening Furniture is no longer sold as whole but to be assembled The company gets a business idea why not sell also the service of assembling (perhaps of customers ending up with a pile of unassembled lsquoikea stuffrsquo and complaining) Now this service can be provided by the driver lsquohybridisingrsquo to be an assembler too with new skills And this can happen by also hybridising the work contract form (s)he can become a subcontractor of hisher original company or set up perhaps after some experience hisher own company This could further hybridise into providing services in say assembling home appliances electronics etc and further into a network of other providers where different skills and services are combined

This example is part of the report ldquopromoting enterprising relations to work ndash the discovery journey from My Generation to the present stage of My Generation at Work ndash and beyondrdquo Written by Robert Arnkil and Timor Spangar February 2014

ldquohYBridisation means lsquoneW ComBinationsrsquo of our WorKinG Life

reLationshiPs WhiCh Can taKe PLaCe or aPPear in different forms or instanCes

taKe a hYBrid Car usinG Both PetroL and eLeCtriCitY as a teChniCaL examPLerdquo

11

Best PraCtiCe Go for it

ldquoThe Go For It approach is a tool which gives the opportunity to experiment and find new solutions to issuesblockages and find out what works or equally what does not It is focused on real action not talking and writing about something and doing nothing Go For Its give you the freedom to try something new ndash so just Go For itrdquo

Liz Macquire city of Glasgow LizMaguireglasgowgovuk

the lsquoGo for itrsquo aPProaCh enaBLes us to invoLve neW PeoPLe

ldquofor me the main ChaLLenGe is PLanninG Gfirsquos maKe it PraCtiCaL maKe You thinK faster

3 Years to do somethinG instead of 3 Years of

PLanninGrdquo

ldquoi reaLLY adoPted it it is a Good

WaY to exPLore innovationrdquo

ldquoexPeriments are too formaL Gfirsquos maKe You reaLLY

Gordquo

Go for itsGFIrsquos are dynamic experiments realising the priorities of the city (like for instance engaging with forerunners in education and business to create a better enterprising curriculum) Cities can launch severalexperiments but the purpose is to have a manageable number so good learning is possible During the My Generation at Work program we have been experimenting with over 40 Go for Its You can find descriptions of our GFIrsquos on the URBACT website in the library (search by name of the city and GFI)

12

Best PraCtiCe the radar

The Radar is meant to increase awareness on personal situation information and generate statistical information in job counselor and client interaction

Dionne Abdoelhafiezkhan dionneizi-solutionscom is using the radar in her practice

the radar is a tooL WhiCh is Based on a studY for emPLoYment serviCes in finLand

ldquoi taLK a Lot With unemPLoYed PeoPLe i tooK the radar in

Conversation With these Persons it heLPs me a Lot to Give direCtion to the

Conversationrdquo

ldquoi use it With teaChers to see if theY aGree With

me that sChooLs shouLd deLiver thisrdquo

13

Best PraCtiCe Good future WorKshoP

The idea is that you start by thinking up your dream future What does the good future look like The next step is to define the steps or actions needed to get to this good future This is a good way to start a project because not problems but ambitions are key to the set up of the project It is also a great way to generate a lot of positive energy at the beginning of your project

Robert Arnkil robertarnkilarmasfi

Please find two digital memory aids of the good future workshop in Antwerpen and in RotterdamDigital Memory Aid RotterdamDigital Memory Aid Antwerp

a future WorKshoP is a Good WaY to start a ProjeCt

14

Best PraCtiCe Pro aCademY

Studies at Proacademy begin by forming a team company a cooperation which consists of 15-20 students lsquoThe greatest part is that we can make mistakesrsquo Studies include team meetings group workshops and projects which usually concentrate on marketing communication sales event organizing graphical design project management innovation and utilization of computing skills ndash only imagination is the limit

Learn more about ProacademyVideo httpvimeocom34897877Tampere University of Applied Sciences httpwwwtamkfienProacademy httpwwwproakatemiafien

Interested in implementing this learning model in your citycountry We are willing to help you in starting the process More information httplessmiserablescom

We aLL Want the ProaCademY

ldquoWhY Wasnrsquot this avaiLaBLe When i Went to CoLLeGerdquo

ldquoitrsquos a darinG WaY that is so insPirinG Letrsquos have this in

the netherLands in the next tWo Yearsrdquo

15

Best PraCtiCe GdansK LoCaL aCtion PLan

That this is so was proven in the Creative Pedagogy initiative of Gdansk where teachers started ndashon voluntary basis - learning innovative pedagogical methods in order to work on how to be more stimulating and make young people work and learn otherwise than just through discipline and obligation What started as a small experiment surprisingly snowballed to include 500 teachers ndash who were themselves inspired

Read more about Gdansk Local Action Plan in the brochure or read the story of Piotr Wolkowinski about his experience in Gdansk

not onLY students need to Be insPired teaChers do too

examPLe the LeGo methodWhen was the last time you learned something Was it by a lecture or by doing The Lego method can be used to allow youngsters to think in an abstract way It is a creative method to learn Watch this movie to learn more

ldquoWhat started as a smaLL exPeriment surPrisinGLY

snoWBaLLed to inCLude 500 teaChersrdquo

16

Best PraCtiCe PanCaKe method

ldquoThe core of the pancake method is to come and meet people with something that is half done and things are missing - so that they can come and help and join the action on their own terms Pancake method is surprisingly easy Itrsquos fun to use and you can use it with anyone anywhere It is not as much a acutemethodacute as it is a way of thinking and involving people Most important thing isnrsquot what your pancake is - but the fact that you are using it Itrsquos so much better to talk to people whilst doing something - rather then being formal We encouraged people to really challenge their own cities in new ways of engagingrdquo

Taru Arnkil tarnkilgmailcom

the PanCaKe method to Come toGether KnoWinG that Part of the inGredients needed for suCCes are missinG - and to use this as Part of the soLution

Youth street WorK in finLand

ProBLem How to reach the hard-ˇto-ˇreach young peopleexamPLe Rotterdam ldquohome in the streetsrdquo where youth workers go into theneighborhoods

method Going to places where people live and meet preparing food in a parkstreetcorner but missing parts and food ingredientsSo people - children youngsters families -start supplying themissing ingredients Building trust step-by-step

resuLt In a subtle way young people are ldquopulled inrdquo and contacts areestablished

ldquoi Can invent mY oWn PanCaKe that is so

CooLrdquo

17

Best PraCtiCe soCiaL imPaCt Bonds

ldquoIn the spirit of the My Generation project knowledge was spread during the final event in Rotterdam Invited by collegues from Braga I was asked to discuss the topic of Social Impact Bonds (SIB) Rotterdam being the first continental city to launch a SIB we started with explaining the principle The participants at the table asked a lot of questions and came up with some really interesting suggestions Despite international differences in law and regulations between various countries and cities new ideas came to light and new connections were made An interesting afternoonrdquo

Tjalling de Vries city of Rotterdam tjjdevriesrotterdamnl

For more information read our newsletter about private investment in young people

a neW WaY of investinG in soCiaL ProjeCts

WhY soCiaL imPaCt Bonds 1 ldquoyoung entrepreneurs play a key role in developing social innovation due to their market orientationrsquo 2 ldquofinancing social innovation can no longer be exclusively governmentally basedrdquo 3 ldquoIn every innovative step we should consider alternative ways of financing like a Social Impact Bondrdquo

soCiaL imPaCt Bonds a neW WaY of investinG in soCiaL ProjeCts The Buzinezzclub trains youngsters who are willing to step out of unemployment and support them Buzinezzclub youngsters leave unemployment 6-7 months quicker than comparable youngsters The Buziness club is financed by social impact bonds Social impact bonds are a new way of investing the enterprise doesnrsquot get money at the start or half way through the project Money is only paid when results have been reached The results are determined by an objective assessor

18

Best PraCtiCe torino CaPitaL of soCiaL innovation

ldquoSocial innovation business is a big challenge not easy To face this challenge it is important to change the way we think about it in our policies It is not enough to give money to youngsters and then ask them to solve problems We need an ecosystem approach We share the risk with you we ask you to solve the social problem we help you We have made the first step of the long way What is the ambition it is important to make a connection between public and private stakeholdersrdquo

Fabrizio Barbiero Fabriziobarbierocomunetorinoit

More information watch the city movie of Turin or read the Local Action Plan summary

an eCo-sYstem aPProaCh to soCiaL innovation ldquoit is imPortant to maKe a ConneCtion BetWeen

PuBLiC and Private staKehoLdersrdquo

ldquoWe need to ChanGe the WaY We thinK aBout soCiaL

innovation We need an eCo-sYstem aPProaChrdquo

WhY torino soCiaL innovationldquoTorino Social Innovation is a set of strategies and instruments to support new young enterprises that are able to address social needs in different fields (such as education employment mobility health inclusion) TSI works as an open platform a multistakeholders system with different competences in research entrepreneurship policies for young people It involves the Municipality and other 34 organizations with the aim of creating an open an ecosystem of actors and stimulating synergies among themrdquo

19

Part iiLoCaL aCtion PLansBased on our journeY everY CitY team deveLoPed its oWn LoCaL aCtion PLan to ChaLLenGe the Current WaY of thinKinG orGaniZinG and aCtinG in this seCtion You WiLL find the PitCh the Cities started off With in 2012 the amBitions for the future and a LinK to their LoCaL aCtion PLan summarY and BroChure

20

rotterdamWe want to discover how to increase employability for youngsters They will stay if there is a better match between demand and supply We believe in young talents networks of frontrunners (hellip) We want to be the kitchen We do not want to cook meals for projects We want to discover what people want to cook and provide the right infrastructure

amBition We have a new role as government we donrsquot make the city we should facilitate projects We collected our best GFI practices and want to pass them through to the future

resourCes summarybrochure video

riGa My Generation at Work Riga is about spaces and connections we want a joined strategy based on better understanding of young people How do we provide spaces for enterprising young people We start with internships within the municipal companies

amBition We want to change youth policy on state level to have impact on city level

resourCes summary brochurevideo

antWerPYouth employment is a big problem Antwerp Port has a lot of vacancies but has a negative image amongst youngsters By appointing ambassadors we aim to raise the interest of youngsters for work in the harbour

amBition Every engine needs a start engine My Generation was an engine for different actions and plans The ambition is to keep listening to young people

resourCes summarybrochurevideo

21

GLasGoWWe have 95000 young people 15 of our population 23 of our working population We have 3 universities Youth employment is high priority for the city council Despite all good infrastructure we are not good in involving the young people in the design We hope MGW will bring this

amBition We want to get the Bad Idea national in Schotland in 2016

resourCes Summary Brochure

WarsaWWe call it the ldquoWork on workrdquo program Our priorities - establish the network improve information system on education possibilities use partners in the business sector to find new partners in the business sector job advising services in primary and secondary schooling

amBition We like the experience to share ideas and we want to gather more people in our local support group

resourCesSummaryBrochureVideo

GdansKFLAME theory We may have a kitchen but what we really need for cooking is fire energy We have nice initiatives but they only touch a small part of the young population Multiplication is important Vocational counselors- how do we make them into ldquoenergizersrdquo of entrepreneurship We need to have a culture of failure as a basis for innovative development

amBition Making policies and plans yes but how to really involve youngsters in making changes We think about a youth initiative fund so that youngsters can initiate and vote for different projects

resourCesSummaryBrochureVideo

22

tamPereI will not talk about what we have done so far but what we are going to do Our spaceship is called Tenterprise We are building connections between entrepreneurs and young people just like everywhere We would like our efforts to become a permanent service of our city

amBition We are going to have new space and new experiments for young unemployed We are really open for new experiments

resourCesSummary Brochure Video

vaLenCiaWe have two main priorities youth integration and supporting enterprises to generate employment We start with VYP- Valencian Young Project = Very important persons In MGatWork we want to give young people a say in the local policies connect with other organizations especially businesses and adapt our programs to the needs of the companies and young people

amBition The most important thing is to involve the private companies Connecting everyone supporting entrepreneurs

resourCes Summary Brochure Video

BraGaWe are the current European Youth Capital We started with a call for ideas young people could pitch to show their talent We made trainings for youngsters and entrepreneurship selected people from previous activities and asked them to work together Facing unemployment we gave young people gloves to fight for a job We are trying to connect the dots To think across the world and discuss unemployment with young people everywhere To make empowerment solutions entrepreneurshiphellip Our results 27 new ideas 57 new jobshellip

amBition My Generation at Work was a learning process Now the entrepreneurs are raising money The ambition is to open a new phase

resourCes summary Brochure Video

23

mariBorWe will be European Youth Capital (EYC) in 2013 The main aim of Maribor is to connect all the stakeholders WE have a bad system It is very difficult for students to find a place to do traineeships- there are very few places If any city has advice on how to do that let us know

amBition One of the ways we want to keep the Local Action Plan active is by putting it in the young policy plan of the city

resourCesSummary Brochure Video

turinOur aim is to promote the positive potential of our younger generation We want to develop a project in the field to promote the youngster entrepreneurship in the field of social innovation a field in which we still lack competence Our hope is to transform this experiment into a permanent service

amBition Social innovation business is a big challenge and it is important to make a partnership between public and private stakeholders

resourCesSummary BrochureVideo

thessaLoniKiOur main problem is employment- we want to have a network in the city because now initiatives are isolated We have over 100000 students Our city was called the city of frappe coffee - a sleeping city Three years ago a new mayor with new ideas opened a new department of youth and volunteers We applied to become 2014 EYC and succeeded Since then a new spirit has come to the city - young people are taking over We want to take over good experiences from other cities for the EYC year

amBition We have a local support group with many youngsters and they decided on the priorities in the LAP Our first step is to establish a consultancy unit

resourCesSummary Brochure Video

24

List of PartiCiPantsexPertsBob Arnkil robertarnkilarmasfiTaru Arnkil tarnkilgmailcomPepik Henneman pepikmeneerdeleeuwnlPeter Wolkowinski pwolkowinskiwpplDionne Abdoelhafiezkhan dionneizi-solutionscomAndrea Moreira Santos info10taclenl

urBaCtSimina Lazar slazarurbacteuEddy Adams eddyeaconsultantscomOla Kasneci okasneciurbacteu

rotterdamCleo Pouw ccpouwrotterdamnlMarie Louise de Bot mewdebotrotterdamnlMarike Dijksterhuis mdijksterhuisrotterdamnlLaura van Dongen lvandongenrotterdamnlCarmen Hogenelst carmenizi-solutionscomRieke Koskamp rkoskamprotterdamnlRudy Mackay rudymackaygmailcomTessa Steenks tecsteenksrotterdamnl

antWerP El Hassan Aouraghe elhassanaouraghestadantwerpenbeFilip Balthau fillipbalthaujesbe(Marie) Christine Dorny christinedornyvdabbe

riGaRuta Klimkane rutaklimkanerigalv Ruta Masalska rutamasalskarigalvDina Viksna dinaviksnarigalv Lasma Vilcina lasmavilcinagmailcom Dmitrijs Zverevs dmitrijszverevsrigalv

GLasGoWAndy Cameron andycameronjbgorgukMarieli Cole marielicolescotlandgsigovukLiz Maguire lizmaguiredrsglasgowgovukAnthony Gerrard gbadideaorgcomLeona Seaton leonaseatonglasgowchamberofcommercecomBlair Stevenson blairstevensonglasgowchamberofcommercecom

25

vaLenCia Oreto Argente Tormo oargentevalenciaesJonathan Belleacutes Garciacutea johnbels451prodscomElionor Ferrer Rubio elionorferrerrubiogmailcomMaria Victoria Garciacutea Hernaacutendez vicgarcruzrojaes Victoria Goacutemez Galdoacuten victoriagomezaliasgroupcomMaria Martiacutenez Valls ayudasempleovalenciaes

BraGaJoatildeo Correia joaocorreiacm-bragaptCarlos Santos carlossantosgnrationptEva Sousa evasousacm-bragapt

mariBorTjaša Pahor tjasapahormariborsiMartina Rauter martinarautermariborsi

turinFabrizio Barbiero fabriziobarbierocomunetorinoitMatteo Basei matteobaseigmailcomMauro Capella maurocapellacomunetorinoitSimone Landi slandinamaquacc

GdansKDamian Kuzminski damiankuzminskigdanskgdaplMagdalena Skiba magdalenaskibagdanskgdaplWojciech Sowiński sowinskiwojciechgmailcomMagdalena Tyszer mtyszerzslgdapl

WarsaWJoanna Kazanecka joannakazaneckawppl Dorota Popowska dpopowskaumwarszawaplSylwia Romanowska sylwiaromanowskaedsmplMonika Sokołowska monikaannasokolowskagmailcomMateusz Zaleski wujekradagmailcom

tamPereEne Haumlrkoumlnen eneharkonentamperefiNiina Immonen niinaimmonentredeafiMika Itaumlnen mikaitanentamperefi

26

thessaLoniKiZoi Chatziantoniou zchatziantoniouthessalonikigrPeri Kourakli pkouraklithessaloniki2014grParthenopi (Popi) Sourmaidou popierganigrAnotidis Gavrill anotidislgmailcomAthanasios Kamaris farmakamariyahoogrAthanasios Belidis abelidismktteithegr

GuestsDaan van Baar djpvanbaarrotterdamnlDenise Barrett denisebarrettbirminghamgovukWouter Buck wmbuckrotterdamnlArjan Cok ajcokrotterdamnlSofie Coppers sofiecoppersturnhoutbeMagali Decloedt magalidecloedtstadsregioturnhoutbeDanique Dellevoet ddellevoetupcmailnlRob Gringhuis rgringhuisrotterdamnlAdri Hartkoorn ahartkoornrotterdamnlAri Hautaniemi arihautaniemilamkfiLilian van Heckers lilianemma-at-worknl Sylvia Kester sylviagktelfortnlAli Khan akhanefcbeRicardo Kind 403355rkstudenteurnlBart Kuijpers bammkuijpershhsnlPeter Lems peterlemsnuGene Lim glimrotterdamnlJarle Lourens jralourensrotterdamnl

Kris Luijsterburg kluijsterburgrotterdamnlSabine Maertens maershrnlSami Makkula samimakkulalamkfiMartin Miles teamenkel010gmailcomJay Moti jmotirotterdamnlPranita Murli murliabdeurnlTherese Nleng tnlengrotterdamnlKudret Ozturk kudret_ozturklivenlRowena Rovers rowena_rovershotmailcomKiki Rozeman krozemanhotmailnlEllian van Strien pacvanstrienhrnlTjalling de Vries tjjdevriesrotterdamnlDenis Wiering dswieringrotterdamnlBowie Barbiers bowiebarbiershotmailcomJolien van Delft delftsdesigngmailcomIris Veentjer iveentjerlivenlNathalie Cijntje njdcijntjegmailcom

27

The Digital Memory Aid is a storage place for newborn ideas and concepts During a good brainstorm or envisioning session participants see new connections and come up with new ideas They can see these ideas in front of them New ideas are very volatile itrsquos hard to capture them or transfer to people who were not present during the brainstorm session A week later the ideas often have faded out of our memory We recall a vague notion of a good feeling and positive energy but we cannot easily reproduce what we had in mind The Digital Memory Aid contains everything that can help remember and capture the energy of what happened in the brainstorm sketches impressions opinions quotes and ideals The Digital Memory Aid is a place where concepts and images are structured further and made communicable In the Digital Memory Aid all ideas are good The ideas that generate most energy should be explored further

diGitaL memorY aid enCLosure

WarninG

houdt vantrans-formatie

Page 4: Best of My Generation at Work

4

intermeZZo the faCtorY of Great ideas

Thank you all for being good sports and participating in the interactive play led by Powerboat Most of us sympathized with the happy but vulnerable WorKer Some of us laughed at (maybe identified) with the rigorous and eagerly controlling manaGer And we all dozed off slightly listening to the endless inspirational words and words of the founderhellip We all happily created new ideas for the factory in our own founder WorKer and manaGer wayhellip until things went out of hand Who created the chaos Who went out of control Who should be hung The WorKer The founder The manaGer hellip Or one of us Well participants you were not going to let this happen That is where the story endedWatch the video here

PoWer BoatHi Irsquom Bas and my theatre group is called Power boat The reason we started making theatre plays is that we thought the relationship between theatre makers and audiences was really strange My girlfriend was standing on the stage showing all kinds of emotions but she could not see the audience and their response to her It was non efficient to work in this way The fourth wall should be broken down letrsquos try to get everybody involved in the factory of great ideas

5

Commitment and CoherenCe A lot of people come to the office to see their own plank and come to tell stories about their grandfather who lived in this area Next time you visit Rotterdam have a look at the Luchtsingel and try to find the My Generation at Work plank httpwwwzuscc

intermeZZo on the LoCation

ldquoConneCtinG staKehoLders invoLvinG PeoPLe does this sound famiLiar in our ProjeCt BuiLdinG BridGes and ConneCtinG is our main foCus it heLPs us to thinK hoW thinGs needs to Be donerdquo

ndash BoB

My name is Jouke Irsquom an architect The final conference of My Generation at Work is held in an area in development This venue is located in an old train station which has been out of service for the last 3 years Until 5 years ago this was an abandoned place Now there are plans for developing 200 meter high skyscrapers however there is no money and there are a lot of vacancies of m2 office space in this area As architects we thought it would be a pity to demolish a perfect building and therefore we proposed place making PLaCe maKinG is a different WaY of thinKinG more smallscale bottom up development with citizens and building on top of what is already there Placemaking still requires a vision for the area how to use the public space and how to connect places Here the Luchtsingel came in a temporary bridge that directly connects the Central railway station to the Hofbogen As we didnrsquot have money we used crowdfunding to make the bridge Everybody could buy a plank for only 25 euros We made the bridge in different phases so people could see from the beginning that something is happening The bridge generates aWareness

6

intermeZZo eddY from urBaCt

urBaCtMy Generation at Work is one of the 52 networks running the last years in the urBaCt ii program The most influential project was My Generation at Work because you had a focus not just on what people do but why they do it There was involvement of stakeholders and youngsters were at the centre The project showed urBaCt new ways of doing things by improvising making mistakes taking risks and learn

7

Part iBest of mY Generaton at WorKWe invited You to LooK lsquounder the Bonnetrsquo of mY Generation at WorK in a LearninG Cafe settinG We shared What We Consider to Be the Best of mY Generation at WorK When LooKinG BaCK We asKed ourseLves What triGGered us the most WhiCh tooLs ConCePts frameWorKs etC heLPed us the most to aCt and exPLore neW WaYs to BridGe the GaP BetWeen sChooLs and joBs

on the foLLoWinG PaGes You WiLL find a short desCriPtion of the 11 Best PraCtiCes that We seLeCted aLonG With some testimoniaLs and ContaCt information of Your taBLe host in Case You Want to KnoW more

8

ldquoWe talked about the usefulness of Unusual suspects the importance of learning by doing via GFIs and how to use ambassadors to make pilots sustainable For some of us who tended to jump from idea to action the step to gather new ideas and evidence was very useful Others especially liked the GFIs since they worked in environment that normally didnt dare to take risks Finally we all plotted on the spiral the project we were working on and explained what would be our next steprdquo

Best PraCtiCe innovation sPiraL

the sPiraL is a visuaLiZation of the stePs You Can taKe from an idea to a sYstemiC ChanGe

For more information contact robertarnkilarmasfi or read this pdf

ldquothe innovation sPiraL teaChes You to taKe stePs in BetWeen no BiG stePs You have Go for its and then You Can sCaLe

it uP this is hoW it WorKsrdquo

9

Best PraCtiCe Bad idea (there is no suCh thinG)

ldquoThe main points of discussion included the history of Bad Idea through to the success of the project over the last 3 years We talked about the challenges young people face in society today especially those who are disadvantaged and how many stakeholders responsible for supporting youths dont understand these challenges We explored ideas for collaborative working between Bad Idea and local projects in cities like Rotterdam Gdansk and Valenciardquo

For more information watch this video read the story behind Bad Ideaor contact Anthony Gerrard of Bad Idea at gbadideaorgcom

ideas Create oPPortunities We heLP PeoPLe deveLoP their ideas to reaLise their amBitions We harness CreativitY throuGh our traininG ComPetitions and diGitaL CommunitY

10

Best PraCtiCe Go hYBrid dude

ldquoTo me hybrid means Risk taking flexibility versatile adopting your life to a new situation with creativity changing mindsets during all your life Schools and Universities need to change to offer new hybrid skills to youngsters to get them to real working life Schools need to teach soft competences discovering everyonersquos talentrdquo

Victoria Gomez City of Valencia victoriagomezaliasgroupcom

ldquothis ConCePt ChanGed mY Life ldquo

examPLe of hYBridisinG from WorKinG Life Imaging a transporter who works as a driver for a furniture store Traditionally (s)he would be trained as a driver and would transport the furniture and (s)he would be a salaried worker But then things start happening Furniture is no longer sold as whole but to be assembled The company gets a business idea why not sell also the service of assembling (perhaps of customers ending up with a pile of unassembled lsquoikea stuffrsquo and complaining) Now this service can be provided by the driver lsquohybridisingrsquo to be an assembler too with new skills And this can happen by also hybridising the work contract form (s)he can become a subcontractor of hisher original company or set up perhaps after some experience hisher own company This could further hybridise into providing services in say assembling home appliances electronics etc and further into a network of other providers where different skills and services are combined

This example is part of the report ldquopromoting enterprising relations to work ndash the discovery journey from My Generation to the present stage of My Generation at Work ndash and beyondrdquo Written by Robert Arnkil and Timor Spangar February 2014

ldquohYBridisation means lsquoneW ComBinationsrsquo of our WorKinG Life

reLationshiPs WhiCh Can taKe PLaCe or aPPear in different forms or instanCes

taKe a hYBrid Car usinG Both PetroL and eLeCtriCitY as a teChniCaL examPLerdquo

11

Best PraCtiCe Go for it

ldquoThe Go For It approach is a tool which gives the opportunity to experiment and find new solutions to issuesblockages and find out what works or equally what does not It is focused on real action not talking and writing about something and doing nothing Go For Its give you the freedom to try something new ndash so just Go For itrdquo

Liz Macquire city of Glasgow LizMaguireglasgowgovuk

the lsquoGo for itrsquo aPProaCh enaBLes us to invoLve neW PeoPLe

ldquofor me the main ChaLLenGe is PLanninG Gfirsquos maKe it PraCtiCaL maKe You thinK faster

3 Years to do somethinG instead of 3 Years of

PLanninGrdquo

ldquoi reaLLY adoPted it it is a Good

WaY to exPLore innovationrdquo

ldquoexPeriments are too formaL Gfirsquos maKe You reaLLY

Gordquo

Go for itsGFIrsquos are dynamic experiments realising the priorities of the city (like for instance engaging with forerunners in education and business to create a better enterprising curriculum) Cities can launch severalexperiments but the purpose is to have a manageable number so good learning is possible During the My Generation at Work program we have been experimenting with over 40 Go for Its You can find descriptions of our GFIrsquos on the URBACT website in the library (search by name of the city and GFI)

12

Best PraCtiCe the radar

The Radar is meant to increase awareness on personal situation information and generate statistical information in job counselor and client interaction

Dionne Abdoelhafiezkhan dionneizi-solutionscom is using the radar in her practice

the radar is a tooL WhiCh is Based on a studY for emPLoYment serviCes in finLand

ldquoi taLK a Lot With unemPLoYed PeoPLe i tooK the radar in

Conversation With these Persons it heLPs me a Lot to Give direCtion to the

Conversationrdquo

ldquoi use it With teaChers to see if theY aGree With

me that sChooLs shouLd deLiver thisrdquo

13

Best PraCtiCe Good future WorKshoP

The idea is that you start by thinking up your dream future What does the good future look like The next step is to define the steps or actions needed to get to this good future This is a good way to start a project because not problems but ambitions are key to the set up of the project It is also a great way to generate a lot of positive energy at the beginning of your project

Robert Arnkil robertarnkilarmasfi

Please find two digital memory aids of the good future workshop in Antwerpen and in RotterdamDigital Memory Aid RotterdamDigital Memory Aid Antwerp

a future WorKshoP is a Good WaY to start a ProjeCt

14

Best PraCtiCe Pro aCademY

Studies at Proacademy begin by forming a team company a cooperation which consists of 15-20 students lsquoThe greatest part is that we can make mistakesrsquo Studies include team meetings group workshops and projects which usually concentrate on marketing communication sales event organizing graphical design project management innovation and utilization of computing skills ndash only imagination is the limit

Learn more about ProacademyVideo httpvimeocom34897877Tampere University of Applied Sciences httpwwwtamkfienProacademy httpwwwproakatemiafien

Interested in implementing this learning model in your citycountry We are willing to help you in starting the process More information httplessmiserablescom

We aLL Want the ProaCademY

ldquoWhY Wasnrsquot this avaiLaBLe When i Went to CoLLeGerdquo

ldquoitrsquos a darinG WaY that is so insPirinG Letrsquos have this in

the netherLands in the next tWo Yearsrdquo

15

Best PraCtiCe GdansK LoCaL aCtion PLan

That this is so was proven in the Creative Pedagogy initiative of Gdansk where teachers started ndashon voluntary basis - learning innovative pedagogical methods in order to work on how to be more stimulating and make young people work and learn otherwise than just through discipline and obligation What started as a small experiment surprisingly snowballed to include 500 teachers ndash who were themselves inspired

Read more about Gdansk Local Action Plan in the brochure or read the story of Piotr Wolkowinski about his experience in Gdansk

not onLY students need to Be insPired teaChers do too

examPLe the LeGo methodWhen was the last time you learned something Was it by a lecture or by doing The Lego method can be used to allow youngsters to think in an abstract way It is a creative method to learn Watch this movie to learn more

ldquoWhat started as a smaLL exPeriment surPrisinGLY

snoWBaLLed to inCLude 500 teaChersrdquo

16

Best PraCtiCe PanCaKe method

ldquoThe core of the pancake method is to come and meet people with something that is half done and things are missing - so that they can come and help and join the action on their own terms Pancake method is surprisingly easy Itrsquos fun to use and you can use it with anyone anywhere It is not as much a acutemethodacute as it is a way of thinking and involving people Most important thing isnrsquot what your pancake is - but the fact that you are using it Itrsquos so much better to talk to people whilst doing something - rather then being formal We encouraged people to really challenge their own cities in new ways of engagingrdquo

Taru Arnkil tarnkilgmailcom

the PanCaKe method to Come toGether KnoWinG that Part of the inGredients needed for suCCes are missinG - and to use this as Part of the soLution

Youth street WorK in finLand

ProBLem How to reach the hard-ˇto-ˇreach young peopleexamPLe Rotterdam ldquohome in the streetsrdquo where youth workers go into theneighborhoods

method Going to places where people live and meet preparing food in a parkstreetcorner but missing parts and food ingredientsSo people - children youngsters families -start supplying themissing ingredients Building trust step-by-step

resuLt In a subtle way young people are ldquopulled inrdquo and contacts areestablished

ldquoi Can invent mY oWn PanCaKe that is so

CooLrdquo

17

Best PraCtiCe soCiaL imPaCt Bonds

ldquoIn the spirit of the My Generation project knowledge was spread during the final event in Rotterdam Invited by collegues from Braga I was asked to discuss the topic of Social Impact Bonds (SIB) Rotterdam being the first continental city to launch a SIB we started with explaining the principle The participants at the table asked a lot of questions and came up with some really interesting suggestions Despite international differences in law and regulations between various countries and cities new ideas came to light and new connections were made An interesting afternoonrdquo

Tjalling de Vries city of Rotterdam tjjdevriesrotterdamnl

For more information read our newsletter about private investment in young people

a neW WaY of investinG in soCiaL ProjeCts

WhY soCiaL imPaCt Bonds 1 ldquoyoung entrepreneurs play a key role in developing social innovation due to their market orientationrsquo 2 ldquofinancing social innovation can no longer be exclusively governmentally basedrdquo 3 ldquoIn every innovative step we should consider alternative ways of financing like a Social Impact Bondrdquo

soCiaL imPaCt Bonds a neW WaY of investinG in soCiaL ProjeCts The Buzinezzclub trains youngsters who are willing to step out of unemployment and support them Buzinezzclub youngsters leave unemployment 6-7 months quicker than comparable youngsters The Buziness club is financed by social impact bonds Social impact bonds are a new way of investing the enterprise doesnrsquot get money at the start or half way through the project Money is only paid when results have been reached The results are determined by an objective assessor

18

Best PraCtiCe torino CaPitaL of soCiaL innovation

ldquoSocial innovation business is a big challenge not easy To face this challenge it is important to change the way we think about it in our policies It is not enough to give money to youngsters and then ask them to solve problems We need an ecosystem approach We share the risk with you we ask you to solve the social problem we help you We have made the first step of the long way What is the ambition it is important to make a connection between public and private stakeholdersrdquo

Fabrizio Barbiero Fabriziobarbierocomunetorinoit

More information watch the city movie of Turin or read the Local Action Plan summary

an eCo-sYstem aPProaCh to soCiaL innovation ldquoit is imPortant to maKe a ConneCtion BetWeen

PuBLiC and Private staKehoLdersrdquo

ldquoWe need to ChanGe the WaY We thinK aBout soCiaL

innovation We need an eCo-sYstem aPProaChrdquo

WhY torino soCiaL innovationldquoTorino Social Innovation is a set of strategies and instruments to support new young enterprises that are able to address social needs in different fields (such as education employment mobility health inclusion) TSI works as an open platform a multistakeholders system with different competences in research entrepreneurship policies for young people It involves the Municipality and other 34 organizations with the aim of creating an open an ecosystem of actors and stimulating synergies among themrdquo

19

Part iiLoCaL aCtion PLansBased on our journeY everY CitY team deveLoPed its oWn LoCaL aCtion PLan to ChaLLenGe the Current WaY of thinKinG orGaniZinG and aCtinG in this seCtion You WiLL find the PitCh the Cities started off With in 2012 the amBitions for the future and a LinK to their LoCaL aCtion PLan summarY and BroChure

20

rotterdamWe want to discover how to increase employability for youngsters They will stay if there is a better match between demand and supply We believe in young talents networks of frontrunners (hellip) We want to be the kitchen We do not want to cook meals for projects We want to discover what people want to cook and provide the right infrastructure

amBition We have a new role as government we donrsquot make the city we should facilitate projects We collected our best GFI practices and want to pass them through to the future

resourCes summarybrochure video

riGa My Generation at Work Riga is about spaces and connections we want a joined strategy based on better understanding of young people How do we provide spaces for enterprising young people We start with internships within the municipal companies

amBition We want to change youth policy on state level to have impact on city level

resourCes summary brochurevideo

antWerPYouth employment is a big problem Antwerp Port has a lot of vacancies but has a negative image amongst youngsters By appointing ambassadors we aim to raise the interest of youngsters for work in the harbour

amBition Every engine needs a start engine My Generation was an engine for different actions and plans The ambition is to keep listening to young people

resourCes summarybrochurevideo

21

GLasGoWWe have 95000 young people 15 of our population 23 of our working population We have 3 universities Youth employment is high priority for the city council Despite all good infrastructure we are not good in involving the young people in the design We hope MGW will bring this

amBition We want to get the Bad Idea national in Schotland in 2016

resourCes Summary Brochure

WarsaWWe call it the ldquoWork on workrdquo program Our priorities - establish the network improve information system on education possibilities use partners in the business sector to find new partners in the business sector job advising services in primary and secondary schooling

amBition We like the experience to share ideas and we want to gather more people in our local support group

resourCesSummaryBrochureVideo

GdansKFLAME theory We may have a kitchen but what we really need for cooking is fire energy We have nice initiatives but they only touch a small part of the young population Multiplication is important Vocational counselors- how do we make them into ldquoenergizersrdquo of entrepreneurship We need to have a culture of failure as a basis for innovative development

amBition Making policies and plans yes but how to really involve youngsters in making changes We think about a youth initiative fund so that youngsters can initiate and vote for different projects

resourCesSummaryBrochureVideo

22

tamPereI will not talk about what we have done so far but what we are going to do Our spaceship is called Tenterprise We are building connections between entrepreneurs and young people just like everywhere We would like our efforts to become a permanent service of our city

amBition We are going to have new space and new experiments for young unemployed We are really open for new experiments

resourCesSummary Brochure Video

vaLenCiaWe have two main priorities youth integration and supporting enterprises to generate employment We start with VYP- Valencian Young Project = Very important persons In MGatWork we want to give young people a say in the local policies connect with other organizations especially businesses and adapt our programs to the needs of the companies and young people

amBition The most important thing is to involve the private companies Connecting everyone supporting entrepreneurs

resourCes Summary Brochure Video

BraGaWe are the current European Youth Capital We started with a call for ideas young people could pitch to show their talent We made trainings for youngsters and entrepreneurship selected people from previous activities and asked them to work together Facing unemployment we gave young people gloves to fight for a job We are trying to connect the dots To think across the world and discuss unemployment with young people everywhere To make empowerment solutions entrepreneurshiphellip Our results 27 new ideas 57 new jobshellip

amBition My Generation at Work was a learning process Now the entrepreneurs are raising money The ambition is to open a new phase

resourCes summary Brochure Video

23

mariBorWe will be European Youth Capital (EYC) in 2013 The main aim of Maribor is to connect all the stakeholders WE have a bad system It is very difficult for students to find a place to do traineeships- there are very few places If any city has advice on how to do that let us know

amBition One of the ways we want to keep the Local Action Plan active is by putting it in the young policy plan of the city

resourCesSummary Brochure Video

turinOur aim is to promote the positive potential of our younger generation We want to develop a project in the field to promote the youngster entrepreneurship in the field of social innovation a field in which we still lack competence Our hope is to transform this experiment into a permanent service

amBition Social innovation business is a big challenge and it is important to make a partnership between public and private stakeholders

resourCesSummary BrochureVideo

thessaLoniKiOur main problem is employment- we want to have a network in the city because now initiatives are isolated We have over 100000 students Our city was called the city of frappe coffee - a sleeping city Three years ago a new mayor with new ideas opened a new department of youth and volunteers We applied to become 2014 EYC and succeeded Since then a new spirit has come to the city - young people are taking over We want to take over good experiences from other cities for the EYC year

amBition We have a local support group with many youngsters and they decided on the priorities in the LAP Our first step is to establish a consultancy unit

resourCesSummary Brochure Video

24

List of PartiCiPantsexPertsBob Arnkil robertarnkilarmasfiTaru Arnkil tarnkilgmailcomPepik Henneman pepikmeneerdeleeuwnlPeter Wolkowinski pwolkowinskiwpplDionne Abdoelhafiezkhan dionneizi-solutionscomAndrea Moreira Santos info10taclenl

urBaCtSimina Lazar slazarurbacteuEddy Adams eddyeaconsultantscomOla Kasneci okasneciurbacteu

rotterdamCleo Pouw ccpouwrotterdamnlMarie Louise de Bot mewdebotrotterdamnlMarike Dijksterhuis mdijksterhuisrotterdamnlLaura van Dongen lvandongenrotterdamnlCarmen Hogenelst carmenizi-solutionscomRieke Koskamp rkoskamprotterdamnlRudy Mackay rudymackaygmailcomTessa Steenks tecsteenksrotterdamnl

antWerP El Hassan Aouraghe elhassanaouraghestadantwerpenbeFilip Balthau fillipbalthaujesbe(Marie) Christine Dorny christinedornyvdabbe

riGaRuta Klimkane rutaklimkanerigalv Ruta Masalska rutamasalskarigalvDina Viksna dinaviksnarigalv Lasma Vilcina lasmavilcinagmailcom Dmitrijs Zverevs dmitrijszverevsrigalv

GLasGoWAndy Cameron andycameronjbgorgukMarieli Cole marielicolescotlandgsigovukLiz Maguire lizmaguiredrsglasgowgovukAnthony Gerrard gbadideaorgcomLeona Seaton leonaseatonglasgowchamberofcommercecomBlair Stevenson blairstevensonglasgowchamberofcommercecom

25

vaLenCia Oreto Argente Tormo oargentevalenciaesJonathan Belleacutes Garciacutea johnbels451prodscomElionor Ferrer Rubio elionorferrerrubiogmailcomMaria Victoria Garciacutea Hernaacutendez vicgarcruzrojaes Victoria Goacutemez Galdoacuten victoriagomezaliasgroupcomMaria Martiacutenez Valls ayudasempleovalenciaes

BraGaJoatildeo Correia joaocorreiacm-bragaptCarlos Santos carlossantosgnrationptEva Sousa evasousacm-bragapt

mariBorTjaša Pahor tjasapahormariborsiMartina Rauter martinarautermariborsi

turinFabrizio Barbiero fabriziobarbierocomunetorinoitMatteo Basei matteobaseigmailcomMauro Capella maurocapellacomunetorinoitSimone Landi slandinamaquacc

GdansKDamian Kuzminski damiankuzminskigdanskgdaplMagdalena Skiba magdalenaskibagdanskgdaplWojciech Sowiński sowinskiwojciechgmailcomMagdalena Tyszer mtyszerzslgdapl

WarsaWJoanna Kazanecka joannakazaneckawppl Dorota Popowska dpopowskaumwarszawaplSylwia Romanowska sylwiaromanowskaedsmplMonika Sokołowska monikaannasokolowskagmailcomMateusz Zaleski wujekradagmailcom

tamPereEne Haumlrkoumlnen eneharkonentamperefiNiina Immonen niinaimmonentredeafiMika Itaumlnen mikaitanentamperefi

26

thessaLoniKiZoi Chatziantoniou zchatziantoniouthessalonikigrPeri Kourakli pkouraklithessaloniki2014grParthenopi (Popi) Sourmaidou popierganigrAnotidis Gavrill anotidislgmailcomAthanasios Kamaris farmakamariyahoogrAthanasios Belidis abelidismktteithegr

GuestsDaan van Baar djpvanbaarrotterdamnlDenise Barrett denisebarrettbirminghamgovukWouter Buck wmbuckrotterdamnlArjan Cok ajcokrotterdamnlSofie Coppers sofiecoppersturnhoutbeMagali Decloedt magalidecloedtstadsregioturnhoutbeDanique Dellevoet ddellevoetupcmailnlRob Gringhuis rgringhuisrotterdamnlAdri Hartkoorn ahartkoornrotterdamnlAri Hautaniemi arihautaniemilamkfiLilian van Heckers lilianemma-at-worknl Sylvia Kester sylviagktelfortnlAli Khan akhanefcbeRicardo Kind 403355rkstudenteurnlBart Kuijpers bammkuijpershhsnlPeter Lems peterlemsnuGene Lim glimrotterdamnlJarle Lourens jralourensrotterdamnl

Kris Luijsterburg kluijsterburgrotterdamnlSabine Maertens maershrnlSami Makkula samimakkulalamkfiMartin Miles teamenkel010gmailcomJay Moti jmotirotterdamnlPranita Murli murliabdeurnlTherese Nleng tnlengrotterdamnlKudret Ozturk kudret_ozturklivenlRowena Rovers rowena_rovershotmailcomKiki Rozeman krozemanhotmailnlEllian van Strien pacvanstrienhrnlTjalling de Vries tjjdevriesrotterdamnlDenis Wiering dswieringrotterdamnlBowie Barbiers bowiebarbiershotmailcomJolien van Delft delftsdesigngmailcomIris Veentjer iveentjerlivenlNathalie Cijntje njdcijntjegmailcom

27

The Digital Memory Aid is a storage place for newborn ideas and concepts During a good brainstorm or envisioning session participants see new connections and come up with new ideas They can see these ideas in front of them New ideas are very volatile itrsquos hard to capture them or transfer to people who were not present during the brainstorm session A week later the ideas often have faded out of our memory We recall a vague notion of a good feeling and positive energy but we cannot easily reproduce what we had in mind The Digital Memory Aid contains everything that can help remember and capture the energy of what happened in the brainstorm sketches impressions opinions quotes and ideals The Digital Memory Aid is a place where concepts and images are structured further and made communicable In the Digital Memory Aid all ideas are good The ideas that generate most energy should be explored further

diGitaL memorY aid enCLosure

WarninG

houdt vantrans-formatie

Page 5: Best of My Generation at Work

5

Commitment and CoherenCe A lot of people come to the office to see their own plank and come to tell stories about their grandfather who lived in this area Next time you visit Rotterdam have a look at the Luchtsingel and try to find the My Generation at Work plank httpwwwzuscc

intermeZZo on the LoCation

ldquoConneCtinG staKehoLders invoLvinG PeoPLe does this sound famiLiar in our ProjeCt BuiLdinG BridGes and ConneCtinG is our main foCus it heLPs us to thinK hoW thinGs needs to Be donerdquo

ndash BoB

My name is Jouke Irsquom an architect The final conference of My Generation at Work is held in an area in development This venue is located in an old train station which has been out of service for the last 3 years Until 5 years ago this was an abandoned place Now there are plans for developing 200 meter high skyscrapers however there is no money and there are a lot of vacancies of m2 office space in this area As architects we thought it would be a pity to demolish a perfect building and therefore we proposed place making PLaCe maKinG is a different WaY of thinKinG more smallscale bottom up development with citizens and building on top of what is already there Placemaking still requires a vision for the area how to use the public space and how to connect places Here the Luchtsingel came in a temporary bridge that directly connects the Central railway station to the Hofbogen As we didnrsquot have money we used crowdfunding to make the bridge Everybody could buy a plank for only 25 euros We made the bridge in different phases so people could see from the beginning that something is happening The bridge generates aWareness

6

intermeZZo eddY from urBaCt

urBaCtMy Generation at Work is one of the 52 networks running the last years in the urBaCt ii program The most influential project was My Generation at Work because you had a focus not just on what people do but why they do it There was involvement of stakeholders and youngsters were at the centre The project showed urBaCt new ways of doing things by improvising making mistakes taking risks and learn

7

Part iBest of mY Generaton at WorKWe invited You to LooK lsquounder the Bonnetrsquo of mY Generation at WorK in a LearninG Cafe settinG We shared What We Consider to Be the Best of mY Generation at WorK When LooKinG BaCK We asKed ourseLves What triGGered us the most WhiCh tooLs ConCePts frameWorKs etC heLPed us the most to aCt and exPLore neW WaYs to BridGe the GaP BetWeen sChooLs and joBs

on the foLLoWinG PaGes You WiLL find a short desCriPtion of the 11 Best PraCtiCes that We seLeCted aLonG With some testimoniaLs and ContaCt information of Your taBLe host in Case You Want to KnoW more

8

ldquoWe talked about the usefulness of Unusual suspects the importance of learning by doing via GFIs and how to use ambassadors to make pilots sustainable For some of us who tended to jump from idea to action the step to gather new ideas and evidence was very useful Others especially liked the GFIs since they worked in environment that normally didnt dare to take risks Finally we all plotted on the spiral the project we were working on and explained what would be our next steprdquo

Best PraCtiCe innovation sPiraL

the sPiraL is a visuaLiZation of the stePs You Can taKe from an idea to a sYstemiC ChanGe

For more information contact robertarnkilarmasfi or read this pdf

ldquothe innovation sPiraL teaChes You to taKe stePs in BetWeen no BiG stePs You have Go for its and then You Can sCaLe

it uP this is hoW it WorKsrdquo

9

Best PraCtiCe Bad idea (there is no suCh thinG)

ldquoThe main points of discussion included the history of Bad Idea through to the success of the project over the last 3 years We talked about the challenges young people face in society today especially those who are disadvantaged and how many stakeholders responsible for supporting youths dont understand these challenges We explored ideas for collaborative working between Bad Idea and local projects in cities like Rotterdam Gdansk and Valenciardquo

For more information watch this video read the story behind Bad Ideaor contact Anthony Gerrard of Bad Idea at gbadideaorgcom

ideas Create oPPortunities We heLP PeoPLe deveLoP their ideas to reaLise their amBitions We harness CreativitY throuGh our traininG ComPetitions and diGitaL CommunitY

10

Best PraCtiCe Go hYBrid dude

ldquoTo me hybrid means Risk taking flexibility versatile adopting your life to a new situation with creativity changing mindsets during all your life Schools and Universities need to change to offer new hybrid skills to youngsters to get them to real working life Schools need to teach soft competences discovering everyonersquos talentrdquo

Victoria Gomez City of Valencia victoriagomezaliasgroupcom

ldquothis ConCePt ChanGed mY Life ldquo

examPLe of hYBridisinG from WorKinG Life Imaging a transporter who works as a driver for a furniture store Traditionally (s)he would be trained as a driver and would transport the furniture and (s)he would be a salaried worker But then things start happening Furniture is no longer sold as whole but to be assembled The company gets a business idea why not sell also the service of assembling (perhaps of customers ending up with a pile of unassembled lsquoikea stuffrsquo and complaining) Now this service can be provided by the driver lsquohybridisingrsquo to be an assembler too with new skills And this can happen by also hybridising the work contract form (s)he can become a subcontractor of hisher original company or set up perhaps after some experience hisher own company This could further hybridise into providing services in say assembling home appliances electronics etc and further into a network of other providers where different skills and services are combined

This example is part of the report ldquopromoting enterprising relations to work ndash the discovery journey from My Generation to the present stage of My Generation at Work ndash and beyondrdquo Written by Robert Arnkil and Timor Spangar February 2014

ldquohYBridisation means lsquoneW ComBinationsrsquo of our WorKinG Life

reLationshiPs WhiCh Can taKe PLaCe or aPPear in different forms or instanCes

taKe a hYBrid Car usinG Both PetroL and eLeCtriCitY as a teChniCaL examPLerdquo

11

Best PraCtiCe Go for it

ldquoThe Go For It approach is a tool which gives the opportunity to experiment and find new solutions to issuesblockages and find out what works or equally what does not It is focused on real action not talking and writing about something and doing nothing Go For Its give you the freedom to try something new ndash so just Go For itrdquo

Liz Macquire city of Glasgow LizMaguireglasgowgovuk

the lsquoGo for itrsquo aPProaCh enaBLes us to invoLve neW PeoPLe

ldquofor me the main ChaLLenGe is PLanninG Gfirsquos maKe it PraCtiCaL maKe You thinK faster

3 Years to do somethinG instead of 3 Years of

PLanninGrdquo

ldquoi reaLLY adoPted it it is a Good

WaY to exPLore innovationrdquo

ldquoexPeriments are too formaL Gfirsquos maKe You reaLLY

Gordquo

Go for itsGFIrsquos are dynamic experiments realising the priorities of the city (like for instance engaging with forerunners in education and business to create a better enterprising curriculum) Cities can launch severalexperiments but the purpose is to have a manageable number so good learning is possible During the My Generation at Work program we have been experimenting with over 40 Go for Its You can find descriptions of our GFIrsquos on the URBACT website in the library (search by name of the city and GFI)

12

Best PraCtiCe the radar

The Radar is meant to increase awareness on personal situation information and generate statistical information in job counselor and client interaction

Dionne Abdoelhafiezkhan dionneizi-solutionscom is using the radar in her practice

the radar is a tooL WhiCh is Based on a studY for emPLoYment serviCes in finLand

ldquoi taLK a Lot With unemPLoYed PeoPLe i tooK the radar in

Conversation With these Persons it heLPs me a Lot to Give direCtion to the

Conversationrdquo

ldquoi use it With teaChers to see if theY aGree With

me that sChooLs shouLd deLiver thisrdquo

13

Best PraCtiCe Good future WorKshoP

The idea is that you start by thinking up your dream future What does the good future look like The next step is to define the steps or actions needed to get to this good future This is a good way to start a project because not problems but ambitions are key to the set up of the project It is also a great way to generate a lot of positive energy at the beginning of your project

Robert Arnkil robertarnkilarmasfi

Please find two digital memory aids of the good future workshop in Antwerpen and in RotterdamDigital Memory Aid RotterdamDigital Memory Aid Antwerp

a future WorKshoP is a Good WaY to start a ProjeCt

14

Best PraCtiCe Pro aCademY

Studies at Proacademy begin by forming a team company a cooperation which consists of 15-20 students lsquoThe greatest part is that we can make mistakesrsquo Studies include team meetings group workshops and projects which usually concentrate on marketing communication sales event organizing graphical design project management innovation and utilization of computing skills ndash only imagination is the limit

Learn more about ProacademyVideo httpvimeocom34897877Tampere University of Applied Sciences httpwwwtamkfienProacademy httpwwwproakatemiafien

Interested in implementing this learning model in your citycountry We are willing to help you in starting the process More information httplessmiserablescom

We aLL Want the ProaCademY

ldquoWhY Wasnrsquot this avaiLaBLe When i Went to CoLLeGerdquo

ldquoitrsquos a darinG WaY that is so insPirinG Letrsquos have this in

the netherLands in the next tWo Yearsrdquo

15

Best PraCtiCe GdansK LoCaL aCtion PLan

That this is so was proven in the Creative Pedagogy initiative of Gdansk where teachers started ndashon voluntary basis - learning innovative pedagogical methods in order to work on how to be more stimulating and make young people work and learn otherwise than just through discipline and obligation What started as a small experiment surprisingly snowballed to include 500 teachers ndash who were themselves inspired

Read more about Gdansk Local Action Plan in the brochure or read the story of Piotr Wolkowinski about his experience in Gdansk

not onLY students need to Be insPired teaChers do too

examPLe the LeGo methodWhen was the last time you learned something Was it by a lecture or by doing The Lego method can be used to allow youngsters to think in an abstract way It is a creative method to learn Watch this movie to learn more

ldquoWhat started as a smaLL exPeriment surPrisinGLY

snoWBaLLed to inCLude 500 teaChersrdquo

16

Best PraCtiCe PanCaKe method

ldquoThe core of the pancake method is to come and meet people with something that is half done and things are missing - so that they can come and help and join the action on their own terms Pancake method is surprisingly easy Itrsquos fun to use and you can use it with anyone anywhere It is not as much a acutemethodacute as it is a way of thinking and involving people Most important thing isnrsquot what your pancake is - but the fact that you are using it Itrsquos so much better to talk to people whilst doing something - rather then being formal We encouraged people to really challenge their own cities in new ways of engagingrdquo

Taru Arnkil tarnkilgmailcom

the PanCaKe method to Come toGether KnoWinG that Part of the inGredients needed for suCCes are missinG - and to use this as Part of the soLution

Youth street WorK in finLand

ProBLem How to reach the hard-ˇto-ˇreach young peopleexamPLe Rotterdam ldquohome in the streetsrdquo where youth workers go into theneighborhoods

method Going to places where people live and meet preparing food in a parkstreetcorner but missing parts and food ingredientsSo people - children youngsters families -start supplying themissing ingredients Building trust step-by-step

resuLt In a subtle way young people are ldquopulled inrdquo and contacts areestablished

ldquoi Can invent mY oWn PanCaKe that is so

CooLrdquo

17

Best PraCtiCe soCiaL imPaCt Bonds

ldquoIn the spirit of the My Generation project knowledge was spread during the final event in Rotterdam Invited by collegues from Braga I was asked to discuss the topic of Social Impact Bonds (SIB) Rotterdam being the first continental city to launch a SIB we started with explaining the principle The participants at the table asked a lot of questions and came up with some really interesting suggestions Despite international differences in law and regulations between various countries and cities new ideas came to light and new connections were made An interesting afternoonrdquo

Tjalling de Vries city of Rotterdam tjjdevriesrotterdamnl

For more information read our newsletter about private investment in young people

a neW WaY of investinG in soCiaL ProjeCts

WhY soCiaL imPaCt Bonds 1 ldquoyoung entrepreneurs play a key role in developing social innovation due to their market orientationrsquo 2 ldquofinancing social innovation can no longer be exclusively governmentally basedrdquo 3 ldquoIn every innovative step we should consider alternative ways of financing like a Social Impact Bondrdquo

soCiaL imPaCt Bonds a neW WaY of investinG in soCiaL ProjeCts The Buzinezzclub trains youngsters who are willing to step out of unemployment and support them Buzinezzclub youngsters leave unemployment 6-7 months quicker than comparable youngsters The Buziness club is financed by social impact bonds Social impact bonds are a new way of investing the enterprise doesnrsquot get money at the start or half way through the project Money is only paid when results have been reached The results are determined by an objective assessor

18

Best PraCtiCe torino CaPitaL of soCiaL innovation

ldquoSocial innovation business is a big challenge not easy To face this challenge it is important to change the way we think about it in our policies It is not enough to give money to youngsters and then ask them to solve problems We need an ecosystem approach We share the risk with you we ask you to solve the social problem we help you We have made the first step of the long way What is the ambition it is important to make a connection between public and private stakeholdersrdquo

Fabrizio Barbiero Fabriziobarbierocomunetorinoit

More information watch the city movie of Turin or read the Local Action Plan summary

an eCo-sYstem aPProaCh to soCiaL innovation ldquoit is imPortant to maKe a ConneCtion BetWeen

PuBLiC and Private staKehoLdersrdquo

ldquoWe need to ChanGe the WaY We thinK aBout soCiaL

innovation We need an eCo-sYstem aPProaChrdquo

WhY torino soCiaL innovationldquoTorino Social Innovation is a set of strategies and instruments to support new young enterprises that are able to address social needs in different fields (such as education employment mobility health inclusion) TSI works as an open platform a multistakeholders system with different competences in research entrepreneurship policies for young people It involves the Municipality and other 34 organizations with the aim of creating an open an ecosystem of actors and stimulating synergies among themrdquo

19

Part iiLoCaL aCtion PLansBased on our journeY everY CitY team deveLoPed its oWn LoCaL aCtion PLan to ChaLLenGe the Current WaY of thinKinG orGaniZinG and aCtinG in this seCtion You WiLL find the PitCh the Cities started off With in 2012 the amBitions for the future and a LinK to their LoCaL aCtion PLan summarY and BroChure

20

rotterdamWe want to discover how to increase employability for youngsters They will stay if there is a better match between demand and supply We believe in young talents networks of frontrunners (hellip) We want to be the kitchen We do not want to cook meals for projects We want to discover what people want to cook and provide the right infrastructure

amBition We have a new role as government we donrsquot make the city we should facilitate projects We collected our best GFI practices and want to pass them through to the future

resourCes summarybrochure video

riGa My Generation at Work Riga is about spaces and connections we want a joined strategy based on better understanding of young people How do we provide spaces for enterprising young people We start with internships within the municipal companies

amBition We want to change youth policy on state level to have impact on city level

resourCes summary brochurevideo

antWerPYouth employment is a big problem Antwerp Port has a lot of vacancies but has a negative image amongst youngsters By appointing ambassadors we aim to raise the interest of youngsters for work in the harbour

amBition Every engine needs a start engine My Generation was an engine for different actions and plans The ambition is to keep listening to young people

resourCes summarybrochurevideo

21

GLasGoWWe have 95000 young people 15 of our population 23 of our working population We have 3 universities Youth employment is high priority for the city council Despite all good infrastructure we are not good in involving the young people in the design We hope MGW will bring this

amBition We want to get the Bad Idea national in Schotland in 2016

resourCes Summary Brochure

WarsaWWe call it the ldquoWork on workrdquo program Our priorities - establish the network improve information system on education possibilities use partners in the business sector to find new partners in the business sector job advising services in primary and secondary schooling

amBition We like the experience to share ideas and we want to gather more people in our local support group

resourCesSummaryBrochureVideo

GdansKFLAME theory We may have a kitchen but what we really need for cooking is fire energy We have nice initiatives but they only touch a small part of the young population Multiplication is important Vocational counselors- how do we make them into ldquoenergizersrdquo of entrepreneurship We need to have a culture of failure as a basis for innovative development

amBition Making policies and plans yes but how to really involve youngsters in making changes We think about a youth initiative fund so that youngsters can initiate and vote for different projects

resourCesSummaryBrochureVideo

22

tamPereI will not talk about what we have done so far but what we are going to do Our spaceship is called Tenterprise We are building connections between entrepreneurs and young people just like everywhere We would like our efforts to become a permanent service of our city

amBition We are going to have new space and new experiments for young unemployed We are really open for new experiments

resourCesSummary Brochure Video

vaLenCiaWe have two main priorities youth integration and supporting enterprises to generate employment We start with VYP- Valencian Young Project = Very important persons In MGatWork we want to give young people a say in the local policies connect with other organizations especially businesses and adapt our programs to the needs of the companies and young people

amBition The most important thing is to involve the private companies Connecting everyone supporting entrepreneurs

resourCes Summary Brochure Video

BraGaWe are the current European Youth Capital We started with a call for ideas young people could pitch to show their talent We made trainings for youngsters and entrepreneurship selected people from previous activities and asked them to work together Facing unemployment we gave young people gloves to fight for a job We are trying to connect the dots To think across the world and discuss unemployment with young people everywhere To make empowerment solutions entrepreneurshiphellip Our results 27 new ideas 57 new jobshellip

amBition My Generation at Work was a learning process Now the entrepreneurs are raising money The ambition is to open a new phase

resourCes summary Brochure Video

23

mariBorWe will be European Youth Capital (EYC) in 2013 The main aim of Maribor is to connect all the stakeholders WE have a bad system It is very difficult for students to find a place to do traineeships- there are very few places If any city has advice on how to do that let us know

amBition One of the ways we want to keep the Local Action Plan active is by putting it in the young policy plan of the city

resourCesSummary Brochure Video

turinOur aim is to promote the positive potential of our younger generation We want to develop a project in the field to promote the youngster entrepreneurship in the field of social innovation a field in which we still lack competence Our hope is to transform this experiment into a permanent service

amBition Social innovation business is a big challenge and it is important to make a partnership between public and private stakeholders

resourCesSummary BrochureVideo

thessaLoniKiOur main problem is employment- we want to have a network in the city because now initiatives are isolated We have over 100000 students Our city was called the city of frappe coffee - a sleeping city Three years ago a new mayor with new ideas opened a new department of youth and volunteers We applied to become 2014 EYC and succeeded Since then a new spirit has come to the city - young people are taking over We want to take over good experiences from other cities for the EYC year

amBition We have a local support group with many youngsters and they decided on the priorities in the LAP Our first step is to establish a consultancy unit

resourCesSummary Brochure Video

24

List of PartiCiPantsexPertsBob Arnkil robertarnkilarmasfiTaru Arnkil tarnkilgmailcomPepik Henneman pepikmeneerdeleeuwnlPeter Wolkowinski pwolkowinskiwpplDionne Abdoelhafiezkhan dionneizi-solutionscomAndrea Moreira Santos info10taclenl

urBaCtSimina Lazar slazarurbacteuEddy Adams eddyeaconsultantscomOla Kasneci okasneciurbacteu

rotterdamCleo Pouw ccpouwrotterdamnlMarie Louise de Bot mewdebotrotterdamnlMarike Dijksterhuis mdijksterhuisrotterdamnlLaura van Dongen lvandongenrotterdamnlCarmen Hogenelst carmenizi-solutionscomRieke Koskamp rkoskamprotterdamnlRudy Mackay rudymackaygmailcomTessa Steenks tecsteenksrotterdamnl

antWerP El Hassan Aouraghe elhassanaouraghestadantwerpenbeFilip Balthau fillipbalthaujesbe(Marie) Christine Dorny christinedornyvdabbe

riGaRuta Klimkane rutaklimkanerigalv Ruta Masalska rutamasalskarigalvDina Viksna dinaviksnarigalv Lasma Vilcina lasmavilcinagmailcom Dmitrijs Zverevs dmitrijszverevsrigalv

GLasGoWAndy Cameron andycameronjbgorgukMarieli Cole marielicolescotlandgsigovukLiz Maguire lizmaguiredrsglasgowgovukAnthony Gerrard gbadideaorgcomLeona Seaton leonaseatonglasgowchamberofcommercecomBlair Stevenson blairstevensonglasgowchamberofcommercecom

25

vaLenCia Oreto Argente Tormo oargentevalenciaesJonathan Belleacutes Garciacutea johnbels451prodscomElionor Ferrer Rubio elionorferrerrubiogmailcomMaria Victoria Garciacutea Hernaacutendez vicgarcruzrojaes Victoria Goacutemez Galdoacuten victoriagomezaliasgroupcomMaria Martiacutenez Valls ayudasempleovalenciaes

BraGaJoatildeo Correia joaocorreiacm-bragaptCarlos Santos carlossantosgnrationptEva Sousa evasousacm-bragapt

mariBorTjaša Pahor tjasapahormariborsiMartina Rauter martinarautermariborsi

turinFabrizio Barbiero fabriziobarbierocomunetorinoitMatteo Basei matteobaseigmailcomMauro Capella maurocapellacomunetorinoitSimone Landi slandinamaquacc

GdansKDamian Kuzminski damiankuzminskigdanskgdaplMagdalena Skiba magdalenaskibagdanskgdaplWojciech Sowiński sowinskiwojciechgmailcomMagdalena Tyszer mtyszerzslgdapl

WarsaWJoanna Kazanecka joannakazaneckawppl Dorota Popowska dpopowskaumwarszawaplSylwia Romanowska sylwiaromanowskaedsmplMonika Sokołowska monikaannasokolowskagmailcomMateusz Zaleski wujekradagmailcom

tamPereEne Haumlrkoumlnen eneharkonentamperefiNiina Immonen niinaimmonentredeafiMika Itaumlnen mikaitanentamperefi

26

thessaLoniKiZoi Chatziantoniou zchatziantoniouthessalonikigrPeri Kourakli pkouraklithessaloniki2014grParthenopi (Popi) Sourmaidou popierganigrAnotidis Gavrill anotidislgmailcomAthanasios Kamaris farmakamariyahoogrAthanasios Belidis abelidismktteithegr

GuestsDaan van Baar djpvanbaarrotterdamnlDenise Barrett denisebarrettbirminghamgovukWouter Buck wmbuckrotterdamnlArjan Cok ajcokrotterdamnlSofie Coppers sofiecoppersturnhoutbeMagali Decloedt magalidecloedtstadsregioturnhoutbeDanique Dellevoet ddellevoetupcmailnlRob Gringhuis rgringhuisrotterdamnlAdri Hartkoorn ahartkoornrotterdamnlAri Hautaniemi arihautaniemilamkfiLilian van Heckers lilianemma-at-worknl Sylvia Kester sylviagktelfortnlAli Khan akhanefcbeRicardo Kind 403355rkstudenteurnlBart Kuijpers bammkuijpershhsnlPeter Lems peterlemsnuGene Lim glimrotterdamnlJarle Lourens jralourensrotterdamnl

Kris Luijsterburg kluijsterburgrotterdamnlSabine Maertens maershrnlSami Makkula samimakkulalamkfiMartin Miles teamenkel010gmailcomJay Moti jmotirotterdamnlPranita Murli murliabdeurnlTherese Nleng tnlengrotterdamnlKudret Ozturk kudret_ozturklivenlRowena Rovers rowena_rovershotmailcomKiki Rozeman krozemanhotmailnlEllian van Strien pacvanstrienhrnlTjalling de Vries tjjdevriesrotterdamnlDenis Wiering dswieringrotterdamnlBowie Barbiers bowiebarbiershotmailcomJolien van Delft delftsdesigngmailcomIris Veentjer iveentjerlivenlNathalie Cijntje njdcijntjegmailcom

27

The Digital Memory Aid is a storage place for newborn ideas and concepts During a good brainstorm or envisioning session participants see new connections and come up with new ideas They can see these ideas in front of them New ideas are very volatile itrsquos hard to capture them or transfer to people who were not present during the brainstorm session A week later the ideas often have faded out of our memory We recall a vague notion of a good feeling and positive energy but we cannot easily reproduce what we had in mind The Digital Memory Aid contains everything that can help remember and capture the energy of what happened in the brainstorm sketches impressions opinions quotes and ideals The Digital Memory Aid is a place where concepts and images are structured further and made communicable In the Digital Memory Aid all ideas are good The ideas that generate most energy should be explored further

diGitaL memorY aid enCLosure

WarninG

houdt vantrans-formatie

Page 6: Best of My Generation at Work

6

intermeZZo eddY from urBaCt

urBaCtMy Generation at Work is one of the 52 networks running the last years in the urBaCt ii program The most influential project was My Generation at Work because you had a focus not just on what people do but why they do it There was involvement of stakeholders and youngsters were at the centre The project showed urBaCt new ways of doing things by improvising making mistakes taking risks and learn

7

Part iBest of mY Generaton at WorKWe invited You to LooK lsquounder the Bonnetrsquo of mY Generation at WorK in a LearninG Cafe settinG We shared What We Consider to Be the Best of mY Generation at WorK When LooKinG BaCK We asKed ourseLves What triGGered us the most WhiCh tooLs ConCePts frameWorKs etC heLPed us the most to aCt and exPLore neW WaYs to BridGe the GaP BetWeen sChooLs and joBs

on the foLLoWinG PaGes You WiLL find a short desCriPtion of the 11 Best PraCtiCes that We seLeCted aLonG With some testimoniaLs and ContaCt information of Your taBLe host in Case You Want to KnoW more

8

ldquoWe talked about the usefulness of Unusual suspects the importance of learning by doing via GFIs and how to use ambassadors to make pilots sustainable For some of us who tended to jump from idea to action the step to gather new ideas and evidence was very useful Others especially liked the GFIs since they worked in environment that normally didnt dare to take risks Finally we all plotted on the spiral the project we were working on and explained what would be our next steprdquo

Best PraCtiCe innovation sPiraL

the sPiraL is a visuaLiZation of the stePs You Can taKe from an idea to a sYstemiC ChanGe

For more information contact robertarnkilarmasfi or read this pdf

ldquothe innovation sPiraL teaChes You to taKe stePs in BetWeen no BiG stePs You have Go for its and then You Can sCaLe

it uP this is hoW it WorKsrdquo

9

Best PraCtiCe Bad idea (there is no suCh thinG)

ldquoThe main points of discussion included the history of Bad Idea through to the success of the project over the last 3 years We talked about the challenges young people face in society today especially those who are disadvantaged and how many stakeholders responsible for supporting youths dont understand these challenges We explored ideas for collaborative working between Bad Idea and local projects in cities like Rotterdam Gdansk and Valenciardquo

For more information watch this video read the story behind Bad Ideaor contact Anthony Gerrard of Bad Idea at gbadideaorgcom

ideas Create oPPortunities We heLP PeoPLe deveLoP their ideas to reaLise their amBitions We harness CreativitY throuGh our traininG ComPetitions and diGitaL CommunitY

10

Best PraCtiCe Go hYBrid dude

ldquoTo me hybrid means Risk taking flexibility versatile adopting your life to a new situation with creativity changing mindsets during all your life Schools and Universities need to change to offer new hybrid skills to youngsters to get them to real working life Schools need to teach soft competences discovering everyonersquos talentrdquo

Victoria Gomez City of Valencia victoriagomezaliasgroupcom

ldquothis ConCePt ChanGed mY Life ldquo

examPLe of hYBridisinG from WorKinG Life Imaging a transporter who works as a driver for a furniture store Traditionally (s)he would be trained as a driver and would transport the furniture and (s)he would be a salaried worker But then things start happening Furniture is no longer sold as whole but to be assembled The company gets a business idea why not sell also the service of assembling (perhaps of customers ending up with a pile of unassembled lsquoikea stuffrsquo and complaining) Now this service can be provided by the driver lsquohybridisingrsquo to be an assembler too with new skills And this can happen by also hybridising the work contract form (s)he can become a subcontractor of hisher original company or set up perhaps after some experience hisher own company This could further hybridise into providing services in say assembling home appliances electronics etc and further into a network of other providers where different skills and services are combined

This example is part of the report ldquopromoting enterprising relations to work ndash the discovery journey from My Generation to the present stage of My Generation at Work ndash and beyondrdquo Written by Robert Arnkil and Timor Spangar February 2014

ldquohYBridisation means lsquoneW ComBinationsrsquo of our WorKinG Life

reLationshiPs WhiCh Can taKe PLaCe or aPPear in different forms or instanCes

taKe a hYBrid Car usinG Both PetroL and eLeCtriCitY as a teChniCaL examPLerdquo

11

Best PraCtiCe Go for it

ldquoThe Go For It approach is a tool which gives the opportunity to experiment and find new solutions to issuesblockages and find out what works or equally what does not It is focused on real action not talking and writing about something and doing nothing Go For Its give you the freedom to try something new ndash so just Go For itrdquo

Liz Macquire city of Glasgow LizMaguireglasgowgovuk

the lsquoGo for itrsquo aPProaCh enaBLes us to invoLve neW PeoPLe

ldquofor me the main ChaLLenGe is PLanninG Gfirsquos maKe it PraCtiCaL maKe You thinK faster

3 Years to do somethinG instead of 3 Years of

PLanninGrdquo

ldquoi reaLLY adoPted it it is a Good

WaY to exPLore innovationrdquo

ldquoexPeriments are too formaL Gfirsquos maKe You reaLLY

Gordquo

Go for itsGFIrsquos are dynamic experiments realising the priorities of the city (like for instance engaging with forerunners in education and business to create a better enterprising curriculum) Cities can launch severalexperiments but the purpose is to have a manageable number so good learning is possible During the My Generation at Work program we have been experimenting with over 40 Go for Its You can find descriptions of our GFIrsquos on the URBACT website in the library (search by name of the city and GFI)

12

Best PraCtiCe the radar

The Radar is meant to increase awareness on personal situation information and generate statistical information in job counselor and client interaction

Dionne Abdoelhafiezkhan dionneizi-solutionscom is using the radar in her practice

the radar is a tooL WhiCh is Based on a studY for emPLoYment serviCes in finLand

ldquoi taLK a Lot With unemPLoYed PeoPLe i tooK the radar in

Conversation With these Persons it heLPs me a Lot to Give direCtion to the

Conversationrdquo

ldquoi use it With teaChers to see if theY aGree With

me that sChooLs shouLd deLiver thisrdquo

13

Best PraCtiCe Good future WorKshoP

The idea is that you start by thinking up your dream future What does the good future look like The next step is to define the steps or actions needed to get to this good future This is a good way to start a project because not problems but ambitions are key to the set up of the project It is also a great way to generate a lot of positive energy at the beginning of your project

Robert Arnkil robertarnkilarmasfi

Please find two digital memory aids of the good future workshop in Antwerpen and in RotterdamDigital Memory Aid RotterdamDigital Memory Aid Antwerp

a future WorKshoP is a Good WaY to start a ProjeCt

14

Best PraCtiCe Pro aCademY

Studies at Proacademy begin by forming a team company a cooperation which consists of 15-20 students lsquoThe greatest part is that we can make mistakesrsquo Studies include team meetings group workshops and projects which usually concentrate on marketing communication sales event organizing graphical design project management innovation and utilization of computing skills ndash only imagination is the limit

Learn more about ProacademyVideo httpvimeocom34897877Tampere University of Applied Sciences httpwwwtamkfienProacademy httpwwwproakatemiafien

Interested in implementing this learning model in your citycountry We are willing to help you in starting the process More information httplessmiserablescom

We aLL Want the ProaCademY

ldquoWhY Wasnrsquot this avaiLaBLe When i Went to CoLLeGerdquo

ldquoitrsquos a darinG WaY that is so insPirinG Letrsquos have this in

the netherLands in the next tWo Yearsrdquo

15

Best PraCtiCe GdansK LoCaL aCtion PLan

That this is so was proven in the Creative Pedagogy initiative of Gdansk where teachers started ndashon voluntary basis - learning innovative pedagogical methods in order to work on how to be more stimulating and make young people work and learn otherwise than just through discipline and obligation What started as a small experiment surprisingly snowballed to include 500 teachers ndash who were themselves inspired

Read more about Gdansk Local Action Plan in the brochure or read the story of Piotr Wolkowinski about his experience in Gdansk

not onLY students need to Be insPired teaChers do too

examPLe the LeGo methodWhen was the last time you learned something Was it by a lecture or by doing The Lego method can be used to allow youngsters to think in an abstract way It is a creative method to learn Watch this movie to learn more

ldquoWhat started as a smaLL exPeriment surPrisinGLY

snoWBaLLed to inCLude 500 teaChersrdquo

16

Best PraCtiCe PanCaKe method

ldquoThe core of the pancake method is to come and meet people with something that is half done and things are missing - so that they can come and help and join the action on their own terms Pancake method is surprisingly easy Itrsquos fun to use and you can use it with anyone anywhere It is not as much a acutemethodacute as it is a way of thinking and involving people Most important thing isnrsquot what your pancake is - but the fact that you are using it Itrsquos so much better to talk to people whilst doing something - rather then being formal We encouraged people to really challenge their own cities in new ways of engagingrdquo

Taru Arnkil tarnkilgmailcom

the PanCaKe method to Come toGether KnoWinG that Part of the inGredients needed for suCCes are missinG - and to use this as Part of the soLution

Youth street WorK in finLand

ProBLem How to reach the hard-ˇto-ˇreach young peopleexamPLe Rotterdam ldquohome in the streetsrdquo where youth workers go into theneighborhoods

method Going to places where people live and meet preparing food in a parkstreetcorner but missing parts and food ingredientsSo people - children youngsters families -start supplying themissing ingredients Building trust step-by-step

resuLt In a subtle way young people are ldquopulled inrdquo and contacts areestablished

ldquoi Can invent mY oWn PanCaKe that is so

CooLrdquo

17

Best PraCtiCe soCiaL imPaCt Bonds

ldquoIn the spirit of the My Generation project knowledge was spread during the final event in Rotterdam Invited by collegues from Braga I was asked to discuss the topic of Social Impact Bonds (SIB) Rotterdam being the first continental city to launch a SIB we started with explaining the principle The participants at the table asked a lot of questions and came up with some really interesting suggestions Despite international differences in law and regulations between various countries and cities new ideas came to light and new connections were made An interesting afternoonrdquo

Tjalling de Vries city of Rotterdam tjjdevriesrotterdamnl

For more information read our newsletter about private investment in young people

a neW WaY of investinG in soCiaL ProjeCts

WhY soCiaL imPaCt Bonds 1 ldquoyoung entrepreneurs play a key role in developing social innovation due to their market orientationrsquo 2 ldquofinancing social innovation can no longer be exclusively governmentally basedrdquo 3 ldquoIn every innovative step we should consider alternative ways of financing like a Social Impact Bondrdquo

soCiaL imPaCt Bonds a neW WaY of investinG in soCiaL ProjeCts The Buzinezzclub trains youngsters who are willing to step out of unemployment and support them Buzinezzclub youngsters leave unemployment 6-7 months quicker than comparable youngsters The Buziness club is financed by social impact bonds Social impact bonds are a new way of investing the enterprise doesnrsquot get money at the start or half way through the project Money is only paid when results have been reached The results are determined by an objective assessor

18

Best PraCtiCe torino CaPitaL of soCiaL innovation

ldquoSocial innovation business is a big challenge not easy To face this challenge it is important to change the way we think about it in our policies It is not enough to give money to youngsters and then ask them to solve problems We need an ecosystem approach We share the risk with you we ask you to solve the social problem we help you We have made the first step of the long way What is the ambition it is important to make a connection between public and private stakeholdersrdquo

Fabrizio Barbiero Fabriziobarbierocomunetorinoit

More information watch the city movie of Turin or read the Local Action Plan summary

an eCo-sYstem aPProaCh to soCiaL innovation ldquoit is imPortant to maKe a ConneCtion BetWeen

PuBLiC and Private staKehoLdersrdquo

ldquoWe need to ChanGe the WaY We thinK aBout soCiaL

innovation We need an eCo-sYstem aPProaChrdquo

WhY torino soCiaL innovationldquoTorino Social Innovation is a set of strategies and instruments to support new young enterprises that are able to address social needs in different fields (such as education employment mobility health inclusion) TSI works as an open platform a multistakeholders system with different competences in research entrepreneurship policies for young people It involves the Municipality and other 34 organizations with the aim of creating an open an ecosystem of actors and stimulating synergies among themrdquo

19

Part iiLoCaL aCtion PLansBased on our journeY everY CitY team deveLoPed its oWn LoCaL aCtion PLan to ChaLLenGe the Current WaY of thinKinG orGaniZinG and aCtinG in this seCtion You WiLL find the PitCh the Cities started off With in 2012 the amBitions for the future and a LinK to their LoCaL aCtion PLan summarY and BroChure

20

rotterdamWe want to discover how to increase employability for youngsters They will stay if there is a better match between demand and supply We believe in young talents networks of frontrunners (hellip) We want to be the kitchen We do not want to cook meals for projects We want to discover what people want to cook and provide the right infrastructure

amBition We have a new role as government we donrsquot make the city we should facilitate projects We collected our best GFI practices and want to pass them through to the future

resourCes summarybrochure video

riGa My Generation at Work Riga is about spaces and connections we want a joined strategy based on better understanding of young people How do we provide spaces for enterprising young people We start with internships within the municipal companies

amBition We want to change youth policy on state level to have impact on city level

resourCes summary brochurevideo

antWerPYouth employment is a big problem Antwerp Port has a lot of vacancies but has a negative image amongst youngsters By appointing ambassadors we aim to raise the interest of youngsters for work in the harbour

amBition Every engine needs a start engine My Generation was an engine for different actions and plans The ambition is to keep listening to young people

resourCes summarybrochurevideo

21

GLasGoWWe have 95000 young people 15 of our population 23 of our working population We have 3 universities Youth employment is high priority for the city council Despite all good infrastructure we are not good in involving the young people in the design We hope MGW will bring this

amBition We want to get the Bad Idea national in Schotland in 2016

resourCes Summary Brochure

WarsaWWe call it the ldquoWork on workrdquo program Our priorities - establish the network improve information system on education possibilities use partners in the business sector to find new partners in the business sector job advising services in primary and secondary schooling

amBition We like the experience to share ideas and we want to gather more people in our local support group

resourCesSummaryBrochureVideo

GdansKFLAME theory We may have a kitchen but what we really need for cooking is fire energy We have nice initiatives but they only touch a small part of the young population Multiplication is important Vocational counselors- how do we make them into ldquoenergizersrdquo of entrepreneurship We need to have a culture of failure as a basis for innovative development

amBition Making policies and plans yes but how to really involve youngsters in making changes We think about a youth initiative fund so that youngsters can initiate and vote for different projects

resourCesSummaryBrochureVideo

22

tamPereI will not talk about what we have done so far but what we are going to do Our spaceship is called Tenterprise We are building connections between entrepreneurs and young people just like everywhere We would like our efforts to become a permanent service of our city

amBition We are going to have new space and new experiments for young unemployed We are really open for new experiments

resourCesSummary Brochure Video

vaLenCiaWe have two main priorities youth integration and supporting enterprises to generate employment We start with VYP- Valencian Young Project = Very important persons In MGatWork we want to give young people a say in the local policies connect with other organizations especially businesses and adapt our programs to the needs of the companies and young people

amBition The most important thing is to involve the private companies Connecting everyone supporting entrepreneurs

resourCes Summary Brochure Video

BraGaWe are the current European Youth Capital We started with a call for ideas young people could pitch to show their talent We made trainings for youngsters and entrepreneurship selected people from previous activities and asked them to work together Facing unemployment we gave young people gloves to fight for a job We are trying to connect the dots To think across the world and discuss unemployment with young people everywhere To make empowerment solutions entrepreneurshiphellip Our results 27 new ideas 57 new jobshellip

amBition My Generation at Work was a learning process Now the entrepreneurs are raising money The ambition is to open a new phase

resourCes summary Brochure Video

23

mariBorWe will be European Youth Capital (EYC) in 2013 The main aim of Maribor is to connect all the stakeholders WE have a bad system It is very difficult for students to find a place to do traineeships- there are very few places If any city has advice on how to do that let us know

amBition One of the ways we want to keep the Local Action Plan active is by putting it in the young policy plan of the city

resourCesSummary Brochure Video

turinOur aim is to promote the positive potential of our younger generation We want to develop a project in the field to promote the youngster entrepreneurship in the field of social innovation a field in which we still lack competence Our hope is to transform this experiment into a permanent service

amBition Social innovation business is a big challenge and it is important to make a partnership between public and private stakeholders

resourCesSummary BrochureVideo

thessaLoniKiOur main problem is employment- we want to have a network in the city because now initiatives are isolated We have over 100000 students Our city was called the city of frappe coffee - a sleeping city Three years ago a new mayor with new ideas opened a new department of youth and volunteers We applied to become 2014 EYC and succeeded Since then a new spirit has come to the city - young people are taking over We want to take over good experiences from other cities for the EYC year

amBition We have a local support group with many youngsters and they decided on the priorities in the LAP Our first step is to establish a consultancy unit

resourCesSummary Brochure Video

24

List of PartiCiPantsexPertsBob Arnkil robertarnkilarmasfiTaru Arnkil tarnkilgmailcomPepik Henneman pepikmeneerdeleeuwnlPeter Wolkowinski pwolkowinskiwpplDionne Abdoelhafiezkhan dionneizi-solutionscomAndrea Moreira Santos info10taclenl

urBaCtSimina Lazar slazarurbacteuEddy Adams eddyeaconsultantscomOla Kasneci okasneciurbacteu

rotterdamCleo Pouw ccpouwrotterdamnlMarie Louise de Bot mewdebotrotterdamnlMarike Dijksterhuis mdijksterhuisrotterdamnlLaura van Dongen lvandongenrotterdamnlCarmen Hogenelst carmenizi-solutionscomRieke Koskamp rkoskamprotterdamnlRudy Mackay rudymackaygmailcomTessa Steenks tecsteenksrotterdamnl

antWerP El Hassan Aouraghe elhassanaouraghestadantwerpenbeFilip Balthau fillipbalthaujesbe(Marie) Christine Dorny christinedornyvdabbe

riGaRuta Klimkane rutaklimkanerigalv Ruta Masalska rutamasalskarigalvDina Viksna dinaviksnarigalv Lasma Vilcina lasmavilcinagmailcom Dmitrijs Zverevs dmitrijszverevsrigalv

GLasGoWAndy Cameron andycameronjbgorgukMarieli Cole marielicolescotlandgsigovukLiz Maguire lizmaguiredrsglasgowgovukAnthony Gerrard gbadideaorgcomLeona Seaton leonaseatonglasgowchamberofcommercecomBlair Stevenson blairstevensonglasgowchamberofcommercecom

25

vaLenCia Oreto Argente Tormo oargentevalenciaesJonathan Belleacutes Garciacutea johnbels451prodscomElionor Ferrer Rubio elionorferrerrubiogmailcomMaria Victoria Garciacutea Hernaacutendez vicgarcruzrojaes Victoria Goacutemez Galdoacuten victoriagomezaliasgroupcomMaria Martiacutenez Valls ayudasempleovalenciaes

BraGaJoatildeo Correia joaocorreiacm-bragaptCarlos Santos carlossantosgnrationptEva Sousa evasousacm-bragapt

mariBorTjaša Pahor tjasapahormariborsiMartina Rauter martinarautermariborsi

turinFabrizio Barbiero fabriziobarbierocomunetorinoitMatteo Basei matteobaseigmailcomMauro Capella maurocapellacomunetorinoitSimone Landi slandinamaquacc

GdansKDamian Kuzminski damiankuzminskigdanskgdaplMagdalena Skiba magdalenaskibagdanskgdaplWojciech Sowiński sowinskiwojciechgmailcomMagdalena Tyszer mtyszerzslgdapl

WarsaWJoanna Kazanecka joannakazaneckawppl Dorota Popowska dpopowskaumwarszawaplSylwia Romanowska sylwiaromanowskaedsmplMonika Sokołowska monikaannasokolowskagmailcomMateusz Zaleski wujekradagmailcom

tamPereEne Haumlrkoumlnen eneharkonentamperefiNiina Immonen niinaimmonentredeafiMika Itaumlnen mikaitanentamperefi

26

thessaLoniKiZoi Chatziantoniou zchatziantoniouthessalonikigrPeri Kourakli pkouraklithessaloniki2014grParthenopi (Popi) Sourmaidou popierganigrAnotidis Gavrill anotidislgmailcomAthanasios Kamaris farmakamariyahoogrAthanasios Belidis abelidismktteithegr

GuestsDaan van Baar djpvanbaarrotterdamnlDenise Barrett denisebarrettbirminghamgovukWouter Buck wmbuckrotterdamnlArjan Cok ajcokrotterdamnlSofie Coppers sofiecoppersturnhoutbeMagali Decloedt magalidecloedtstadsregioturnhoutbeDanique Dellevoet ddellevoetupcmailnlRob Gringhuis rgringhuisrotterdamnlAdri Hartkoorn ahartkoornrotterdamnlAri Hautaniemi arihautaniemilamkfiLilian van Heckers lilianemma-at-worknl Sylvia Kester sylviagktelfortnlAli Khan akhanefcbeRicardo Kind 403355rkstudenteurnlBart Kuijpers bammkuijpershhsnlPeter Lems peterlemsnuGene Lim glimrotterdamnlJarle Lourens jralourensrotterdamnl

Kris Luijsterburg kluijsterburgrotterdamnlSabine Maertens maershrnlSami Makkula samimakkulalamkfiMartin Miles teamenkel010gmailcomJay Moti jmotirotterdamnlPranita Murli murliabdeurnlTherese Nleng tnlengrotterdamnlKudret Ozturk kudret_ozturklivenlRowena Rovers rowena_rovershotmailcomKiki Rozeman krozemanhotmailnlEllian van Strien pacvanstrienhrnlTjalling de Vries tjjdevriesrotterdamnlDenis Wiering dswieringrotterdamnlBowie Barbiers bowiebarbiershotmailcomJolien van Delft delftsdesigngmailcomIris Veentjer iveentjerlivenlNathalie Cijntje njdcijntjegmailcom

27

The Digital Memory Aid is a storage place for newborn ideas and concepts During a good brainstorm or envisioning session participants see new connections and come up with new ideas They can see these ideas in front of them New ideas are very volatile itrsquos hard to capture them or transfer to people who were not present during the brainstorm session A week later the ideas often have faded out of our memory We recall a vague notion of a good feeling and positive energy but we cannot easily reproduce what we had in mind The Digital Memory Aid contains everything that can help remember and capture the energy of what happened in the brainstorm sketches impressions opinions quotes and ideals The Digital Memory Aid is a place where concepts and images are structured further and made communicable In the Digital Memory Aid all ideas are good The ideas that generate most energy should be explored further

diGitaL memorY aid enCLosure

WarninG

houdt vantrans-formatie

Page 7: Best of My Generation at Work

7

Part iBest of mY Generaton at WorKWe invited You to LooK lsquounder the Bonnetrsquo of mY Generation at WorK in a LearninG Cafe settinG We shared What We Consider to Be the Best of mY Generation at WorK When LooKinG BaCK We asKed ourseLves What triGGered us the most WhiCh tooLs ConCePts frameWorKs etC heLPed us the most to aCt and exPLore neW WaYs to BridGe the GaP BetWeen sChooLs and joBs

on the foLLoWinG PaGes You WiLL find a short desCriPtion of the 11 Best PraCtiCes that We seLeCted aLonG With some testimoniaLs and ContaCt information of Your taBLe host in Case You Want to KnoW more

8

ldquoWe talked about the usefulness of Unusual suspects the importance of learning by doing via GFIs and how to use ambassadors to make pilots sustainable For some of us who tended to jump from idea to action the step to gather new ideas and evidence was very useful Others especially liked the GFIs since they worked in environment that normally didnt dare to take risks Finally we all plotted on the spiral the project we were working on and explained what would be our next steprdquo

Best PraCtiCe innovation sPiraL

the sPiraL is a visuaLiZation of the stePs You Can taKe from an idea to a sYstemiC ChanGe

For more information contact robertarnkilarmasfi or read this pdf

ldquothe innovation sPiraL teaChes You to taKe stePs in BetWeen no BiG stePs You have Go for its and then You Can sCaLe

it uP this is hoW it WorKsrdquo

9

Best PraCtiCe Bad idea (there is no suCh thinG)

ldquoThe main points of discussion included the history of Bad Idea through to the success of the project over the last 3 years We talked about the challenges young people face in society today especially those who are disadvantaged and how many stakeholders responsible for supporting youths dont understand these challenges We explored ideas for collaborative working between Bad Idea and local projects in cities like Rotterdam Gdansk and Valenciardquo

For more information watch this video read the story behind Bad Ideaor contact Anthony Gerrard of Bad Idea at gbadideaorgcom

ideas Create oPPortunities We heLP PeoPLe deveLoP their ideas to reaLise their amBitions We harness CreativitY throuGh our traininG ComPetitions and diGitaL CommunitY

10

Best PraCtiCe Go hYBrid dude

ldquoTo me hybrid means Risk taking flexibility versatile adopting your life to a new situation with creativity changing mindsets during all your life Schools and Universities need to change to offer new hybrid skills to youngsters to get them to real working life Schools need to teach soft competences discovering everyonersquos talentrdquo

Victoria Gomez City of Valencia victoriagomezaliasgroupcom

ldquothis ConCePt ChanGed mY Life ldquo

examPLe of hYBridisinG from WorKinG Life Imaging a transporter who works as a driver for a furniture store Traditionally (s)he would be trained as a driver and would transport the furniture and (s)he would be a salaried worker But then things start happening Furniture is no longer sold as whole but to be assembled The company gets a business idea why not sell also the service of assembling (perhaps of customers ending up with a pile of unassembled lsquoikea stuffrsquo and complaining) Now this service can be provided by the driver lsquohybridisingrsquo to be an assembler too with new skills And this can happen by also hybridising the work contract form (s)he can become a subcontractor of hisher original company or set up perhaps after some experience hisher own company This could further hybridise into providing services in say assembling home appliances electronics etc and further into a network of other providers where different skills and services are combined

This example is part of the report ldquopromoting enterprising relations to work ndash the discovery journey from My Generation to the present stage of My Generation at Work ndash and beyondrdquo Written by Robert Arnkil and Timor Spangar February 2014

ldquohYBridisation means lsquoneW ComBinationsrsquo of our WorKinG Life

reLationshiPs WhiCh Can taKe PLaCe or aPPear in different forms or instanCes

taKe a hYBrid Car usinG Both PetroL and eLeCtriCitY as a teChniCaL examPLerdquo

11

Best PraCtiCe Go for it

ldquoThe Go For It approach is a tool which gives the opportunity to experiment and find new solutions to issuesblockages and find out what works or equally what does not It is focused on real action not talking and writing about something and doing nothing Go For Its give you the freedom to try something new ndash so just Go For itrdquo

Liz Macquire city of Glasgow LizMaguireglasgowgovuk

the lsquoGo for itrsquo aPProaCh enaBLes us to invoLve neW PeoPLe

ldquofor me the main ChaLLenGe is PLanninG Gfirsquos maKe it PraCtiCaL maKe You thinK faster

3 Years to do somethinG instead of 3 Years of

PLanninGrdquo

ldquoi reaLLY adoPted it it is a Good

WaY to exPLore innovationrdquo

ldquoexPeriments are too formaL Gfirsquos maKe You reaLLY

Gordquo

Go for itsGFIrsquos are dynamic experiments realising the priorities of the city (like for instance engaging with forerunners in education and business to create a better enterprising curriculum) Cities can launch severalexperiments but the purpose is to have a manageable number so good learning is possible During the My Generation at Work program we have been experimenting with over 40 Go for Its You can find descriptions of our GFIrsquos on the URBACT website in the library (search by name of the city and GFI)

12

Best PraCtiCe the radar

The Radar is meant to increase awareness on personal situation information and generate statistical information in job counselor and client interaction

Dionne Abdoelhafiezkhan dionneizi-solutionscom is using the radar in her practice

the radar is a tooL WhiCh is Based on a studY for emPLoYment serviCes in finLand

ldquoi taLK a Lot With unemPLoYed PeoPLe i tooK the radar in

Conversation With these Persons it heLPs me a Lot to Give direCtion to the

Conversationrdquo

ldquoi use it With teaChers to see if theY aGree With

me that sChooLs shouLd deLiver thisrdquo

13

Best PraCtiCe Good future WorKshoP

The idea is that you start by thinking up your dream future What does the good future look like The next step is to define the steps or actions needed to get to this good future This is a good way to start a project because not problems but ambitions are key to the set up of the project It is also a great way to generate a lot of positive energy at the beginning of your project

Robert Arnkil robertarnkilarmasfi

Please find two digital memory aids of the good future workshop in Antwerpen and in RotterdamDigital Memory Aid RotterdamDigital Memory Aid Antwerp

a future WorKshoP is a Good WaY to start a ProjeCt

14

Best PraCtiCe Pro aCademY

Studies at Proacademy begin by forming a team company a cooperation which consists of 15-20 students lsquoThe greatest part is that we can make mistakesrsquo Studies include team meetings group workshops and projects which usually concentrate on marketing communication sales event organizing graphical design project management innovation and utilization of computing skills ndash only imagination is the limit

Learn more about ProacademyVideo httpvimeocom34897877Tampere University of Applied Sciences httpwwwtamkfienProacademy httpwwwproakatemiafien

Interested in implementing this learning model in your citycountry We are willing to help you in starting the process More information httplessmiserablescom

We aLL Want the ProaCademY

ldquoWhY Wasnrsquot this avaiLaBLe When i Went to CoLLeGerdquo

ldquoitrsquos a darinG WaY that is so insPirinG Letrsquos have this in

the netherLands in the next tWo Yearsrdquo

15

Best PraCtiCe GdansK LoCaL aCtion PLan

That this is so was proven in the Creative Pedagogy initiative of Gdansk where teachers started ndashon voluntary basis - learning innovative pedagogical methods in order to work on how to be more stimulating and make young people work and learn otherwise than just through discipline and obligation What started as a small experiment surprisingly snowballed to include 500 teachers ndash who were themselves inspired

Read more about Gdansk Local Action Plan in the brochure or read the story of Piotr Wolkowinski about his experience in Gdansk

not onLY students need to Be insPired teaChers do too

examPLe the LeGo methodWhen was the last time you learned something Was it by a lecture or by doing The Lego method can be used to allow youngsters to think in an abstract way It is a creative method to learn Watch this movie to learn more

ldquoWhat started as a smaLL exPeriment surPrisinGLY

snoWBaLLed to inCLude 500 teaChersrdquo

16

Best PraCtiCe PanCaKe method

ldquoThe core of the pancake method is to come and meet people with something that is half done and things are missing - so that they can come and help and join the action on their own terms Pancake method is surprisingly easy Itrsquos fun to use and you can use it with anyone anywhere It is not as much a acutemethodacute as it is a way of thinking and involving people Most important thing isnrsquot what your pancake is - but the fact that you are using it Itrsquos so much better to talk to people whilst doing something - rather then being formal We encouraged people to really challenge their own cities in new ways of engagingrdquo

Taru Arnkil tarnkilgmailcom

the PanCaKe method to Come toGether KnoWinG that Part of the inGredients needed for suCCes are missinG - and to use this as Part of the soLution

Youth street WorK in finLand

ProBLem How to reach the hard-ˇto-ˇreach young peopleexamPLe Rotterdam ldquohome in the streetsrdquo where youth workers go into theneighborhoods

method Going to places where people live and meet preparing food in a parkstreetcorner but missing parts and food ingredientsSo people - children youngsters families -start supplying themissing ingredients Building trust step-by-step

resuLt In a subtle way young people are ldquopulled inrdquo and contacts areestablished

ldquoi Can invent mY oWn PanCaKe that is so

CooLrdquo

17

Best PraCtiCe soCiaL imPaCt Bonds

ldquoIn the spirit of the My Generation project knowledge was spread during the final event in Rotterdam Invited by collegues from Braga I was asked to discuss the topic of Social Impact Bonds (SIB) Rotterdam being the first continental city to launch a SIB we started with explaining the principle The participants at the table asked a lot of questions and came up with some really interesting suggestions Despite international differences in law and regulations between various countries and cities new ideas came to light and new connections were made An interesting afternoonrdquo

Tjalling de Vries city of Rotterdam tjjdevriesrotterdamnl

For more information read our newsletter about private investment in young people

a neW WaY of investinG in soCiaL ProjeCts

WhY soCiaL imPaCt Bonds 1 ldquoyoung entrepreneurs play a key role in developing social innovation due to their market orientationrsquo 2 ldquofinancing social innovation can no longer be exclusively governmentally basedrdquo 3 ldquoIn every innovative step we should consider alternative ways of financing like a Social Impact Bondrdquo

soCiaL imPaCt Bonds a neW WaY of investinG in soCiaL ProjeCts The Buzinezzclub trains youngsters who are willing to step out of unemployment and support them Buzinezzclub youngsters leave unemployment 6-7 months quicker than comparable youngsters The Buziness club is financed by social impact bonds Social impact bonds are a new way of investing the enterprise doesnrsquot get money at the start or half way through the project Money is only paid when results have been reached The results are determined by an objective assessor

18

Best PraCtiCe torino CaPitaL of soCiaL innovation

ldquoSocial innovation business is a big challenge not easy To face this challenge it is important to change the way we think about it in our policies It is not enough to give money to youngsters and then ask them to solve problems We need an ecosystem approach We share the risk with you we ask you to solve the social problem we help you We have made the first step of the long way What is the ambition it is important to make a connection between public and private stakeholdersrdquo

Fabrizio Barbiero Fabriziobarbierocomunetorinoit

More information watch the city movie of Turin or read the Local Action Plan summary

an eCo-sYstem aPProaCh to soCiaL innovation ldquoit is imPortant to maKe a ConneCtion BetWeen

PuBLiC and Private staKehoLdersrdquo

ldquoWe need to ChanGe the WaY We thinK aBout soCiaL

innovation We need an eCo-sYstem aPProaChrdquo

WhY torino soCiaL innovationldquoTorino Social Innovation is a set of strategies and instruments to support new young enterprises that are able to address social needs in different fields (such as education employment mobility health inclusion) TSI works as an open platform a multistakeholders system with different competences in research entrepreneurship policies for young people It involves the Municipality and other 34 organizations with the aim of creating an open an ecosystem of actors and stimulating synergies among themrdquo

19

Part iiLoCaL aCtion PLansBased on our journeY everY CitY team deveLoPed its oWn LoCaL aCtion PLan to ChaLLenGe the Current WaY of thinKinG orGaniZinG and aCtinG in this seCtion You WiLL find the PitCh the Cities started off With in 2012 the amBitions for the future and a LinK to their LoCaL aCtion PLan summarY and BroChure

20

rotterdamWe want to discover how to increase employability for youngsters They will stay if there is a better match between demand and supply We believe in young talents networks of frontrunners (hellip) We want to be the kitchen We do not want to cook meals for projects We want to discover what people want to cook and provide the right infrastructure

amBition We have a new role as government we donrsquot make the city we should facilitate projects We collected our best GFI practices and want to pass them through to the future

resourCes summarybrochure video

riGa My Generation at Work Riga is about spaces and connections we want a joined strategy based on better understanding of young people How do we provide spaces for enterprising young people We start with internships within the municipal companies

amBition We want to change youth policy on state level to have impact on city level

resourCes summary brochurevideo

antWerPYouth employment is a big problem Antwerp Port has a lot of vacancies but has a negative image amongst youngsters By appointing ambassadors we aim to raise the interest of youngsters for work in the harbour

amBition Every engine needs a start engine My Generation was an engine for different actions and plans The ambition is to keep listening to young people

resourCes summarybrochurevideo

21

GLasGoWWe have 95000 young people 15 of our population 23 of our working population We have 3 universities Youth employment is high priority for the city council Despite all good infrastructure we are not good in involving the young people in the design We hope MGW will bring this

amBition We want to get the Bad Idea national in Schotland in 2016

resourCes Summary Brochure

WarsaWWe call it the ldquoWork on workrdquo program Our priorities - establish the network improve information system on education possibilities use partners in the business sector to find new partners in the business sector job advising services in primary and secondary schooling

amBition We like the experience to share ideas and we want to gather more people in our local support group

resourCesSummaryBrochureVideo

GdansKFLAME theory We may have a kitchen but what we really need for cooking is fire energy We have nice initiatives but they only touch a small part of the young population Multiplication is important Vocational counselors- how do we make them into ldquoenergizersrdquo of entrepreneurship We need to have a culture of failure as a basis for innovative development

amBition Making policies and plans yes but how to really involve youngsters in making changes We think about a youth initiative fund so that youngsters can initiate and vote for different projects

resourCesSummaryBrochureVideo

22

tamPereI will not talk about what we have done so far but what we are going to do Our spaceship is called Tenterprise We are building connections between entrepreneurs and young people just like everywhere We would like our efforts to become a permanent service of our city

amBition We are going to have new space and new experiments for young unemployed We are really open for new experiments

resourCesSummary Brochure Video

vaLenCiaWe have two main priorities youth integration and supporting enterprises to generate employment We start with VYP- Valencian Young Project = Very important persons In MGatWork we want to give young people a say in the local policies connect with other organizations especially businesses and adapt our programs to the needs of the companies and young people

amBition The most important thing is to involve the private companies Connecting everyone supporting entrepreneurs

resourCes Summary Brochure Video

BraGaWe are the current European Youth Capital We started with a call for ideas young people could pitch to show their talent We made trainings for youngsters and entrepreneurship selected people from previous activities and asked them to work together Facing unemployment we gave young people gloves to fight for a job We are trying to connect the dots To think across the world and discuss unemployment with young people everywhere To make empowerment solutions entrepreneurshiphellip Our results 27 new ideas 57 new jobshellip

amBition My Generation at Work was a learning process Now the entrepreneurs are raising money The ambition is to open a new phase

resourCes summary Brochure Video

23

mariBorWe will be European Youth Capital (EYC) in 2013 The main aim of Maribor is to connect all the stakeholders WE have a bad system It is very difficult for students to find a place to do traineeships- there are very few places If any city has advice on how to do that let us know

amBition One of the ways we want to keep the Local Action Plan active is by putting it in the young policy plan of the city

resourCesSummary Brochure Video

turinOur aim is to promote the positive potential of our younger generation We want to develop a project in the field to promote the youngster entrepreneurship in the field of social innovation a field in which we still lack competence Our hope is to transform this experiment into a permanent service

amBition Social innovation business is a big challenge and it is important to make a partnership between public and private stakeholders

resourCesSummary BrochureVideo

thessaLoniKiOur main problem is employment- we want to have a network in the city because now initiatives are isolated We have over 100000 students Our city was called the city of frappe coffee - a sleeping city Three years ago a new mayor with new ideas opened a new department of youth and volunteers We applied to become 2014 EYC and succeeded Since then a new spirit has come to the city - young people are taking over We want to take over good experiences from other cities for the EYC year

amBition We have a local support group with many youngsters and they decided on the priorities in the LAP Our first step is to establish a consultancy unit

resourCesSummary Brochure Video

24

List of PartiCiPantsexPertsBob Arnkil robertarnkilarmasfiTaru Arnkil tarnkilgmailcomPepik Henneman pepikmeneerdeleeuwnlPeter Wolkowinski pwolkowinskiwpplDionne Abdoelhafiezkhan dionneizi-solutionscomAndrea Moreira Santos info10taclenl

urBaCtSimina Lazar slazarurbacteuEddy Adams eddyeaconsultantscomOla Kasneci okasneciurbacteu

rotterdamCleo Pouw ccpouwrotterdamnlMarie Louise de Bot mewdebotrotterdamnlMarike Dijksterhuis mdijksterhuisrotterdamnlLaura van Dongen lvandongenrotterdamnlCarmen Hogenelst carmenizi-solutionscomRieke Koskamp rkoskamprotterdamnlRudy Mackay rudymackaygmailcomTessa Steenks tecsteenksrotterdamnl

antWerP El Hassan Aouraghe elhassanaouraghestadantwerpenbeFilip Balthau fillipbalthaujesbe(Marie) Christine Dorny christinedornyvdabbe

riGaRuta Klimkane rutaklimkanerigalv Ruta Masalska rutamasalskarigalvDina Viksna dinaviksnarigalv Lasma Vilcina lasmavilcinagmailcom Dmitrijs Zverevs dmitrijszverevsrigalv

GLasGoWAndy Cameron andycameronjbgorgukMarieli Cole marielicolescotlandgsigovukLiz Maguire lizmaguiredrsglasgowgovukAnthony Gerrard gbadideaorgcomLeona Seaton leonaseatonglasgowchamberofcommercecomBlair Stevenson blairstevensonglasgowchamberofcommercecom

25

vaLenCia Oreto Argente Tormo oargentevalenciaesJonathan Belleacutes Garciacutea johnbels451prodscomElionor Ferrer Rubio elionorferrerrubiogmailcomMaria Victoria Garciacutea Hernaacutendez vicgarcruzrojaes Victoria Goacutemez Galdoacuten victoriagomezaliasgroupcomMaria Martiacutenez Valls ayudasempleovalenciaes

BraGaJoatildeo Correia joaocorreiacm-bragaptCarlos Santos carlossantosgnrationptEva Sousa evasousacm-bragapt

mariBorTjaša Pahor tjasapahormariborsiMartina Rauter martinarautermariborsi

turinFabrizio Barbiero fabriziobarbierocomunetorinoitMatteo Basei matteobaseigmailcomMauro Capella maurocapellacomunetorinoitSimone Landi slandinamaquacc

GdansKDamian Kuzminski damiankuzminskigdanskgdaplMagdalena Skiba magdalenaskibagdanskgdaplWojciech Sowiński sowinskiwojciechgmailcomMagdalena Tyszer mtyszerzslgdapl

WarsaWJoanna Kazanecka joannakazaneckawppl Dorota Popowska dpopowskaumwarszawaplSylwia Romanowska sylwiaromanowskaedsmplMonika Sokołowska monikaannasokolowskagmailcomMateusz Zaleski wujekradagmailcom

tamPereEne Haumlrkoumlnen eneharkonentamperefiNiina Immonen niinaimmonentredeafiMika Itaumlnen mikaitanentamperefi

26

thessaLoniKiZoi Chatziantoniou zchatziantoniouthessalonikigrPeri Kourakli pkouraklithessaloniki2014grParthenopi (Popi) Sourmaidou popierganigrAnotidis Gavrill anotidislgmailcomAthanasios Kamaris farmakamariyahoogrAthanasios Belidis abelidismktteithegr

GuestsDaan van Baar djpvanbaarrotterdamnlDenise Barrett denisebarrettbirminghamgovukWouter Buck wmbuckrotterdamnlArjan Cok ajcokrotterdamnlSofie Coppers sofiecoppersturnhoutbeMagali Decloedt magalidecloedtstadsregioturnhoutbeDanique Dellevoet ddellevoetupcmailnlRob Gringhuis rgringhuisrotterdamnlAdri Hartkoorn ahartkoornrotterdamnlAri Hautaniemi arihautaniemilamkfiLilian van Heckers lilianemma-at-worknl Sylvia Kester sylviagktelfortnlAli Khan akhanefcbeRicardo Kind 403355rkstudenteurnlBart Kuijpers bammkuijpershhsnlPeter Lems peterlemsnuGene Lim glimrotterdamnlJarle Lourens jralourensrotterdamnl

Kris Luijsterburg kluijsterburgrotterdamnlSabine Maertens maershrnlSami Makkula samimakkulalamkfiMartin Miles teamenkel010gmailcomJay Moti jmotirotterdamnlPranita Murli murliabdeurnlTherese Nleng tnlengrotterdamnlKudret Ozturk kudret_ozturklivenlRowena Rovers rowena_rovershotmailcomKiki Rozeman krozemanhotmailnlEllian van Strien pacvanstrienhrnlTjalling de Vries tjjdevriesrotterdamnlDenis Wiering dswieringrotterdamnlBowie Barbiers bowiebarbiershotmailcomJolien van Delft delftsdesigngmailcomIris Veentjer iveentjerlivenlNathalie Cijntje njdcijntjegmailcom

27

The Digital Memory Aid is a storage place for newborn ideas and concepts During a good brainstorm or envisioning session participants see new connections and come up with new ideas They can see these ideas in front of them New ideas are very volatile itrsquos hard to capture them or transfer to people who were not present during the brainstorm session A week later the ideas often have faded out of our memory We recall a vague notion of a good feeling and positive energy but we cannot easily reproduce what we had in mind The Digital Memory Aid contains everything that can help remember and capture the energy of what happened in the brainstorm sketches impressions opinions quotes and ideals The Digital Memory Aid is a place where concepts and images are structured further and made communicable In the Digital Memory Aid all ideas are good The ideas that generate most energy should be explored further

diGitaL memorY aid enCLosure

WarninG

houdt vantrans-formatie

Page 8: Best of My Generation at Work

8

ldquoWe talked about the usefulness of Unusual suspects the importance of learning by doing via GFIs and how to use ambassadors to make pilots sustainable For some of us who tended to jump from idea to action the step to gather new ideas and evidence was very useful Others especially liked the GFIs since they worked in environment that normally didnt dare to take risks Finally we all plotted on the spiral the project we were working on and explained what would be our next steprdquo

Best PraCtiCe innovation sPiraL

the sPiraL is a visuaLiZation of the stePs You Can taKe from an idea to a sYstemiC ChanGe

For more information contact robertarnkilarmasfi or read this pdf

ldquothe innovation sPiraL teaChes You to taKe stePs in BetWeen no BiG stePs You have Go for its and then You Can sCaLe

it uP this is hoW it WorKsrdquo

9

Best PraCtiCe Bad idea (there is no suCh thinG)

ldquoThe main points of discussion included the history of Bad Idea through to the success of the project over the last 3 years We talked about the challenges young people face in society today especially those who are disadvantaged and how many stakeholders responsible for supporting youths dont understand these challenges We explored ideas for collaborative working between Bad Idea and local projects in cities like Rotterdam Gdansk and Valenciardquo

For more information watch this video read the story behind Bad Ideaor contact Anthony Gerrard of Bad Idea at gbadideaorgcom

ideas Create oPPortunities We heLP PeoPLe deveLoP their ideas to reaLise their amBitions We harness CreativitY throuGh our traininG ComPetitions and diGitaL CommunitY

10

Best PraCtiCe Go hYBrid dude

ldquoTo me hybrid means Risk taking flexibility versatile adopting your life to a new situation with creativity changing mindsets during all your life Schools and Universities need to change to offer new hybrid skills to youngsters to get them to real working life Schools need to teach soft competences discovering everyonersquos talentrdquo

Victoria Gomez City of Valencia victoriagomezaliasgroupcom

ldquothis ConCePt ChanGed mY Life ldquo

examPLe of hYBridisinG from WorKinG Life Imaging a transporter who works as a driver for a furniture store Traditionally (s)he would be trained as a driver and would transport the furniture and (s)he would be a salaried worker But then things start happening Furniture is no longer sold as whole but to be assembled The company gets a business idea why not sell also the service of assembling (perhaps of customers ending up with a pile of unassembled lsquoikea stuffrsquo and complaining) Now this service can be provided by the driver lsquohybridisingrsquo to be an assembler too with new skills And this can happen by also hybridising the work contract form (s)he can become a subcontractor of hisher original company or set up perhaps after some experience hisher own company This could further hybridise into providing services in say assembling home appliances electronics etc and further into a network of other providers where different skills and services are combined

This example is part of the report ldquopromoting enterprising relations to work ndash the discovery journey from My Generation to the present stage of My Generation at Work ndash and beyondrdquo Written by Robert Arnkil and Timor Spangar February 2014

ldquohYBridisation means lsquoneW ComBinationsrsquo of our WorKinG Life

reLationshiPs WhiCh Can taKe PLaCe or aPPear in different forms or instanCes

taKe a hYBrid Car usinG Both PetroL and eLeCtriCitY as a teChniCaL examPLerdquo

11

Best PraCtiCe Go for it

ldquoThe Go For It approach is a tool which gives the opportunity to experiment and find new solutions to issuesblockages and find out what works or equally what does not It is focused on real action not talking and writing about something and doing nothing Go For Its give you the freedom to try something new ndash so just Go For itrdquo

Liz Macquire city of Glasgow LizMaguireglasgowgovuk

the lsquoGo for itrsquo aPProaCh enaBLes us to invoLve neW PeoPLe

ldquofor me the main ChaLLenGe is PLanninG Gfirsquos maKe it PraCtiCaL maKe You thinK faster

3 Years to do somethinG instead of 3 Years of

PLanninGrdquo

ldquoi reaLLY adoPted it it is a Good

WaY to exPLore innovationrdquo

ldquoexPeriments are too formaL Gfirsquos maKe You reaLLY

Gordquo

Go for itsGFIrsquos are dynamic experiments realising the priorities of the city (like for instance engaging with forerunners in education and business to create a better enterprising curriculum) Cities can launch severalexperiments but the purpose is to have a manageable number so good learning is possible During the My Generation at Work program we have been experimenting with over 40 Go for Its You can find descriptions of our GFIrsquos on the URBACT website in the library (search by name of the city and GFI)

12

Best PraCtiCe the radar

The Radar is meant to increase awareness on personal situation information and generate statistical information in job counselor and client interaction

Dionne Abdoelhafiezkhan dionneizi-solutionscom is using the radar in her practice

the radar is a tooL WhiCh is Based on a studY for emPLoYment serviCes in finLand

ldquoi taLK a Lot With unemPLoYed PeoPLe i tooK the radar in

Conversation With these Persons it heLPs me a Lot to Give direCtion to the

Conversationrdquo

ldquoi use it With teaChers to see if theY aGree With

me that sChooLs shouLd deLiver thisrdquo

13

Best PraCtiCe Good future WorKshoP

The idea is that you start by thinking up your dream future What does the good future look like The next step is to define the steps or actions needed to get to this good future This is a good way to start a project because not problems but ambitions are key to the set up of the project It is also a great way to generate a lot of positive energy at the beginning of your project

Robert Arnkil robertarnkilarmasfi

Please find two digital memory aids of the good future workshop in Antwerpen and in RotterdamDigital Memory Aid RotterdamDigital Memory Aid Antwerp

a future WorKshoP is a Good WaY to start a ProjeCt

14

Best PraCtiCe Pro aCademY

Studies at Proacademy begin by forming a team company a cooperation which consists of 15-20 students lsquoThe greatest part is that we can make mistakesrsquo Studies include team meetings group workshops and projects which usually concentrate on marketing communication sales event organizing graphical design project management innovation and utilization of computing skills ndash only imagination is the limit

Learn more about ProacademyVideo httpvimeocom34897877Tampere University of Applied Sciences httpwwwtamkfienProacademy httpwwwproakatemiafien

Interested in implementing this learning model in your citycountry We are willing to help you in starting the process More information httplessmiserablescom

We aLL Want the ProaCademY

ldquoWhY Wasnrsquot this avaiLaBLe When i Went to CoLLeGerdquo

ldquoitrsquos a darinG WaY that is so insPirinG Letrsquos have this in

the netherLands in the next tWo Yearsrdquo

15

Best PraCtiCe GdansK LoCaL aCtion PLan

That this is so was proven in the Creative Pedagogy initiative of Gdansk where teachers started ndashon voluntary basis - learning innovative pedagogical methods in order to work on how to be more stimulating and make young people work and learn otherwise than just through discipline and obligation What started as a small experiment surprisingly snowballed to include 500 teachers ndash who were themselves inspired

Read more about Gdansk Local Action Plan in the brochure or read the story of Piotr Wolkowinski about his experience in Gdansk

not onLY students need to Be insPired teaChers do too

examPLe the LeGo methodWhen was the last time you learned something Was it by a lecture or by doing The Lego method can be used to allow youngsters to think in an abstract way It is a creative method to learn Watch this movie to learn more

ldquoWhat started as a smaLL exPeriment surPrisinGLY

snoWBaLLed to inCLude 500 teaChersrdquo

16

Best PraCtiCe PanCaKe method

ldquoThe core of the pancake method is to come and meet people with something that is half done and things are missing - so that they can come and help and join the action on their own terms Pancake method is surprisingly easy Itrsquos fun to use and you can use it with anyone anywhere It is not as much a acutemethodacute as it is a way of thinking and involving people Most important thing isnrsquot what your pancake is - but the fact that you are using it Itrsquos so much better to talk to people whilst doing something - rather then being formal We encouraged people to really challenge their own cities in new ways of engagingrdquo

Taru Arnkil tarnkilgmailcom

the PanCaKe method to Come toGether KnoWinG that Part of the inGredients needed for suCCes are missinG - and to use this as Part of the soLution

Youth street WorK in finLand

ProBLem How to reach the hard-ˇto-ˇreach young peopleexamPLe Rotterdam ldquohome in the streetsrdquo where youth workers go into theneighborhoods

method Going to places where people live and meet preparing food in a parkstreetcorner but missing parts and food ingredientsSo people - children youngsters families -start supplying themissing ingredients Building trust step-by-step

resuLt In a subtle way young people are ldquopulled inrdquo and contacts areestablished

ldquoi Can invent mY oWn PanCaKe that is so

CooLrdquo

17

Best PraCtiCe soCiaL imPaCt Bonds

ldquoIn the spirit of the My Generation project knowledge was spread during the final event in Rotterdam Invited by collegues from Braga I was asked to discuss the topic of Social Impact Bonds (SIB) Rotterdam being the first continental city to launch a SIB we started with explaining the principle The participants at the table asked a lot of questions and came up with some really interesting suggestions Despite international differences in law and regulations between various countries and cities new ideas came to light and new connections were made An interesting afternoonrdquo

Tjalling de Vries city of Rotterdam tjjdevriesrotterdamnl

For more information read our newsletter about private investment in young people

a neW WaY of investinG in soCiaL ProjeCts

WhY soCiaL imPaCt Bonds 1 ldquoyoung entrepreneurs play a key role in developing social innovation due to their market orientationrsquo 2 ldquofinancing social innovation can no longer be exclusively governmentally basedrdquo 3 ldquoIn every innovative step we should consider alternative ways of financing like a Social Impact Bondrdquo

soCiaL imPaCt Bonds a neW WaY of investinG in soCiaL ProjeCts The Buzinezzclub trains youngsters who are willing to step out of unemployment and support them Buzinezzclub youngsters leave unemployment 6-7 months quicker than comparable youngsters The Buziness club is financed by social impact bonds Social impact bonds are a new way of investing the enterprise doesnrsquot get money at the start or half way through the project Money is only paid when results have been reached The results are determined by an objective assessor

18

Best PraCtiCe torino CaPitaL of soCiaL innovation

ldquoSocial innovation business is a big challenge not easy To face this challenge it is important to change the way we think about it in our policies It is not enough to give money to youngsters and then ask them to solve problems We need an ecosystem approach We share the risk with you we ask you to solve the social problem we help you We have made the first step of the long way What is the ambition it is important to make a connection between public and private stakeholdersrdquo

Fabrizio Barbiero Fabriziobarbierocomunetorinoit

More information watch the city movie of Turin or read the Local Action Plan summary

an eCo-sYstem aPProaCh to soCiaL innovation ldquoit is imPortant to maKe a ConneCtion BetWeen

PuBLiC and Private staKehoLdersrdquo

ldquoWe need to ChanGe the WaY We thinK aBout soCiaL

innovation We need an eCo-sYstem aPProaChrdquo

WhY torino soCiaL innovationldquoTorino Social Innovation is a set of strategies and instruments to support new young enterprises that are able to address social needs in different fields (such as education employment mobility health inclusion) TSI works as an open platform a multistakeholders system with different competences in research entrepreneurship policies for young people It involves the Municipality and other 34 organizations with the aim of creating an open an ecosystem of actors and stimulating synergies among themrdquo

19

Part iiLoCaL aCtion PLansBased on our journeY everY CitY team deveLoPed its oWn LoCaL aCtion PLan to ChaLLenGe the Current WaY of thinKinG orGaniZinG and aCtinG in this seCtion You WiLL find the PitCh the Cities started off With in 2012 the amBitions for the future and a LinK to their LoCaL aCtion PLan summarY and BroChure

20

rotterdamWe want to discover how to increase employability for youngsters They will stay if there is a better match between demand and supply We believe in young talents networks of frontrunners (hellip) We want to be the kitchen We do not want to cook meals for projects We want to discover what people want to cook and provide the right infrastructure

amBition We have a new role as government we donrsquot make the city we should facilitate projects We collected our best GFI practices and want to pass them through to the future

resourCes summarybrochure video

riGa My Generation at Work Riga is about spaces and connections we want a joined strategy based on better understanding of young people How do we provide spaces for enterprising young people We start with internships within the municipal companies

amBition We want to change youth policy on state level to have impact on city level

resourCes summary brochurevideo

antWerPYouth employment is a big problem Antwerp Port has a lot of vacancies but has a negative image amongst youngsters By appointing ambassadors we aim to raise the interest of youngsters for work in the harbour

amBition Every engine needs a start engine My Generation was an engine for different actions and plans The ambition is to keep listening to young people

resourCes summarybrochurevideo

21

GLasGoWWe have 95000 young people 15 of our population 23 of our working population We have 3 universities Youth employment is high priority for the city council Despite all good infrastructure we are not good in involving the young people in the design We hope MGW will bring this

amBition We want to get the Bad Idea national in Schotland in 2016

resourCes Summary Brochure

WarsaWWe call it the ldquoWork on workrdquo program Our priorities - establish the network improve information system on education possibilities use partners in the business sector to find new partners in the business sector job advising services in primary and secondary schooling

amBition We like the experience to share ideas and we want to gather more people in our local support group

resourCesSummaryBrochureVideo

GdansKFLAME theory We may have a kitchen but what we really need for cooking is fire energy We have nice initiatives but they only touch a small part of the young population Multiplication is important Vocational counselors- how do we make them into ldquoenergizersrdquo of entrepreneurship We need to have a culture of failure as a basis for innovative development

amBition Making policies and plans yes but how to really involve youngsters in making changes We think about a youth initiative fund so that youngsters can initiate and vote for different projects

resourCesSummaryBrochureVideo

22

tamPereI will not talk about what we have done so far but what we are going to do Our spaceship is called Tenterprise We are building connections between entrepreneurs and young people just like everywhere We would like our efforts to become a permanent service of our city

amBition We are going to have new space and new experiments for young unemployed We are really open for new experiments

resourCesSummary Brochure Video

vaLenCiaWe have two main priorities youth integration and supporting enterprises to generate employment We start with VYP- Valencian Young Project = Very important persons In MGatWork we want to give young people a say in the local policies connect with other organizations especially businesses and adapt our programs to the needs of the companies and young people

amBition The most important thing is to involve the private companies Connecting everyone supporting entrepreneurs

resourCes Summary Brochure Video

BraGaWe are the current European Youth Capital We started with a call for ideas young people could pitch to show their talent We made trainings for youngsters and entrepreneurship selected people from previous activities and asked them to work together Facing unemployment we gave young people gloves to fight for a job We are trying to connect the dots To think across the world and discuss unemployment with young people everywhere To make empowerment solutions entrepreneurshiphellip Our results 27 new ideas 57 new jobshellip

amBition My Generation at Work was a learning process Now the entrepreneurs are raising money The ambition is to open a new phase

resourCes summary Brochure Video

23

mariBorWe will be European Youth Capital (EYC) in 2013 The main aim of Maribor is to connect all the stakeholders WE have a bad system It is very difficult for students to find a place to do traineeships- there are very few places If any city has advice on how to do that let us know

amBition One of the ways we want to keep the Local Action Plan active is by putting it in the young policy plan of the city

resourCesSummary Brochure Video

turinOur aim is to promote the positive potential of our younger generation We want to develop a project in the field to promote the youngster entrepreneurship in the field of social innovation a field in which we still lack competence Our hope is to transform this experiment into a permanent service

amBition Social innovation business is a big challenge and it is important to make a partnership between public and private stakeholders

resourCesSummary BrochureVideo

thessaLoniKiOur main problem is employment- we want to have a network in the city because now initiatives are isolated We have over 100000 students Our city was called the city of frappe coffee - a sleeping city Three years ago a new mayor with new ideas opened a new department of youth and volunteers We applied to become 2014 EYC and succeeded Since then a new spirit has come to the city - young people are taking over We want to take over good experiences from other cities for the EYC year

amBition We have a local support group with many youngsters and they decided on the priorities in the LAP Our first step is to establish a consultancy unit

resourCesSummary Brochure Video

24

List of PartiCiPantsexPertsBob Arnkil robertarnkilarmasfiTaru Arnkil tarnkilgmailcomPepik Henneman pepikmeneerdeleeuwnlPeter Wolkowinski pwolkowinskiwpplDionne Abdoelhafiezkhan dionneizi-solutionscomAndrea Moreira Santos info10taclenl

urBaCtSimina Lazar slazarurbacteuEddy Adams eddyeaconsultantscomOla Kasneci okasneciurbacteu

rotterdamCleo Pouw ccpouwrotterdamnlMarie Louise de Bot mewdebotrotterdamnlMarike Dijksterhuis mdijksterhuisrotterdamnlLaura van Dongen lvandongenrotterdamnlCarmen Hogenelst carmenizi-solutionscomRieke Koskamp rkoskamprotterdamnlRudy Mackay rudymackaygmailcomTessa Steenks tecsteenksrotterdamnl

antWerP El Hassan Aouraghe elhassanaouraghestadantwerpenbeFilip Balthau fillipbalthaujesbe(Marie) Christine Dorny christinedornyvdabbe

riGaRuta Klimkane rutaklimkanerigalv Ruta Masalska rutamasalskarigalvDina Viksna dinaviksnarigalv Lasma Vilcina lasmavilcinagmailcom Dmitrijs Zverevs dmitrijszverevsrigalv

GLasGoWAndy Cameron andycameronjbgorgukMarieli Cole marielicolescotlandgsigovukLiz Maguire lizmaguiredrsglasgowgovukAnthony Gerrard gbadideaorgcomLeona Seaton leonaseatonglasgowchamberofcommercecomBlair Stevenson blairstevensonglasgowchamberofcommercecom

25

vaLenCia Oreto Argente Tormo oargentevalenciaesJonathan Belleacutes Garciacutea johnbels451prodscomElionor Ferrer Rubio elionorferrerrubiogmailcomMaria Victoria Garciacutea Hernaacutendez vicgarcruzrojaes Victoria Goacutemez Galdoacuten victoriagomezaliasgroupcomMaria Martiacutenez Valls ayudasempleovalenciaes

BraGaJoatildeo Correia joaocorreiacm-bragaptCarlos Santos carlossantosgnrationptEva Sousa evasousacm-bragapt

mariBorTjaša Pahor tjasapahormariborsiMartina Rauter martinarautermariborsi

turinFabrizio Barbiero fabriziobarbierocomunetorinoitMatteo Basei matteobaseigmailcomMauro Capella maurocapellacomunetorinoitSimone Landi slandinamaquacc

GdansKDamian Kuzminski damiankuzminskigdanskgdaplMagdalena Skiba magdalenaskibagdanskgdaplWojciech Sowiński sowinskiwojciechgmailcomMagdalena Tyszer mtyszerzslgdapl

WarsaWJoanna Kazanecka joannakazaneckawppl Dorota Popowska dpopowskaumwarszawaplSylwia Romanowska sylwiaromanowskaedsmplMonika Sokołowska monikaannasokolowskagmailcomMateusz Zaleski wujekradagmailcom

tamPereEne Haumlrkoumlnen eneharkonentamperefiNiina Immonen niinaimmonentredeafiMika Itaumlnen mikaitanentamperefi

26

thessaLoniKiZoi Chatziantoniou zchatziantoniouthessalonikigrPeri Kourakli pkouraklithessaloniki2014grParthenopi (Popi) Sourmaidou popierganigrAnotidis Gavrill anotidislgmailcomAthanasios Kamaris farmakamariyahoogrAthanasios Belidis abelidismktteithegr

GuestsDaan van Baar djpvanbaarrotterdamnlDenise Barrett denisebarrettbirminghamgovukWouter Buck wmbuckrotterdamnlArjan Cok ajcokrotterdamnlSofie Coppers sofiecoppersturnhoutbeMagali Decloedt magalidecloedtstadsregioturnhoutbeDanique Dellevoet ddellevoetupcmailnlRob Gringhuis rgringhuisrotterdamnlAdri Hartkoorn ahartkoornrotterdamnlAri Hautaniemi arihautaniemilamkfiLilian van Heckers lilianemma-at-worknl Sylvia Kester sylviagktelfortnlAli Khan akhanefcbeRicardo Kind 403355rkstudenteurnlBart Kuijpers bammkuijpershhsnlPeter Lems peterlemsnuGene Lim glimrotterdamnlJarle Lourens jralourensrotterdamnl

Kris Luijsterburg kluijsterburgrotterdamnlSabine Maertens maershrnlSami Makkula samimakkulalamkfiMartin Miles teamenkel010gmailcomJay Moti jmotirotterdamnlPranita Murli murliabdeurnlTherese Nleng tnlengrotterdamnlKudret Ozturk kudret_ozturklivenlRowena Rovers rowena_rovershotmailcomKiki Rozeman krozemanhotmailnlEllian van Strien pacvanstrienhrnlTjalling de Vries tjjdevriesrotterdamnlDenis Wiering dswieringrotterdamnlBowie Barbiers bowiebarbiershotmailcomJolien van Delft delftsdesigngmailcomIris Veentjer iveentjerlivenlNathalie Cijntje njdcijntjegmailcom

27

The Digital Memory Aid is a storage place for newborn ideas and concepts During a good brainstorm or envisioning session participants see new connections and come up with new ideas They can see these ideas in front of them New ideas are very volatile itrsquos hard to capture them or transfer to people who were not present during the brainstorm session A week later the ideas often have faded out of our memory We recall a vague notion of a good feeling and positive energy but we cannot easily reproduce what we had in mind The Digital Memory Aid contains everything that can help remember and capture the energy of what happened in the brainstorm sketches impressions opinions quotes and ideals The Digital Memory Aid is a place where concepts and images are structured further and made communicable In the Digital Memory Aid all ideas are good The ideas that generate most energy should be explored further

diGitaL memorY aid enCLosure

WarninG

houdt vantrans-formatie

Page 9: Best of My Generation at Work

9

Best PraCtiCe Bad idea (there is no suCh thinG)

ldquoThe main points of discussion included the history of Bad Idea through to the success of the project over the last 3 years We talked about the challenges young people face in society today especially those who are disadvantaged and how many stakeholders responsible for supporting youths dont understand these challenges We explored ideas for collaborative working between Bad Idea and local projects in cities like Rotterdam Gdansk and Valenciardquo

For more information watch this video read the story behind Bad Ideaor contact Anthony Gerrard of Bad Idea at gbadideaorgcom

ideas Create oPPortunities We heLP PeoPLe deveLoP their ideas to reaLise their amBitions We harness CreativitY throuGh our traininG ComPetitions and diGitaL CommunitY

10

Best PraCtiCe Go hYBrid dude

ldquoTo me hybrid means Risk taking flexibility versatile adopting your life to a new situation with creativity changing mindsets during all your life Schools and Universities need to change to offer new hybrid skills to youngsters to get them to real working life Schools need to teach soft competences discovering everyonersquos talentrdquo

Victoria Gomez City of Valencia victoriagomezaliasgroupcom

ldquothis ConCePt ChanGed mY Life ldquo

examPLe of hYBridisinG from WorKinG Life Imaging a transporter who works as a driver for a furniture store Traditionally (s)he would be trained as a driver and would transport the furniture and (s)he would be a salaried worker But then things start happening Furniture is no longer sold as whole but to be assembled The company gets a business idea why not sell also the service of assembling (perhaps of customers ending up with a pile of unassembled lsquoikea stuffrsquo and complaining) Now this service can be provided by the driver lsquohybridisingrsquo to be an assembler too with new skills And this can happen by also hybridising the work contract form (s)he can become a subcontractor of hisher original company or set up perhaps after some experience hisher own company This could further hybridise into providing services in say assembling home appliances electronics etc and further into a network of other providers where different skills and services are combined

This example is part of the report ldquopromoting enterprising relations to work ndash the discovery journey from My Generation to the present stage of My Generation at Work ndash and beyondrdquo Written by Robert Arnkil and Timor Spangar February 2014

ldquohYBridisation means lsquoneW ComBinationsrsquo of our WorKinG Life

reLationshiPs WhiCh Can taKe PLaCe or aPPear in different forms or instanCes

taKe a hYBrid Car usinG Both PetroL and eLeCtriCitY as a teChniCaL examPLerdquo

11

Best PraCtiCe Go for it

ldquoThe Go For It approach is a tool which gives the opportunity to experiment and find new solutions to issuesblockages and find out what works or equally what does not It is focused on real action not talking and writing about something and doing nothing Go For Its give you the freedom to try something new ndash so just Go For itrdquo

Liz Macquire city of Glasgow LizMaguireglasgowgovuk

the lsquoGo for itrsquo aPProaCh enaBLes us to invoLve neW PeoPLe

ldquofor me the main ChaLLenGe is PLanninG Gfirsquos maKe it PraCtiCaL maKe You thinK faster

3 Years to do somethinG instead of 3 Years of

PLanninGrdquo

ldquoi reaLLY adoPted it it is a Good

WaY to exPLore innovationrdquo

ldquoexPeriments are too formaL Gfirsquos maKe You reaLLY

Gordquo

Go for itsGFIrsquos are dynamic experiments realising the priorities of the city (like for instance engaging with forerunners in education and business to create a better enterprising curriculum) Cities can launch severalexperiments but the purpose is to have a manageable number so good learning is possible During the My Generation at Work program we have been experimenting with over 40 Go for Its You can find descriptions of our GFIrsquos on the URBACT website in the library (search by name of the city and GFI)

12

Best PraCtiCe the radar

The Radar is meant to increase awareness on personal situation information and generate statistical information in job counselor and client interaction

Dionne Abdoelhafiezkhan dionneizi-solutionscom is using the radar in her practice

the radar is a tooL WhiCh is Based on a studY for emPLoYment serviCes in finLand

ldquoi taLK a Lot With unemPLoYed PeoPLe i tooK the radar in

Conversation With these Persons it heLPs me a Lot to Give direCtion to the

Conversationrdquo

ldquoi use it With teaChers to see if theY aGree With

me that sChooLs shouLd deLiver thisrdquo

13

Best PraCtiCe Good future WorKshoP

The idea is that you start by thinking up your dream future What does the good future look like The next step is to define the steps or actions needed to get to this good future This is a good way to start a project because not problems but ambitions are key to the set up of the project It is also a great way to generate a lot of positive energy at the beginning of your project

Robert Arnkil robertarnkilarmasfi

Please find two digital memory aids of the good future workshop in Antwerpen and in RotterdamDigital Memory Aid RotterdamDigital Memory Aid Antwerp

a future WorKshoP is a Good WaY to start a ProjeCt

14

Best PraCtiCe Pro aCademY

Studies at Proacademy begin by forming a team company a cooperation which consists of 15-20 students lsquoThe greatest part is that we can make mistakesrsquo Studies include team meetings group workshops and projects which usually concentrate on marketing communication sales event organizing graphical design project management innovation and utilization of computing skills ndash only imagination is the limit

Learn more about ProacademyVideo httpvimeocom34897877Tampere University of Applied Sciences httpwwwtamkfienProacademy httpwwwproakatemiafien

Interested in implementing this learning model in your citycountry We are willing to help you in starting the process More information httplessmiserablescom

We aLL Want the ProaCademY

ldquoWhY Wasnrsquot this avaiLaBLe When i Went to CoLLeGerdquo

ldquoitrsquos a darinG WaY that is so insPirinG Letrsquos have this in

the netherLands in the next tWo Yearsrdquo

15

Best PraCtiCe GdansK LoCaL aCtion PLan

That this is so was proven in the Creative Pedagogy initiative of Gdansk where teachers started ndashon voluntary basis - learning innovative pedagogical methods in order to work on how to be more stimulating and make young people work and learn otherwise than just through discipline and obligation What started as a small experiment surprisingly snowballed to include 500 teachers ndash who were themselves inspired

Read more about Gdansk Local Action Plan in the brochure or read the story of Piotr Wolkowinski about his experience in Gdansk

not onLY students need to Be insPired teaChers do too

examPLe the LeGo methodWhen was the last time you learned something Was it by a lecture or by doing The Lego method can be used to allow youngsters to think in an abstract way It is a creative method to learn Watch this movie to learn more

ldquoWhat started as a smaLL exPeriment surPrisinGLY

snoWBaLLed to inCLude 500 teaChersrdquo

16

Best PraCtiCe PanCaKe method

ldquoThe core of the pancake method is to come and meet people with something that is half done and things are missing - so that they can come and help and join the action on their own terms Pancake method is surprisingly easy Itrsquos fun to use and you can use it with anyone anywhere It is not as much a acutemethodacute as it is a way of thinking and involving people Most important thing isnrsquot what your pancake is - but the fact that you are using it Itrsquos so much better to talk to people whilst doing something - rather then being formal We encouraged people to really challenge their own cities in new ways of engagingrdquo

Taru Arnkil tarnkilgmailcom

the PanCaKe method to Come toGether KnoWinG that Part of the inGredients needed for suCCes are missinG - and to use this as Part of the soLution

Youth street WorK in finLand

ProBLem How to reach the hard-ˇto-ˇreach young peopleexamPLe Rotterdam ldquohome in the streetsrdquo where youth workers go into theneighborhoods

method Going to places where people live and meet preparing food in a parkstreetcorner but missing parts and food ingredientsSo people - children youngsters families -start supplying themissing ingredients Building trust step-by-step

resuLt In a subtle way young people are ldquopulled inrdquo and contacts areestablished

ldquoi Can invent mY oWn PanCaKe that is so

CooLrdquo

17

Best PraCtiCe soCiaL imPaCt Bonds

ldquoIn the spirit of the My Generation project knowledge was spread during the final event in Rotterdam Invited by collegues from Braga I was asked to discuss the topic of Social Impact Bonds (SIB) Rotterdam being the first continental city to launch a SIB we started with explaining the principle The participants at the table asked a lot of questions and came up with some really interesting suggestions Despite international differences in law and regulations between various countries and cities new ideas came to light and new connections were made An interesting afternoonrdquo

Tjalling de Vries city of Rotterdam tjjdevriesrotterdamnl

For more information read our newsletter about private investment in young people

a neW WaY of investinG in soCiaL ProjeCts

WhY soCiaL imPaCt Bonds 1 ldquoyoung entrepreneurs play a key role in developing social innovation due to their market orientationrsquo 2 ldquofinancing social innovation can no longer be exclusively governmentally basedrdquo 3 ldquoIn every innovative step we should consider alternative ways of financing like a Social Impact Bondrdquo

soCiaL imPaCt Bonds a neW WaY of investinG in soCiaL ProjeCts The Buzinezzclub trains youngsters who are willing to step out of unemployment and support them Buzinezzclub youngsters leave unemployment 6-7 months quicker than comparable youngsters The Buziness club is financed by social impact bonds Social impact bonds are a new way of investing the enterprise doesnrsquot get money at the start or half way through the project Money is only paid when results have been reached The results are determined by an objective assessor

18

Best PraCtiCe torino CaPitaL of soCiaL innovation

ldquoSocial innovation business is a big challenge not easy To face this challenge it is important to change the way we think about it in our policies It is not enough to give money to youngsters and then ask them to solve problems We need an ecosystem approach We share the risk with you we ask you to solve the social problem we help you We have made the first step of the long way What is the ambition it is important to make a connection between public and private stakeholdersrdquo

Fabrizio Barbiero Fabriziobarbierocomunetorinoit

More information watch the city movie of Turin or read the Local Action Plan summary

an eCo-sYstem aPProaCh to soCiaL innovation ldquoit is imPortant to maKe a ConneCtion BetWeen

PuBLiC and Private staKehoLdersrdquo

ldquoWe need to ChanGe the WaY We thinK aBout soCiaL

innovation We need an eCo-sYstem aPProaChrdquo

WhY torino soCiaL innovationldquoTorino Social Innovation is a set of strategies and instruments to support new young enterprises that are able to address social needs in different fields (such as education employment mobility health inclusion) TSI works as an open platform a multistakeholders system with different competences in research entrepreneurship policies for young people It involves the Municipality and other 34 organizations with the aim of creating an open an ecosystem of actors and stimulating synergies among themrdquo

19

Part iiLoCaL aCtion PLansBased on our journeY everY CitY team deveLoPed its oWn LoCaL aCtion PLan to ChaLLenGe the Current WaY of thinKinG orGaniZinG and aCtinG in this seCtion You WiLL find the PitCh the Cities started off With in 2012 the amBitions for the future and a LinK to their LoCaL aCtion PLan summarY and BroChure

20

rotterdamWe want to discover how to increase employability for youngsters They will stay if there is a better match between demand and supply We believe in young talents networks of frontrunners (hellip) We want to be the kitchen We do not want to cook meals for projects We want to discover what people want to cook and provide the right infrastructure

amBition We have a new role as government we donrsquot make the city we should facilitate projects We collected our best GFI practices and want to pass them through to the future

resourCes summarybrochure video

riGa My Generation at Work Riga is about spaces and connections we want a joined strategy based on better understanding of young people How do we provide spaces for enterprising young people We start with internships within the municipal companies

amBition We want to change youth policy on state level to have impact on city level

resourCes summary brochurevideo

antWerPYouth employment is a big problem Antwerp Port has a lot of vacancies but has a negative image amongst youngsters By appointing ambassadors we aim to raise the interest of youngsters for work in the harbour

amBition Every engine needs a start engine My Generation was an engine for different actions and plans The ambition is to keep listening to young people

resourCes summarybrochurevideo

21

GLasGoWWe have 95000 young people 15 of our population 23 of our working population We have 3 universities Youth employment is high priority for the city council Despite all good infrastructure we are not good in involving the young people in the design We hope MGW will bring this

amBition We want to get the Bad Idea national in Schotland in 2016

resourCes Summary Brochure

WarsaWWe call it the ldquoWork on workrdquo program Our priorities - establish the network improve information system on education possibilities use partners in the business sector to find new partners in the business sector job advising services in primary and secondary schooling

amBition We like the experience to share ideas and we want to gather more people in our local support group

resourCesSummaryBrochureVideo

GdansKFLAME theory We may have a kitchen but what we really need for cooking is fire energy We have nice initiatives but they only touch a small part of the young population Multiplication is important Vocational counselors- how do we make them into ldquoenergizersrdquo of entrepreneurship We need to have a culture of failure as a basis for innovative development

amBition Making policies and plans yes but how to really involve youngsters in making changes We think about a youth initiative fund so that youngsters can initiate and vote for different projects

resourCesSummaryBrochureVideo

22

tamPereI will not talk about what we have done so far but what we are going to do Our spaceship is called Tenterprise We are building connections between entrepreneurs and young people just like everywhere We would like our efforts to become a permanent service of our city

amBition We are going to have new space and new experiments for young unemployed We are really open for new experiments

resourCesSummary Brochure Video

vaLenCiaWe have two main priorities youth integration and supporting enterprises to generate employment We start with VYP- Valencian Young Project = Very important persons In MGatWork we want to give young people a say in the local policies connect with other organizations especially businesses and adapt our programs to the needs of the companies and young people

amBition The most important thing is to involve the private companies Connecting everyone supporting entrepreneurs

resourCes Summary Brochure Video

BraGaWe are the current European Youth Capital We started with a call for ideas young people could pitch to show their talent We made trainings for youngsters and entrepreneurship selected people from previous activities and asked them to work together Facing unemployment we gave young people gloves to fight for a job We are trying to connect the dots To think across the world and discuss unemployment with young people everywhere To make empowerment solutions entrepreneurshiphellip Our results 27 new ideas 57 new jobshellip

amBition My Generation at Work was a learning process Now the entrepreneurs are raising money The ambition is to open a new phase

resourCes summary Brochure Video

23

mariBorWe will be European Youth Capital (EYC) in 2013 The main aim of Maribor is to connect all the stakeholders WE have a bad system It is very difficult for students to find a place to do traineeships- there are very few places If any city has advice on how to do that let us know

amBition One of the ways we want to keep the Local Action Plan active is by putting it in the young policy plan of the city

resourCesSummary Brochure Video

turinOur aim is to promote the positive potential of our younger generation We want to develop a project in the field to promote the youngster entrepreneurship in the field of social innovation a field in which we still lack competence Our hope is to transform this experiment into a permanent service

amBition Social innovation business is a big challenge and it is important to make a partnership between public and private stakeholders

resourCesSummary BrochureVideo

thessaLoniKiOur main problem is employment- we want to have a network in the city because now initiatives are isolated We have over 100000 students Our city was called the city of frappe coffee - a sleeping city Three years ago a new mayor with new ideas opened a new department of youth and volunteers We applied to become 2014 EYC and succeeded Since then a new spirit has come to the city - young people are taking over We want to take over good experiences from other cities for the EYC year

amBition We have a local support group with many youngsters and they decided on the priorities in the LAP Our first step is to establish a consultancy unit

resourCesSummary Brochure Video

24

List of PartiCiPantsexPertsBob Arnkil robertarnkilarmasfiTaru Arnkil tarnkilgmailcomPepik Henneman pepikmeneerdeleeuwnlPeter Wolkowinski pwolkowinskiwpplDionne Abdoelhafiezkhan dionneizi-solutionscomAndrea Moreira Santos info10taclenl

urBaCtSimina Lazar slazarurbacteuEddy Adams eddyeaconsultantscomOla Kasneci okasneciurbacteu

rotterdamCleo Pouw ccpouwrotterdamnlMarie Louise de Bot mewdebotrotterdamnlMarike Dijksterhuis mdijksterhuisrotterdamnlLaura van Dongen lvandongenrotterdamnlCarmen Hogenelst carmenizi-solutionscomRieke Koskamp rkoskamprotterdamnlRudy Mackay rudymackaygmailcomTessa Steenks tecsteenksrotterdamnl

antWerP El Hassan Aouraghe elhassanaouraghestadantwerpenbeFilip Balthau fillipbalthaujesbe(Marie) Christine Dorny christinedornyvdabbe

riGaRuta Klimkane rutaklimkanerigalv Ruta Masalska rutamasalskarigalvDina Viksna dinaviksnarigalv Lasma Vilcina lasmavilcinagmailcom Dmitrijs Zverevs dmitrijszverevsrigalv

GLasGoWAndy Cameron andycameronjbgorgukMarieli Cole marielicolescotlandgsigovukLiz Maguire lizmaguiredrsglasgowgovukAnthony Gerrard gbadideaorgcomLeona Seaton leonaseatonglasgowchamberofcommercecomBlair Stevenson blairstevensonglasgowchamberofcommercecom

25

vaLenCia Oreto Argente Tormo oargentevalenciaesJonathan Belleacutes Garciacutea johnbels451prodscomElionor Ferrer Rubio elionorferrerrubiogmailcomMaria Victoria Garciacutea Hernaacutendez vicgarcruzrojaes Victoria Goacutemez Galdoacuten victoriagomezaliasgroupcomMaria Martiacutenez Valls ayudasempleovalenciaes

BraGaJoatildeo Correia joaocorreiacm-bragaptCarlos Santos carlossantosgnrationptEva Sousa evasousacm-bragapt

mariBorTjaša Pahor tjasapahormariborsiMartina Rauter martinarautermariborsi

turinFabrizio Barbiero fabriziobarbierocomunetorinoitMatteo Basei matteobaseigmailcomMauro Capella maurocapellacomunetorinoitSimone Landi slandinamaquacc

GdansKDamian Kuzminski damiankuzminskigdanskgdaplMagdalena Skiba magdalenaskibagdanskgdaplWojciech Sowiński sowinskiwojciechgmailcomMagdalena Tyszer mtyszerzslgdapl

WarsaWJoanna Kazanecka joannakazaneckawppl Dorota Popowska dpopowskaumwarszawaplSylwia Romanowska sylwiaromanowskaedsmplMonika Sokołowska monikaannasokolowskagmailcomMateusz Zaleski wujekradagmailcom

tamPereEne Haumlrkoumlnen eneharkonentamperefiNiina Immonen niinaimmonentredeafiMika Itaumlnen mikaitanentamperefi

26

thessaLoniKiZoi Chatziantoniou zchatziantoniouthessalonikigrPeri Kourakli pkouraklithessaloniki2014grParthenopi (Popi) Sourmaidou popierganigrAnotidis Gavrill anotidislgmailcomAthanasios Kamaris farmakamariyahoogrAthanasios Belidis abelidismktteithegr

GuestsDaan van Baar djpvanbaarrotterdamnlDenise Barrett denisebarrettbirminghamgovukWouter Buck wmbuckrotterdamnlArjan Cok ajcokrotterdamnlSofie Coppers sofiecoppersturnhoutbeMagali Decloedt magalidecloedtstadsregioturnhoutbeDanique Dellevoet ddellevoetupcmailnlRob Gringhuis rgringhuisrotterdamnlAdri Hartkoorn ahartkoornrotterdamnlAri Hautaniemi arihautaniemilamkfiLilian van Heckers lilianemma-at-worknl Sylvia Kester sylviagktelfortnlAli Khan akhanefcbeRicardo Kind 403355rkstudenteurnlBart Kuijpers bammkuijpershhsnlPeter Lems peterlemsnuGene Lim glimrotterdamnlJarle Lourens jralourensrotterdamnl

Kris Luijsterburg kluijsterburgrotterdamnlSabine Maertens maershrnlSami Makkula samimakkulalamkfiMartin Miles teamenkel010gmailcomJay Moti jmotirotterdamnlPranita Murli murliabdeurnlTherese Nleng tnlengrotterdamnlKudret Ozturk kudret_ozturklivenlRowena Rovers rowena_rovershotmailcomKiki Rozeman krozemanhotmailnlEllian van Strien pacvanstrienhrnlTjalling de Vries tjjdevriesrotterdamnlDenis Wiering dswieringrotterdamnlBowie Barbiers bowiebarbiershotmailcomJolien van Delft delftsdesigngmailcomIris Veentjer iveentjerlivenlNathalie Cijntje njdcijntjegmailcom

27

The Digital Memory Aid is a storage place for newborn ideas and concepts During a good brainstorm or envisioning session participants see new connections and come up with new ideas They can see these ideas in front of them New ideas are very volatile itrsquos hard to capture them or transfer to people who were not present during the brainstorm session A week later the ideas often have faded out of our memory We recall a vague notion of a good feeling and positive energy but we cannot easily reproduce what we had in mind The Digital Memory Aid contains everything that can help remember and capture the energy of what happened in the brainstorm sketches impressions opinions quotes and ideals The Digital Memory Aid is a place where concepts and images are structured further and made communicable In the Digital Memory Aid all ideas are good The ideas that generate most energy should be explored further

diGitaL memorY aid enCLosure

WarninG

houdt vantrans-formatie

Page 10: Best of My Generation at Work

10

Best PraCtiCe Go hYBrid dude

ldquoTo me hybrid means Risk taking flexibility versatile adopting your life to a new situation with creativity changing mindsets during all your life Schools and Universities need to change to offer new hybrid skills to youngsters to get them to real working life Schools need to teach soft competences discovering everyonersquos talentrdquo

Victoria Gomez City of Valencia victoriagomezaliasgroupcom

ldquothis ConCePt ChanGed mY Life ldquo

examPLe of hYBridisinG from WorKinG Life Imaging a transporter who works as a driver for a furniture store Traditionally (s)he would be trained as a driver and would transport the furniture and (s)he would be a salaried worker But then things start happening Furniture is no longer sold as whole but to be assembled The company gets a business idea why not sell also the service of assembling (perhaps of customers ending up with a pile of unassembled lsquoikea stuffrsquo and complaining) Now this service can be provided by the driver lsquohybridisingrsquo to be an assembler too with new skills And this can happen by also hybridising the work contract form (s)he can become a subcontractor of hisher original company or set up perhaps after some experience hisher own company This could further hybridise into providing services in say assembling home appliances electronics etc and further into a network of other providers where different skills and services are combined

This example is part of the report ldquopromoting enterprising relations to work ndash the discovery journey from My Generation to the present stage of My Generation at Work ndash and beyondrdquo Written by Robert Arnkil and Timor Spangar February 2014

ldquohYBridisation means lsquoneW ComBinationsrsquo of our WorKinG Life

reLationshiPs WhiCh Can taKe PLaCe or aPPear in different forms or instanCes

taKe a hYBrid Car usinG Both PetroL and eLeCtriCitY as a teChniCaL examPLerdquo

11

Best PraCtiCe Go for it

ldquoThe Go For It approach is a tool which gives the opportunity to experiment and find new solutions to issuesblockages and find out what works or equally what does not It is focused on real action not talking and writing about something and doing nothing Go For Its give you the freedom to try something new ndash so just Go For itrdquo

Liz Macquire city of Glasgow LizMaguireglasgowgovuk

the lsquoGo for itrsquo aPProaCh enaBLes us to invoLve neW PeoPLe

ldquofor me the main ChaLLenGe is PLanninG Gfirsquos maKe it PraCtiCaL maKe You thinK faster

3 Years to do somethinG instead of 3 Years of

PLanninGrdquo

ldquoi reaLLY adoPted it it is a Good

WaY to exPLore innovationrdquo

ldquoexPeriments are too formaL Gfirsquos maKe You reaLLY

Gordquo

Go for itsGFIrsquos are dynamic experiments realising the priorities of the city (like for instance engaging with forerunners in education and business to create a better enterprising curriculum) Cities can launch severalexperiments but the purpose is to have a manageable number so good learning is possible During the My Generation at Work program we have been experimenting with over 40 Go for Its You can find descriptions of our GFIrsquos on the URBACT website in the library (search by name of the city and GFI)

12

Best PraCtiCe the radar

The Radar is meant to increase awareness on personal situation information and generate statistical information in job counselor and client interaction

Dionne Abdoelhafiezkhan dionneizi-solutionscom is using the radar in her practice

the radar is a tooL WhiCh is Based on a studY for emPLoYment serviCes in finLand

ldquoi taLK a Lot With unemPLoYed PeoPLe i tooK the radar in

Conversation With these Persons it heLPs me a Lot to Give direCtion to the

Conversationrdquo

ldquoi use it With teaChers to see if theY aGree With

me that sChooLs shouLd deLiver thisrdquo

13

Best PraCtiCe Good future WorKshoP

The idea is that you start by thinking up your dream future What does the good future look like The next step is to define the steps or actions needed to get to this good future This is a good way to start a project because not problems but ambitions are key to the set up of the project It is also a great way to generate a lot of positive energy at the beginning of your project

Robert Arnkil robertarnkilarmasfi

Please find two digital memory aids of the good future workshop in Antwerpen and in RotterdamDigital Memory Aid RotterdamDigital Memory Aid Antwerp

a future WorKshoP is a Good WaY to start a ProjeCt

14

Best PraCtiCe Pro aCademY

Studies at Proacademy begin by forming a team company a cooperation which consists of 15-20 students lsquoThe greatest part is that we can make mistakesrsquo Studies include team meetings group workshops and projects which usually concentrate on marketing communication sales event organizing graphical design project management innovation and utilization of computing skills ndash only imagination is the limit

Learn more about ProacademyVideo httpvimeocom34897877Tampere University of Applied Sciences httpwwwtamkfienProacademy httpwwwproakatemiafien

Interested in implementing this learning model in your citycountry We are willing to help you in starting the process More information httplessmiserablescom

We aLL Want the ProaCademY

ldquoWhY Wasnrsquot this avaiLaBLe When i Went to CoLLeGerdquo

ldquoitrsquos a darinG WaY that is so insPirinG Letrsquos have this in

the netherLands in the next tWo Yearsrdquo

15

Best PraCtiCe GdansK LoCaL aCtion PLan

That this is so was proven in the Creative Pedagogy initiative of Gdansk where teachers started ndashon voluntary basis - learning innovative pedagogical methods in order to work on how to be more stimulating and make young people work and learn otherwise than just through discipline and obligation What started as a small experiment surprisingly snowballed to include 500 teachers ndash who were themselves inspired

Read more about Gdansk Local Action Plan in the brochure or read the story of Piotr Wolkowinski about his experience in Gdansk

not onLY students need to Be insPired teaChers do too

examPLe the LeGo methodWhen was the last time you learned something Was it by a lecture or by doing The Lego method can be used to allow youngsters to think in an abstract way It is a creative method to learn Watch this movie to learn more

ldquoWhat started as a smaLL exPeriment surPrisinGLY

snoWBaLLed to inCLude 500 teaChersrdquo

16

Best PraCtiCe PanCaKe method

ldquoThe core of the pancake method is to come and meet people with something that is half done and things are missing - so that they can come and help and join the action on their own terms Pancake method is surprisingly easy Itrsquos fun to use and you can use it with anyone anywhere It is not as much a acutemethodacute as it is a way of thinking and involving people Most important thing isnrsquot what your pancake is - but the fact that you are using it Itrsquos so much better to talk to people whilst doing something - rather then being formal We encouraged people to really challenge their own cities in new ways of engagingrdquo

Taru Arnkil tarnkilgmailcom

the PanCaKe method to Come toGether KnoWinG that Part of the inGredients needed for suCCes are missinG - and to use this as Part of the soLution

Youth street WorK in finLand

ProBLem How to reach the hard-ˇto-ˇreach young peopleexamPLe Rotterdam ldquohome in the streetsrdquo where youth workers go into theneighborhoods

method Going to places where people live and meet preparing food in a parkstreetcorner but missing parts and food ingredientsSo people - children youngsters families -start supplying themissing ingredients Building trust step-by-step

resuLt In a subtle way young people are ldquopulled inrdquo and contacts areestablished

ldquoi Can invent mY oWn PanCaKe that is so

CooLrdquo

17

Best PraCtiCe soCiaL imPaCt Bonds

ldquoIn the spirit of the My Generation project knowledge was spread during the final event in Rotterdam Invited by collegues from Braga I was asked to discuss the topic of Social Impact Bonds (SIB) Rotterdam being the first continental city to launch a SIB we started with explaining the principle The participants at the table asked a lot of questions and came up with some really interesting suggestions Despite international differences in law and regulations between various countries and cities new ideas came to light and new connections were made An interesting afternoonrdquo

Tjalling de Vries city of Rotterdam tjjdevriesrotterdamnl

For more information read our newsletter about private investment in young people

a neW WaY of investinG in soCiaL ProjeCts

WhY soCiaL imPaCt Bonds 1 ldquoyoung entrepreneurs play a key role in developing social innovation due to their market orientationrsquo 2 ldquofinancing social innovation can no longer be exclusively governmentally basedrdquo 3 ldquoIn every innovative step we should consider alternative ways of financing like a Social Impact Bondrdquo

soCiaL imPaCt Bonds a neW WaY of investinG in soCiaL ProjeCts The Buzinezzclub trains youngsters who are willing to step out of unemployment and support them Buzinezzclub youngsters leave unemployment 6-7 months quicker than comparable youngsters The Buziness club is financed by social impact bonds Social impact bonds are a new way of investing the enterprise doesnrsquot get money at the start or half way through the project Money is only paid when results have been reached The results are determined by an objective assessor

18

Best PraCtiCe torino CaPitaL of soCiaL innovation

ldquoSocial innovation business is a big challenge not easy To face this challenge it is important to change the way we think about it in our policies It is not enough to give money to youngsters and then ask them to solve problems We need an ecosystem approach We share the risk with you we ask you to solve the social problem we help you We have made the first step of the long way What is the ambition it is important to make a connection between public and private stakeholdersrdquo

Fabrizio Barbiero Fabriziobarbierocomunetorinoit

More information watch the city movie of Turin or read the Local Action Plan summary

an eCo-sYstem aPProaCh to soCiaL innovation ldquoit is imPortant to maKe a ConneCtion BetWeen

PuBLiC and Private staKehoLdersrdquo

ldquoWe need to ChanGe the WaY We thinK aBout soCiaL

innovation We need an eCo-sYstem aPProaChrdquo

WhY torino soCiaL innovationldquoTorino Social Innovation is a set of strategies and instruments to support new young enterprises that are able to address social needs in different fields (such as education employment mobility health inclusion) TSI works as an open platform a multistakeholders system with different competences in research entrepreneurship policies for young people It involves the Municipality and other 34 organizations with the aim of creating an open an ecosystem of actors and stimulating synergies among themrdquo

19

Part iiLoCaL aCtion PLansBased on our journeY everY CitY team deveLoPed its oWn LoCaL aCtion PLan to ChaLLenGe the Current WaY of thinKinG orGaniZinG and aCtinG in this seCtion You WiLL find the PitCh the Cities started off With in 2012 the amBitions for the future and a LinK to their LoCaL aCtion PLan summarY and BroChure

20

rotterdamWe want to discover how to increase employability for youngsters They will stay if there is a better match between demand and supply We believe in young talents networks of frontrunners (hellip) We want to be the kitchen We do not want to cook meals for projects We want to discover what people want to cook and provide the right infrastructure

amBition We have a new role as government we donrsquot make the city we should facilitate projects We collected our best GFI practices and want to pass them through to the future

resourCes summarybrochure video

riGa My Generation at Work Riga is about spaces and connections we want a joined strategy based on better understanding of young people How do we provide spaces for enterprising young people We start with internships within the municipal companies

amBition We want to change youth policy on state level to have impact on city level

resourCes summary brochurevideo

antWerPYouth employment is a big problem Antwerp Port has a lot of vacancies but has a negative image amongst youngsters By appointing ambassadors we aim to raise the interest of youngsters for work in the harbour

amBition Every engine needs a start engine My Generation was an engine for different actions and plans The ambition is to keep listening to young people

resourCes summarybrochurevideo

21

GLasGoWWe have 95000 young people 15 of our population 23 of our working population We have 3 universities Youth employment is high priority for the city council Despite all good infrastructure we are not good in involving the young people in the design We hope MGW will bring this

amBition We want to get the Bad Idea national in Schotland in 2016

resourCes Summary Brochure

WarsaWWe call it the ldquoWork on workrdquo program Our priorities - establish the network improve information system on education possibilities use partners in the business sector to find new partners in the business sector job advising services in primary and secondary schooling

amBition We like the experience to share ideas and we want to gather more people in our local support group

resourCesSummaryBrochureVideo

GdansKFLAME theory We may have a kitchen but what we really need for cooking is fire energy We have nice initiatives but they only touch a small part of the young population Multiplication is important Vocational counselors- how do we make them into ldquoenergizersrdquo of entrepreneurship We need to have a culture of failure as a basis for innovative development

amBition Making policies and plans yes but how to really involve youngsters in making changes We think about a youth initiative fund so that youngsters can initiate and vote for different projects

resourCesSummaryBrochureVideo

22

tamPereI will not talk about what we have done so far but what we are going to do Our spaceship is called Tenterprise We are building connections between entrepreneurs and young people just like everywhere We would like our efforts to become a permanent service of our city

amBition We are going to have new space and new experiments for young unemployed We are really open for new experiments

resourCesSummary Brochure Video

vaLenCiaWe have two main priorities youth integration and supporting enterprises to generate employment We start with VYP- Valencian Young Project = Very important persons In MGatWork we want to give young people a say in the local policies connect with other organizations especially businesses and adapt our programs to the needs of the companies and young people

amBition The most important thing is to involve the private companies Connecting everyone supporting entrepreneurs

resourCes Summary Brochure Video

BraGaWe are the current European Youth Capital We started with a call for ideas young people could pitch to show their talent We made trainings for youngsters and entrepreneurship selected people from previous activities and asked them to work together Facing unemployment we gave young people gloves to fight for a job We are trying to connect the dots To think across the world and discuss unemployment with young people everywhere To make empowerment solutions entrepreneurshiphellip Our results 27 new ideas 57 new jobshellip

amBition My Generation at Work was a learning process Now the entrepreneurs are raising money The ambition is to open a new phase

resourCes summary Brochure Video

23

mariBorWe will be European Youth Capital (EYC) in 2013 The main aim of Maribor is to connect all the stakeholders WE have a bad system It is very difficult for students to find a place to do traineeships- there are very few places If any city has advice on how to do that let us know

amBition One of the ways we want to keep the Local Action Plan active is by putting it in the young policy plan of the city

resourCesSummary Brochure Video

turinOur aim is to promote the positive potential of our younger generation We want to develop a project in the field to promote the youngster entrepreneurship in the field of social innovation a field in which we still lack competence Our hope is to transform this experiment into a permanent service

amBition Social innovation business is a big challenge and it is important to make a partnership between public and private stakeholders

resourCesSummary BrochureVideo

thessaLoniKiOur main problem is employment- we want to have a network in the city because now initiatives are isolated We have over 100000 students Our city was called the city of frappe coffee - a sleeping city Three years ago a new mayor with new ideas opened a new department of youth and volunteers We applied to become 2014 EYC and succeeded Since then a new spirit has come to the city - young people are taking over We want to take over good experiences from other cities for the EYC year

amBition We have a local support group with many youngsters and they decided on the priorities in the LAP Our first step is to establish a consultancy unit

resourCesSummary Brochure Video

24

List of PartiCiPantsexPertsBob Arnkil robertarnkilarmasfiTaru Arnkil tarnkilgmailcomPepik Henneman pepikmeneerdeleeuwnlPeter Wolkowinski pwolkowinskiwpplDionne Abdoelhafiezkhan dionneizi-solutionscomAndrea Moreira Santos info10taclenl

urBaCtSimina Lazar slazarurbacteuEddy Adams eddyeaconsultantscomOla Kasneci okasneciurbacteu

rotterdamCleo Pouw ccpouwrotterdamnlMarie Louise de Bot mewdebotrotterdamnlMarike Dijksterhuis mdijksterhuisrotterdamnlLaura van Dongen lvandongenrotterdamnlCarmen Hogenelst carmenizi-solutionscomRieke Koskamp rkoskamprotterdamnlRudy Mackay rudymackaygmailcomTessa Steenks tecsteenksrotterdamnl

antWerP El Hassan Aouraghe elhassanaouraghestadantwerpenbeFilip Balthau fillipbalthaujesbe(Marie) Christine Dorny christinedornyvdabbe

riGaRuta Klimkane rutaklimkanerigalv Ruta Masalska rutamasalskarigalvDina Viksna dinaviksnarigalv Lasma Vilcina lasmavilcinagmailcom Dmitrijs Zverevs dmitrijszverevsrigalv

GLasGoWAndy Cameron andycameronjbgorgukMarieli Cole marielicolescotlandgsigovukLiz Maguire lizmaguiredrsglasgowgovukAnthony Gerrard gbadideaorgcomLeona Seaton leonaseatonglasgowchamberofcommercecomBlair Stevenson blairstevensonglasgowchamberofcommercecom

25

vaLenCia Oreto Argente Tormo oargentevalenciaesJonathan Belleacutes Garciacutea johnbels451prodscomElionor Ferrer Rubio elionorferrerrubiogmailcomMaria Victoria Garciacutea Hernaacutendez vicgarcruzrojaes Victoria Goacutemez Galdoacuten victoriagomezaliasgroupcomMaria Martiacutenez Valls ayudasempleovalenciaes

BraGaJoatildeo Correia joaocorreiacm-bragaptCarlos Santos carlossantosgnrationptEva Sousa evasousacm-bragapt

mariBorTjaša Pahor tjasapahormariborsiMartina Rauter martinarautermariborsi

turinFabrizio Barbiero fabriziobarbierocomunetorinoitMatteo Basei matteobaseigmailcomMauro Capella maurocapellacomunetorinoitSimone Landi slandinamaquacc

GdansKDamian Kuzminski damiankuzminskigdanskgdaplMagdalena Skiba magdalenaskibagdanskgdaplWojciech Sowiński sowinskiwojciechgmailcomMagdalena Tyszer mtyszerzslgdapl

WarsaWJoanna Kazanecka joannakazaneckawppl Dorota Popowska dpopowskaumwarszawaplSylwia Romanowska sylwiaromanowskaedsmplMonika Sokołowska monikaannasokolowskagmailcomMateusz Zaleski wujekradagmailcom

tamPereEne Haumlrkoumlnen eneharkonentamperefiNiina Immonen niinaimmonentredeafiMika Itaumlnen mikaitanentamperefi

26

thessaLoniKiZoi Chatziantoniou zchatziantoniouthessalonikigrPeri Kourakli pkouraklithessaloniki2014grParthenopi (Popi) Sourmaidou popierganigrAnotidis Gavrill anotidislgmailcomAthanasios Kamaris farmakamariyahoogrAthanasios Belidis abelidismktteithegr

GuestsDaan van Baar djpvanbaarrotterdamnlDenise Barrett denisebarrettbirminghamgovukWouter Buck wmbuckrotterdamnlArjan Cok ajcokrotterdamnlSofie Coppers sofiecoppersturnhoutbeMagali Decloedt magalidecloedtstadsregioturnhoutbeDanique Dellevoet ddellevoetupcmailnlRob Gringhuis rgringhuisrotterdamnlAdri Hartkoorn ahartkoornrotterdamnlAri Hautaniemi arihautaniemilamkfiLilian van Heckers lilianemma-at-worknl Sylvia Kester sylviagktelfortnlAli Khan akhanefcbeRicardo Kind 403355rkstudenteurnlBart Kuijpers bammkuijpershhsnlPeter Lems peterlemsnuGene Lim glimrotterdamnlJarle Lourens jralourensrotterdamnl

Kris Luijsterburg kluijsterburgrotterdamnlSabine Maertens maershrnlSami Makkula samimakkulalamkfiMartin Miles teamenkel010gmailcomJay Moti jmotirotterdamnlPranita Murli murliabdeurnlTherese Nleng tnlengrotterdamnlKudret Ozturk kudret_ozturklivenlRowena Rovers rowena_rovershotmailcomKiki Rozeman krozemanhotmailnlEllian van Strien pacvanstrienhrnlTjalling de Vries tjjdevriesrotterdamnlDenis Wiering dswieringrotterdamnlBowie Barbiers bowiebarbiershotmailcomJolien van Delft delftsdesigngmailcomIris Veentjer iveentjerlivenlNathalie Cijntje njdcijntjegmailcom

27

The Digital Memory Aid is a storage place for newborn ideas and concepts During a good brainstorm or envisioning session participants see new connections and come up with new ideas They can see these ideas in front of them New ideas are very volatile itrsquos hard to capture them or transfer to people who were not present during the brainstorm session A week later the ideas often have faded out of our memory We recall a vague notion of a good feeling and positive energy but we cannot easily reproduce what we had in mind The Digital Memory Aid contains everything that can help remember and capture the energy of what happened in the brainstorm sketches impressions opinions quotes and ideals The Digital Memory Aid is a place where concepts and images are structured further and made communicable In the Digital Memory Aid all ideas are good The ideas that generate most energy should be explored further

diGitaL memorY aid enCLosure

WarninG

houdt vantrans-formatie

Page 11: Best of My Generation at Work

11

Best PraCtiCe Go for it

ldquoThe Go For It approach is a tool which gives the opportunity to experiment and find new solutions to issuesblockages and find out what works or equally what does not It is focused on real action not talking and writing about something and doing nothing Go For Its give you the freedom to try something new ndash so just Go For itrdquo

Liz Macquire city of Glasgow LizMaguireglasgowgovuk

the lsquoGo for itrsquo aPProaCh enaBLes us to invoLve neW PeoPLe

ldquofor me the main ChaLLenGe is PLanninG Gfirsquos maKe it PraCtiCaL maKe You thinK faster

3 Years to do somethinG instead of 3 Years of

PLanninGrdquo

ldquoi reaLLY adoPted it it is a Good

WaY to exPLore innovationrdquo

ldquoexPeriments are too formaL Gfirsquos maKe You reaLLY

Gordquo

Go for itsGFIrsquos are dynamic experiments realising the priorities of the city (like for instance engaging with forerunners in education and business to create a better enterprising curriculum) Cities can launch severalexperiments but the purpose is to have a manageable number so good learning is possible During the My Generation at Work program we have been experimenting with over 40 Go for Its You can find descriptions of our GFIrsquos on the URBACT website in the library (search by name of the city and GFI)

12

Best PraCtiCe the radar

The Radar is meant to increase awareness on personal situation information and generate statistical information in job counselor and client interaction

Dionne Abdoelhafiezkhan dionneizi-solutionscom is using the radar in her practice

the radar is a tooL WhiCh is Based on a studY for emPLoYment serviCes in finLand

ldquoi taLK a Lot With unemPLoYed PeoPLe i tooK the radar in

Conversation With these Persons it heLPs me a Lot to Give direCtion to the

Conversationrdquo

ldquoi use it With teaChers to see if theY aGree With

me that sChooLs shouLd deLiver thisrdquo

13

Best PraCtiCe Good future WorKshoP

The idea is that you start by thinking up your dream future What does the good future look like The next step is to define the steps or actions needed to get to this good future This is a good way to start a project because not problems but ambitions are key to the set up of the project It is also a great way to generate a lot of positive energy at the beginning of your project

Robert Arnkil robertarnkilarmasfi

Please find two digital memory aids of the good future workshop in Antwerpen and in RotterdamDigital Memory Aid RotterdamDigital Memory Aid Antwerp

a future WorKshoP is a Good WaY to start a ProjeCt

14

Best PraCtiCe Pro aCademY

Studies at Proacademy begin by forming a team company a cooperation which consists of 15-20 students lsquoThe greatest part is that we can make mistakesrsquo Studies include team meetings group workshops and projects which usually concentrate on marketing communication sales event organizing graphical design project management innovation and utilization of computing skills ndash only imagination is the limit

Learn more about ProacademyVideo httpvimeocom34897877Tampere University of Applied Sciences httpwwwtamkfienProacademy httpwwwproakatemiafien

Interested in implementing this learning model in your citycountry We are willing to help you in starting the process More information httplessmiserablescom

We aLL Want the ProaCademY

ldquoWhY Wasnrsquot this avaiLaBLe When i Went to CoLLeGerdquo

ldquoitrsquos a darinG WaY that is so insPirinG Letrsquos have this in

the netherLands in the next tWo Yearsrdquo

15

Best PraCtiCe GdansK LoCaL aCtion PLan

That this is so was proven in the Creative Pedagogy initiative of Gdansk where teachers started ndashon voluntary basis - learning innovative pedagogical methods in order to work on how to be more stimulating and make young people work and learn otherwise than just through discipline and obligation What started as a small experiment surprisingly snowballed to include 500 teachers ndash who were themselves inspired

Read more about Gdansk Local Action Plan in the brochure or read the story of Piotr Wolkowinski about his experience in Gdansk

not onLY students need to Be insPired teaChers do too

examPLe the LeGo methodWhen was the last time you learned something Was it by a lecture or by doing The Lego method can be used to allow youngsters to think in an abstract way It is a creative method to learn Watch this movie to learn more

ldquoWhat started as a smaLL exPeriment surPrisinGLY

snoWBaLLed to inCLude 500 teaChersrdquo

16

Best PraCtiCe PanCaKe method

ldquoThe core of the pancake method is to come and meet people with something that is half done and things are missing - so that they can come and help and join the action on their own terms Pancake method is surprisingly easy Itrsquos fun to use and you can use it with anyone anywhere It is not as much a acutemethodacute as it is a way of thinking and involving people Most important thing isnrsquot what your pancake is - but the fact that you are using it Itrsquos so much better to talk to people whilst doing something - rather then being formal We encouraged people to really challenge their own cities in new ways of engagingrdquo

Taru Arnkil tarnkilgmailcom

the PanCaKe method to Come toGether KnoWinG that Part of the inGredients needed for suCCes are missinG - and to use this as Part of the soLution

Youth street WorK in finLand

ProBLem How to reach the hard-ˇto-ˇreach young peopleexamPLe Rotterdam ldquohome in the streetsrdquo where youth workers go into theneighborhoods

method Going to places where people live and meet preparing food in a parkstreetcorner but missing parts and food ingredientsSo people - children youngsters families -start supplying themissing ingredients Building trust step-by-step

resuLt In a subtle way young people are ldquopulled inrdquo and contacts areestablished

ldquoi Can invent mY oWn PanCaKe that is so

CooLrdquo

17

Best PraCtiCe soCiaL imPaCt Bonds

ldquoIn the spirit of the My Generation project knowledge was spread during the final event in Rotterdam Invited by collegues from Braga I was asked to discuss the topic of Social Impact Bonds (SIB) Rotterdam being the first continental city to launch a SIB we started with explaining the principle The participants at the table asked a lot of questions and came up with some really interesting suggestions Despite international differences in law and regulations between various countries and cities new ideas came to light and new connections were made An interesting afternoonrdquo

Tjalling de Vries city of Rotterdam tjjdevriesrotterdamnl

For more information read our newsletter about private investment in young people

a neW WaY of investinG in soCiaL ProjeCts

WhY soCiaL imPaCt Bonds 1 ldquoyoung entrepreneurs play a key role in developing social innovation due to their market orientationrsquo 2 ldquofinancing social innovation can no longer be exclusively governmentally basedrdquo 3 ldquoIn every innovative step we should consider alternative ways of financing like a Social Impact Bondrdquo

soCiaL imPaCt Bonds a neW WaY of investinG in soCiaL ProjeCts The Buzinezzclub trains youngsters who are willing to step out of unemployment and support them Buzinezzclub youngsters leave unemployment 6-7 months quicker than comparable youngsters The Buziness club is financed by social impact bonds Social impact bonds are a new way of investing the enterprise doesnrsquot get money at the start or half way through the project Money is only paid when results have been reached The results are determined by an objective assessor

18

Best PraCtiCe torino CaPitaL of soCiaL innovation

ldquoSocial innovation business is a big challenge not easy To face this challenge it is important to change the way we think about it in our policies It is not enough to give money to youngsters and then ask them to solve problems We need an ecosystem approach We share the risk with you we ask you to solve the social problem we help you We have made the first step of the long way What is the ambition it is important to make a connection between public and private stakeholdersrdquo

Fabrizio Barbiero Fabriziobarbierocomunetorinoit

More information watch the city movie of Turin or read the Local Action Plan summary

an eCo-sYstem aPProaCh to soCiaL innovation ldquoit is imPortant to maKe a ConneCtion BetWeen

PuBLiC and Private staKehoLdersrdquo

ldquoWe need to ChanGe the WaY We thinK aBout soCiaL

innovation We need an eCo-sYstem aPProaChrdquo

WhY torino soCiaL innovationldquoTorino Social Innovation is a set of strategies and instruments to support new young enterprises that are able to address social needs in different fields (such as education employment mobility health inclusion) TSI works as an open platform a multistakeholders system with different competences in research entrepreneurship policies for young people It involves the Municipality and other 34 organizations with the aim of creating an open an ecosystem of actors and stimulating synergies among themrdquo

19

Part iiLoCaL aCtion PLansBased on our journeY everY CitY team deveLoPed its oWn LoCaL aCtion PLan to ChaLLenGe the Current WaY of thinKinG orGaniZinG and aCtinG in this seCtion You WiLL find the PitCh the Cities started off With in 2012 the amBitions for the future and a LinK to their LoCaL aCtion PLan summarY and BroChure

20

rotterdamWe want to discover how to increase employability for youngsters They will stay if there is a better match between demand and supply We believe in young talents networks of frontrunners (hellip) We want to be the kitchen We do not want to cook meals for projects We want to discover what people want to cook and provide the right infrastructure

amBition We have a new role as government we donrsquot make the city we should facilitate projects We collected our best GFI practices and want to pass them through to the future

resourCes summarybrochure video

riGa My Generation at Work Riga is about spaces and connections we want a joined strategy based on better understanding of young people How do we provide spaces for enterprising young people We start with internships within the municipal companies

amBition We want to change youth policy on state level to have impact on city level

resourCes summary brochurevideo

antWerPYouth employment is a big problem Antwerp Port has a lot of vacancies but has a negative image amongst youngsters By appointing ambassadors we aim to raise the interest of youngsters for work in the harbour

amBition Every engine needs a start engine My Generation was an engine for different actions and plans The ambition is to keep listening to young people

resourCes summarybrochurevideo

21

GLasGoWWe have 95000 young people 15 of our population 23 of our working population We have 3 universities Youth employment is high priority for the city council Despite all good infrastructure we are not good in involving the young people in the design We hope MGW will bring this

amBition We want to get the Bad Idea national in Schotland in 2016

resourCes Summary Brochure

WarsaWWe call it the ldquoWork on workrdquo program Our priorities - establish the network improve information system on education possibilities use partners in the business sector to find new partners in the business sector job advising services in primary and secondary schooling

amBition We like the experience to share ideas and we want to gather more people in our local support group

resourCesSummaryBrochureVideo

GdansKFLAME theory We may have a kitchen but what we really need for cooking is fire energy We have nice initiatives but they only touch a small part of the young population Multiplication is important Vocational counselors- how do we make them into ldquoenergizersrdquo of entrepreneurship We need to have a culture of failure as a basis for innovative development

amBition Making policies and plans yes but how to really involve youngsters in making changes We think about a youth initiative fund so that youngsters can initiate and vote for different projects

resourCesSummaryBrochureVideo

22

tamPereI will not talk about what we have done so far but what we are going to do Our spaceship is called Tenterprise We are building connections between entrepreneurs and young people just like everywhere We would like our efforts to become a permanent service of our city

amBition We are going to have new space and new experiments for young unemployed We are really open for new experiments

resourCesSummary Brochure Video

vaLenCiaWe have two main priorities youth integration and supporting enterprises to generate employment We start with VYP- Valencian Young Project = Very important persons In MGatWork we want to give young people a say in the local policies connect with other organizations especially businesses and adapt our programs to the needs of the companies and young people

amBition The most important thing is to involve the private companies Connecting everyone supporting entrepreneurs

resourCes Summary Brochure Video

BraGaWe are the current European Youth Capital We started with a call for ideas young people could pitch to show their talent We made trainings for youngsters and entrepreneurship selected people from previous activities and asked them to work together Facing unemployment we gave young people gloves to fight for a job We are trying to connect the dots To think across the world and discuss unemployment with young people everywhere To make empowerment solutions entrepreneurshiphellip Our results 27 new ideas 57 new jobshellip

amBition My Generation at Work was a learning process Now the entrepreneurs are raising money The ambition is to open a new phase

resourCes summary Brochure Video

23

mariBorWe will be European Youth Capital (EYC) in 2013 The main aim of Maribor is to connect all the stakeholders WE have a bad system It is very difficult for students to find a place to do traineeships- there are very few places If any city has advice on how to do that let us know

amBition One of the ways we want to keep the Local Action Plan active is by putting it in the young policy plan of the city

resourCesSummary Brochure Video

turinOur aim is to promote the positive potential of our younger generation We want to develop a project in the field to promote the youngster entrepreneurship in the field of social innovation a field in which we still lack competence Our hope is to transform this experiment into a permanent service

amBition Social innovation business is a big challenge and it is important to make a partnership between public and private stakeholders

resourCesSummary BrochureVideo

thessaLoniKiOur main problem is employment- we want to have a network in the city because now initiatives are isolated We have over 100000 students Our city was called the city of frappe coffee - a sleeping city Three years ago a new mayor with new ideas opened a new department of youth and volunteers We applied to become 2014 EYC and succeeded Since then a new spirit has come to the city - young people are taking over We want to take over good experiences from other cities for the EYC year

amBition We have a local support group with many youngsters and they decided on the priorities in the LAP Our first step is to establish a consultancy unit

resourCesSummary Brochure Video

24

List of PartiCiPantsexPertsBob Arnkil robertarnkilarmasfiTaru Arnkil tarnkilgmailcomPepik Henneman pepikmeneerdeleeuwnlPeter Wolkowinski pwolkowinskiwpplDionne Abdoelhafiezkhan dionneizi-solutionscomAndrea Moreira Santos info10taclenl

urBaCtSimina Lazar slazarurbacteuEddy Adams eddyeaconsultantscomOla Kasneci okasneciurbacteu

rotterdamCleo Pouw ccpouwrotterdamnlMarie Louise de Bot mewdebotrotterdamnlMarike Dijksterhuis mdijksterhuisrotterdamnlLaura van Dongen lvandongenrotterdamnlCarmen Hogenelst carmenizi-solutionscomRieke Koskamp rkoskamprotterdamnlRudy Mackay rudymackaygmailcomTessa Steenks tecsteenksrotterdamnl

antWerP El Hassan Aouraghe elhassanaouraghestadantwerpenbeFilip Balthau fillipbalthaujesbe(Marie) Christine Dorny christinedornyvdabbe

riGaRuta Klimkane rutaklimkanerigalv Ruta Masalska rutamasalskarigalvDina Viksna dinaviksnarigalv Lasma Vilcina lasmavilcinagmailcom Dmitrijs Zverevs dmitrijszverevsrigalv

GLasGoWAndy Cameron andycameronjbgorgukMarieli Cole marielicolescotlandgsigovukLiz Maguire lizmaguiredrsglasgowgovukAnthony Gerrard gbadideaorgcomLeona Seaton leonaseatonglasgowchamberofcommercecomBlair Stevenson blairstevensonglasgowchamberofcommercecom

25

vaLenCia Oreto Argente Tormo oargentevalenciaesJonathan Belleacutes Garciacutea johnbels451prodscomElionor Ferrer Rubio elionorferrerrubiogmailcomMaria Victoria Garciacutea Hernaacutendez vicgarcruzrojaes Victoria Goacutemez Galdoacuten victoriagomezaliasgroupcomMaria Martiacutenez Valls ayudasempleovalenciaes

BraGaJoatildeo Correia joaocorreiacm-bragaptCarlos Santos carlossantosgnrationptEva Sousa evasousacm-bragapt

mariBorTjaša Pahor tjasapahormariborsiMartina Rauter martinarautermariborsi

turinFabrizio Barbiero fabriziobarbierocomunetorinoitMatteo Basei matteobaseigmailcomMauro Capella maurocapellacomunetorinoitSimone Landi slandinamaquacc

GdansKDamian Kuzminski damiankuzminskigdanskgdaplMagdalena Skiba magdalenaskibagdanskgdaplWojciech Sowiński sowinskiwojciechgmailcomMagdalena Tyszer mtyszerzslgdapl

WarsaWJoanna Kazanecka joannakazaneckawppl Dorota Popowska dpopowskaumwarszawaplSylwia Romanowska sylwiaromanowskaedsmplMonika Sokołowska monikaannasokolowskagmailcomMateusz Zaleski wujekradagmailcom

tamPereEne Haumlrkoumlnen eneharkonentamperefiNiina Immonen niinaimmonentredeafiMika Itaumlnen mikaitanentamperefi

26

thessaLoniKiZoi Chatziantoniou zchatziantoniouthessalonikigrPeri Kourakli pkouraklithessaloniki2014grParthenopi (Popi) Sourmaidou popierganigrAnotidis Gavrill anotidislgmailcomAthanasios Kamaris farmakamariyahoogrAthanasios Belidis abelidismktteithegr

GuestsDaan van Baar djpvanbaarrotterdamnlDenise Barrett denisebarrettbirminghamgovukWouter Buck wmbuckrotterdamnlArjan Cok ajcokrotterdamnlSofie Coppers sofiecoppersturnhoutbeMagali Decloedt magalidecloedtstadsregioturnhoutbeDanique Dellevoet ddellevoetupcmailnlRob Gringhuis rgringhuisrotterdamnlAdri Hartkoorn ahartkoornrotterdamnlAri Hautaniemi arihautaniemilamkfiLilian van Heckers lilianemma-at-worknl Sylvia Kester sylviagktelfortnlAli Khan akhanefcbeRicardo Kind 403355rkstudenteurnlBart Kuijpers bammkuijpershhsnlPeter Lems peterlemsnuGene Lim glimrotterdamnlJarle Lourens jralourensrotterdamnl

Kris Luijsterburg kluijsterburgrotterdamnlSabine Maertens maershrnlSami Makkula samimakkulalamkfiMartin Miles teamenkel010gmailcomJay Moti jmotirotterdamnlPranita Murli murliabdeurnlTherese Nleng tnlengrotterdamnlKudret Ozturk kudret_ozturklivenlRowena Rovers rowena_rovershotmailcomKiki Rozeman krozemanhotmailnlEllian van Strien pacvanstrienhrnlTjalling de Vries tjjdevriesrotterdamnlDenis Wiering dswieringrotterdamnlBowie Barbiers bowiebarbiershotmailcomJolien van Delft delftsdesigngmailcomIris Veentjer iveentjerlivenlNathalie Cijntje njdcijntjegmailcom

27

The Digital Memory Aid is a storage place for newborn ideas and concepts During a good brainstorm or envisioning session participants see new connections and come up with new ideas They can see these ideas in front of them New ideas are very volatile itrsquos hard to capture them or transfer to people who were not present during the brainstorm session A week later the ideas often have faded out of our memory We recall a vague notion of a good feeling and positive energy but we cannot easily reproduce what we had in mind The Digital Memory Aid contains everything that can help remember and capture the energy of what happened in the brainstorm sketches impressions opinions quotes and ideals The Digital Memory Aid is a place where concepts and images are structured further and made communicable In the Digital Memory Aid all ideas are good The ideas that generate most energy should be explored further

diGitaL memorY aid enCLosure

WarninG

houdt vantrans-formatie

Page 12: Best of My Generation at Work

12

Best PraCtiCe the radar

The Radar is meant to increase awareness on personal situation information and generate statistical information in job counselor and client interaction

Dionne Abdoelhafiezkhan dionneizi-solutionscom is using the radar in her practice

the radar is a tooL WhiCh is Based on a studY for emPLoYment serviCes in finLand

ldquoi taLK a Lot With unemPLoYed PeoPLe i tooK the radar in

Conversation With these Persons it heLPs me a Lot to Give direCtion to the

Conversationrdquo

ldquoi use it With teaChers to see if theY aGree With

me that sChooLs shouLd deLiver thisrdquo

13

Best PraCtiCe Good future WorKshoP

The idea is that you start by thinking up your dream future What does the good future look like The next step is to define the steps or actions needed to get to this good future This is a good way to start a project because not problems but ambitions are key to the set up of the project It is also a great way to generate a lot of positive energy at the beginning of your project

Robert Arnkil robertarnkilarmasfi

Please find two digital memory aids of the good future workshop in Antwerpen and in RotterdamDigital Memory Aid RotterdamDigital Memory Aid Antwerp

a future WorKshoP is a Good WaY to start a ProjeCt

14

Best PraCtiCe Pro aCademY

Studies at Proacademy begin by forming a team company a cooperation which consists of 15-20 students lsquoThe greatest part is that we can make mistakesrsquo Studies include team meetings group workshops and projects which usually concentrate on marketing communication sales event organizing graphical design project management innovation and utilization of computing skills ndash only imagination is the limit

Learn more about ProacademyVideo httpvimeocom34897877Tampere University of Applied Sciences httpwwwtamkfienProacademy httpwwwproakatemiafien

Interested in implementing this learning model in your citycountry We are willing to help you in starting the process More information httplessmiserablescom

We aLL Want the ProaCademY

ldquoWhY Wasnrsquot this avaiLaBLe When i Went to CoLLeGerdquo

ldquoitrsquos a darinG WaY that is so insPirinG Letrsquos have this in

the netherLands in the next tWo Yearsrdquo

15

Best PraCtiCe GdansK LoCaL aCtion PLan

That this is so was proven in the Creative Pedagogy initiative of Gdansk where teachers started ndashon voluntary basis - learning innovative pedagogical methods in order to work on how to be more stimulating and make young people work and learn otherwise than just through discipline and obligation What started as a small experiment surprisingly snowballed to include 500 teachers ndash who were themselves inspired

Read more about Gdansk Local Action Plan in the brochure or read the story of Piotr Wolkowinski about his experience in Gdansk

not onLY students need to Be insPired teaChers do too

examPLe the LeGo methodWhen was the last time you learned something Was it by a lecture or by doing The Lego method can be used to allow youngsters to think in an abstract way It is a creative method to learn Watch this movie to learn more

ldquoWhat started as a smaLL exPeriment surPrisinGLY

snoWBaLLed to inCLude 500 teaChersrdquo

16

Best PraCtiCe PanCaKe method

ldquoThe core of the pancake method is to come and meet people with something that is half done and things are missing - so that they can come and help and join the action on their own terms Pancake method is surprisingly easy Itrsquos fun to use and you can use it with anyone anywhere It is not as much a acutemethodacute as it is a way of thinking and involving people Most important thing isnrsquot what your pancake is - but the fact that you are using it Itrsquos so much better to talk to people whilst doing something - rather then being formal We encouraged people to really challenge their own cities in new ways of engagingrdquo

Taru Arnkil tarnkilgmailcom

the PanCaKe method to Come toGether KnoWinG that Part of the inGredients needed for suCCes are missinG - and to use this as Part of the soLution

Youth street WorK in finLand

ProBLem How to reach the hard-ˇto-ˇreach young peopleexamPLe Rotterdam ldquohome in the streetsrdquo where youth workers go into theneighborhoods

method Going to places where people live and meet preparing food in a parkstreetcorner but missing parts and food ingredientsSo people - children youngsters families -start supplying themissing ingredients Building trust step-by-step

resuLt In a subtle way young people are ldquopulled inrdquo and contacts areestablished

ldquoi Can invent mY oWn PanCaKe that is so

CooLrdquo

17

Best PraCtiCe soCiaL imPaCt Bonds

ldquoIn the spirit of the My Generation project knowledge was spread during the final event in Rotterdam Invited by collegues from Braga I was asked to discuss the topic of Social Impact Bonds (SIB) Rotterdam being the first continental city to launch a SIB we started with explaining the principle The participants at the table asked a lot of questions and came up with some really interesting suggestions Despite international differences in law and regulations between various countries and cities new ideas came to light and new connections were made An interesting afternoonrdquo

Tjalling de Vries city of Rotterdam tjjdevriesrotterdamnl

For more information read our newsletter about private investment in young people

a neW WaY of investinG in soCiaL ProjeCts

WhY soCiaL imPaCt Bonds 1 ldquoyoung entrepreneurs play a key role in developing social innovation due to their market orientationrsquo 2 ldquofinancing social innovation can no longer be exclusively governmentally basedrdquo 3 ldquoIn every innovative step we should consider alternative ways of financing like a Social Impact Bondrdquo

soCiaL imPaCt Bonds a neW WaY of investinG in soCiaL ProjeCts The Buzinezzclub trains youngsters who are willing to step out of unemployment and support them Buzinezzclub youngsters leave unemployment 6-7 months quicker than comparable youngsters The Buziness club is financed by social impact bonds Social impact bonds are a new way of investing the enterprise doesnrsquot get money at the start or half way through the project Money is only paid when results have been reached The results are determined by an objective assessor

18

Best PraCtiCe torino CaPitaL of soCiaL innovation

ldquoSocial innovation business is a big challenge not easy To face this challenge it is important to change the way we think about it in our policies It is not enough to give money to youngsters and then ask them to solve problems We need an ecosystem approach We share the risk with you we ask you to solve the social problem we help you We have made the first step of the long way What is the ambition it is important to make a connection between public and private stakeholdersrdquo

Fabrizio Barbiero Fabriziobarbierocomunetorinoit

More information watch the city movie of Turin or read the Local Action Plan summary

an eCo-sYstem aPProaCh to soCiaL innovation ldquoit is imPortant to maKe a ConneCtion BetWeen

PuBLiC and Private staKehoLdersrdquo

ldquoWe need to ChanGe the WaY We thinK aBout soCiaL

innovation We need an eCo-sYstem aPProaChrdquo

WhY torino soCiaL innovationldquoTorino Social Innovation is a set of strategies and instruments to support new young enterprises that are able to address social needs in different fields (such as education employment mobility health inclusion) TSI works as an open platform a multistakeholders system with different competences in research entrepreneurship policies for young people It involves the Municipality and other 34 organizations with the aim of creating an open an ecosystem of actors and stimulating synergies among themrdquo

19

Part iiLoCaL aCtion PLansBased on our journeY everY CitY team deveLoPed its oWn LoCaL aCtion PLan to ChaLLenGe the Current WaY of thinKinG orGaniZinG and aCtinG in this seCtion You WiLL find the PitCh the Cities started off With in 2012 the amBitions for the future and a LinK to their LoCaL aCtion PLan summarY and BroChure

20

rotterdamWe want to discover how to increase employability for youngsters They will stay if there is a better match between demand and supply We believe in young talents networks of frontrunners (hellip) We want to be the kitchen We do not want to cook meals for projects We want to discover what people want to cook and provide the right infrastructure

amBition We have a new role as government we donrsquot make the city we should facilitate projects We collected our best GFI practices and want to pass them through to the future

resourCes summarybrochure video

riGa My Generation at Work Riga is about spaces and connections we want a joined strategy based on better understanding of young people How do we provide spaces for enterprising young people We start with internships within the municipal companies

amBition We want to change youth policy on state level to have impact on city level

resourCes summary brochurevideo

antWerPYouth employment is a big problem Antwerp Port has a lot of vacancies but has a negative image amongst youngsters By appointing ambassadors we aim to raise the interest of youngsters for work in the harbour

amBition Every engine needs a start engine My Generation was an engine for different actions and plans The ambition is to keep listening to young people

resourCes summarybrochurevideo

21

GLasGoWWe have 95000 young people 15 of our population 23 of our working population We have 3 universities Youth employment is high priority for the city council Despite all good infrastructure we are not good in involving the young people in the design We hope MGW will bring this

amBition We want to get the Bad Idea national in Schotland in 2016

resourCes Summary Brochure

WarsaWWe call it the ldquoWork on workrdquo program Our priorities - establish the network improve information system on education possibilities use partners in the business sector to find new partners in the business sector job advising services in primary and secondary schooling

amBition We like the experience to share ideas and we want to gather more people in our local support group

resourCesSummaryBrochureVideo

GdansKFLAME theory We may have a kitchen but what we really need for cooking is fire energy We have nice initiatives but they only touch a small part of the young population Multiplication is important Vocational counselors- how do we make them into ldquoenergizersrdquo of entrepreneurship We need to have a culture of failure as a basis for innovative development

amBition Making policies and plans yes but how to really involve youngsters in making changes We think about a youth initiative fund so that youngsters can initiate and vote for different projects

resourCesSummaryBrochureVideo

22

tamPereI will not talk about what we have done so far but what we are going to do Our spaceship is called Tenterprise We are building connections between entrepreneurs and young people just like everywhere We would like our efforts to become a permanent service of our city

amBition We are going to have new space and new experiments for young unemployed We are really open for new experiments

resourCesSummary Brochure Video

vaLenCiaWe have two main priorities youth integration and supporting enterprises to generate employment We start with VYP- Valencian Young Project = Very important persons In MGatWork we want to give young people a say in the local policies connect with other organizations especially businesses and adapt our programs to the needs of the companies and young people

amBition The most important thing is to involve the private companies Connecting everyone supporting entrepreneurs

resourCes Summary Brochure Video

BraGaWe are the current European Youth Capital We started with a call for ideas young people could pitch to show their talent We made trainings for youngsters and entrepreneurship selected people from previous activities and asked them to work together Facing unemployment we gave young people gloves to fight for a job We are trying to connect the dots To think across the world and discuss unemployment with young people everywhere To make empowerment solutions entrepreneurshiphellip Our results 27 new ideas 57 new jobshellip

amBition My Generation at Work was a learning process Now the entrepreneurs are raising money The ambition is to open a new phase

resourCes summary Brochure Video

23

mariBorWe will be European Youth Capital (EYC) in 2013 The main aim of Maribor is to connect all the stakeholders WE have a bad system It is very difficult for students to find a place to do traineeships- there are very few places If any city has advice on how to do that let us know

amBition One of the ways we want to keep the Local Action Plan active is by putting it in the young policy plan of the city

resourCesSummary Brochure Video

turinOur aim is to promote the positive potential of our younger generation We want to develop a project in the field to promote the youngster entrepreneurship in the field of social innovation a field in which we still lack competence Our hope is to transform this experiment into a permanent service

amBition Social innovation business is a big challenge and it is important to make a partnership between public and private stakeholders

resourCesSummary BrochureVideo

thessaLoniKiOur main problem is employment- we want to have a network in the city because now initiatives are isolated We have over 100000 students Our city was called the city of frappe coffee - a sleeping city Three years ago a new mayor with new ideas opened a new department of youth and volunteers We applied to become 2014 EYC and succeeded Since then a new spirit has come to the city - young people are taking over We want to take over good experiences from other cities for the EYC year

amBition We have a local support group with many youngsters and they decided on the priorities in the LAP Our first step is to establish a consultancy unit

resourCesSummary Brochure Video

24

List of PartiCiPantsexPertsBob Arnkil robertarnkilarmasfiTaru Arnkil tarnkilgmailcomPepik Henneman pepikmeneerdeleeuwnlPeter Wolkowinski pwolkowinskiwpplDionne Abdoelhafiezkhan dionneizi-solutionscomAndrea Moreira Santos info10taclenl

urBaCtSimina Lazar slazarurbacteuEddy Adams eddyeaconsultantscomOla Kasneci okasneciurbacteu

rotterdamCleo Pouw ccpouwrotterdamnlMarie Louise de Bot mewdebotrotterdamnlMarike Dijksterhuis mdijksterhuisrotterdamnlLaura van Dongen lvandongenrotterdamnlCarmen Hogenelst carmenizi-solutionscomRieke Koskamp rkoskamprotterdamnlRudy Mackay rudymackaygmailcomTessa Steenks tecsteenksrotterdamnl

antWerP El Hassan Aouraghe elhassanaouraghestadantwerpenbeFilip Balthau fillipbalthaujesbe(Marie) Christine Dorny christinedornyvdabbe

riGaRuta Klimkane rutaklimkanerigalv Ruta Masalska rutamasalskarigalvDina Viksna dinaviksnarigalv Lasma Vilcina lasmavilcinagmailcom Dmitrijs Zverevs dmitrijszverevsrigalv

GLasGoWAndy Cameron andycameronjbgorgukMarieli Cole marielicolescotlandgsigovukLiz Maguire lizmaguiredrsglasgowgovukAnthony Gerrard gbadideaorgcomLeona Seaton leonaseatonglasgowchamberofcommercecomBlair Stevenson blairstevensonglasgowchamberofcommercecom

25

vaLenCia Oreto Argente Tormo oargentevalenciaesJonathan Belleacutes Garciacutea johnbels451prodscomElionor Ferrer Rubio elionorferrerrubiogmailcomMaria Victoria Garciacutea Hernaacutendez vicgarcruzrojaes Victoria Goacutemez Galdoacuten victoriagomezaliasgroupcomMaria Martiacutenez Valls ayudasempleovalenciaes

BraGaJoatildeo Correia joaocorreiacm-bragaptCarlos Santos carlossantosgnrationptEva Sousa evasousacm-bragapt

mariBorTjaša Pahor tjasapahormariborsiMartina Rauter martinarautermariborsi

turinFabrizio Barbiero fabriziobarbierocomunetorinoitMatteo Basei matteobaseigmailcomMauro Capella maurocapellacomunetorinoitSimone Landi slandinamaquacc

GdansKDamian Kuzminski damiankuzminskigdanskgdaplMagdalena Skiba magdalenaskibagdanskgdaplWojciech Sowiński sowinskiwojciechgmailcomMagdalena Tyszer mtyszerzslgdapl

WarsaWJoanna Kazanecka joannakazaneckawppl Dorota Popowska dpopowskaumwarszawaplSylwia Romanowska sylwiaromanowskaedsmplMonika Sokołowska monikaannasokolowskagmailcomMateusz Zaleski wujekradagmailcom

tamPereEne Haumlrkoumlnen eneharkonentamperefiNiina Immonen niinaimmonentredeafiMika Itaumlnen mikaitanentamperefi

26

thessaLoniKiZoi Chatziantoniou zchatziantoniouthessalonikigrPeri Kourakli pkouraklithessaloniki2014grParthenopi (Popi) Sourmaidou popierganigrAnotidis Gavrill anotidislgmailcomAthanasios Kamaris farmakamariyahoogrAthanasios Belidis abelidismktteithegr

GuestsDaan van Baar djpvanbaarrotterdamnlDenise Barrett denisebarrettbirminghamgovukWouter Buck wmbuckrotterdamnlArjan Cok ajcokrotterdamnlSofie Coppers sofiecoppersturnhoutbeMagali Decloedt magalidecloedtstadsregioturnhoutbeDanique Dellevoet ddellevoetupcmailnlRob Gringhuis rgringhuisrotterdamnlAdri Hartkoorn ahartkoornrotterdamnlAri Hautaniemi arihautaniemilamkfiLilian van Heckers lilianemma-at-worknl Sylvia Kester sylviagktelfortnlAli Khan akhanefcbeRicardo Kind 403355rkstudenteurnlBart Kuijpers bammkuijpershhsnlPeter Lems peterlemsnuGene Lim glimrotterdamnlJarle Lourens jralourensrotterdamnl

Kris Luijsterburg kluijsterburgrotterdamnlSabine Maertens maershrnlSami Makkula samimakkulalamkfiMartin Miles teamenkel010gmailcomJay Moti jmotirotterdamnlPranita Murli murliabdeurnlTherese Nleng tnlengrotterdamnlKudret Ozturk kudret_ozturklivenlRowena Rovers rowena_rovershotmailcomKiki Rozeman krozemanhotmailnlEllian van Strien pacvanstrienhrnlTjalling de Vries tjjdevriesrotterdamnlDenis Wiering dswieringrotterdamnlBowie Barbiers bowiebarbiershotmailcomJolien van Delft delftsdesigngmailcomIris Veentjer iveentjerlivenlNathalie Cijntje njdcijntjegmailcom

27

The Digital Memory Aid is a storage place for newborn ideas and concepts During a good brainstorm or envisioning session participants see new connections and come up with new ideas They can see these ideas in front of them New ideas are very volatile itrsquos hard to capture them or transfer to people who were not present during the brainstorm session A week later the ideas often have faded out of our memory We recall a vague notion of a good feeling and positive energy but we cannot easily reproduce what we had in mind The Digital Memory Aid contains everything that can help remember and capture the energy of what happened in the brainstorm sketches impressions opinions quotes and ideals The Digital Memory Aid is a place where concepts and images are structured further and made communicable In the Digital Memory Aid all ideas are good The ideas that generate most energy should be explored further

diGitaL memorY aid enCLosure

WarninG

houdt vantrans-formatie

Page 13: Best of My Generation at Work

13

Best PraCtiCe Good future WorKshoP

The idea is that you start by thinking up your dream future What does the good future look like The next step is to define the steps or actions needed to get to this good future This is a good way to start a project because not problems but ambitions are key to the set up of the project It is also a great way to generate a lot of positive energy at the beginning of your project

Robert Arnkil robertarnkilarmasfi

Please find two digital memory aids of the good future workshop in Antwerpen and in RotterdamDigital Memory Aid RotterdamDigital Memory Aid Antwerp

a future WorKshoP is a Good WaY to start a ProjeCt

14

Best PraCtiCe Pro aCademY

Studies at Proacademy begin by forming a team company a cooperation which consists of 15-20 students lsquoThe greatest part is that we can make mistakesrsquo Studies include team meetings group workshops and projects which usually concentrate on marketing communication sales event organizing graphical design project management innovation and utilization of computing skills ndash only imagination is the limit

Learn more about ProacademyVideo httpvimeocom34897877Tampere University of Applied Sciences httpwwwtamkfienProacademy httpwwwproakatemiafien

Interested in implementing this learning model in your citycountry We are willing to help you in starting the process More information httplessmiserablescom

We aLL Want the ProaCademY

ldquoWhY Wasnrsquot this avaiLaBLe When i Went to CoLLeGerdquo

ldquoitrsquos a darinG WaY that is so insPirinG Letrsquos have this in

the netherLands in the next tWo Yearsrdquo

15

Best PraCtiCe GdansK LoCaL aCtion PLan

That this is so was proven in the Creative Pedagogy initiative of Gdansk where teachers started ndashon voluntary basis - learning innovative pedagogical methods in order to work on how to be more stimulating and make young people work and learn otherwise than just through discipline and obligation What started as a small experiment surprisingly snowballed to include 500 teachers ndash who were themselves inspired

Read more about Gdansk Local Action Plan in the brochure or read the story of Piotr Wolkowinski about his experience in Gdansk

not onLY students need to Be insPired teaChers do too

examPLe the LeGo methodWhen was the last time you learned something Was it by a lecture or by doing The Lego method can be used to allow youngsters to think in an abstract way It is a creative method to learn Watch this movie to learn more

ldquoWhat started as a smaLL exPeriment surPrisinGLY

snoWBaLLed to inCLude 500 teaChersrdquo

16

Best PraCtiCe PanCaKe method

ldquoThe core of the pancake method is to come and meet people with something that is half done and things are missing - so that they can come and help and join the action on their own terms Pancake method is surprisingly easy Itrsquos fun to use and you can use it with anyone anywhere It is not as much a acutemethodacute as it is a way of thinking and involving people Most important thing isnrsquot what your pancake is - but the fact that you are using it Itrsquos so much better to talk to people whilst doing something - rather then being formal We encouraged people to really challenge their own cities in new ways of engagingrdquo

Taru Arnkil tarnkilgmailcom

the PanCaKe method to Come toGether KnoWinG that Part of the inGredients needed for suCCes are missinG - and to use this as Part of the soLution

Youth street WorK in finLand

ProBLem How to reach the hard-ˇto-ˇreach young peopleexamPLe Rotterdam ldquohome in the streetsrdquo where youth workers go into theneighborhoods

method Going to places where people live and meet preparing food in a parkstreetcorner but missing parts and food ingredientsSo people - children youngsters families -start supplying themissing ingredients Building trust step-by-step

resuLt In a subtle way young people are ldquopulled inrdquo and contacts areestablished

ldquoi Can invent mY oWn PanCaKe that is so

CooLrdquo

17

Best PraCtiCe soCiaL imPaCt Bonds

ldquoIn the spirit of the My Generation project knowledge was spread during the final event in Rotterdam Invited by collegues from Braga I was asked to discuss the topic of Social Impact Bonds (SIB) Rotterdam being the first continental city to launch a SIB we started with explaining the principle The participants at the table asked a lot of questions and came up with some really interesting suggestions Despite international differences in law and regulations between various countries and cities new ideas came to light and new connections were made An interesting afternoonrdquo

Tjalling de Vries city of Rotterdam tjjdevriesrotterdamnl

For more information read our newsletter about private investment in young people

a neW WaY of investinG in soCiaL ProjeCts

WhY soCiaL imPaCt Bonds 1 ldquoyoung entrepreneurs play a key role in developing social innovation due to their market orientationrsquo 2 ldquofinancing social innovation can no longer be exclusively governmentally basedrdquo 3 ldquoIn every innovative step we should consider alternative ways of financing like a Social Impact Bondrdquo

soCiaL imPaCt Bonds a neW WaY of investinG in soCiaL ProjeCts The Buzinezzclub trains youngsters who are willing to step out of unemployment and support them Buzinezzclub youngsters leave unemployment 6-7 months quicker than comparable youngsters The Buziness club is financed by social impact bonds Social impact bonds are a new way of investing the enterprise doesnrsquot get money at the start or half way through the project Money is only paid when results have been reached The results are determined by an objective assessor

18

Best PraCtiCe torino CaPitaL of soCiaL innovation

ldquoSocial innovation business is a big challenge not easy To face this challenge it is important to change the way we think about it in our policies It is not enough to give money to youngsters and then ask them to solve problems We need an ecosystem approach We share the risk with you we ask you to solve the social problem we help you We have made the first step of the long way What is the ambition it is important to make a connection between public and private stakeholdersrdquo

Fabrizio Barbiero Fabriziobarbierocomunetorinoit

More information watch the city movie of Turin or read the Local Action Plan summary

an eCo-sYstem aPProaCh to soCiaL innovation ldquoit is imPortant to maKe a ConneCtion BetWeen

PuBLiC and Private staKehoLdersrdquo

ldquoWe need to ChanGe the WaY We thinK aBout soCiaL

innovation We need an eCo-sYstem aPProaChrdquo

WhY torino soCiaL innovationldquoTorino Social Innovation is a set of strategies and instruments to support new young enterprises that are able to address social needs in different fields (such as education employment mobility health inclusion) TSI works as an open platform a multistakeholders system with different competences in research entrepreneurship policies for young people It involves the Municipality and other 34 organizations with the aim of creating an open an ecosystem of actors and stimulating synergies among themrdquo

19

Part iiLoCaL aCtion PLansBased on our journeY everY CitY team deveLoPed its oWn LoCaL aCtion PLan to ChaLLenGe the Current WaY of thinKinG orGaniZinG and aCtinG in this seCtion You WiLL find the PitCh the Cities started off With in 2012 the amBitions for the future and a LinK to their LoCaL aCtion PLan summarY and BroChure

20

rotterdamWe want to discover how to increase employability for youngsters They will stay if there is a better match between demand and supply We believe in young talents networks of frontrunners (hellip) We want to be the kitchen We do not want to cook meals for projects We want to discover what people want to cook and provide the right infrastructure

amBition We have a new role as government we donrsquot make the city we should facilitate projects We collected our best GFI practices and want to pass them through to the future

resourCes summarybrochure video

riGa My Generation at Work Riga is about spaces and connections we want a joined strategy based on better understanding of young people How do we provide spaces for enterprising young people We start with internships within the municipal companies

amBition We want to change youth policy on state level to have impact on city level

resourCes summary brochurevideo

antWerPYouth employment is a big problem Antwerp Port has a lot of vacancies but has a negative image amongst youngsters By appointing ambassadors we aim to raise the interest of youngsters for work in the harbour

amBition Every engine needs a start engine My Generation was an engine for different actions and plans The ambition is to keep listening to young people

resourCes summarybrochurevideo

21

GLasGoWWe have 95000 young people 15 of our population 23 of our working population We have 3 universities Youth employment is high priority for the city council Despite all good infrastructure we are not good in involving the young people in the design We hope MGW will bring this

amBition We want to get the Bad Idea national in Schotland in 2016

resourCes Summary Brochure

WarsaWWe call it the ldquoWork on workrdquo program Our priorities - establish the network improve information system on education possibilities use partners in the business sector to find new partners in the business sector job advising services in primary and secondary schooling

amBition We like the experience to share ideas and we want to gather more people in our local support group

resourCesSummaryBrochureVideo

GdansKFLAME theory We may have a kitchen but what we really need for cooking is fire energy We have nice initiatives but they only touch a small part of the young population Multiplication is important Vocational counselors- how do we make them into ldquoenergizersrdquo of entrepreneurship We need to have a culture of failure as a basis for innovative development

amBition Making policies and plans yes but how to really involve youngsters in making changes We think about a youth initiative fund so that youngsters can initiate and vote for different projects

resourCesSummaryBrochureVideo

22

tamPereI will not talk about what we have done so far but what we are going to do Our spaceship is called Tenterprise We are building connections between entrepreneurs and young people just like everywhere We would like our efforts to become a permanent service of our city

amBition We are going to have new space and new experiments for young unemployed We are really open for new experiments

resourCesSummary Brochure Video

vaLenCiaWe have two main priorities youth integration and supporting enterprises to generate employment We start with VYP- Valencian Young Project = Very important persons In MGatWork we want to give young people a say in the local policies connect with other organizations especially businesses and adapt our programs to the needs of the companies and young people

amBition The most important thing is to involve the private companies Connecting everyone supporting entrepreneurs

resourCes Summary Brochure Video

BraGaWe are the current European Youth Capital We started with a call for ideas young people could pitch to show their talent We made trainings for youngsters and entrepreneurship selected people from previous activities and asked them to work together Facing unemployment we gave young people gloves to fight for a job We are trying to connect the dots To think across the world and discuss unemployment with young people everywhere To make empowerment solutions entrepreneurshiphellip Our results 27 new ideas 57 new jobshellip

amBition My Generation at Work was a learning process Now the entrepreneurs are raising money The ambition is to open a new phase

resourCes summary Brochure Video

23

mariBorWe will be European Youth Capital (EYC) in 2013 The main aim of Maribor is to connect all the stakeholders WE have a bad system It is very difficult for students to find a place to do traineeships- there are very few places If any city has advice on how to do that let us know

amBition One of the ways we want to keep the Local Action Plan active is by putting it in the young policy plan of the city

resourCesSummary Brochure Video

turinOur aim is to promote the positive potential of our younger generation We want to develop a project in the field to promote the youngster entrepreneurship in the field of social innovation a field in which we still lack competence Our hope is to transform this experiment into a permanent service

amBition Social innovation business is a big challenge and it is important to make a partnership between public and private stakeholders

resourCesSummary BrochureVideo

thessaLoniKiOur main problem is employment- we want to have a network in the city because now initiatives are isolated We have over 100000 students Our city was called the city of frappe coffee - a sleeping city Three years ago a new mayor with new ideas opened a new department of youth and volunteers We applied to become 2014 EYC and succeeded Since then a new spirit has come to the city - young people are taking over We want to take over good experiences from other cities for the EYC year

amBition We have a local support group with many youngsters and they decided on the priorities in the LAP Our first step is to establish a consultancy unit

resourCesSummary Brochure Video

24

List of PartiCiPantsexPertsBob Arnkil robertarnkilarmasfiTaru Arnkil tarnkilgmailcomPepik Henneman pepikmeneerdeleeuwnlPeter Wolkowinski pwolkowinskiwpplDionne Abdoelhafiezkhan dionneizi-solutionscomAndrea Moreira Santos info10taclenl

urBaCtSimina Lazar slazarurbacteuEddy Adams eddyeaconsultantscomOla Kasneci okasneciurbacteu

rotterdamCleo Pouw ccpouwrotterdamnlMarie Louise de Bot mewdebotrotterdamnlMarike Dijksterhuis mdijksterhuisrotterdamnlLaura van Dongen lvandongenrotterdamnlCarmen Hogenelst carmenizi-solutionscomRieke Koskamp rkoskamprotterdamnlRudy Mackay rudymackaygmailcomTessa Steenks tecsteenksrotterdamnl

antWerP El Hassan Aouraghe elhassanaouraghestadantwerpenbeFilip Balthau fillipbalthaujesbe(Marie) Christine Dorny christinedornyvdabbe

riGaRuta Klimkane rutaklimkanerigalv Ruta Masalska rutamasalskarigalvDina Viksna dinaviksnarigalv Lasma Vilcina lasmavilcinagmailcom Dmitrijs Zverevs dmitrijszverevsrigalv

GLasGoWAndy Cameron andycameronjbgorgukMarieli Cole marielicolescotlandgsigovukLiz Maguire lizmaguiredrsglasgowgovukAnthony Gerrard gbadideaorgcomLeona Seaton leonaseatonglasgowchamberofcommercecomBlair Stevenson blairstevensonglasgowchamberofcommercecom

25

vaLenCia Oreto Argente Tormo oargentevalenciaesJonathan Belleacutes Garciacutea johnbels451prodscomElionor Ferrer Rubio elionorferrerrubiogmailcomMaria Victoria Garciacutea Hernaacutendez vicgarcruzrojaes Victoria Goacutemez Galdoacuten victoriagomezaliasgroupcomMaria Martiacutenez Valls ayudasempleovalenciaes

BraGaJoatildeo Correia joaocorreiacm-bragaptCarlos Santos carlossantosgnrationptEva Sousa evasousacm-bragapt

mariBorTjaša Pahor tjasapahormariborsiMartina Rauter martinarautermariborsi

turinFabrizio Barbiero fabriziobarbierocomunetorinoitMatteo Basei matteobaseigmailcomMauro Capella maurocapellacomunetorinoitSimone Landi slandinamaquacc

GdansKDamian Kuzminski damiankuzminskigdanskgdaplMagdalena Skiba magdalenaskibagdanskgdaplWojciech Sowiński sowinskiwojciechgmailcomMagdalena Tyszer mtyszerzslgdapl

WarsaWJoanna Kazanecka joannakazaneckawppl Dorota Popowska dpopowskaumwarszawaplSylwia Romanowska sylwiaromanowskaedsmplMonika Sokołowska monikaannasokolowskagmailcomMateusz Zaleski wujekradagmailcom

tamPereEne Haumlrkoumlnen eneharkonentamperefiNiina Immonen niinaimmonentredeafiMika Itaumlnen mikaitanentamperefi

26

thessaLoniKiZoi Chatziantoniou zchatziantoniouthessalonikigrPeri Kourakli pkouraklithessaloniki2014grParthenopi (Popi) Sourmaidou popierganigrAnotidis Gavrill anotidislgmailcomAthanasios Kamaris farmakamariyahoogrAthanasios Belidis abelidismktteithegr

GuestsDaan van Baar djpvanbaarrotterdamnlDenise Barrett denisebarrettbirminghamgovukWouter Buck wmbuckrotterdamnlArjan Cok ajcokrotterdamnlSofie Coppers sofiecoppersturnhoutbeMagali Decloedt magalidecloedtstadsregioturnhoutbeDanique Dellevoet ddellevoetupcmailnlRob Gringhuis rgringhuisrotterdamnlAdri Hartkoorn ahartkoornrotterdamnlAri Hautaniemi arihautaniemilamkfiLilian van Heckers lilianemma-at-worknl Sylvia Kester sylviagktelfortnlAli Khan akhanefcbeRicardo Kind 403355rkstudenteurnlBart Kuijpers bammkuijpershhsnlPeter Lems peterlemsnuGene Lim glimrotterdamnlJarle Lourens jralourensrotterdamnl

Kris Luijsterburg kluijsterburgrotterdamnlSabine Maertens maershrnlSami Makkula samimakkulalamkfiMartin Miles teamenkel010gmailcomJay Moti jmotirotterdamnlPranita Murli murliabdeurnlTherese Nleng tnlengrotterdamnlKudret Ozturk kudret_ozturklivenlRowena Rovers rowena_rovershotmailcomKiki Rozeman krozemanhotmailnlEllian van Strien pacvanstrienhrnlTjalling de Vries tjjdevriesrotterdamnlDenis Wiering dswieringrotterdamnlBowie Barbiers bowiebarbiershotmailcomJolien van Delft delftsdesigngmailcomIris Veentjer iveentjerlivenlNathalie Cijntje njdcijntjegmailcom

27

The Digital Memory Aid is a storage place for newborn ideas and concepts During a good brainstorm or envisioning session participants see new connections and come up with new ideas They can see these ideas in front of them New ideas are very volatile itrsquos hard to capture them or transfer to people who were not present during the brainstorm session A week later the ideas often have faded out of our memory We recall a vague notion of a good feeling and positive energy but we cannot easily reproduce what we had in mind The Digital Memory Aid contains everything that can help remember and capture the energy of what happened in the brainstorm sketches impressions opinions quotes and ideals The Digital Memory Aid is a place where concepts and images are structured further and made communicable In the Digital Memory Aid all ideas are good The ideas that generate most energy should be explored further

diGitaL memorY aid enCLosure

WarninG

houdt vantrans-formatie

Page 14: Best of My Generation at Work

14

Best PraCtiCe Pro aCademY

Studies at Proacademy begin by forming a team company a cooperation which consists of 15-20 students lsquoThe greatest part is that we can make mistakesrsquo Studies include team meetings group workshops and projects which usually concentrate on marketing communication sales event organizing graphical design project management innovation and utilization of computing skills ndash only imagination is the limit

Learn more about ProacademyVideo httpvimeocom34897877Tampere University of Applied Sciences httpwwwtamkfienProacademy httpwwwproakatemiafien

Interested in implementing this learning model in your citycountry We are willing to help you in starting the process More information httplessmiserablescom

We aLL Want the ProaCademY

ldquoWhY Wasnrsquot this avaiLaBLe When i Went to CoLLeGerdquo

ldquoitrsquos a darinG WaY that is so insPirinG Letrsquos have this in

the netherLands in the next tWo Yearsrdquo

15

Best PraCtiCe GdansK LoCaL aCtion PLan

That this is so was proven in the Creative Pedagogy initiative of Gdansk where teachers started ndashon voluntary basis - learning innovative pedagogical methods in order to work on how to be more stimulating and make young people work and learn otherwise than just through discipline and obligation What started as a small experiment surprisingly snowballed to include 500 teachers ndash who were themselves inspired

Read more about Gdansk Local Action Plan in the brochure or read the story of Piotr Wolkowinski about his experience in Gdansk

not onLY students need to Be insPired teaChers do too

examPLe the LeGo methodWhen was the last time you learned something Was it by a lecture or by doing The Lego method can be used to allow youngsters to think in an abstract way It is a creative method to learn Watch this movie to learn more

ldquoWhat started as a smaLL exPeriment surPrisinGLY

snoWBaLLed to inCLude 500 teaChersrdquo

16

Best PraCtiCe PanCaKe method

ldquoThe core of the pancake method is to come and meet people with something that is half done and things are missing - so that they can come and help and join the action on their own terms Pancake method is surprisingly easy Itrsquos fun to use and you can use it with anyone anywhere It is not as much a acutemethodacute as it is a way of thinking and involving people Most important thing isnrsquot what your pancake is - but the fact that you are using it Itrsquos so much better to talk to people whilst doing something - rather then being formal We encouraged people to really challenge their own cities in new ways of engagingrdquo

Taru Arnkil tarnkilgmailcom

the PanCaKe method to Come toGether KnoWinG that Part of the inGredients needed for suCCes are missinG - and to use this as Part of the soLution

Youth street WorK in finLand

ProBLem How to reach the hard-ˇto-ˇreach young peopleexamPLe Rotterdam ldquohome in the streetsrdquo where youth workers go into theneighborhoods

method Going to places where people live and meet preparing food in a parkstreetcorner but missing parts and food ingredientsSo people - children youngsters families -start supplying themissing ingredients Building trust step-by-step

resuLt In a subtle way young people are ldquopulled inrdquo and contacts areestablished

ldquoi Can invent mY oWn PanCaKe that is so

CooLrdquo

17

Best PraCtiCe soCiaL imPaCt Bonds

ldquoIn the spirit of the My Generation project knowledge was spread during the final event in Rotterdam Invited by collegues from Braga I was asked to discuss the topic of Social Impact Bonds (SIB) Rotterdam being the first continental city to launch a SIB we started with explaining the principle The participants at the table asked a lot of questions and came up with some really interesting suggestions Despite international differences in law and regulations between various countries and cities new ideas came to light and new connections were made An interesting afternoonrdquo

Tjalling de Vries city of Rotterdam tjjdevriesrotterdamnl

For more information read our newsletter about private investment in young people

a neW WaY of investinG in soCiaL ProjeCts

WhY soCiaL imPaCt Bonds 1 ldquoyoung entrepreneurs play a key role in developing social innovation due to their market orientationrsquo 2 ldquofinancing social innovation can no longer be exclusively governmentally basedrdquo 3 ldquoIn every innovative step we should consider alternative ways of financing like a Social Impact Bondrdquo

soCiaL imPaCt Bonds a neW WaY of investinG in soCiaL ProjeCts The Buzinezzclub trains youngsters who are willing to step out of unemployment and support them Buzinezzclub youngsters leave unemployment 6-7 months quicker than comparable youngsters The Buziness club is financed by social impact bonds Social impact bonds are a new way of investing the enterprise doesnrsquot get money at the start or half way through the project Money is only paid when results have been reached The results are determined by an objective assessor

18

Best PraCtiCe torino CaPitaL of soCiaL innovation

ldquoSocial innovation business is a big challenge not easy To face this challenge it is important to change the way we think about it in our policies It is not enough to give money to youngsters and then ask them to solve problems We need an ecosystem approach We share the risk with you we ask you to solve the social problem we help you We have made the first step of the long way What is the ambition it is important to make a connection between public and private stakeholdersrdquo

Fabrizio Barbiero Fabriziobarbierocomunetorinoit

More information watch the city movie of Turin or read the Local Action Plan summary

an eCo-sYstem aPProaCh to soCiaL innovation ldquoit is imPortant to maKe a ConneCtion BetWeen

PuBLiC and Private staKehoLdersrdquo

ldquoWe need to ChanGe the WaY We thinK aBout soCiaL

innovation We need an eCo-sYstem aPProaChrdquo

WhY torino soCiaL innovationldquoTorino Social Innovation is a set of strategies and instruments to support new young enterprises that are able to address social needs in different fields (such as education employment mobility health inclusion) TSI works as an open platform a multistakeholders system with different competences in research entrepreneurship policies for young people It involves the Municipality and other 34 organizations with the aim of creating an open an ecosystem of actors and stimulating synergies among themrdquo

19

Part iiLoCaL aCtion PLansBased on our journeY everY CitY team deveLoPed its oWn LoCaL aCtion PLan to ChaLLenGe the Current WaY of thinKinG orGaniZinG and aCtinG in this seCtion You WiLL find the PitCh the Cities started off With in 2012 the amBitions for the future and a LinK to their LoCaL aCtion PLan summarY and BroChure

20

rotterdamWe want to discover how to increase employability for youngsters They will stay if there is a better match between demand and supply We believe in young talents networks of frontrunners (hellip) We want to be the kitchen We do not want to cook meals for projects We want to discover what people want to cook and provide the right infrastructure

amBition We have a new role as government we donrsquot make the city we should facilitate projects We collected our best GFI practices and want to pass them through to the future

resourCes summarybrochure video

riGa My Generation at Work Riga is about spaces and connections we want a joined strategy based on better understanding of young people How do we provide spaces for enterprising young people We start with internships within the municipal companies

amBition We want to change youth policy on state level to have impact on city level

resourCes summary brochurevideo

antWerPYouth employment is a big problem Antwerp Port has a lot of vacancies but has a negative image amongst youngsters By appointing ambassadors we aim to raise the interest of youngsters for work in the harbour

amBition Every engine needs a start engine My Generation was an engine for different actions and plans The ambition is to keep listening to young people

resourCes summarybrochurevideo

21

GLasGoWWe have 95000 young people 15 of our population 23 of our working population We have 3 universities Youth employment is high priority for the city council Despite all good infrastructure we are not good in involving the young people in the design We hope MGW will bring this

amBition We want to get the Bad Idea national in Schotland in 2016

resourCes Summary Brochure

WarsaWWe call it the ldquoWork on workrdquo program Our priorities - establish the network improve information system on education possibilities use partners in the business sector to find new partners in the business sector job advising services in primary and secondary schooling

amBition We like the experience to share ideas and we want to gather more people in our local support group

resourCesSummaryBrochureVideo

GdansKFLAME theory We may have a kitchen but what we really need for cooking is fire energy We have nice initiatives but they only touch a small part of the young population Multiplication is important Vocational counselors- how do we make them into ldquoenergizersrdquo of entrepreneurship We need to have a culture of failure as a basis for innovative development

amBition Making policies and plans yes but how to really involve youngsters in making changes We think about a youth initiative fund so that youngsters can initiate and vote for different projects

resourCesSummaryBrochureVideo

22

tamPereI will not talk about what we have done so far but what we are going to do Our spaceship is called Tenterprise We are building connections between entrepreneurs and young people just like everywhere We would like our efforts to become a permanent service of our city

amBition We are going to have new space and new experiments for young unemployed We are really open for new experiments

resourCesSummary Brochure Video

vaLenCiaWe have two main priorities youth integration and supporting enterprises to generate employment We start with VYP- Valencian Young Project = Very important persons In MGatWork we want to give young people a say in the local policies connect with other organizations especially businesses and adapt our programs to the needs of the companies and young people

amBition The most important thing is to involve the private companies Connecting everyone supporting entrepreneurs

resourCes Summary Brochure Video

BraGaWe are the current European Youth Capital We started with a call for ideas young people could pitch to show their talent We made trainings for youngsters and entrepreneurship selected people from previous activities and asked them to work together Facing unemployment we gave young people gloves to fight for a job We are trying to connect the dots To think across the world and discuss unemployment with young people everywhere To make empowerment solutions entrepreneurshiphellip Our results 27 new ideas 57 new jobshellip

amBition My Generation at Work was a learning process Now the entrepreneurs are raising money The ambition is to open a new phase

resourCes summary Brochure Video

23

mariBorWe will be European Youth Capital (EYC) in 2013 The main aim of Maribor is to connect all the stakeholders WE have a bad system It is very difficult for students to find a place to do traineeships- there are very few places If any city has advice on how to do that let us know

amBition One of the ways we want to keep the Local Action Plan active is by putting it in the young policy plan of the city

resourCesSummary Brochure Video

turinOur aim is to promote the positive potential of our younger generation We want to develop a project in the field to promote the youngster entrepreneurship in the field of social innovation a field in which we still lack competence Our hope is to transform this experiment into a permanent service

amBition Social innovation business is a big challenge and it is important to make a partnership between public and private stakeholders

resourCesSummary BrochureVideo

thessaLoniKiOur main problem is employment- we want to have a network in the city because now initiatives are isolated We have over 100000 students Our city was called the city of frappe coffee - a sleeping city Three years ago a new mayor with new ideas opened a new department of youth and volunteers We applied to become 2014 EYC and succeeded Since then a new spirit has come to the city - young people are taking over We want to take over good experiences from other cities for the EYC year

amBition We have a local support group with many youngsters and they decided on the priorities in the LAP Our first step is to establish a consultancy unit

resourCesSummary Brochure Video

24

List of PartiCiPantsexPertsBob Arnkil robertarnkilarmasfiTaru Arnkil tarnkilgmailcomPepik Henneman pepikmeneerdeleeuwnlPeter Wolkowinski pwolkowinskiwpplDionne Abdoelhafiezkhan dionneizi-solutionscomAndrea Moreira Santos info10taclenl

urBaCtSimina Lazar slazarurbacteuEddy Adams eddyeaconsultantscomOla Kasneci okasneciurbacteu

rotterdamCleo Pouw ccpouwrotterdamnlMarie Louise de Bot mewdebotrotterdamnlMarike Dijksterhuis mdijksterhuisrotterdamnlLaura van Dongen lvandongenrotterdamnlCarmen Hogenelst carmenizi-solutionscomRieke Koskamp rkoskamprotterdamnlRudy Mackay rudymackaygmailcomTessa Steenks tecsteenksrotterdamnl

antWerP El Hassan Aouraghe elhassanaouraghestadantwerpenbeFilip Balthau fillipbalthaujesbe(Marie) Christine Dorny christinedornyvdabbe

riGaRuta Klimkane rutaklimkanerigalv Ruta Masalska rutamasalskarigalvDina Viksna dinaviksnarigalv Lasma Vilcina lasmavilcinagmailcom Dmitrijs Zverevs dmitrijszverevsrigalv

GLasGoWAndy Cameron andycameronjbgorgukMarieli Cole marielicolescotlandgsigovukLiz Maguire lizmaguiredrsglasgowgovukAnthony Gerrard gbadideaorgcomLeona Seaton leonaseatonglasgowchamberofcommercecomBlair Stevenson blairstevensonglasgowchamberofcommercecom

25

vaLenCia Oreto Argente Tormo oargentevalenciaesJonathan Belleacutes Garciacutea johnbels451prodscomElionor Ferrer Rubio elionorferrerrubiogmailcomMaria Victoria Garciacutea Hernaacutendez vicgarcruzrojaes Victoria Goacutemez Galdoacuten victoriagomezaliasgroupcomMaria Martiacutenez Valls ayudasempleovalenciaes

BraGaJoatildeo Correia joaocorreiacm-bragaptCarlos Santos carlossantosgnrationptEva Sousa evasousacm-bragapt

mariBorTjaša Pahor tjasapahormariborsiMartina Rauter martinarautermariborsi

turinFabrizio Barbiero fabriziobarbierocomunetorinoitMatteo Basei matteobaseigmailcomMauro Capella maurocapellacomunetorinoitSimone Landi slandinamaquacc

GdansKDamian Kuzminski damiankuzminskigdanskgdaplMagdalena Skiba magdalenaskibagdanskgdaplWojciech Sowiński sowinskiwojciechgmailcomMagdalena Tyszer mtyszerzslgdapl

WarsaWJoanna Kazanecka joannakazaneckawppl Dorota Popowska dpopowskaumwarszawaplSylwia Romanowska sylwiaromanowskaedsmplMonika Sokołowska monikaannasokolowskagmailcomMateusz Zaleski wujekradagmailcom

tamPereEne Haumlrkoumlnen eneharkonentamperefiNiina Immonen niinaimmonentredeafiMika Itaumlnen mikaitanentamperefi

26

thessaLoniKiZoi Chatziantoniou zchatziantoniouthessalonikigrPeri Kourakli pkouraklithessaloniki2014grParthenopi (Popi) Sourmaidou popierganigrAnotidis Gavrill anotidislgmailcomAthanasios Kamaris farmakamariyahoogrAthanasios Belidis abelidismktteithegr

GuestsDaan van Baar djpvanbaarrotterdamnlDenise Barrett denisebarrettbirminghamgovukWouter Buck wmbuckrotterdamnlArjan Cok ajcokrotterdamnlSofie Coppers sofiecoppersturnhoutbeMagali Decloedt magalidecloedtstadsregioturnhoutbeDanique Dellevoet ddellevoetupcmailnlRob Gringhuis rgringhuisrotterdamnlAdri Hartkoorn ahartkoornrotterdamnlAri Hautaniemi arihautaniemilamkfiLilian van Heckers lilianemma-at-worknl Sylvia Kester sylviagktelfortnlAli Khan akhanefcbeRicardo Kind 403355rkstudenteurnlBart Kuijpers bammkuijpershhsnlPeter Lems peterlemsnuGene Lim glimrotterdamnlJarle Lourens jralourensrotterdamnl

Kris Luijsterburg kluijsterburgrotterdamnlSabine Maertens maershrnlSami Makkula samimakkulalamkfiMartin Miles teamenkel010gmailcomJay Moti jmotirotterdamnlPranita Murli murliabdeurnlTherese Nleng tnlengrotterdamnlKudret Ozturk kudret_ozturklivenlRowena Rovers rowena_rovershotmailcomKiki Rozeman krozemanhotmailnlEllian van Strien pacvanstrienhrnlTjalling de Vries tjjdevriesrotterdamnlDenis Wiering dswieringrotterdamnlBowie Barbiers bowiebarbiershotmailcomJolien van Delft delftsdesigngmailcomIris Veentjer iveentjerlivenlNathalie Cijntje njdcijntjegmailcom

27

The Digital Memory Aid is a storage place for newborn ideas and concepts During a good brainstorm or envisioning session participants see new connections and come up with new ideas They can see these ideas in front of them New ideas are very volatile itrsquos hard to capture them or transfer to people who were not present during the brainstorm session A week later the ideas often have faded out of our memory We recall a vague notion of a good feeling and positive energy but we cannot easily reproduce what we had in mind The Digital Memory Aid contains everything that can help remember and capture the energy of what happened in the brainstorm sketches impressions opinions quotes and ideals The Digital Memory Aid is a place where concepts and images are structured further and made communicable In the Digital Memory Aid all ideas are good The ideas that generate most energy should be explored further

diGitaL memorY aid enCLosure

WarninG

houdt vantrans-formatie

Page 15: Best of My Generation at Work

15

Best PraCtiCe GdansK LoCaL aCtion PLan

That this is so was proven in the Creative Pedagogy initiative of Gdansk where teachers started ndashon voluntary basis - learning innovative pedagogical methods in order to work on how to be more stimulating and make young people work and learn otherwise than just through discipline and obligation What started as a small experiment surprisingly snowballed to include 500 teachers ndash who were themselves inspired

Read more about Gdansk Local Action Plan in the brochure or read the story of Piotr Wolkowinski about his experience in Gdansk

not onLY students need to Be insPired teaChers do too

examPLe the LeGo methodWhen was the last time you learned something Was it by a lecture or by doing The Lego method can be used to allow youngsters to think in an abstract way It is a creative method to learn Watch this movie to learn more

ldquoWhat started as a smaLL exPeriment surPrisinGLY

snoWBaLLed to inCLude 500 teaChersrdquo

16

Best PraCtiCe PanCaKe method

ldquoThe core of the pancake method is to come and meet people with something that is half done and things are missing - so that they can come and help and join the action on their own terms Pancake method is surprisingly easy Itrsquos fun to use and you can use it with anyone anywhere It is not as much a acutemethodacute as it is a way of thinking and involving people Most important thing isnrsquot what your pancake is - but the fact that you are using it Itrsquos so much better to talk to people whilst doing something - rather then being formal We encouraged people to really challenge their own cities in new ways of engagingrdquo

Taru Arnkil tarnkilgmailcom

the PanCaKe method to Come toGether KnoWinG that Part of the inGredients needed for suCCes are missinG - and to use this as Part of the soLution

Youth street WorK in finLand

ProBLem How to reach the hard-ˇto-ˇreach young peopleexamPLe Rotterdam ldquohome in the streetsrdquo where youth workers go into theneighborhoods

method Going to places where people live and meet preparing food in a parkstreetcorner but missing parts and food ingredientsSo people - children youngsters families -start supplying themissing ingredients Building trust step-by-step

resuLt In a subtle way young people are ldquopulled inrdquo and contacts areestablished

ldquoi Can invent mY oWn PanCaKe that is so

CooLrdquo

17

Best PraCtiCe soCiaL imPaCt Bonds

ldquoIn the spirit of the My Generation project knowledge was spread during the final event in Rotterdam Invited by collegues from Braga I was asked to discuss the topic of Social Impact Bonds (SIB) Rotterdam being the first continental city to launch a SIB we started with explaining the principle The participants at the table asked a lot of questions and came up with some really interesting suggestions Despite international differences in law and regulations between various countries and cities new ideas came to light and new connections were made An interesting afternoonrdquo

Tjalling de Vries city of Rotterdam tjjdevriesrotterdamnl

For more information read our newsletter about private investment in young people

a neW WaY of investinG in soCiaL ProjeCts

WhY soCiaL imPaCt Bonds 1 ldquoyoung entrepreneurs play a key role in developing social innovation due to their market orientationrsquo 2 ldquofinancing social innovation can no longer be exclusively governmentally basedrdquo 3 ldquoIn every innovative step we should consider alternative ways of financing like a Social Impact Bondrdquo

soCiaL imPaCt Bonds a neW WaY of investinG in soCiaL ProjeCts The Buzinezzclub trains youngsters who are willing to step out of unemployment and support them Buzinezzclub youngsters leave unemployment 6-7 months quicker than comparable youngsters The Buziness club is financed by social impact bonds Social impact bonds are a new way of investing the enterprise doesnrsquot get money at the start or half way through the project Money is only paid when results have been reached The results are determined by an objective assessor

18

Best PraCtiCe torino CaPitaL of soCiaL innovation

ldquoSocial innovation business is a big challenge not easy To face this challenge it is important to change the way we think about it in our policies It is not enough to give money to youngsters and then ask them to solve problems We need an ecosystem approach We share the risk with you we ask you to solve the social problem we help you We have made the first step of the long way What is the ambition it is important to make a connection between public and private stakeholdersrdquo

Fabrizio Barbiero Fabriziobarbierocomunetorinoit

More information watch the city movie of Turin or read the Local Action Plan summary

an eCo-sYstem aPProaCh to soCiaL innovation ldquoit is imPortant to maKe a ConneCtion BetWeen

PuBLiC and Private staKehoLdersrdquo

ldquoWe need to ChanGe the WaY We thinK aBout soCiaL

innovation We need an eCo-sYstem aPProaChrdquo

WhY torino soCiaL innovationldquoTorino Social Innovation is a set of strategies and instruments to support new young enterprises that are able to address social needs in different fields (such as education employment mobility health inclusion) TSI works as an open platform a multistakeholders system with different competences in research entrepreneurship policies for young people It involves the Municipality and other 34 organizations with the aim of creating an open an ecosystem of actors and stimulating synergies among themrdquo

19

Part iiLoCaL aCtion PLansBased on our journeY everY CitY team deveLoPed its oWn LoCaL aCtion PLan to ChaLLenGe the Current WaY of thinKinG orGaniZinG and aCtinG in this seCtion You WiLL find the PitCh the Cities started off With in 2012 the amBitions for the future and a LinK to their LoCaL aCtion PLan summarY and BroChure

20

rotterdamWe want to discover how to increase employability for youngsters They will stay if there is a better match between demand and supply We believe in young talents networks of frontrunners (hellip) We want to be the kitchen We do not want to cook meals for projects We want to discover what people want to cook and provide the right infrastructure

amBition We have a new role as government we donrsquot make the city we should facilitate projects We collected our best GFI practices and want to pass them through to the future

resourCes summarybrochure video

riGa My Generation at Work Riga is about spaces and connections we want a joined strategy based on better understanding of young people How do we provide spaces for enterprising young people We start with internships within the municipal companies

amBition We want to change youth policy on state level to have impact on city level

resourCes summary brochurevideo

antWerPYouth employment is a big problem Antwerp Port has a lot of vacancies but has a negative image amongst youngsters By appointing ambassadors we aim to raise the interest of youngsters for work in the harbour

amBition Every engine needs a start engine My Generation was an engine for different actions and plans The ambition is to keep listening to young people

resourCes summarybrochurevideo

21

GLasGoWWe have 95000 young people 15 of our population 23 of our working population We have 3 universities Youth employment is high priority for the city council Despite all good infrastructure we are not good in involving the young people in the design We hope MGW will bring this

amBition We want to get the Bad Idea national in Schotland in 2016

resourCes Summary Brochure

WarsaWWe call it the ldquoWork on workrdquo program Our priorities - establish the network improve information system on education possibilities use partners in the business sector to find new partners in the business sector job advising services in primary and secondary schooling

amBition We like the experience to share ideas and we want to gather more people in our local support group

resourCesSummaryBrochureVideo

GdansKFLAME theory We may have a kitchen but what we really need for cooking is fire energy We have nice initiatives but they only touch a small part of the young population Multiplication is important Vocational counselors- how do we make them into ldquoenergizersrdquo of entrepreneurship We need to have a culture of failure as a basis for innovative development

amBition Making policies and plans yes but how to really involve youngsters in making changes We think about a youth initiative fund so that youngsters can initiate and vote for different projects

resourCesSummaryBrochureVideo

22

tamPereI will not talk about what we have done so far but what we are going to do Our spaceship is called Tenterprise We are building connections between entrepreneurs and young people just like everywhere We would like our efforts to become a permanent service of our city

amBition We are going to have new space and new experiments for young unemployed We are really open for new experiments

resourCesSummary Brochure Video

vaLenCiaWe have two main priorities youth integration and supporting enterprises to generate employment We start with VYP- Valencian Young Project = Very important persons In MGatWork we want to give young people a say in the local policies connect with other organizations especially businesses and adapt our programs to the needs of the companies and young people

amBition The most important thing is to involve the private companies Connecting everyone supporting entrepreneurs

resourCes Summary Brochure Video

BraGaWe are the current European Youth Capital We started with a call for ideas young people could pitch to show their talent We made trainings for youngsters and entrepreneurship selected people from previous activities and asked them to work together Facing unemployment we gave young people gloves to fight for a job We are trying to connect the dots To think across the world and discuss unemployment with young people everywhere To make empowerment solutions entrepreneurshiphellip Our results 27 new ideas 57 new jobshellip

amBition My Generation at Work was a learning process Now the entrepreneurs are raising money The ambition is to open a new phase

resourCes summary Brochure Video

23

mariBorWe will be European Youth Capital (EYC) in 2013 The main aim of Maribor is to connect all the stakeholders WE have a bad system It is very difficult for students to find a place to do traineeships- there are very few places If any city has advice on how to do that let us know

amBition One of the ways we want to keep the Local Action Plan active is by putting it in the young policy plan of the city

resourCesSummary Brochure Video

turinOur aim is to promote the positive potential of our younger generation We want to develop a project in the field to promote the youngster entrepreneurship in the field of social innovation a field in which we still lack competence Our hope is to transform this experiment into a permanent service

amBition Social innovation business is a big challenge and it is important to make a partnership between public and private stakeholders

resourCesSummary BrochureVideo

thessaLoniKiOur main problem is employment- we want to have a network in the city because now initiatives are isolated We have over 100000 students Our city was called the city of frappe coffee - a sleeping city Three years ago a new mayor with new ideas opened a new department of youth and volunteers We applied to become 2014 EYC and succeeded Since then a new spirit has come to the city - young people are taking over We want to take over good experiences from other cities for the EYC year

amBition We have a local support group with many youngsters and they decided on the priorities in the LAP Our first step is to establish a consultancy unit

resourCesSummary Brochure Video

24

List of PartiCiPantsexPertsBob Arnkil robertarnkilarmasfiTaru Arnkil tarnkilgmailcomPepik Henneman pepikmeneerdeleeuwnlPeter Wolkowinski pwolkowinskiwpplDionne Abdoelhafiezkhan dionneizi-solutionscomAndrea Moreira Santos info10taclenl

urBaCtSimina Lazar slazarurbacteuEddy Adams eddyeaconsultantscomOla Kasneci okasneciurbacteu

rotterdamCleo Pouw ccpouwrotterdamnlMarie Louise de Bot mewdebotrotterdamnlMarike Dijksterhuis mdijksterhuisrotterdamnlLaura van Dongen lvandongenrotterdamnlCarmen Hogenelst carmenizi-solutionscomRieke Koskamp rkoskamprotterdamnlRudy Mackay rudymackaygmailcomTessa Steenks tecsteenksrotterdamnl

antWerP El Hassan Aouraghe elhassanaouraghestadantwerpenbeFilip Balthau fillipbalthaujesbe(Marie) Christine Dorny christinedornyvdabbe

riGaRuta Klimkane rutaklimkanerigalv Ruta Masalska rutamasalskarigalvDina Viksna dinaviksnarigalv Lasma Vilcina lasmavilcinagmailcom Dmitrijs Zverevs dmitrijszverevsrigalv

GLasGoWAndy Cameron andycameronjbgorgukMarieli Cole marielicolescotlandgsigovukLiz Maguire lizmaguiredrsglasgowgovukAnthony Gerrard gbadideaorgcomLeona Seaton leonaseatonglasgowchamberofcommercecomBlair Stevenson blairstevensonglasgowchamberofcommercecom

25

vaLenCia Oreto Argente Tormo oargentevalenciaesJonathan Belleacutes Garciacutea johnbels451prodscomElionor Ferrer Rubio elionorferrerrubiogmailcomMaria Victoria Garciacutea Hernaacutendez vicgarcruzrojaes Victoria Goacutemez Galdoacuten victoriagomezaliasgroupcomMaria Martiacutenez Valls ayudasempleovalenciaes

BraGaJoatildeo Correia joaocorreiacm-bragaptCarlos Santos carlossantosgnrationptEva Sousa evasousacm-bragapt

mariBorTjaša Pahor tjasapahormariborsiMartina Rauter martinarautermariborsi

turinFabrizio Barbiero fabriziobarbierocomunetorinoitMatteo Basei matteobaseigmailcomMauro Capella maurocapellacomunetorinoitSimone Landi slandinamaquacc

GdansKDamian Kuzminski damiankuzminskigdanskgdaplMagdalena Skiba magdalenaskibagdanskgdaplWojciech Sowiński sowinskiwojciechgmailcomMagdalena Tyszer mtyszerzslgdapl

WarsaWJoanna Kazanecka joannakazaneckawppl Dorota Popowska dpopowskaumwarszawaplSylwia Romanowska sylwiaromanowskaedsmplMonika Sokołowska monikaannasokolowskagmailcomMateusz Zaleski wujekradagmailcom

tamPereEne Haumlrkoumlnen eneharkonentamperefiNiina Immonen niinaimmonentredeafiMika Itaumlnen mikaitanentamperefi

26

thessaLoniKiZoi Chatziantoniou zchatziantoniouthessalonikigrPeri Kourakli pkouraklithessaloniki2014grParthenopi (Popi) Sourmaidou popierganigrAnotidis Gavrill anotidislgmailcomAthanasios Kamaris farmakamariyahoogrAthanasios Belidis abelidismktteithegr

GuestsDaan van Baar djpvanbaarrotterdamnlDenise Barrett denisebarrettbirminghamgovukWouter Buck wmbuckrotterdamnlArjan Cok ajcokrotterdamnlSofie Coppers sofiecoppersturnhoutbeMagali Decloedt magalidecloedtstadsregioturnhoutbeDanique Dellevoet ddellevoetupcmailnlRob Gringhuis rgringhuisrotterdamnlAdri Hartkoorn ahartkoornrotterdamnlAri Hautaniemi arihautaniemilamkfiLilian van Heckers lilianemma-at-worknl Sylvia Kester sylviagktelfortnlAli Khan akhanefcbeRicardo Kind 403355rkstudenteurnlBart Kuijpers bammkuijpershhsnlPeter Lems peterlemsnuGene Lim glimrotterdamnlJarle Lourens jralourensrotterdamnl

Kris Luijsterburg kluijsterburgrotterdamnlSabine Maertens maershrnlSami Makkula samimakkulalamkfiMartin Miles teamenkel010gmailcomJay Moti jmotirotterdamnlPranita Murli murliabdeurnlTherese Nleng tnlengrotterdamnlKudret Ozturk kudret_ozturklivenlRowena Rovers rowena_rovershotmailcomKiki Rozeman krozemanhotmailnlEllian van Strien pacvanstrienhrnlTjalling de Vries tjjdevriesrotterdamnlDenis Wiering dswieringrotterdamnlBowie Barbiers bowiebarbiershotmailcomJolien van Delft delftsdesigngmailcomIris Veentjer iveentjerlivenlNathalie Cijntje njdcijntjegmailcom

27

The Digital Memory Aid is a storage place for newborn ideas and concepts During a good brainstorm or envisioning session participants see new connections and come up with new ideas They can see these ideas in front of them New ideas are very volatile itrsquos hard to capture them or transfer to people who were not present during the brainstorm session A week later the ideas often have faded out of our memory We recall a vague notion of a good feeling and positive energy but we cannot easily reproduce what we had in mind The Digital Memory Aid contains everything that can help remember and capture the energy of what happened in the brainstorm sketches impressions opinions quotes and ideals The Digital Memory Aid is a place where concepts and images are structured further and made communicable In the Digital Memory Aid all ideas are good The ideas that generate most energy should be explored further

diGitaL memorY aid enCLosure

WarninG

houdt vantrans-formatie

Page 16: Best of My Generation at Work

16

Best PraCtiCe PanCaKe method

ldquoThe core of the pancake method is to come and meet people with something that is half done and things are missing - so that they can come and help and join the action on their own terms Pancake method is surprisingly easy Itrsquos fun to use and you can use it with anyone anywhere It is not as much a acutemethodacute as it is a way of thinking and involving people Most important thing isnrsquot what your pancake is - but the fact that you are using it Itrsquos so much better to talk to people whilst doing something - rather then being formal We encouraged people to really challenge their own cities in new ways of engagingrdquo

Taru Arnkil tarnkilgmailcom

the PanCaKe method to Come toGether KnoWinG that Part of the inGredients needed for suCCes are missinG - and to use this as Part of the soLution

Youth street WorK in finLand

ProBLem How to reach the hard-ˇto-ˇreach young peopleexamPLe Rotterdam ldquohome in the streetsrdquo where youth workers go into theneighborhoods

method Going to places where people live and meet preparing food in a parkstreetcorner but missing parts and food ingredientsSo people - children youngsters families -start supplying themissing ingredients Building trust step-by-step

resuLt In a subtle way young people are ldquopulled inrdquo and contacts areestablished

ldquoi Can invent mY oWn PanCaKe that is so

CooLrdquo

17

Best PraCtiCe soCiaL imPaCt Bonds

ldquoIn the spirit of the My Generation project knowledge was spread during the final event in Rotterdam Invited by collegues from Braga I was asked to discuss the topic of Social Impact Bonds (SIB) Rotterdam being the first continental city to launch a SIB we started with explaining the principle The participants at the table asked a lot of questions and came up with some really interesting suggestions Despite international differences in law and regulations between various countries and cities new ideas came to light and new connections were made An interesting afternoonrdquo

Tjalling de Vries city of Rotterdam tjjdevriesrotterdamnl

For more information read our newsletter about private investment in young people

a neW WaY of investinG in soCiaL ProjeCts

WhY soCiaL imPaCt Bonds 1 ldquoyoung entrepreneurs play a key role in developing social innovation due to their market orientationrsquo 2 ldquofinancing social innovation can no longer be exclusively governmentally basedrdquo 3 ldquoIn every innovative step we should consider alternative ways of financing like a Social Impact Bondrdquo

soCiaL imPaCt Bonds a neW WaY of investinG in soCiaL ProjeCts The Buzinezzclub trains youngsters who are willing to step out of unemployment and support them Buzinezzclub youngsters leave unemployment 6-7 months quicker than comparable youngsters The Buziness club is financed by social impact bonds Social impact bonds are a new way of investing the enterprise doesnrsquot get money at the start or half way through the project Money is only paid when results have been reached The results are determined by an objective assessor

18

Best PraCtiCe torino CaPitaL of soCiaL innovation

ldquoSocial innovation business is a big challenge not easy To face this challenge it is important to change the way we think about it in our policies It is not enough to give money to youngsters and then ask them to solve problems We need an ecosystem approach We share the risk with you we ask you to solve the social problem we help you We have made the first step of the long way What is the ambition it is important to make a connection between public and private stakeholdersrdquo

Fabrizio Barbiero Fabriziobarbierocomunetorinoit

More information watch the city movie of Turin or read the Local Action Plan summary

an eCo-sYstem aPProaCh to soCiaL innovation ldquoit is imPortant to maKe a ConneCtion BetWeen

PuBLiC and Private staKehoLdersrdquo

ldquoWe need to ChanGe the WaY We thinK aBout soCiaL

innovation We need an eCo-sYstem aPProaChrdquo

WhY torino soCiaL innovationldquoTorino Social Innovation is a set of strategies and instruments to support new young enterprises that are able to address social needs in different fields (such as education employment mobility health inclusion) TSI works as an open platform a multistakeholders system with different competences in research entrepreneurship policies for young people It involves the Municipality and other 34 organizations with the aim of creating an open an ecosystem of actors and stimulating synergies among themrdquo

19

Part iiLoCaL aCtion PLansBased on our journeY everY CitY team deveLoPed its oWn LoCaL aCtion PLan to ChaLLenGe the Current WaY of thinKinG orGaniZinG and aCtinG in this seCtion You WiLL find the PitCh the Cities started off With in 2012 the amBitions for the future and a LinK to their LoCaL aCtion PLan summarY and BroChure

20

rotterdamWe want to discover how to increase employability for youngsters They will stay if there is a better match between demand and supply We believe in young talents networks of frontrunners (hellip) We want to be the kitchen We do not want to cook meals for projects We want to discover what people want to cook and provide the right infrastructure

amBition We have a new role as government we donrsquot make the city we should facilitate projects We collected our best GFI practices and want to pass them through to the future

resourCes summarybrochure video

riGa My Generation at Work Riga is about spaces and connections we want a joined strategy based on better understanding of young people How do we provide spaces for enterprising young people We start with internships within the municipal companies

amBition We want to change youth policy on state level to have impact on city level

resourCes summary brochurevideo

antWerPYouth employment is a big problem Antwerp Port has a lot of vacancies but has a negative image amongst youngsters By appointing ambassadors we aim to raise the interest of youngsters for work in the harbour

amBition Every engine needs a start engine My Generation was an engine for different actions and plans The ambition is to keep listening to young people

resourCes summarybrochurevideo

21

GLasGoWWe have 95000 young people 15 of our population 23 of our working population We have 3 universities Youth employment is high priority for the city council Despite all good infrastructure we are not good in involving the young people in the design We hope MGW will bring this

amBition We want to get the Bad Idea national in Schotland in 2016

resourCes Summary Brochure

WarsaWWe call it the ldquoWork on workrdquo program Our priorities - establish the network improve information system on education possibilities use partners in the business sector to find new partners in the business sector job advising services in primary and secondary schooling

amBition We like the experience to share ideas and we want to gather more people in our local support group

resourCesSummaryBrochureVideo

GdansKFLAME theory We may have a kitchen but what we really need for cooking is fire energy We have nice initiatives but they only touch a small part of the young population Multiplication is important Vocational counselors- how do we make them into ldquoenergizersrdquo of entrepreneurship We need to have a culture of failure as a basis for innovative development

amBition Making policies and plans yes but how to really involve youngsters in making changes We think about a youth initiative fund so that youngsters can initiate and vote for different projects

resourCesSummaryBrochureVideo

22

tamPereI will not talk about what we have done so far but what we are going to do Our spaceship is called Tenterprise We are building connections between entrepreneurs and young people just like everywhere We would like our efforts to become a permanent service of our city

amBition We are going to have new space and new experiments for young unemployed We are really open for new experiments

resourCesSummary Brochure Video

vaLenCiaWe have two main priorities youth integration and supporting enterprises to generate employment We start with VYP- Valencian Young Project = Very important persons In MGatWork we want to give young people a say in the local policies connect with other organizations especially businesses and adapt our programs to the needs of the companies and young people

amBition The most important thing is to involve the private companies Connecting everyone supporting entrepreneurs

resourCes Summary Brochure Video

BraGaWe are the current European Youth Capital We started with a call for ideas young people could pitch to show their talent We made trainings for youngsters and entrepreneurship selected people from previous activities and asked them to work together Facing unemployment we gave young people gloves to fight for a job We are trying to connect the dots To think across the world and discuss unemployment with young people everywhere To make empowerment solutions entrepreneurshiphellip Our results 27 new ideas 57 new jobshellip

amBition My Generation at Work was a learning process Now the entrepreneurs are raising money The ambition is to open a new phase

resourCes summary Brochure Video

23

mariBorWe will be European Youth Capital (EYC) in 2013 The main aim of Maribor is to connect all the stakeholders WE have a bad system It is very difficult for students to find a place to do traineeships- there are very few places If any city has advice on how to do that let us know

amBition One of the ways we want to keep the Local Action Plan active is by putting it in the young policy plan of the city

resourCesSummary Brochure Video

turinOur aim is to promote the positive potential of our younger generation We want to develop a project in the field to promote the youngster entrepreneurship in the field of social innovation a field in which we still lack competence Our hope is to transform this experiment into a permanent service

amBition Social innovation business is a big challenge and it is important to make a partnership between public and private stakeholders

resourCesSummary BrochureVideo

thessaLoniKiOur main problem is employment- we want to have a network in the city because now initiatives are isolated We have over 100000 students Our city was called the city of frappe coffee - a sleeping city Three years ago a new mayor with new ideas opened a new department of youth and volunteers We applied to become 2014 EYC and succeeded Since then a new spirit has come to the city - young people are taking over We want to take over good experiences from other cities for the EYC year

amBition We have a local support group with many youngsters and they decided on the priorities in the LAP Our first step is to establish a consultancy unit

resourCesSummary Brochure Video

24

List of PartiCiPantsexPertsBob Arnkil robertarnkilarmasfiTaru Arnkil tarnkilgmailcomPepik Henneman pepikmeneerdeleeuwnlPeter Wolkowinski pwolkowinskiwpplDionne Abdoelhafiezkhan dionneizi-solutionscomAndrea Moreira Santos info10taclenl

urBaCtSimina Lazar slazarurbacteuEddy Adams eddyeaconsultantscomOla Kasneci okasneciurbacteu

rotterdamCleo Pouw ccpouwrotterdamnlMarie Louise de Bot mewdebotrotterdamnlMarike Dijksterhuis mdijksterhuisrotterdamnlLaura van Dongen lvandongenrotterdamnlCarmen Hogenelst carmenizi-solutionscomRieke Koskamp rkoskamprotterdamnlRudy Mackay rudymackaygmailcomTessa Steenks tecsteenksrotterdamnl

antWerP El Hassan Aouraghe elhassanaouraghestadantwerpenbeFilip Balthau fillipbalthaujesbe(Marie) Christine Dorny christinedornyvdabbe

riGaRuta Klimkane rutaklimkanerigalv Ruta Masalska rutamasalskarigalvDina Viksna dinaviksnarigalv Lasma Vilcina lasmavilcinagmailcom Dmitrijs Zverevs dmitrijszverevsrigalv

GLasGoWAndy Cameron andycameronjbgorgukMarieli Cole marielicolescotlandgsigovukLiz Maguire lizmaguiredrsglasgowgovukAnthony Gerrard gbadideaorgcomLeona Seaton leonaseatonglasgowchamberofcommercecomBlair Stevenson blairstevensonglasgowchamberofcommercecom

25

vaLenCia Oreto Argente Tormo oargentevalenciaesJonathan Belleacutes Garciacutea johnbels451prodscomElionor Ferrer Rubio elionorferrerrubiogmailcomMaria Victoria Garciacutea Hernaacutendez vicgarcruzrojaes Victoria Goacutemez Galdoacuten victoriagomezaliasgroupcomMaria Martiacutenez Valls ayudasempleovalenciaes

BraGaJoatildeo Correia joaocorreiacm-bragaptCarlos Santos carlossantosgnrationptEva Sousa evasousacm-bragapt

mariBorTjaša Pahor tjasapahormariborsiMartina Rauter martinarautermariborsi

turinFabrizio Barbiero fabriziobarbierocomunetorinoitMatteo Basei matteobaseigmailcomMauro Capella maurocapellacomunetorinoitSimone Landi slandinamaquacc

GdansKDamian Kuzminski damiankuzminskigdanskgdaplMagdalena Skiba magdalenaskibagdanskgdaplWojciech Sowiński sowinskiwojciechgmailcomMagdalena Tyszer mtyszerzslgdapl

WarsaWJoanna Kazanecka joannakazaneckawppl Dorota Popowska dpopowskaumwarszawaplSylwia Romanowska sylwiaromanowskaedsmplMonika Sokołowska monikaannasokolowskagmailcomMateusz Zaleski wujekradagmailcom

tamPereEne Haumlrkoumlnen eneharkonentamperefiNiina Immonen niinaimmonentredeafiMika Itaumlnen mikaitanentamperefi

26

thessaLoniKiZoi Chatziantoniou zchatziantoniouthessalonikigrPeri Kourakli pkouraklithessaloniki2014grParthenopi (Popi) Sourmaidou popierganigrAnotidis Gavrill anotidislgmailcomAthanasios Kamaris farmakamariyahoogrAthanasios Belidis abelidismktteithegr

GuestsDaan van Baar djpvanbaarrotterdamnlDenise Barrett denisebarrettbirminghamgovukWouter Buck wmbuckrotterdamnlArjan Cok ajcokrotterdamnlSofie Coppers sofiecoppersturnhoutbeMagali Decloedt magalidecloedtstadsregioturnhoutbeDanique Dellevoet ddellevoetupcmailnlRob Gringhuis rgringhuisrotterdamnlAdri Hartkoorn ahartkoornrotterdamnlAri Hautaniemi arihautaniemilamkfiLilian van Heckers lilianemma-at-worknl Sylvia Kester sylviagktelfortnlAli Khan akhanefcbeRicardo Kind 403355rkstudenteurnlBart Kuijpers bammkuijpershhsnlPeter Lems peterlemsnuGene Lim glimrotterdamnlJarle Lourens jralourensrotterdamnl

Kris Luijsterburg kluijsterburgrotterdamnlSabine Maertens maershrnlSami Makkula samimakkulalamkfiMartin Miles teamenkel010gmailcomJay Moti jmotirotterdamnlPranita Murli murliabdeurnlTherese Nleng tnlengrotterdamnlKudret Ozturk kudret_ozturklivenlRowena Rovers rowena_rovershotmailcomKiki Rozeman krozemanhotmailnlEllian van Strien pacvanstrienhrnlTjalling de Vries tjjdevriesrotterdamnlDenis Wiering dswieringrotterdamnlBowie Barbiers bowiebarbiershotmailcomJolien van Delft delftsdesigngmailcomIris Veentjer iveentjerlivenlNathalie Cijntje njdcijntjegmailcom

27

The Digital Memory Aid is a storage place for newborn ideas and concepts During a good brainstorm or envisioning session participants see new connections and come up with new ideas They can see these ideas in front of them New ideas are very volatile itrsquos hard to capture them or transfer to people who were not present during the brainstorm session A week later the ideas often have faded out of our memory We recall a vague notion of a good feeling and positive energy but we cannot easily reproduce what we had in mind The Digital Memory Aid contains everything that can help remember and capture the energy of what happened in the brainstorm sketches impressions opinions quotes and ideals The Digital Memory Aid is a place where concepts and images are structured further and made communicable In the Digital Memory Aid all ideas are good The ideas that generate most energy should be explored further

diGitaL memorY aid enCLosure

WarninG

houdt vantrans-formatie

Page 17: Best of My Generation at Work

17

Best PraCtiCe soCiaL imPaCt Bonds

ldquoIn the spirit of the My Generation project knowledge was spread during the final event in Rotterdam Invited by collegues from Braga I was asked to discuss the topic of Social Impact Bonds (SIB) Rotterdam being the first continental city to launch a SIB we started with explaining the principle The participants at the table asked a lot of questions and came up with some really interesting suggestions Despite international differences in law and regulations between various countries and cities new ideas came to light and new connections were made An interesting afternoonrdquo

Tjalling de Vries city of Rotterdam tjjdevriesrotterdamnl

For more information read our newsletter about private investment in young people

a neW WaY of investinG in soCiaL ProjeCts

WhY soCiaL imPaCt Bonds 1 ldquoyoung entrepreneurs play a key role in developing social innovation due to their market orientationrsquo 2 ldquofinancing social innovation can no longer be exclusively governmentally basedrdquo 3 ldquoIn every innovative step we should consider alternative ways of financing like a Social Impact Bondrdquo

soCiaL imPaCt Bonds a neW WaY of investinG in soCiaL ProjeCts The Buzinezzclub trains youngsters who are willing to step out of unemployment and support them Buzinezzclub youngsters leave unemployment 6-7 months quicker than comparable youngsters The Buziness club is financed by social impact bonds Social impact bonds are a new way of investing the enterprise doesnrsquot get money at the start or half way through the project Money is only paid when results have been reached The results are determined by an objective assessor

18

Best PraCtiCe torino CaPitaL of soCiaL innovation

ldquoSocial innovation business is a big challenge not easy To face this challenge it is important to change the way we think about it in our policies It is not enough to give money to youngsters and then ask them to solve problems We need an ecosystem approach We share the risk with you we ask you to solve the social problem we help you We have made the first step of the long way What is the ambition it is important to make a connection between public and private stakeholdersrdquo

Fabrizio Barbiero Fabriziobarbierocomunetorinoit

More information watch the city movie of Turin or read the Local Action Plan summary

an eCo-sYstem aPProaCh to soCiaL innovation ldquoit is imPortant to maKe a ConneCtion BetWeen

PuBLiC and Private staKehoLdersrdquo

ldquoWe need to ChanGe the WaY We thinK aBout soCiaL

innovation We need an eCo-sYstem aPProaChrdquo

WhY torino soCiaL innovationldquoTorino Social Innovation is a set of strategies and instruments to support new young enterprises that are able to address social needs in different fields (such as education employment mobility health inclusion) TSI works as an open platform a multistakeholders system with different competences in research entrepreneurship policies for young people It involves the Municipality and other 34 organizations with the aim of creating an open an ecosystem of actors and stimulating synergies among themrdquo

19

Part iiLoCaL aCtion PLansBased on our journeY everY CitY team deveLoPed its oWn LoCaL aCtion PLan to ChaLLenGe the Current WaY of thinKinG orGaniZinG and aCtinG in this seCtion You WiLL find the PitCh the Cities started off With in 2012 the amBitions for the future and a LinK to their LoCaL aCtion PLan summarY and BroChure

20

rotterdamWe want to discover how to increase employability for youngsters They will stay if there is a better match between demand and supply We believe in young talents networks of frontrunners (hellip) We want to be the kitchen We do not want to cook meals for projects We want to discover what people want to cook and provide the right infrastructure

amBition We have a new role as government we donrsquot make the city we should facilitate projects We collected our best GFI practices and want to pass them through to the future

resourCes summarybrochure video

riGa My Generation at Work Riga is about spaces and connections we want a joined strategy based on better understanding of young people How do we provide spaces for enterprising young people We start with internships within the municipal companies

amBition We want to change youth policy on state level to have impact on city level

resourCes summary brochurevideo

antWerPYouth employment is a big problem Antwerp Port has a lot of vacancies but has a negative image amongst youngsters By appointing ambassadors we aim to raise the interest of youngsters for work in the harbour

amBition Every engine needs a start engine My Generation was an engine for different actions and plans The ambition is to keep listening to young people

resourCes summarybrochurevideo

21

GLasGoWWe have 95000 young people 15 of our population 23 of our working population We have 3 universities Youth employment is high priority for the city council Despite all good infrastructure we are not good in involving the young people in the design We hope MGW will bring this

amBition We want to get the Bad Idea national in Schotland in 2016

resourCes Summary Brochure

WarsaWWe call it the ldquoWork on workrdquo program Our priorities - establish the network improve information system on education possibilities use partners in the business sector to find new partners in the business sector job advising services in primary and secondary schooling

amBition We like the experience to share ideas and we want to gather more people in our local support group

resourCesSummaryBrochureVideo

GdansKFLAME theory We may have a kitchen but what we really need for cooking is fire energy We have nice initiatives but they only touch a small part of the young population Multiplication is important Vocational counselors- how do we make them into ldquoenergizersrdquo of entrepreneurship We need to have a culture of failure as a basis for innovative development

amBition Making policies and plans yes but how to really involve youngsters in making changes We think about a youth initiative fund so that youngsters can initiate and vote for different projects

resourCesSummaryBrochureVideo

22

tamPereI will not talk about what we have done so far but what we are going to do Our spaceship is called Tenterprise We are building connections between entrepreneurs and young people just like everywhere We would like our efforts to become a permanent service of our city

amBition We are going to have new space and new experiments for young unemployed We are really open for new experiments

resourCesSummary Brochure Video

vaLenCiaWe have two main priorities youth integration and supporting enterprises to generate employment We start with VYP- Valencian Young Project = Very important persons In MGatWork we want to give young people a say in the local policies connect with other organizations especially businesses and adapt our programs to the needs of the companies and young people

amBition The most important thing is to involve the private companies Connecting everyone supporting entrepreneurs

resourCes Summary Brochure Video

BraGaWe are the current European Youth Capital We started with a call for ideas young people could pitch to show their talent We made trainings for youngsters and entrepreneurship selected people from previous activities and asked them to work together Facing unemployment we gave young people gloves to fight for a job We are trying to connect the dots To think across the world and discuss unemployment with young people everywhere To make empowerment solutions entrepreneurshiphellip Our results 27 new ideas 57 new jobshellip

amBition My Generation at Work was a learning process Now the entrepreneurs are raising money The ambition is to open a new phase

resourCes summary Brochure Video

23

mariBorWe will be European Youth Capital (EYC) in 2013 The main aim of Maribor is to connect all the stakeholders WE have a bad system It is very difficult for students to find a place to do traineeships- there are very few places If any city has advice on how to do that let us know

amBition One of the ways we want to keep the Local Action Plan active is by putting it in the young policy plan of the city

resourCesSummary Brochure Video

turinOur aim is to promote the positive potential of our younger generation We want to develop a project in the field to promote the youngster entrepreneurship in the field of social innovation a field in which we still lack competence Our hope is to transform this experiment into a permanent service

amBition Social innovation business is a big challenge and it is important to make a partnership between public and private stakeholders

resourCesSummary BrochureVideo

thessaLoniKiOur main problem is employment- we want to have a network in the city because now initiatives are isolated We have over 100000 students Our city was called the city of frappe coffee - a sleeping city Three years ago a new mayor with new ideas opened a new department of youth and volunteers We applied to become 2014 EYC and succeeded Since then a new spirit has come to the city - young people are taking over We want to take over good experiences from other cities for the EYC year

amBition We have a local support group with many youngsters and they decided on the priorities in the LAP Our first step is to establish a consultancy unit

resourCesSummary Brochure Video

24

List of PartiCiPantsexPertsBob Arnkil robertarnkilarmasfiTaru Arnkil tarnkilgmailcomPepik Henneman pepikmeneerdeleeuwnlPeter Wolkowinski pwolkowinskiwpplDionne Abdoelhafiezkhan dionneizi-solutionscomAndrea Moreira Santos info10taclenl

urBaCtSimina Lazar slazarurbacteuEddy Adams eddyeaconsultantscomOla Kasneci okasneciurbacteu

rotterdamCleo Pouw ccpouwrotterdamnlMarie Louise de Bot mewdebotrotterdamnlMarike Dijksterhuis mdijksterhuisrotterdamnlLaura van Dongen lvandongenrotterdamnlCarmen Hogenelst carmenizi-solutionscomRieke Koskamp rkoskamprotterdamnlRudy Mackay rudymackaygmailcomTessa Steenks tecsteenksrotterdamnl

antWerP El Hassan Aouraghe elhassanaouraghestadantwerpenbeFilip Balthau fillipbalthaujesbe(Marie) Christine Dorny christinedornyvdabbe

riGaRuta Klimkane rutaklimkanerigalv Ruta Masalska rutamasalskarigalvDina Viksna dinaviksnarigalv Lasma Vilcina lasmavilcinagmailcom Dmitrijs Zverevs dmitrijszverevsrigalv

GLasGoWAndy Cameron andycameronjbgorgukMarieli Cole marielicolescotlandgsigovukLiz Maguire lizmaguiredrsglasgowgovukAnthony Gerrard gbadideaorgcomLeona Seaton leonaseatonglasgowchamberofcommercecomBlair Stevenson blairstevensonglasgowchamberofcommercecom

25

vaLenCia Oreto Argente Tormo oargentevalenciaesJonathan Belleacutes Garciacutea johnbels451prodscomElionor Ferrer Rubio elionorferrerrubiogmailcomMaria Victoria Garciacutea Hernaacutendez vicgarcruzrojaes Victoria Goacutemez Galdoacuten victoriagomezaliasgroupcomMaria Martiacutenez Valls ayudasempleovalenciaes

BraGaJoatildeo Correia joaocorreiacm-bragaptCarlos Santos carlossantosgnrationptEva Sousa evasousacm-bragapt

mariBorTjaša Pahor tjasapahormariborsiMartina Rauter martinarautermariborsi

turinFabrizio Barbiero fabriziobarbierocomunetorinoitMatteo Basei matteobaseigmailcomMauro Capella maurocapellacomunetorinoitSimone Landi slandinamaquacc

GdansKDamian Kuzminski damiankuzminskigdanskgdaplMagdalena Skiba magdalenaskibagdanskgdaplWojciech Sowiński sowinskiwojciechgmailcomMagdalena Tyszer mtyszerzslgdapl

WarsaWJoanna Kazanecka joannakazaneckawppl Dorota Popowska dpopowskaumwarszawaplSylwia Romanowska sylwiaromanowskaedsmplMonika Sokołowska monikaannasokolowskagmailcomMateusz Zaleski wujekradagmailcom

tamPereEne Haumlrkoumlnen eneharkonentamperefiNiina Immonen niinaimmonentredeafiMika Itaumlnen mikaitanentamperefi

26

thessaLoniKiZoi Chatziantoniou zchatziantoniouthessalonikigrPeri Kourakli pkouraklithessaloniki2014grParthenopi (Popi) Sourmaidou popierganigrAnotidis Gavrill anotidislgmailcomAthanasios Kamaris farmakamariyahoogrAthanasios Belidis abelidismktteithegr

GuestsDaan van Baar djpvanbaarrotterdamnlDenise Barrett denisebarrettbirminghamgovukWouter Buck wmbuckrotterdamnlArjan Cok ajcokrotterdamnlSofie Coppers sofiecoppersturnhoutbeMagali Decloedt magalidecloedtstadsregioturnhoutbeDanique Dellevoet ddellevoetupcmailnlRob Gringhuis rgringhuisrotterdamnlAdri Hartkoorn ahartkoornrotterdamnlAri Hautaniemi arihautaniemilamkfiLilian van Heckers lilianemma-at-worknl Sylvia Kester sylviagktelfortnlAli Khan akhanefcbeRicardo Kind 403355rkstudenteurnlBart Kuijpers bammkuijpershhsnlPeter Lems peterlemsnuGene Lim glimrotterdamnlJarle Lourens jralourensrotterdamnl

Kris Luijsterburg kluijsterburgrotterdamnlSabine Maertens maershrnlSami Makkula samimakkulalamkfiMartin Miles teamenkel010gmailcomJay Moti jmotirotterdamnlPranita Murli murliabdeurnlTherese Nleng tnlengrotterdamnlKudret Ozturk kudret_ozturklivenlRowena Rovers rowena_rovershotmailcomKiki Rozeman krozemanhotmailnlEllian van Strien pacvanstrienhrnlTjalling de Vries tjjdevriesrotterdamnlDenis Wiering dswieringrotterdamnlBowie Barbiers bowiebarbiershotmailcomJolien van Delft delftsdesigngmailcomIris Veentjer iveentjerlivenlNathalie Cijntje njdcijntjegmailcom

27

The Digital Memory Aid is a storage place for newborn ideas and concepts During a good brainstorm or envisioning session participants see new connections and come up with new ideas They can see these ideas in front of them New ideas are very volatile itrsquos hard to capture them or transfer to people who were not present during the brainstorm session A week later the ideas often have faded out of our memory We recall a vague notion of a good feeling and positive energy but we cannot easily reproduce what we had in mind The Digital Memory Aid contains everything that can help remember and capture the energy of what happened in the brainstorm sketches impressions opinions quotes and ideals The Digital Memory Aid is a place where concepts and images are structured further and made communicable In the Digital Memory Aid all ideas are good The ideas that generate most energy should be explored further

diGitaL memorY aid enCLosure

WarninG

houdt vantrans-formatie

Page 18: Best of My Generation at Work

18

Best PraCtiCe torino CaPitaL of soCiaL innovation

ldquoSocial innovation business is a big challenge not easy To face this challenge it is important to change the way we think about it in our policies It is not enough to give money to youngsters and then ask them to solve problems We need an ecosystem approach We share the risk with you we ask you to solve the social problem we help you We have made the first step of the long way What is the ambition it is important to make a connection between public and private stakeholdersrdquo

Fabrizio Barbiero Fabriziobarbierocomunetorinoit

More information watch the city movie of Turin or read the Local Action Plan summary

an eCo-sYstem aPProaCh to soCiaL innovation ldquoit is imPortant to maKe a ConneCtion BetWeen

PuBLiC and Private staKehoLdersrdquo

ldquoWe need to ChanGe the WaY We thinK aBout soCiaL

innovation We need an eCo-sYstem aPProaChrdquo

WhY torino soCiaL innovationldquoTorino Social Innovation is a set of strategies and instruments to support new young enterprises that are able to address social needs in different fields (such as education employment mobility health inclusion) TSI works as an open platform a multistakeholders system with different competences in research entrepreneurship policies for young people It involves the Municipality and other 34 organizations with the aim of creating an open an ecosystem of actors and stimulating synergies among themrdquo

19

Part iiLoCaL aCtion PLansBased on our journeY everY CitY team deveLoPed its oWn LoCaL aCtion PLan to ChaLLenGe the Current WaY of thinKinG orGaniZinG and aCtinG in this seCtion You WiLL find the PitCh the Cities started off With in 2012 the amBitions for the future and a LinK to their LoCaL aCtion PLan summarY and BroChure

20

rotterdamWe want to discover how to increase employability for youngsters They will stay if there is a better match between demand and supply We believe in young talents networks of frontrunners (hellip) We want to be the kitchen We do not want to cook meals for projects We want to discover what people want to cook and provide the right infrastructure

amBition We have a new role as government we donrsquot make the city we should facilitate projects We collected our best GFI practices and want to pass them through to the future

resourCes summarybrochure video

riGa My Generation at Work Riga is about spaces and connections we want a joined strategy based on better understanding of young people How do we provide spaces for enterprising young people We start with internships within the municipal companies

amBition We want to change youth policy on state level to have impact on city level

resourCes summary brochurevideo

antWerPYouth employment is a big problem Antwerp Port has a lot of vacancies but has a negative image amongst youngsters By appointing ambassadors we aim to raise the interest of youngsters for work in the harbour

amBition Every engine needs a start engine My Generation was an engine for different actions and plans The ambition is to keep listening to young people

resourCes summarybrochurevideo

21

GLasGoWWe have 95000 young people 15 of our population 23 of our working population We have 3 universities Youth employment is high priority for the city council Despite all good infrastructure we are not good in involving the young people in the design We hope MGW will bring this

amBition We want to get the Bad Idea national in Schotland in 2016

resourCes Summary Brochure

WarsaWWe call it the ldquoWork on workrdquo program Our priorities - establish the network improve information system on education possibilities use partners in the business sector to find new partners in the business sector job advising services in primary and secondary schooling

amBition We like the experience to share ideas and we want to gather more people in our local support group

resourCesSummaryBrochureVideo

GdansKFLAME theory We may have a kitchen but what we really need for cooking is fire energy We have nice initiatives but they only touch a small part of the young population Multiplication is important Vocational counselors- how do we make them into ldquoenergizersrdquo of entrepreneurship We need to have a culture of failure as a basis for innovative development

amBition Making policies and plans yes but how to really involve youngsters in making changes We think about a youth initiative fund so that youngsters can initiate and vote for different projects

resourCesSummaryBrochureVideo

22

tamPereI will not talk about what we have done so far but what we are going to do Our spaceship is called Tenterprise We are building connections between entrepreneurs and young people just like everywhere We would like our efforts to become a permanent service of our city

amBition We are going to have new space and new experiments for young unemployed We are really open for new experiments

resourCesSummary Brochure Video

vaLenCiaWe have two main priorities youth integration and supporting enterprises to generate employment We start with VYP- Valencian Young Project = Very important persons In MGatWork we want to give young people a say in the local policies connect with other organizations especially businesses and adapt our programs to the needs of the companies and young people

amBition The most important thing is to involve the private companies Connecting everyone supporting entrepreneurs

resourCes Summary Brochure Video

BraGaWe are the current European Youth Capital We started with a call for ideas young people could pitch to show their talent We made trainings for youngsters and entrepreneurship selected people from previous activities and asked them to work together Facing unemployment we gave young people gloves to fight for a job We are trying to connect the dots To think across the world and discuss unemployment with young people everywhere To make empowerment solutions entrepreneurshiphellip Our results 27 new ideas 57 new jobshellip

amBition My Generation at Work was a learning process Now the entrepreneurs are raising money The ambition is to open a new phase

resourCes summary Brochure Video

23

mariBorWe will be European Youth Capital (EYC) in 2013 The main aim of Maribor is to connect all the stakeholders WE have a bad system It is very difficult for students to find a place to do traineeships- there are very few places If any city has advice on how to do that let us know

amBition One of the ways we want to keep the Local Action Plan active is by putting it in the young policy plan of the city

resourCesSummary Brochure Video

turinOur aim is to promote the positive potential of our younger generation We want to develop a project in the field to promote the youngster entrepreneurship in the field of social innovation a field in which we still lack competence Our hope is to transform this experiment into a permanent service

amBition Social innovation business is a big challenge and it is important to make a partnership between public and private stakeholders

resourCesSummary BrochureVideo

thessaLoniKiOur main problem is employment- we want to have a network in the city because now initiatives are isolated We have over 100000 students Our city was called the city of frappe coffee - a sleeping city Three years ago a new mayor with new ideas opened a new department of youth and volunteers We applied to become 2014 EYC and succeeded Since then a new spirit has come to the city - young people are taking over We want to take over good experiences from other cities for the EYC year

amBition We have a local support group with many youngsters and they decided on the priorities in the LAP Our first step is to establish a consultancy unit

resourCesSummary Brochure Video

24

List of PartiCiPantsexPertsBob Arnkil robertarnkilarmasfiTaru Arnkil tarnkilgmailcomPepik Henneman pepikmeneerdeleeuwnlPeter Wolkowinski pwolkowinskiwpplDionne Abdoelhafiezkhan dionneizi-solutionscomAndrea Moreira Santos info10taclenl

urBaCtSimina Lazar slazarurbacteuEddy Adams eddyeaconsultantscomOla Kasneci okasneciurbacteu

rotterdamCleo Pouw ccpouwrotterdamnlMarie Louise de Bot mewdebotrotterdamnlMarike Dijksterhuis mdijksterhuisrotterdamnlLaura van Dongen lvandongenrotterdamnlCarmen Hogenelst carmenizi-solutionscomRieke Koskamp rkoskamprotterdamnlRudy Mackay rudymackaygmailcomTessa Steenks tecsteenksrotterdamnl

antWerP El Hassan Aouraghe elhassanaouraghestadantwerpenbeFilip Balthau fillipbalthaujesbe(Marie) Christine Dorny christinedornyvdabbe

riGaRuta Klimkane rutaklimkanerigalv Ruta Masalska rutamasalskarigalvDina Viksna dinaviksnarigalv Lasma Vilcina lasmavilcinagmailcom Dmitrijs Zverevs dmitrijszverevsrigalv

GLasGoWAndy Cameron andycameronjbgorgukMarieli Cole marielicolescotlandgsigovukLiz Maguire lizmaguiredrsglasgowgovukAnthony Gerrard gbadideaorgcomLeona Seaton leonaseatonglasgowchamberofcommercecomBlair Stevenson blairstevensonglasgowchamberofcommercecom

25

vaLenCia Oreto Argente Tormo oargentevalenciaesJonathan Belleacutes Garciacutea johnbels451prodscomElionor Ferrer Rubio elionorferrerrubiogmailcomMaria Victoria Garciacutea Hernaacutendez vicgarcruzrojaes Victoria Goacutemez Galdoacuten victoriagomezaliasgroupcomMaria Martiacutenez Valls ayudasempleovalenciaes

BraGaJoatildeo Correia joaocorreiacm-bragaptCarlos Santos carlossantosgnrationptEva Sousa evasousacm-bragapt

mariBorTjaša Pahor tjasapahormariborsiMartina Rauter martinarautermariborsi

turinFabrizio Barbiero fabriziobarbierocomunetorinoitMatteo Basei matteobaseigmailcomMauro Capella maurocapellacomunetorinoitSimone Landi slandinamaquacc

GdansKDamian Kuzminski damiankuzminskigdanskgdaplMagdalena Skiba magdalenaskibagdanskgdaplWojciech Sowiński sowinskiwojciechgmailcomMagdalena Tyszer mtyszerzslgdapl

WarsaWJoanna Kazanecka joannakazaneckawppl Dorota Popowska dpopowskaumwarszawaplSylwia Romanowska sylwiaromanowskaedsmplMonika Sokołowska monikaannasokolowskagmailcomMateusz Zaleski wujekradagmailcom

tamPereEne Haumlrkoumlnen eneharkonentamperefiNiina Immonen niinaimmonentredeafiMika Itaumlnen mikaitanentamperefi

26

thessaLoniKiZoi Chatziantoniou zchatziantoniouthessalonikigrPeri Kourakli pkouraklithessaloniki2014grParthenopi (Popi) Sourmaidou popierganigrAnotidis Gavrill anotidislgmailcomAthanasios Kamaris farmakamariyahoogrAthanasios Belidis abelidismktteithegr

GuestsDaan van Baar djpvanbaarrotterdamnlDenise Barrett denisebarrettbirminghamgovukWouter Buck wmbuckrotterdamnlArjan Cok ajcokrotterdamnlSofie Coppers sofiecoppersturnhoutbeMagali Decloedt magalidecloedtstadsregioturnhoutbeDanique Dellevoet ddellevoetupcmailnlRob Gringhuis rgringhuisrotterdamnlAdri Hartkoorn ahartkoornrotterdamnlAri Hautaniemi arihautaniemilamkfiLilian van Heckers lilianemma-at-worknl Sylvia Kester sylviagktelfortnlAli Khan akhanefcbeRicardo Kind 403355rkstudenteurnlBart Kuijpers bammkuijpershhsnlPeter Lems peterlemsnuGene Lim glimrotterdamnlJarle Lourens jralourensrotterdamnl

Kris Luijsterburg kluijsterburgrotterdamnlSabine Maertens maershrnlSami Makkula samimakkulalamkfiMartin Miles teamenkel010gmailcomJay Moti jmotirotterdamnlPranita Murli murliabdeurnlTherese Nleng tnlengrotterdamnlKudret Ozturk kudret_ozturklivenlRowena Rovers rowena_rovershotmailcomKiki Rozeman krozemanhotmailnlEllian van Strien pacvanstrienhrnlTjalling de Vries tjjdevriesrotterdamnlDenis Wiering dswieringrotterdamnlBowie Barbiers bowiebarbiershotmailcomJolien van Delft delftsdesigngmailcomIris Veentjer iveentjerlivenlNathalie Cijntje njdcijntjegmailcom

27

The Digital Memory Aid is a storage place for newborn ideas and concepts During a good brainstorm or envisioning session participants see new connections and come up with new ideas They can see these ideas in front of them New ideas are very volatile itrsquos hard to capture them or transfer to people who were not present during the brainstorm session A week later the ideas often have faded out of our memory We recall a vague notion of a good feeling and positive energy but we cannot easily reproduce what we had in mind The Digital Memory Aid contains everything that can help remember and capture the energy of what happened in the brainstorm sketches impressions opinions quotes and ideals The Digital Memory Aid is a place where concepts and images are structured further and made communicable In the Digital Memory Aid all ideas are good The ideas that generate most energy should be explored further

diGitaL memorY aid enCLosure

WarninG

houdt vantrans-formatie

Page 19: Best of My Generation at Work

19

Part iiLoCaL aCtion PLansBased on our journeY everY CitY team deveLoPed its oWn LoCaL aCtion PLan to ChaLLenGe the Current WaY of thinKinG orGaniZinG and aCtinG in this seCtion You WiLL find the PitCh the Cities started off With in 2012 the amBitions for the future and a LinK to their LoCaL aCtion PLan summarY and BroChure

20

rotterdamWe want to discover how to increase employability for youngsters They will stay if there is a better match between demand and supply We believe in young talents networks of frontrunners (hellip) We want to be the kitchen We do not want to cook meals for projects We want to discover what people want to cook and provide the right infrastructure

amBition We have a new role as government we donrsquot make the city we should facilitate projects We collected our best GFI practices and want to pass them through to the future

resourCes summarybrochure video

riGa My Generation at Work Riga is about spaces and connections we want a joined strategy based on better understanding of young people How do we provide spaces for enterprising young people We start with internships within the municipal companies

amBition We want to change youth policy on state level to have impact on city level

resourCes summary brochurevideo

antWerPYouth employment is a big problem Antwerp Port has a lot of vacancies but has a negative image amongst youngsters By appointing ambassadors we aim to raise the interest of youngsters for work in the harbour

amBition Every engine needs a start engine My Generation was an engine for different actions and plans The ambition is to keep listening to young people

resourCes summarybrochurevideo

21

GLasGoWWe have 95000 young people 15 of our population 23 of our working population We have 3 universities Youth employment is high priority for the city council Despite all good infrastructure we are not good in involving the young people in the design We hope MGW will bring this

amBition We want to get the Bad Idea national in Schotland in 2016

resourCes Summary Brochure

WarsaWWe call it the ldquoWork on workrdquo program Our priorities - establish the network improve information system on education possibilities use partners in the business sector to find new partners in the business sector job advising services in primary and secondary schooling

amBition We like the experience to share ideas and we want to gather more people in our local support group

resourCesSummaryBrochureVideo

GdansKFLAME theory We may have a kitchen but what we really need for cooking is fire energy We have nice initiatives but they only touch a small part of the young population Multiplication is important Vocational counselors- how do we make them into ldquoenergizersrdquo of entrepreneurship We need to have a culture of failure as a basis for innovative development

amBition Making policies and plans yes but how to really involve youngsters in making changes We think about a youth initiative fund so that youngsters can initiate and vote for different projects

resourCesSummaryBrochureVideo

22

tamPereI will not talk about what we have done so far but what we are going to do Our spaceship is called Tenterprise We are building connections between entrepreneurs and young people just like everywhere We would like our efforts to become a permanent service of our city

amBition We are going to have new space and new experiments for young unemployed We are really open for new experiments

resourCesSummary Brochure Video

vaLenCiaWe have two main priorities youth integration and supporting enterprises to generate employment We start with VYP- Valencian Young Project = Very important persons In MGatWork we want to give young people a say in the local policies connect with other organizations especially businesses and adapt our programs to the needs of the companies and young people

amBition The most important thing is to involve the private companies Connecting everyone supporting entrepreneurs

resourCes Summary Brochure Video

BraGaWe are the current European Youth Capital We started with a call for ideas young people could pitch to show their talent We made trainings for youngsters and entrepreneurship selected people from previous activities and asked them to work together Facing unemployment we gave young people gloves to fight for a job We are trying to connect the dots To think across the world and discuss unemployment with young people everywhere To make empowerment solutions entrepreneurshiphellip Our results 27 new ideas 57 new jobshellip

amBition My Generation at Work was a learning process Now the entrepreneurs are raising money The ambition is to open a new phase

resourCes summary Brochure Video

23

mariBorWe will be European Youth Capital (EYC) in 2013 The main aim of Maribor is to connect all the stakeholders WE have a bad system It is very difficult for students to find a place to do traineeships- there are very few places If any city has advice on how to do that let us know

amBition One of the ways we want to keep the Local Action Plan active is by putting it in the young policy plan of the city

resourCesSummary Brochure Video

turinOur aim is to promote the positive potential of our younger generation We want to develop a project in the field to promote the youngster entrepreneurship in the field of social innovation a field in which we still lack competence Our hope is to transform this experiment into a permanent service

amBition Social innovation business is a big challenge and it is important to make a partnership between public and private stakeholders

resourCesSummary BrochureVideo

thessaLoniKiOur main problem is employment- we want to have a network in the city because now initiatives are isolated We have over 100000 students Our city was called the city of frappe coffee - a sleeping city Three years ago a new mayor with new ideas opened a new department of youth and volunteers We applied to become 2014 EYC and succeeded Since then a new spirit has come to the city - young people are taking over We want to take over good experiences from other cities for the EYC year

amBition We have a local support group with many youngsters and they decided on the priorities in the LAP Our first step is to establish a consultancy unit

resourCesSummary Brochure Video

24

List of PartiCiPantsexPertsBob Arnkil robertarnkilarmasfiTaru Arnkil tarnkilgmailcomPepik Henneman pepikmeneerdeleeuwnlPeter Wolkowinski pwolkowinskiwpplDionne Abdoelhafiezkhan dionneizi-solutionscomAndrea Moreira Santos info10taclenl

urBaCtSimina Lazar slazarurbacteuEddy Adams eddyeaconsultantscomOla Kasneci okasneciurbacteu

rotterdamCleo Pouw ccpouwrotterdamnlMarie Louise de Bot mewdebotrotterdamnlMarike Dijksterhuis mdijksterhuisrotterdamnlLaura van Dongen lvandongenrotterdamnlCarmen Hogenelst carmenizi-solutionscomRieke Koskamp rkoskamprotterdamnlRudy Mackay rudymackaygmailcomTessa Steenks tecsteenksrotterdamnl

antWerP El Hassan Aouraghe elhassanaouraghestadantwerpenbeFilip Balthau fillipbalthaujesbe(Marie) Christine Dorny christinedornyvdabbe

riGaRuta Klimkane rutaklimkanerigalv Ruta Masalska rutamasalskarigalvDina Viksna dinaviksnarigalv Lasma Vilcina lasmavilcinagmailcom Dmitrijs Zverevs dmitrijszverevsrigalv

GLasGoWAndy Cameron andycameronjbgorgukMarieli Cole marielicolescotlandgsigovukLiz Maguire lizmaguiredrsglasgowgovukAnthony Gerrard gbadideaorgcomLeona Seaton leonaseatonglasgowchamberofcommercecomBlair Stevenson blairstevensonglasgowchamberofcommercecom

25

vaLenCia Oreto Argente Tormo oargentevalenciaesJonathan Belleacutes Garciacutea johnbels451prodscomElionor Ferrer Rubio elionorferrerrubiogmailcomMaria Victoria Garciacutea Hernaacutendez vicgarcruzrojaes Victoria Goacutemez Galdoacuten victoriagomezaliasgroupcomMaria Martiacutenez Valls ayudasempleovalenciaes

BraGaJoatildeo Correia joaocorreiacm-bragaptCarlos Santos carlossantosgnrationptEva Sousa evasousacm-bragapt

mariBorTjaša Pahor tjasapahormariborsiMartina Rauter martinarautermariborsi

turinFabrizio Barbiero fabriziobarbierocomunetorinoitMatteo Basei matteobaseigmailcomMauro Capella maurocapellacomunetorinoitSimone Landi slandinamaquacc

GdansKDamian Kuzminski damiankuzminskigdanskgdaplMagdalena Skiba magdalenaskibagdanskgdaplWojciech Sowiński sowinskiwojciechgmailcomMagdalena Tyszer mtyszerzslgdapl

WarsaWJoanna Kazanecka joannakazaneckawppl Dorota Popowska dpopowskaumwarszawaplSylwia Romanowska sylwiaromanowskaedsmplMonika Sokołowska monikaannasokolowskagmailcomMateusz Zaleski wujekradagmailcom

tamPereEne Haumlrkoumlnen eneharkonentamperefiNiina Immonen niinaimmonentredeafiMika Itaumlnen mikaitanentamperefi

26

thessaLoniKiZoi Chatziantoniou zchatziantoniouthessalonikigrPeri Kourakli pkouraklithessaloniki2014grParthenopi (Popi) Sourmaidou popierganigrAnotidis Gavrill anotidislgmailcomAthanasios Kamaris farmakamariyahoogrAthanasios Belidis abelidismktteithegr

GuestsDaan van Baar djpvanbaarrotterdamnlDenise Barrett denisebarrettbirminghamgovukWouter Buck wmbuckrotterdamnlArjan Cok ajcokrotterdamnlSofie Coppers sofiecoppersturnhoutbeMagali Decloedt magalidecloedtstadsregioturnhoutbeDanique Dellevoet ddellevoetupcmailnlRob Gringhuis rgringhuisrotterdamnlAdri Hartkoorn ahartkoornrotterdamnlAri Hautaniemi arihautaniemilamkfiLilian van Heckers lilianemma-at-worknl Sylvia Kester sylviagktelfortnlAli Khan akhanefcbeRicardo Kind 403355rkstudenteurnlBart Kuijpers bammkuijpershhsnlPeter Lems peterlemsnuGene Lim glimrotterdamnlJarle Lourens jralourensrotterdamnl

Kris Luijsterburg kluijsterburgrotterdamnlSabine Maertens maershrnlSami Makkula samimakkulalamkfiMartin Miles teamenkel010gmailcomJay Moti jmotirotterdamnlPranita Murli murliabdeurnlTherese Nleng tnlengrotterdamnlKudret Ozturk kudret_ozturklivenlRowena Rovers rowena_rovershotmailcomKiki Rozeman krozemanhotmailnlEllian van Strien pacvanstrienhrnlTjalling de Vries tjjdevriesrotterdamnlDenis Wiering dswieringrotterdamnlBowie Barbiers bowiebarbiershotmailcomJolien van Delft delftsdesigngmailcomIris Veentjer iveentjerlivenlNathalie Cijntje njdcijntjegmailcom

27

The Digital Memory Aid is a storage place for newborn ideas and concepts During a good brainstorm or envisioning session participants see new connections and come up with new ideas They can see these ideas in front of them New ideas are very volatile itrsquos hard to capture them or transfer to people who were not present during the brainstorm session A week later the ideas often have faded out of our memory We recall a vague notion of a good feeling and positive energy but we cannot easily reproduce what we had in mind The Digital Memory Aid contains everything that can help remember and capture the energy of what happened in the brainstorm sketches impressions opinions quotes and ideals The Digital Memory Aid is a place where concepts and images are structured further and made communicable In the Digital Memory Aid all ideas are good The ideas that generate most energy should be explored further

diGitaL memorY aid enCLosure

WarninG

houdt vantrans-formatie

Page 20: Best of My Generation at Work

20

rotterdamWe want to discover how to increase employability for youngsters They will stay if there is a better match between demand and supply We believe in young talents networks of frontrunners (hellip) We want to be the kitchen We do not want to cook meals for projects We want to discover what people want to cook and provide the right infrastructure

amBition We have a new role as government we donrsquot make the city we should facilitate projects We collected our best GFI practices and want to pass them through to the future

resourCes summarybrochure video

riGa My Generation at Work Riga is about spaces and connections we want a joined strategy based on better understanding of young people How do we provide spaces for enterprising young people We start with internships within the municipal companies

amBition We want to change youth policy on state level to have impact on city level

resourCes summary brochurevideo

antWerPYouth employment is a big problem Antwerp Port has a lot of vacancies but has a negative image amongst youngsters By appointing ambassadors we aim to raise the interest of youngsters for work in the harbour

amBition Every engine needs a start engine My Generation was an engine for different actions and plans The ambition is to keep listening to young people

resourCes summarybrochurevideo

21

GLasGoWWe have 95000 young people 15 of our population 23 of our working population We have 3 universities Youth employment is high priority for the city council Despite all good infrastructure we are not good in involving the young people in the design We hope MGW will bring this

amBition We want to get the Bad Idea national in Schotland in 2016

resourCes Summary Brochure

WarsaWWe call it the ldquoWork on workrdquo program Our priorities - establish the network improve information system on education possibilities use partners in the business sector to find new partners in the business sector job advising services in primary and secondary schooling

amBition We like the experience to share ideas and we want to gather more people in our local support group

resourCesSummaryBrochureVideo

GdansKFLAME theory We may have a kitchen but what we really need for cooking is fire energy We have nice initiatives but they only touch a small part of the young population Multiplication is important Vocational counselors- how do we make them into ldquoenergizersrdquo of entrepreneurship We need to have a culture of failure as a basis for innovative development

amBition Making policies and plans yes but how to really involve youngsters in making changes We think about a youth initiative fund so that youngsters can initiate and vote for different projects

resourCesSummaryBrochureVideo

22

tamPereI will not talk about what we have done so far but what we are going to do Our spaceship is called Tenterprise We are building connections between entrepreneurs and young people just like everywhere We would like our efforts to become a permanent service of our city

amBition We are going to have new space and new experiments for young unemployed We are really open for new experiments

resourCesSummary Brochure Video

vaLenCiaWe have two main priorities youth integration and supporting enterprises to generate employment We start with VYP- Valencian Young Project = Very important persons In MGatWork we want to give young people a say in the local policies connect with other organizations especially businesses and adapt our programs to the needs of the companies and young people

amBition The most important thing is to involve the private companies Connecting everyone supporting entrepreneurs

resourCes Summary Brochure Video

BraGaWe are the current European Youth Capital We started with a call for ideas young people could pitch to show their talent We made trainings for youngsters and entrepreneurship selected people from previous activities and asked them to work together Facing unemployment we gave young people gloves to fight for a job We are trying to connect the dots To think across the world and discuss unemployment with young people everywhere To make empowerment solutions entrepreneurshiphellip Our results 27 new ideas 57 new jobshellip

amBition My Generation at Work was a learning process Now the entrepreneurs are raising money The ambition is to open a new phase

resourCes summary Brochure Video

23

mariBorWe will be European Youth Capital (EYC) in 2013 The main aim of Maribor is to connect all the stakeholders WE have a bad system It is very difficult for students to find a place to do traineeships- there are very few places If any city has advice on how to do that let us know

amBition One of the ways we want to keep the Local Action Plan active is by putting it in the young policy plan of the city

resourCesSummary Brochure Video

turinOur aim is to promote the positive potential of our younger generation We want to develop a project in the field to promote the youngster entrepreneurship in the field of social innovation a field in which we still lack competence Our hope is to transform this experiment into a permanent service

amBition Social innovation business is a big challenge and it is important to make a partnership between public and private stakeholders

resourCesSummary BrochureVideo

thessaLoniKiOur main problem is employment- we want to have a network in the city because now initiatives are isolated We have over 100000 students Our city was called the city of frappe coffee - a sleeping city Three years ago a new mayor with new ideas opened a new department of youth and volunteers We applied to become 2014 EYC and succeeded Since then a new spirit has come to the city - young people are taking over We want to take over good experiences from other cities for the EYC year

amBition We have a local support group with many youngsters and they decided on the priorities in the LAP Our first step is to establish a consultancy unit

resourCesSummary Brochure Video

24

List of PartiCiPantsexPertsBob Arnkil robertarnkilarmasfiTaru Arnkil tarnkilgmailcomPepik Henneman pepikmeneerdeleeuwnlPeter Wolkowinski pwolkowinskiwpplDionne Abdoelhafiezkhan dionneizi-solutionscomAndrea Moreira Santos info10taclenl

urBaCtSimina Lazar slazarurbacteuEddy Adams eddyeaconsultantscomOla Kasneci okasneciurbacteu

rotterdamCleo Pouw ccpouwrotterdamnlMarie Louise de Bot mewdebotrotterdamnlMarike Dijksterhuis mdijksterhuisrotterdamnlLaura van Dongen lvandongenrotterdamnlCarmen Hogenelst carmenizi-solutionscomRieke Koskamp rkoskamprotterdamnlRudy Mackay rudymackaygmailcomTessa Steenks tecsteenksrotterdamnl

antWerP El Hassan Aouraghe elhassanaouraghestadantwerpenbeFilip Balthau fillipbalthaujesbe(Marie) Christine Dorny christinedornyvdabbe

riGaRuta Klimkane rutaklimkanerigalv Ruta Masalska rutamasalskarigalvDina Viksna dinaviksnarigalv Lasma Vilcina lasmavilcinagmailcom Dmitrijs Zverevs dmitrijszverevsrigalv

GLasGoWAndy Cameron andycameronjbgorgukMarieli Cole marielicolescotlandgsigovukLiz Maguire lizmaguiredrsglasgowgovukAnthony Gerrard gbadideaorgcomLeona Seaton leonaseatonglasgowchamberofcommercecomBlair Stevenson blairstevensonglasgowchamberofcommercecom

25

vaLenCia Oreto Argente Tormo oargentevalenciaesJonathan Belleacutes Garciacutea johnbels451prodscomElionor Ferrer Rubio elionorferrerrubiogmailcomMaria Victoria Garciacutea Hernaacutendez vicgarcruzrojaes Victoria Goacutemez Galdoacuten victoriagomezaliasgroupcomMaria Martiacutenez Valls ayudasempleovalenciaes

BraGaJoatildeo Correia joaocorreiacm-bragaptCarlos Santos carlossantosgnrationptEva Sousa evasousacm-bragapt

mariBorTjaša Pahor tjasapahormariborsiMartina Rauter martinarautermariborsi

turinFabrizio Barbiero fabriziobarbierocomunetorinoitMatteo Basei matteobaseigmailcomMauro Capella maurocapellacomunetorinoitSimone Landi slandinamaquacc

GdansKDamian Kuzminski damiankuzminskigdanskgdaplMagdalena Skiba magdalenaskibagdanskgdaplWojciech Sowiński sowinskiwojciechgmailcomMagdalena Tyszer mtyszerzslgdapl

WarsaWJoanna Kazanecka joannakazaneckawppl Dorota Popowska dpopowskaumwarszawaplSylwia Romanowska sylwiaromanowskaedsmplMonika Sokołowska monikaannasokolowskagmailcomMateusz Zaleski wujekradagmailcom

tamPereEne Haumlrkoumlnen eneharkonentamperefiNiina Immonen niinaimmonentredeafiMika Itaumlnen mikaitanentamperefi

26

thessaLoniKiZoi Chatziantoniou zchatziantoniouthessalonikigrPeri Kourakli pkouraklithessaloniki2014grParthenopi (Popi) Sourmaidou popierganigrAnotidis Gavrill anotidislgmailcomAthanasios Kamaris farmakamariyahoogrAthanasios Belidis abelidismktteithegr

GuestsDaan van Baar djpvanbaarrotterdamnlDenise Barrett denisebarrettbirminghamgovukWouter Buck wmbuckrotterdamnlArjan Cok ajcokrotterdamnlSofie Coppers sofiecoppersturnhoutbeMagali Decloedt magalidecloedtstadsregioturnhoutbeDanique Dellevoet ddellevoetupcmailnlRob Gringhuis rgringhuisrotterdamnlAdri Hartkoorn ahartkoornrotterdamnlAri Hautaniemi arihautaniemilamkfiLilian van Heckers lilianemma-at-worknl Sylvia Kester sylviagktelfortnlAli Khan akhanefcbeRicardo Kind 403355rkstudenteurnlBart Kuijpers bammkuijpershhsnlPeter Lems peterlemsnuGene Lim glimrotterdamnlJarle Lourens jralourensrotterdamnl

Kris Luijsterburg kluijsterburgrotterdamnlSabine Maertens maershrnlSami Makkula samimakkulalamkfiMartin Miles teamenkel010gmailcomJay Moti jmotirotterdamnlPranita Murli murliabdeurnlTherese Nleng tnlengrotterdamnlKudret Ozturk kudret_ozturklivenlRowena Rovers rowena_rovershotmailcomKiki Rozeman krozemanhotmailnlEllian van Strien pacvanstrienhrnlTjalling de Vries tjjdevriesrotterdamnlDenis Wiering dswieringrotterdamnlBowie Barbiers bowiebarbiershotmailcomJolien van Delft delftsdesigngmailcomIris Veentjer iveentjerlivenlNathalie Cijntje njdcijntjegmailcom

27

The Digital Memory Aid is a storage place for newborn ideas and concepts During a good brainstorm or envisioning session participants see new connections and come up with new ideas They can see these ideas in front of them New ideas are very volatile itrsquos hard to capture them or transfer to people who were not present during the brainstorm session A week later the ideas often have faded out of our memory We recall a vague notion of a good feeling and positive energy but we cannot easily reproduce what we had in mind The Digital Memory Aid contains everything that can help remember and capture the energy of what happened in the brainstorm sketches impressions opinions quotes and ideals The Digital Memory Aid is a place where concepts and images are structured further and made communicable In the Digital Memory Aid all ideas are good The ideas that generate most energy should be explored further

diGitaL memorY aid enCLosure

WarninG

houdt vantrans-formatie

Page 21: Best of My Generation at Work

21

GLasGoWWe have 95000 young people 15 of our population 23 of our working population We have 3 universities Youth employment is high priority for the city council Despite all good infrastructure we are not good in involving the young people in the design We hope MGW will bring this

amBition We want to get the Bad Idea national in Schotland in 2016

resourCes Summary Brochure

WarsaWWe call it the ldquoWork on workrdquo program Our priorities - establish the network improve information system on education possibilities use partners in the business sector to find new partners in the business sector job advising services in primary and secondary schooling

amBition We like the experience to share ideas and we want to gather more people in our local support group

resourCesSummaryBrochureVideo

GdansKFLAME theory We may have a kitchen but what we really need for cooking is fire energy We have nice initiatives but they only touch a small part of the young population Multiplication is important Vocational counselors- how do we make them into ldquoenergizersrdquo of entrepreneurship We need to have a culture of failure as a basis for innovative development

amBition Making policies and plans yes but how to really involve youngsters in making changes We think about a youth initiative fund so that youngsters can initiate and vote for different projects

resourCesSummaryBrochureVideo

22

tamPereI will not talk about what we have done so far but what we are going to do Our spaceship is called Tenterprise We are building connections between entrepreneurs and young people just like everywhere We would like our efforts to become a permanent service of our city

amBition We are going to have new space and new experiments for young unemployed We are really open for new experiments

resourCesSummary Brochure Video

vaLenCiaWe have two main priorities youth integration and supporting enterprises to generate employment We start with VYP- Valencian Young Project = Very important persons In MGatWork we want to give young people a say in the local policies connect with other organizations especially businesses and adapt our programs to the needs of the companies and young people

amBition The most important thing is to involve the private companies Connecting everyone supporting entrepreneurs

resourCes Summary Brochure Video

BraGaWe are the current European Youth Capital We started with a call for ideas young people could pitch to show their talent We made trainings for youngsters and entrepreneurship selected people from previous activities and asked them to work together Facing unemployment we gave young people gloves to fight for a job We are trying to connect the dots To think across the world and discuss unemployment with young people everywhere To make empowerment solutions entrepreneurshiphellip Our results 27 new ideas 57 new jobshellip

amBition My Generation at Work was a learning process Now the entrepreneurs are raising money The ambition is to open a new phase

resourCes summary Brochure Video

23

mariBorWe will be European Youth Capital (EYC) in 2013 The main aim of Maribor is to connect all the stakeholders WE have a bad system It is very difficult for students to find a place to do traineeships- there are very few places If any city has advice on how to do that let us know

amBition One of the ways we want to keep the Local Action Plan active is by putting it in the young policy plan of the city

resourCesSummary Brochure Video

turinOur aim is to promote the positive potential of our younger generation We want to develop a project in the field to promote the youngster entrepreneurship in the field of social innovation a field in which we still lack competence Our hope is to transform this experiment into a permanent service

amBition Social innovation business is a big challenge and it is important to make a partnership between public and private stakeholders

resourCesSummary BrochureVideo

thessaLoniKiOur main problem is employment- we want to have a network in the city because now initiatives are isolated We have over 100000 students Our city was called the city of frappe coffee - a sleeping city Three years ago a new mayor with new ideas opened a new department of youth and volunteers We applied to become 2014 EYC and succeeded Since then a new spirit has come to the city - young people are taking over We want to take over good experiences from other cities for the EYC year

amBition We have a local support group with many youngsters and they decided on the priorities in the LAP Our first step is to establish a consultancy unit

resourCesSummary Brochure Video

24

List of PartiCiPantsexPertsBob Arnkil robertarnkilarmasfiTaru Arnkil tarnkilgmailcomPepik Henneman pepikmeneerdeleeuwnlPeter Wolkowinski pwolkowinskiwpplDionne Abdoelhafiezkhan dionneizi-solutionscomAndrea Moreira Santos info10taclenl

urBaCtSimina Lazar slazarurbacteuEddy Adams eddyeaconsultantscomOla Kasneci okasneciurbacteu

rotterdamCleo Pouw ccpouwrotterdamnlMarie Louise de Bot mewdebotrotterdamnlMarike Dijksterhuis mdijksterhuisrotterdamnlLaura van Dongen lvandongenrotterdamnlCarmen Hogenelst carmenizi-solutionscomRieke Koskamp rkoskamprotterdamnlRudy Mackay rudymackaygmailcomTessa Steenks tecsteenksrotterdamnl

antWerP El Hassan Aouraghe elhassanaouraghestadantwerpenbeFilip Balthau fillipbalthaujesbe(Marie) Christine Dorny christinedornyvdabbe

riGaRuta Klimkane rutaklimkanerigalv Ruta Masalska rutamasalskarigalvDina Viksna dinaviksnarigalv Lasma Vilcina lasmavilcinagmailcom Dmitrijs Zverevs dmitrijszverevsrigalv

GLasGoWAndy Cameron andycameronjbgorgukMarieli Cole marielicolescotlandgsigovukLiz Maguire lizmaguiredrsglasgowgovukAnthony Gerrard gbadideaorgcomLeona Seaton leonaseatonglasgowchamberofcommercecomBlair Stevenson blairstevensonglasgowchamberofcommercecom

25

vaLenCia Oreto Argente Tormo oargentevalenciaesJonathan Belleacutes Garciacutea johnbels451prodscomElionor Ferrer Rubio elionorferrerrubiogmailcomMaria Victoria Garciacutea Hernaacutendez vicgarcruzrojaes Victoria Goacutemez Galdoacuten victoriagomezaliasgroupcomMaria Martiacutenez Valls ayudasempleovalenciaes

BraGaJoatildeo Correia joaocorreiacm-bragaptCarlos Santos carlossantosgnrationptEva Sousa evasousacm-bragapt

mariBorTjaša Pahor tjasapahormariborsiMartina Rauter martinarautermariborsi

turinFabrizio Barbiero fabriziobarbierocomunetorinoitMatteo Basei matteobaseigmailcomMauro Capella maurocapellacomunetorinoitSimone Landi slandinamaquacc

GdansKDamian Kuzminski damiankuzminskigdanskgdaplMagdalena Skiba magdalenaskibagdanskgdaplWojciech Sowiński sowinskiwojciechgmailcomMagdalena Tyszer mtyszerzslgdapl

WarsaWJoanna Kazanecka joannakazaneckawppl Dorota Popowska dpopowskaumwarszawaplSylwia Romanowska sylwiaromanowskaedsmplMonika Sokołowska monikaannasokolowskagmailcomMateusz Zaleski wujekradagmailcom

tamPereEne Haumlrkoumlnen eneharkonentamperefiNiina Immonen niinaimmonentredeafiMika Itaumlnen mikaitanentamperefi

26

thessaLoniKiZoi Chatziantoniou zchatziantoniouthessalonikigrPeri Kourakli pkouraklithessaloniki2014grParthenopi (Popi) Sourmaidou popierganigrAnotidis Gavrill anotidislgmailcomAthanasios Kamaris farmakamariyahoogrAthanasios Belidis abelidismktteithegr

GuestsDaan van Baar djpvanbaarrotterdamnlDenise Barrett denisebarrettbirminghamgovukWouter Buck wmbuckrotterdamnlArjan Cok ajcokrotterdamnlSofie Coppers sofiecoppersturnhoutbeMagali Decloedt magalidecloedtstadsregioturnhoutbeDanique Dellevoet ddellevoetupcmailnlRob Gringhuis rgringhuisrotterdamnlAdri Hartkoorn ahartkoornrotterdamnlAri Hautaniemi arihautaniemilamkfiLilian van Heckers lilianemma-at-worknl Sylvia Kester sylviagktelfortnlAli Khan akhanefcbeRicardo Kind 403355rkstudenteurnlBart Kuijpers bammkuijpershhsnlPeter Lems peterlemsnuGene Lim glimrotterdamnlJarle Lourens jralourensrotterdamnl

Kris Luijsterburg kluijsterburgrotterdamnlSabine Maertens maershrnlSami Makkula samimakkulalamkfiMartin Miles teamenkel010gmailcomJay Moti jmotirotterdamnlPranita Murli murliabdeurnlTherese Nleng tnlengrotterdamnlKudret Ozturk kudret_ozturklivenlRowena Rovers rowena_rovershotmailcomKiki Rozeman krozemanhotmailnlEllian van Strien pacvanstrienhrnlTjalling de Vries tjjdevriesrotterdamnlDenis Wiering dswieringrotterdamnlBowie Barbiers bowiebarbiershotmailcomJolien van Delft delftsdesigngmailcomIris Veentjer iveentjerlivenlNathalie Cijntje njdcijntjegmailcom

27

The Digital Memory Aid is a storage place for newborn ideas and concepts During a good brainstorm or envisioning session participants see new connections and come up with new ideas They can see these ideas in front of them New ideas are very volatile itrsquos hard to capture them or transfer to people who were not present during the brainstorm session A week later the ideas often have faded out of our memory We recall a vague notion of a good feeling and positive energy but we cannot easily reproduce what we had in mind The Digital Memory Aid contains everything that can help remember and capture the energy of what happened in the brainstorm sketches impressions opinions quotes and ideals The Digital Memory Aid is a place where concepts and images are structured further and made communicable In the Digital Memory Aid all ideas are good The ideas that generate most energy should be explored further

diGitaL memorY aid enCLosure

WarninG

houdt vantrans-formatie

Page 22: Best of My Generation at Work

22

tamPereI will not talk about what we have done so far but what we are going to do Our spaceship is called Tenterprise We are building connections between entrepreneurs and young people just like everywhere We would like our efforts to become a permanent service of our city

amBition We are going to have new space and new experiments for young unemployed We are really open for new experiments

resourCesSummary Brochure Video

vaLenCiaWe have two main priorities youth integration and supporting enterprises to generate employment We start with VYP- Valencian Young Project = Very important persons In MGatWork we want to give young people a say in the local policies connect with other organizations especially businesses and adapt our programs to the needs of the companies and young people

amBition The most important thing is to involve the private companies Connecting everyone supporting entrepreneurs

resourCes Summary Brochure Video

BraGaWe are the current European Youth Capital We started with a call for ideas young people could pitch to show their talent We made trainings for youngsters and entrepreneurship selected people from previous activities and asked them to work together Facing unemployment we gave young people gloves to fight for a job We are trying to connect the dots To think across the world and discuss unemployment with young people everywhere To make empowerment solutions entrepreneurshiphellip Our results 27 new ideas 57 new jobshellip

amBition My Generation at Work was a learning process Now the entrepreneurs are raising money The ambition is to open a new phase

resourCes summary Brochure Video

23

mariBorWe will be European Youth Capital (EYC) in 2013 The main aim of Maribor is to connect all the stakeholders WE have a bad system It is very difficult for students to find a place to do traineeships- there are very few places If any city has advice on how to do that let us know

amBition One of the ways we want to keep the Local Action Plan active is by putting it in the young policy plan of the city

resourCesSummary Brochure Video

turinOur aim is to promote the positive potential of our younger generation We want to develop a project in the field to promote the youngster entrepreneurship in the field of social innovation a field in which we still lack competence Our hope is to transform this experiment into a permanent service

amBition Social innovation business is a big challenge and it is important to make a partnership between public and private stakeholders

resourCesSummary BrochureVideo

thessaLoniKiOur main problem is employment- we want to have a network in the city because now initiatives are isolated We have over 100000 students Our city was called the city of frappe coffee - a sleeping city Three years ago a new mayor with new ideas opened a new department of youth and volunteers We applied to become 2014 EYC and succeeded Since then a new spirit has come to the city - young people are taking over We want to take over good experiences from other cities for the EYC year

amBition We have a local support group with many youngsters and they decided on the priorities in the LAP Our first step is to establish a consultancy unit

resourCesSummary Brochure Video

24

List of PartiCiPantsexPertsBob Arnkil robertarnkilarmasfiTaru Arnkil tarnkilgmailcomPepik Henneman pepikmeneerdeleeuwnlPeter Wolkowinski pwolkowinskiwpplDionne Abdoelhafiezkhan dionneizi-solutionscomAndrea Moreira Santos info10taclenl

urBaCtSimina Lazar slazarurbacteuEddy Adams eddyeaconsultantscomOla Kasneci okasneciurbacteu

rotterdamCleo Pouw ccpouwrotterdamnlMarie Louise de Bot mewdebotrotterdamnlMarike Dijksterhuis mdijksterhuisrotterdamnlLaura van Dongen lvandongenrotterdamnlCarmen Hogenelst carmenizi-solutionscomRieke Koskamp rkoskamprotterdamnlRudy Mackay rudymackaygmailcomTessa Steenks tecsteenksrotterdamnl

antWerP El Hassan Aouraghe elhassanaouraghestadantwerpenbeFilip Balthau fillipbalthaujesbe(Marie) Christine Dorny christinedornyvdabbe

riGaRuta Klimkane rutaklimkanerigalv Ruta Masalska rutamasalskarigalvDina Viksna dinaviksnarigalv Lasma Vilcina lasmavilcinagmailcom Dmitrijs Zverevs dmitrijszverevsrigalv

GLasGoWAndy Cameron andycameronjbgorgukMarieli Cole marielicolescotlandgsigovukLiz Maguire lizmaguiredrsglasgowgovukAnthony Gerrard gbadideaorgcomLeona Seaton leonaseatonglasgowchamberofcommercecomBlair Stevenson blairstevensonglasgowchamberofcommercecom

25

vaLenCia Oreto Argente Tormo oargentevalenciaesJonathan Belleacutes Garciacutea johnbels451prodscomElionor Ferrer Rubio elionorferrerrubiogmailcomMaria Victoria Garciacutea Hernaacutendez vicgarcruzrojaes Victoria Goacutemez Galdoacuten victoriagomezaliasgroupcomMaria Martiacutenez Valls ayudasempleovalenciaes

BraGaJoatildeo Correia joaocorreiacm-bragaptCarlos Santos carlossantosgnrationptEva Sousa evasousacm-bragapt

mariBorTjaša Pahor tjasapahormariborsiMartina Rauter martinarautermariborsi

turinFabrizio Barbiero fabriziobarbierocomunetorinoitMatteo Basei matteobaseigmailcomMauro Capella maurocapellacomunetorinoitSimone Landi slandinamaquacc

GdansKDamian Kuzminski damiankuzminskigdanskgdaplMagdalena Skiba magdalenaskibagdanskgdaplWojciech Sowiński sowinskiwojciechgmailcomMagdalena Tyszer mtyszerzslgdapl

WarsaWJoanna Kazanecka joannakazaneckawppl Dorota Popowska dpopowskaumwarszawaplSylwia Romanowska sylwiaromanowskaedsmplMonika Sokołowska monikaannasokolowskagmailcomMateusz Zaleski wujekradagmailcom

tamPereEne Haumlrkoumlnen eneharkonentamperefiNiina Immonen niinaimmonentredeafiMika Itaumlnen mikaitanentamperefi

26

thessaLoniKiZoi Chatziantoniou zchatziantoniouthessalonikigrPeri Kourakli pkouraklithessaloniki2014grParthenopi (Popi) Sourmaidou popierganigrAnotidis Gavrill anotidislgmailcomAthanasios Kamaris farmakamariyahoogrAthanasios Belidis abelidismktteithegr

GuestsDaan van Baar djpvanbaarrotterdamnlDenise Barrett denisebarrettbirminghamgovukWouter Buck wmbuckrotterdamnlArjan Cok ajcokrotterdamnlSofie Coppers sofiecoppersturnhoutbeMagali Decloedt magalidecloedtstadsregioturnhoutbeDanique Dellevoet ddellevoetupcmailnlRob Gringhuis rgringhuisrotterdamnlAdri Hartkoorn ahartkoornrotterdamnlAri Hautaniemi arihautaniemilamkfiLilian van Heckers lilianemma-at-worknl Sylvia Kester sylviagktelfortnlAli Khan akhanefcbeRicardo Kind 403355rkstudenteurnlBart Kuijpers bammkuijpershhsnlPeter Lems peterlemsnuGene Lim glimrotterdamnlJarle Lourens jralourensrotterdamnl

Kris Luijsterburg kluijsterburgrotterdamnlSabine Maertens maershrnlSami Makkula samimakkulalamkfiMartin Miles teamenkel010gmailcomJay Moti jmotirotterdamnlPranita Murli murliabdeurnlTherese Nleng tnlengrotterdamnlKudret Ozturk kudret_ozturklivenlRowena Rovers rowena_rovershotmailcomKiki Rozeman krozemanhotmailnlEllian van Strien pacvanstrienhrnlTjalling de Vries tjjdevriesrotterdamnlDenis Wiering dswieringrotterdamnlBowie Barbiers bowiebarbiershotmailcomJolien van Delft delftsdesigngmailcomIris Veentjer iveentjerlivenlNathalie Cijntje njdcijntjegmailcom

27

The Digital Memory Aid is a storage place for newborn ideas and concepts During a good brainstorm or envisioning session participants see new connections and come up with new ideas They can see these ideas in front of them New ideas are very volatile itrsquos hard to capture them or transfer to people who were not present during the brainstorm session A week later the ideas often have faded out of our memory We recall a vague notion of a good feeling and positive energy but we cannot easily reproduce what we had in mind The Digital Memory Aid contains everything that can help remember and capture the energy of what happened in the brainstorm sketches impressions opinions quotes and ideals The Digital Memory Aid is a place where concepts and images are structured further and made communicable In the Digital Memory Aid all ideas are good The ideas that generate most energy should be explored further

diGitaL memorY aid enCLosure

WarninG

houdt vantrans-formatie

Page 23: Best of My Generation at Work

23

mariBorWe will be European Youth Capital (EYC) in 2013 The main aim of Maribor is to connect all the stakeholders WE have a bad system It is very difficult for students to find a place to do traineeships- there are very few places If any city has advice on how to do that let us know

amBition One of the ways we want to keep the Local Action Plan active is by putting it in the young policy plan of the city

resourCesSummary Brochure Video

turinOur aim is to promote the positive potential of our younger generation We want to develop a project in the field to promote the youngster entrepreneurship in the field of social innovation a field in which we still lack competence Our hope is to transform this experiment into a permanent service

amBition Social innovation business is a big challenge and it is important to make a partnership between public and private stakeholders

resourCesSummary BrochureVideo

thessaLoniKiOur main problem is employment- we want to have a network in the city because now initiatives are isolated We have over 100000 students Our city was called the city of frappe coffee - a sleeping city Three years ago a new mayor with new ideas opened a new department of youth and volunteers We applied to become 2014 EYC and succeeded Since then a new spirit has come to the city - young people are taking over We want to take over good experiences from other cities for the EYC year

amBition We have a local support group with many youngsters and they decided on the priorities in the LAP Our first step is to establish a consultancy unit

resourCesSummary Brochure Video

24

List of PartiCiPantsexPertsBob Arnkil robertarnkilarmasfiTaru Arnkil tarnkilgmailcomPepik Henneman pepikmeneerdeleeuwnlPeter Wolkowinski pwolkowinskiwpplDionne Abdoelhafiezkhan dionneizi-solutionscomAndrea Moreira Santos info10taclenl

urBaCtSimina Lazar slazarurbacteuEddy Adams eddyeaconsultantscomOla Kasneci okasneciurbacteu

rotterdamCleo Pouw ccpouwrotterdamnlMarie Louise de Bot mewdebotrotterdamnlMarike Dijksterhuis mdijksterhuisrotterdamnlLaura van Dongen lvandongenrotterdamnlCarmen Hogenelst carmenizi-solutionscomRieke Koskamp rkoskamprotterdamnlRudy Mackay rudymackaygmailcomTessa Steenks tecsteenksrotterdamnl

antWerP El Hassan Aouraghe elhassanaouraghestadantwerpenbeFilip Balthau fillipbalthaujesbe(Marie) Christine Dorny christinedornyvdabbe

riGaRuta Klimkane rutaklimkanerigalv Ruta Masalska rutamasalskarigalvDina Viksna dinaviksnarigalv Lasma Vilcina lasmavilcinagmailcom Dmitrijs Zverevs dmitrijszverevsrigalv

GLasGoWAndy Cameron andycameronjbgorgukMarieli Cole marielicolescotlandgsigovukLiz Maguire lizmaguiredrsglasgowgovukAnthony Gerrard gbadideaorgcomLeona Seaton leonaseatonglasgowchamberofcommercecomBlair Stevenson blairstevensonglasgowchamberofcommercecom

25

vaLenCia Oreto Argente Tormo oargentevalenciaesJonathan Belleacutes Garciacutea johnbels451prodscomElionor Ferrer Rubio elionorferrerrubiogmailcomMaria Victoria Garciacutea Hernaacutendez vicgarcruzrojaes Victoria Goacutemez Galdoacuten victoriagomezaliasgroupcomMaria Martiacutenez Valls ayudasempleovalenciaes

BraGaJoatildeo Correia joaocorreiacm-bragaptCarlos Santos carlossantosgnrationptEva Sousa evasousacm-bragapt

mariBorTjaša Pahor tjasapahormariborsiMartina Rauter martinarautermariborsi

turinFabrizio Barbiero fabriziobarbierocomunetorinoitMatteo Basei matteobaseigmailcomMauro Capella maurocapellacomunetorinoitSimone Landi slandinamaquacc

GdansKDamian Kuzminski damiankuzminskigdanskgdaplMagdalena Skiba magdalenaskibagdanskgdaplWojciech Sowiński sowinskiwojciechgmailcomMagdalena Tyszer mtyszerzslgdapl

WarsaWJoanna Kazanecka joannakazaneckawppl Dorota Popowska dpopowskaumwarszawaplSylwia Romanowska sylwiaromanowskaedsmplMonika Sokołowska monikaannasokolowskagmailcomMateusz Zaleski wujekradagmailcom

tamPereEne Haumlrkoumlnen eneharkonentamperefiNiina Immonen niinaimmonentredeafiMika Itaumlnen mikaitanentamperefi

26

thessaLoniKiZoi Chatziantoniou zchatziantoniouthessalonikigrPeri Kourakli pkouraklithessaloniki2014grParthenopi (Popi) Sourmaidou popierganigrAnotidis Gavrill anotidislgmailcomAthanasios Kamaris farmakamariyahoogrAthanasios Belidis abelidismktteithegr

GuestsDaan van Baar djpvanbaarrotterdamnlDenise Barrett denisebarrettbirminghamgovukWouter Buck wmbuckrotterdamnlArjan Cok ajcokrotterdamnlSofie Coppers sofiecoppersturnhoutbeMagali Decloedt magalidecloedtstadsregioturnhoutbeDanique Dellevoet ddellevoetupcmailnlRob Gringhuis rgringhuisrotterdamnlAdri Hartkoorn ahartkoornrotterdamnlAri Hautaniemi arihautaniemilamkfiLilian van Heckers lilianemma-at-worknl Sylvia Kester sylviagktelfortnlAli Khan akhanefcbeRicardo Kind 403355rkstudenteurnlBart Kuijpers bammkuijpershhsnlPeter Lems peterlemsnuGene Lim glimrotterdamnlJarle Lourens jralourensrotterdamnl

Kris Luijsterburg kluijsterburgrotterdamnlSabine Maertens maershrnlSami Makkula samimakkulalamkfiMartin Miles teamenkel010gmailcomJay Moti jmotirotterdamnlPranita Murli murliabdeurnlTherese Nleng tnlengrotterdamnlKudret Ozturk kudret_ozturklivenlRowena Rovers rowena_rovershotmailcomKiki Rozeman krozemanhotmailnlEllian van Strien pacvanstrienhrnlTjalling de Vries tjjdevriesrotterdamnlDenis Wiering dswieringrotterdamnlBowie Barbiers bowiebarbiershotmailcomJolien van Delft delftsdesigngmailcomIris Veentjer iveentjerlivenlNathalie Cijntje njdcijntjegmailcom

27

The Digital Memory Aid is a storage place for newborn ideas and concepts During a good brainstorm or envisioning session participants see new connections and come up with new ideas They can see these ideas in front of them New ideas are very volatile itrsquos hard to capture them or transfer to people who were not present during the brainstorm session A week later the ideas often have faded out of our memory We recall a vague notion of a good feeling and positive energy but we cannot easily reproduce what we had in mind The Digital Memory Aid contains everything that can help remember and capture the energy of what happened in the brainstorm sketches impressions opinions quotes and ideals The Digital Memory Aid is a place where concepts and images are structured further and made communicable In the Digital Memory Aid all ideas are good The ideas that generate most energy should be explored further

diGitaL memorY aid enCLosure

WarninG

houdt vantrans-formatie

Page 24: Best of My Generation at Work

24

List of PartiCiPantsexPertsBob Arnkil robertarnkilarmasfiTaru Arnkil tarnkilgmailcomPepik Henneman pepikmeneerdeleeuwnlPeter Wolkowinski pwolkowinskiwpplDionne Abdoelhafiezkhan dionneizi-solutionscomAndrea Moreira Santos info10taclenl

urBaCtSimina Lazar slazarurbacteuEddy Adams eddyeaconsultantscomOla Kasneci okasneciurbacteu

rotterdamCleo Pouw ccpouwrotterdamnlMarie Louise de Bot mewdebotrotterdamnlMarike Dijksterhuis mdijksterhuisrotterdamnlLaura van Dongen lvandongenrotterdamnlCarmen Hogenelst carmenizi-solutionscomRieke Koskamp rkoskamprotterdamnlRudy Mackay rudymackaygmailcomTessa Steenks tecsteenksrotterdamnl

antWerP El Hassan Aouraghe elhassanaouraghestadantwerpenbeFilip Balthau fillipbalthaujesbe(Marie) Christine Dorny christinedornyvdabbe

riGaRuta Klimkane rutaklimkanerigalv Ruta Masalska rutamasalskarigalvDina Viksna dinaviksnarigalv Lasma Vilcina lasmavilcinagmailcom Dmitrijs Zverevs dmitrijszverevsrigalv

GLasGoWAndy Cameron andycameronjbgorgukMarieli Cole marielicolescotlandgsigovukLiz Maguire lizmaguiredrsglasgowgovukAnthony Gerrard gbadideaorgcomLeona Seaton leonaseatonglasgowchamberofcommercecomBlair Stevenson blairstevensonglasgowchamberofcommercecom

25

vaLenCia Oreto Argente Tormo oargentevalenciaesJonathan Belleacutes Garciacutea johnbels451prodscomElionor Ferrer Rubio elionorferrerrubiogmailcomMaria Victoria Garciacutea Hernaacutendez vicgarcruzrojaes Victoria Goacutemez Galdoacuten victoriagomezaliasgroupcomMaria Martiacutenez Valls ayudasempleovalenciaes

BraGaJoatildeo Correia joaocorreiacm-bragaptCarlos Santos carlossantosgnrationptEva Sousa evasousacm-bragapt

mariBorTjaša Pahor tjasapahormariborsiMartina Rauter martinarautermariborsi

turinFabrizio Barbiero fabriziobarbierocomunetorinoitMatteo Basei matteobaseigmailcomMauro Capella maurocapellacomunetorinoitSimone Landi slandinamaquacc

GdansKDamian Kuzminski damiankuzminskigdanskgdaplMagdalena Skiba magdalenaskibagdanskgdaplWojciech Sowiński sowinskiwojciechgmailcomMagdalena Tyszer mtyszerzslgdapl

WarsaWJoanna Kazanecka joannakazaneckawppl Dorota Popowska dpopowskaumwarszawaplSylwia Romanowska sylwiaromanowskaedsmplMonika Sokołowska monikaannasokolowskagmailcomMateusz Zaleski wujekradagmailcom

tamPereEne Haumlrkoumlnen eneharkonentamperefiNiina Immonen niinaimmonentredeafiMika Itaumlnen mikaitanentamperefi

26

thessaLoniKiZoi Chatziantoniou zchatziantoniouthessalonikigrPeri Kourakli pkouraklithessaloniki2014grParthenopi (Popi) Sourmaidou popierganigrAnotidis Gavrill anotidislgmailcomAthanasios Kamaris farmakamariyahoogrAthanasios Belidis abelidismktteithegr

GuestsDaan van Baar djpvanbaarrotterdamnlDenise Barrett denisebarrettbirminghamgovukWouter Buck wmbuckrotterdamnlArjan Cok ajcokrotterdamnlSofie Coppers sofiecoppersturnhoutbeMagali Decloedt magalidecloedtstadsregioturnhoutbeDanique Dellevoet ddellevoetupcmailnlRob Gringhuis rgringhuisrotterdamnlAdri Hartkoorn ahartkoornrotterdamnlAri Hautaniemi arihautaniemilamkfiLilian van Heckers lilianemma-at-worknl Sylvia Kester sylviagktelfortnlAli Khan akhanefcbeRicardo Kind 403355rkstudenteurnlBart Kuijpers bammkuijpershhsnlPeter Lems peterlemsnuGene Lim glimrotterdamnlJarle Lourens jralourensrotterdamnl

Kris Luijsterburg kluijsterburgrotterdamnlSabine Maertens maershrnlSami Makkula samimakkulalamkfiMartin Miles teamenkel010gmailcomJay Moti jmotirotterdamnlPranita Murli murliabdeurnlTherese Nleng tnlengrotterdamnlKudret Ozturk kudret_ozturklivenlRowena Rovers rowena_rovershotmailcomKiki Rozeman krozemanhotmailnlEllian van Strien pacvanstrienhrnlTjalling de Vries tjjdevriesrotterdamnlDenis Wiering dswieringrotterdamnlBowie Barbiers bowiebarbiershotmailcomJolien van Delft delftsdesigngmailcomIris Veentjer iveentjerlivenlNathalie Cijntje njdcijntjegmailcom

27

The Digital Memory Aid is a storage place for newborn ideas and concepts During a good brainstorm or envisioning session participants see new connections and come up with new ideas They can see these ideas in front of them New ideas are very volatile itrsquos hard to capture them or transfer to people who were not present during the brainstorm session A week later the ideas often have faded out of our memory We recall a vague notion of a good feeling and positive energy but we cannot easily reproduce what we had in mind The Digital Memory Aid contains everything that can help remember and capture the energy of what happened in the brainstorm sketches impressions opinions quotes and ideals The Digital Memory Aid is a place where concepts and images are structured further and made communicable In the Digital Memory Aid all ideas are good The ideas that generate most energy should be explored further

diGitaL memorY aid enCLosure

WarninG

houdt vantrans-formatie

Page 25: Best of My Generation at Work

25

vaLenCia Oreto Argente Tormo oargentevalenciaesJonathan Belleacutes Garciacutea johnbels451prodscomElionor Ferrer Rubio elionorferrerrubiogmailcomMaria Victoria Garciacutea Hernaacutendez vicgarcruzrojaes Victoria Goacutemez Galdoacuten victoriagomezaliasgroupcomMaria Martiacutenez Valls ayudasempleovalenciaes

BraGaJoatildeo Correia joaocorreiacm-bragaptCarlos Santos carlossantosgnrationptEva Sousa evasousacm-bragapt

mariBorTjaša Pahor tjasapahormariborsiMartina Rauter martinarautermariborsi

turinFabrizio Barbiero fabriziobarbierocomunetorinoitMatteo Basei matteobaseigmailcomMauro Capella maurocapellacomunetorinoitSimone Landi slandinamaquacc

GdansKDamian Kuzminski damiankuzminskigdanskgdaplMagdalena Skiba magdalenaskibagdanskgdaplWojciech Sowiński sowinskiwojciechgmailcomMagdalena Tyszer mtyszerzslgdapl

WarsaWJoanna Kazanecka joannakazaneckawppl Dorota Popowska dpopowskaumwarszawaplSylwia Romanowska sylwiaromanowskaedsmplMonika Sokołowska monikaannasokolowskagmailcomMateusz Zaleski wujekradagmailcom

tamPereEne Haumlrkoumlnen eneharkonentamperefiNiina Immonen niinaimmonentredeafiMika Itaumlnen mikaitanentamperefi

26

thessaLoniKiZoi Chatziantoniou zchatziantoniouthessalonikigrPeri Kourakli pkouraklithessaloniki2014grParthenopi (Popi) Sourmaidou popierganigrAnotidis Gavrill anotidislgmailcomAthanasios Kamaris farmakamariyahoogrAthanasios Belidis abelidismktteithegr

GuestsDaan van Baar djpvanbaarrotterdamnlDenise Barrett denisebarrettbirminghamgovukWouter Buck wmbuckrotterdamnlArjan Cok ajcokrotterdamnlSofie Coppers sofiecoppersturnhoutbeMagali Decloedt magalidecloedtstadsregioturnhoutbeDanique Dellevoet ddellevoetupcmailnlRob Gringhuis rgringhuisrotterdamnlAdri Hartkoorn ahartkoornrotterdamnlAri Hautaniemi arihautaniemilamkfiLilian van Heckers lilianemma-at-worknl Sylvia Kester sylviagktelfortnlAli Khan akhanefcbeRicardo Kind 403355rkstudenteurnlBart Kuijpers bammkuijpershhsnlPeter Lems peterlemsnuGene Lim glimrotterdamnlJarle Lourens jralourensrotterdamnl

Kris Luijsterburg kluijsterburgrotterdamnlSabine Maertens maershrnlSami Makkula samimakkulalamkfiMartin Miles teamenkel010gmailcomJay Moti jmotirotterdamnlPranita Murli murliabdeurnlTherese Nleng tnlengrotterdamnlKudret Ozturk kudret_ozturklivenlRowena Rovers rowena_rovershotmailcomKiki Rozeman krozemanhotmailnlEllian van Strien pacvanstrienhrnlTjalling de Vries tjjdevriesrotterdamnlDenis Wiering dswieringrotterdamnlBowie Barbiers bowiebarbiershotmailcomJolien van Delft delftsdesigngmailcomIris Veentjer iveentjerlivenlNathalie Cijntje njdcijntjegmailcom

27

The Digital Memory Aid is a storage place for newborn ideas and concepts During a good brainstorm or envisioning session participants see new connections and come up with new ideas They can see these ideas in front of them New ideas are very volatile itrsquos hard to capture them or transfer to people who were not present during the brainstorm session A week later the ideas often have faded out of our memory We recall a vague notion of a good feeling and positive energy but we cannot easily reproduce what we had in mind The Digital Memory Aid contains everything that can help remember and capture the energy of what happened in the brainstorm sketches impressions opinions quotes and ideals The Digital Memory Aid is a place where concepts and images are structured further and made communicable In the Digital Memory Aid all ideas are good The ideas that generate most energy should be explored further

diGitaL memorY aid enCLosure

WarninG

houdt vantrans-formatie

Page 26: Best of My Generation at Work

26

thessaLoniKiZoi Chatziantoniou zchatziantoniouthessalonikigrPeri Kourakli pkouraklithessaloniki2014grParthenopi (Popi) Sourmaidou popierganigrAnotidis Gavrill anotidislgmailcomAthanasios Kamaris farmakamariyahoogrAthanasios Belidis abelidismktteithegr

GuestsDaan van Baar djpvanbaarrotterdamnlDenise Barrett denisebarrettbirminghamgovukWouter Buck wmbuckrotterdamnlArjan Cok ajcokrotterdamnlSofie Coppers sofiecoppersturnhoutbeMagali Decloedt magalidecloedtstadsregioturnhoutbeDanique Dellevoet ddellevoetupcmailnlRob Gringhuis rgringhuisrotterdamnlAdri Hartkoorn ahartkoornrotterdamnlAri Hautaniemi arihautaniemilamkfiLilian van Heckers lilianemma-at-worknl Sylvia Kester sylviagktelfortnlAli Khan akhanefcbeRicardo Kind 403355rkstudenteurnlBart Kuijpers bammkuijpershhsnlPeter Lems peterlemsnuGene Lim glimrotterdamnlJarle Lourens jralourensrotterdamnl

Kris Luijsterburg kluijsterburgrotterdamnlSabine Maertens maershrnlSami Makkula samimakkulalamkfiMartin Miles teamenkel010gmailcomJay Moti jmotirotterdamnlPranita Murli murliabdeurnlTherese Nleng tnlengrotterdamnlKudret Ozturk kudret_ozturklivenlRowena Rovers rowena_rovershotmailcomKiki Rozeman krozemanhotmailnlEllian van Strien pacvanstrienhrnlTjalling de Vries tjjdevriesrotterdamnlDenis Wiering dswieringrotterdamnlBowie Barbiers bowiebarbiershotmailcomJolien van Delft delftsdesigngmailcomIris Veentjer iveentjerlivenlNathalie Cijntje njdcijntjegmailcom

27

The Digital Memory Aid is a storage place for newborn ideas and concepts During a good brainstorm or envisioning session participants see new connections and come up with new ideas They can see these ideas in front of them New ideas are very volatile itrsquos hard to capture them or transfer to people who were not present during the brainstorm session A week later the ideas often have faded out of our memory We recall a vague notion of a good feeling and positive energy but we cannot easily reproduce what we had in mind The Digital Memory Aid contains everything that can help remember and capture the energy of what happened in the brainstorm sketches impressions opinions quotes and ideals The Digital Memory Aid is a place where concepts and images are structured further and made communicable In the Digital Memory Aid all ideas are good The ideas that generate most energy should be explored further

diGitaL memorY aid enCLosure

WarninG

houdt vantrans-formatie

Page 27: Best of My Generation at Work

27

The Digital Memory Aid is a storage place for newborn ideas and concepts During a good brainstorm or envisioning session participants see new connections and come up with new ideas They can see these ideas in front of them New ideas are very volatile itrsquos hard to capture them or transfer to people who were not present during the brainstorm session A week later the ideas often have faded out of our memory We recall a vague notion of a good feeling and positive energy but we cannot easily reproduce what we had in mind The Digital Memory Aid contains everything that can help remember and capture the energy of what happened in the brainstorm sketches impressions opinions quotes and ideals The Digital Memory Aid is a place where concepts and images are structured further and made communicable In the Digital Memory Aid all ideas are good The ideas that generate most energy should be explored further

diGitaL memorY aid enCLosure

WarninG

houdt vantrans-formatie