best mobile optimized websites: what you can learn from them
TRANSCRIPT
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Best Mobile Optimized Website
Do We Need a #MobileFirst Strategy & Should Invest in Apps?
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ADIDAS IS A GLOBAL LEADER IN FOOTWEAR INDUSTRY, WITH HAVING A PROPER MOBILE OPTIMIZED WEBSITE THE RESULTS ARE
•680% INCREMENTAL INCREASE IN ROI•20% conversion rate from mobile store locator to in-store visits
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VirginAustralia Sony
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JAEGER AUDI USA
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ETSY MAILCHIMP
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Key Observations
•Great Mobile Website has same look and feel as native apps!
•The most important factor is user experience.
•Localized information.
•Prioritized user action
•Speedy……
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Why We Need a Mobile First Strategy?
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Technology acts as enabler, it is not Goal!
95.5
40.4
15.8
32.0
9.8
0
10
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2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014*
Per
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0 in
hab
itan
ts
Global ICT developments, 2001-2014
Mobile-cellular telephone subscriptions
Individuals using the Internet
Fixed-telephone subscriptions
Active mobile-broadband subscriptions
Fixed (wired)-broadband subscriptions
Note: * EstimateSource: ITU World Telecommunication /ICT Indicators database
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Decision Makers Rely on Mobile Devices
•72% Executives use Smartphone & 86% use their tablet for product or services research
•92% Decision Makers use Smartphone for Information Retrieval
•78% Feel comfortable transacting on a mobile
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What Consumers are doing on Mobile
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Access content/info Internet Access Check Mail Litsen Music Play Game Download and useApps
Make Purchase Read Books
99.5
63.1 62.1
49.246
41.7
15 15
How People use Mobile
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Key Issues
•Consumer makes fewer spontaneous purchase decisions
•Average Mobile web user consumes 6 Hour/Day on different media
•Consumer Expect seamless communication & information
•Multichannel Marketing is key of acquiring new business.
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Do you think?
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