best buy wolf presentation
TRANSCRIPT
BEST BUYWOLF OMEGAWomen’s Leadership Forum
Nashville, TN
October 13, 2011
TEAM FOCUS Best Buy Mobile with Her in Mind Improving Awareness of Products
and Services
Improve awareness Build Brand Loyalty Bring more visibility To the Best Buy Mobile name
FINAL PROPOSALS
1. Host a Tailgate Party at MTSU
2. Graffiti Advertising at the Bridgestone Arena
FINAL PROPOSAL Best Buy to Host a Tailgate Party
MTSUPackage #1 $550 consists of…..
One 20 X 20 tentFour 60” round tablesTwenty Chairs, tickets, promo itemsOne autographed footballParking pass
FINAL PROPOSAL TAILGATE
FINAL PROPOSAL TAILGATE
FINAL PROPOSAL TAILGATECost Estimates: Tailgate Party
Snacks Chips, cookies, drinks, peanuts (250 people @ $1.50 each)
$375
Labor 4 people for 3 hours @ $13/hour
$156
Tailgate package Package #1 $550Gift Certificates 4 @ $35 each $140Total $1,221
FINAL PROPOSAL Graffiti Indoor Advertising
FINAL PROPOSAL GRAFFITTI
Graffiti Ads provide high visibility in heavy traffic locations an effective and inexpensive advertising
medium choice locations so that you can target
specific markets
FINAL PROPOSAL GRAFFITTI
Bridgestone Arena – Women’s Package Consists of 39 ads @ $ 495/month Minimum of 4 months Total cost - $495 X 4 =$1,980 This package provides the best opportunity to reach our
target audience 1.5 Million people per year attend events at the arena
Packages comprise 1 ad every 4th stall in the building (157 stalls on 3 levels)
20% Discounts for NHL Hockey Season agreements 10% Discount for advance payments in full for all 4 month minimum
schedules
Team Members Alison Broady Trish Howerton Krista Kendig Nicole Kendig Melissa Reinke Anna Rowland Elysia Wilcox Penny Yeater