bert craven enterprise architect, easyjet @bertcraven [email protected] every cloud has an...
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Bert CravenEnterprise Architect, easyJet
@bertcraven
http://bertcraven.wordpress.com
Every Cloud has an Orange Lining : How easyJet is making cloud
work
Servers Go Here
Planes Go Here
Growth
easyJet’s Cloud Story
Innovation
Value
• 3 Airports• 2 Countries• 2 Aircraft• 2 Routes
Main Airport
Other AirportGRO
WTH
• 130 Airports• 32 Countries• 204 Aircraft• 560 Routes• 1330 Flights/day• 50 M Seats/year
Main Airport
Other AirportGRO
WTH
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Routes PassengersEmployees RevenueAircraft Airports
Avg Annual Growth
Revenue 20.82%
Passengers 18.02%
Airports 16.75%
Routes 24.74%
Aircraft 19.60%
Employees 15.68%
An average of 20% per year for the last 10 years
GRO
WTH
Planes Go Here
Servers Go HereServers Go Here
GRO
WTH
GRO
WTH
Innovation
Delivery
Services & Vendor Management
* Business Process Outsource* Software as a service
* Managed Services* Cloud Infrastructure
INN
OVA
TIO
N
Image courtesy of Jeffrey Baumgartner - http://www.jpb.com/creative/innovationmachine.phpINN
OVA
TIO
N
INN
OVA
TIO
N
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
0%10%20%30%40%50%60%70%80%90%
100%
easyJet.com AvailabilityVA
LUE
Database averageBanking & Finance
MediaProfessional Services
GovernmentTelecommunications
Information TechnologyEducation
Health CarePharmaceuticals
InsuranceTransportation
ElectronicsManufacturing
Consumer ProductsUtilities
Construction & EngineeringHospitality & Travel
EnergyChemicals
RetailFood & Beverage ProcessingMetals & Natural Resources
easyJet
0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0%
VALU
E
VALU
E
• Our models for delivering IT and for innovation have only been sustainable, i.e. delivering good business value, up to a given point on our growth curve. Beyond that point we have had to evolve and find new models.
• For the first 10 years or so we took a very D.I.Y approach. This had maximum flexibility and was sustainable for an SME.
• From around 2005 we started moving to managed services. This was less flexible but more sustainable.
• Competition is hotting-up in our business sector and our continued expansion means we are competing in an ever-increasing number of markets
• We have to innovate faster and cheaper than ever before• The adoption of cloud perhaps signals another evolutionary
trigger point. We are buying back some of our flexibility and trying to find the next sweet spot in terms of sustainability and business value.SUM
MAR
Y
IN P
ROG
RESS
Sharing & Community
Game MechanicsAchievements & Rewards
Federated IdentitySocial Sign-On
Advanced Web Analytics
In-Channel Retail Analytics
IN P
ROG
RESS
Mobile Web iPhone Android Blackberry
iPad Other TabletsIN P
ROG
RESS
© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.