berry go round ppt
TRANSCRIPT
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BERRY-GO-ROUND
PUBLISHING
3D BOOKSWITH AUDIO TRACKS
Presented By:
Bhawna DhamijaMBA 4 C
29
High-end educational toy
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BERRY-GO-ROUND PUBLISHING
Offers 3D books with audio tracks.
An innovative new way of enhancing kids learning
through lively 3D images and soundtracks.
OUR MISSION- To bring
fun dimension into kids
learning.
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MARKET, OPPORTUNITY
AND COMPETITOR ANALYSIS
Market Analysis INDIA
Major book publishing country
15% industry growth rate per year
Opportunity 30.1% population under age of 14.
Indian parents weight importantly on education
Competitor Analysis
15,000 publishing houses in India
No 3D books with audio tracks in India
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3D BOOKSWITH AUDIO TRACKS
Age Group: 2-5
Animal series Wild Life, Marine Life, Birds, Insects
Educational books Alphabets, Numbers, Simple words
Age Group: 5-10
Educational content of elementary science subjects to
make learning easier such as structure of molecules.
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MARKETING PLAN
Segmenting
Age Group: 2-5 and 5-10
Family income: high income group
Geography: Metros of India
Targeting
2 age groups: 2-5, and 5-10
Their parents, and adults who may want to give our
products as gifts to the target groups.
Positioning
High-end educational toy
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MARKETING STRATEGY 4PS
Product
3D books with audio tracks launched in series such as
animal series, simple word series, or science series.
Price
Medium to high pricing
Place
Major cities in India(metros at initial stage)
Promotion
Advertising
Pull strategy
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OPERATIONS
Office location Manesar, Haryana, India
Facilities and equipments
Employees
Suppliers
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DEVELOPMENTAND
FUTURE PROSPECTS
Generation of new types of books
3D Fairytale books with soundtracks
Corporation with Walt Disney
Reproduction of Walt Disney stories in 3D books and
soundtracks
Expansion into different age group
Teenagers, and adults
Expansion into different type of books
3D scientific books
3D storytelling books
3D Magazines/Catalogs
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Total ( Rs in lacs)
Project Cost
Land 200.00
Factory buildings 236.00
Site development 80.00 316.00
Plant & Machinery-
Imported 188.00
Indigenous 52.00 240.00
Miscellaneous Fixed Assets 60.00
Preliminary 26.00Preoperative expenses 70.00
Margin money for working capital 106.00
Total 1000.00
COST OF PROJECT:
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MEANS OF FINANCE
Secured/long
term loans
Equity Share Capital
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STRENGHTS-
Ease of Usage
Dual Purpose
Distribution Network
Revolutionary Product
Durability
WEAKNESS-
Limited Target Market
Brand acknowledgement
OPPORTUNITIES-
Changing needs and style of education.
Increase in working professionalsespecially working couples.
Widespread urbanization in coming times.
Growing demand for convenience.
THREATS-
Obsolescence of Technology
Easy Cannibalization
SWOT
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THANK YOU!