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KEYNOTE SPEECH DELIVERED BY HONOURABLEAKUA SENA DANSUA, (MP),

GHANAS MINISTER OF TOURISM

AT THE BERLIN ECONOMIC CONGRESS

ON THE FUTURE OF NATION BRANDING,

TOURISM AND INVESTMENT IN A GLOBALIZEDWORLD

ON 9TH MARCH, 2011


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H.E PROF JOHN ATTA MILLS, PRESIDENT OF THE REPUBLIC OF GHANAAND H.E BARAK OBAMA, PRESIDENT OF THE UNITED STATES OF AMERICA,DURING THE LATTERS VISIT TO GHANA (2009)


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Distinguished Ladies and Gentlemen, tourism has

become one of the fastest growing socio-economic

sectors in the global economy. In the context of this

conference and the theme The Future of Nation

Branding, Tourism and Investment in a Globalized

World, my paper will focus on the Ghanaian

situation, hoping that the situation in your countries

are not different.


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BRANDING IN THE CONTEXT OF

GLOBALIZATION

The branding of a tourism destination is intrinsically

linked to the general perception about the

destination, and how tourists and investors perceive

that destination, be it local, community, town,

country or continent. Countries worldwide areincreasingly shifting from local branding to global

branding.


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CHALLENGES FOR BRANDING IN AFRICA

Africa is most often portrayed as a continent of:

political instability,

famine,

corruption,

undemocratic and tyrannical regimes,

illiteracy, and

having small markets for business and investments


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TOURISM IN GHANA

The strategic location

of my country, Ghana,

in the centre of the

world places it in a

unique position as anenviable tourist

destination.


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AREAS FOR INVESTMENT IN GHANA

The possible areas for investments include:

a. Accommodation

Hotels

Beach Resorts

Lake Resorts

Marinas

Eco-Lodges

Motels and Rest Stops


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b. Conference Facilities

c. Tourist Transport Facilities/Services

d. Entertainment/Recreational Facilities


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SPORTS TOURISM

Ghanas Asamoah Gyan


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NATURAL HERITAGE SITES

Ghana boasts of national parks and nature reserves.

Whilst some investment has been made by the

Government, these sites require funding in the areas of

eco-lodges, game-viewing and safari facilities to make

them more appealing to tourists.


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Colobus at Tafi -Atome

Monkey SanctuaryAn Elephant at the Mole

National Park


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HISTORICAL AND CULTURAL SITES

Ghana remains the only major repository of Forts and

Castles (over 60 of them), designated by UNESCO as

World Heritage Sites. These were built between the

14th and 18th Centuries by the European Countries

which colonised Ghana (then Gold Coast).


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President Obama and family tour the historic

Cape Coast Castle


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Emancipation/PANAFEST Celebrations

Festival of Indigenous Ghanaian Music (2012)

Ghanas Emerging Oil Sector

Religious Tourism

Health Tourism


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FACILITATING TOURISM DEVELOPMENT

i. Good Governance

ii. Economic Stability

iii. Public-Private Sector Partnership

iv. Domestic Tourism


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THANK YOU!!!


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CONTACT ADDRESSES:

Ministry of Tourism

P.O. Box GP 4386

Accra, Ghana.

Tel. 233 (0) 302-666701

Fax 233 (0) 302-666182

Website:

www.touringghana.com

Ghana Tourist Board

P.O. Box GP 3106

Accra, Ghana

Tel. 233- (0) 302-682601/682607/682608

Fax 233- (0) 302-682510/682513

Website: www.ghana.travel.com

Email: [email protected]
http://www.touringghana.com/http://www.ghana.travel.com/mailto:[email protected]:[email protected]://www.ghana.travel.com/http://www.touringghana.com/

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