Berlin

August update

Barcelona

• Budget : no surprises• unpaid : 3 % ,target < 2 %

– excellent performance versus 8-13 %– Learning : avoid exceptions: last minute ,

groups– Credit card are excellent way of money

collecting and eliminate no-shows – fees 2003 will be significantly lower ( - 80

000 ) and validity of the cards will be checked on line

Berlin organisation ( 1 )

• Core Conference Group

• Berlin Conference group : core group , 4 CCG , Press , Agency

• Berlin Steering Group

• Advisory Group

Berlin organisation ( 2 )

• Working together with National initiatives :– Proposal for building an inventive on the

number of delegates , covering costs of the host country , eliminating waste in mailings and collaboration on the marketplace

• Under discussion • Answer next board

Content and Program

• First day : special sessions for First Time Attendees ; catching up on ECR

• Proposal to have special break out sessions by the host country for its own delegates

• longer coffee breaks for visiting marketplace and networking

• Program will be screened on providing continuous value to our different target groups – CEO, Logistics , Marketing, Sales , Buying ,IT

Content and Program ( cont )

• Big Show Event on the second day – Still exiting closing– Event under study

• Second Day Evening : the ECR Gala Night

• Facilities for Break Out sessions : + tables

• Perfect Catering logistics

Marketplace : crucial for a positive cycle

• A large , well organized marketplace , with a lot of news value on IT and logistic innovation , will build value and attract a.o. more retailers

• More Retailer presence will attract more Exhibitors and boost manufacturers presence

• And the cycle goes on • If we don’t do it , someone else will………

Marketplace : get it right now

• More and more interesting– More IT , Retailing , News Value ,information

to the delegates– Target : from 2450 to 4000 sq m ; profit is not

the issue

• More efficiency in the booking process:– Web site , nominated stands at fixed price,

rules of allocation– Thematic signage ( in preparation )

Marketplace : get it right now

• New Value– For exhibitors :

• Press Maps , encourage information sessions on their stand ,opportunities to disseminate information brochures ( racks ) , several additional visibility opportunities ,identifying delegate contact information , traffic flow ,small lecture areas on ECR topics in the marketplace etc

• Briefing sessions by major exhibitors : under discussion• Major project with top attraction value : t b c

– For delegates• More and more interesting information , more appealing ,

news value , clearer link with ECR projects

Marketplace : get it right now

• Mailing as soon as 15 September

• Special day in Berlin for potential sponsors

• Sponsoring packages are ready by September 5th

• Loyal exhibitors : one week ‘ advanced information ‘

First Announcement

• Target date : 15 October

• Will address the different target groups

• Design in progress

• Flyer Stuttgart congress

Pricing

• No changes

• No special German Price

• Early Bird rate

• Marketplace and Sponsoring more interrelated