berkeley method of entrepreneurship – using games for ......berkeley method of entrepreneurship...
TRANSCRIPT
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Berkeley Method ofEntrepreneurship
– Using games for practicing theEntrepreneurial Mindset
Charlotta Johnsson, Lund University, SwedenMari Suoranta, University of Jyvaskyla, Finland
Ikhlaq Sidhu, UC Berkeley, USAKen Singer, UC Berkeley, USA
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Content
• Recap Berkeley Method of Entrepreneurship• Workshop
– Game exercise– Group work– Presentations
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https://scet.berkeley.edu/berkeley-method-entrepreneurship/
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Entrepreneurial Journal
Opportunity recognizion
IPR
PrototypingFinancial calculations
Hiring - Firing
CompetitiveBusiness Models
Project management
Fund RaisingMarket plans
Ideation
Pitching
Tech Issues
Legal Issuses
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Entrepreneurial Journey
You have to take risks
Be Creative
You should work together as a teamInvent something new
You feel that you help others
Competitive
Driven by your ideas and conviction
Be a good team-player
RebelCuriosity
Self-learner
Brave
Success
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Pay itForward
StoryTelling
FriendOr
Foe(Trust)
SeekFairness
Plan2Fail DivEsiFY RoleModel
Culturalbehaviors forEntrepreneurs
Believe
Good Enough Collaboration
Berkeley Methodof
Entrepreneurship
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BMoE Games1. Pay it Forward
2. Story Telling
9. Believe
8. Collaboration
7. Good enough
6. Diversify
5. Resilience
4. Seek Fairness
3. Trust
10. Role model
A. Story telling Game
B. Puzzle Game
C. Rejection therapy
D. Meet and Greet Game
E. Music Video Game
F. Scavenger Game
G. Trade Up Game
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BMoE Games1. Pay it Forward
2. Story Telling
9. Believe
8. Collaboration
7. Good enough
6. Diversify
5. Resilience
4. Seek Fairness
3. Trust
10. Role model
A. Story Telling Game
B. Puzzle Game
C. Rejection therapy
D. Meet and Greet Game
E. Music Video Game
F. Scavenger Game
G. Trade Up Game
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TEN BEHAVIOURS: PLAN TO FAIL
““
“ It is necessary to be wrongsometimes. Plan to experiment. Planto fail. Analyze, Adapt and repeat.The smarter you think you are, theharder it is going to be.”
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BMoE Games1. Pay it Forward
2. Story Telling
9. Believe
8. Collaboration
7. Good enough
6. Diversify
5. Resilience
4. Seek Fairness
3. Trust
10. Role model
A. Story telling Game
B. Puzzel Game
C. Rejection therapy
D. Meet and Greet Game
E. Music Video Game
F. Scavenger Game
G. Trade Up Game
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TEN BEHAVIOURS: BELIEVE
“Believe you can change the world”
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BMoE Games1. Pay it Forward
2. Story Telling
9. Believe
8. Collaboration
7. Good enough
6. Diversify
5. Resilience
4. Seek Fairness
3. Trust
10. Role model
A. Story telling Game
B. Puzzle Game
C. Rejection therapy
D. Meet and Greet Game
E. Music Video Game
F. Scavenger Game
G. Trade Up Game
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TEN BEHAVIOURS: FRIEND OR FOE
“If you can’t tell: Learn to trustothers without expecting anythingin return”
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““
TEN BEHAVIOURS: COLLABORATION
“Individual vs team, and competitors vs partners”
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BMoE Games1. Pay it Forward
2. Story Telling
9. Believe
8. Collaboration
7. Good enough
6. Diversify
5. Resilience
4. Seek Fairness
3. Trust
10. Role model
A. Story telling Game
B. Puzzle Game
C. Rejection therapy
D. Meet and Greet Game
E. Music Video Game
F. Scavenger Game
G. Trade Up Game
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““
TEN BEHAVIOURS: DiVERSIFY
“Connect to people you would notnormally, then go and listen. OpenUp. And connect them to others.“
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Action - Reflection
BMoE Games Post-mortem discussionsIndividual self-reflection
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Entrepreneurship education
Theory = acquiring knowledgeAlways included in entrepreneurship education.
Practice = learning skillsSometimes included in entrepreneurship education.
Mindset = the way to approach something new.Seldom included in entrepreneurship education.
MindsetMindset
PracticePractice
TheoryTheory
Johnsson et al (2016): “A student-centered and mindset-focused pedagogical approach for entrepreneurshipand leadership“, Applied Innovation Review, Issue 2, 2016.
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Conclusions
• Becoming an entrepreneur is a journey– Games are helping the students to develop their
entrepreneurial mindset– It is done in an inductive way
• Preliminary empirical results are positive!• A systematic way of measuring the progress
→ Berkeley Innovation Index*
*Sidhu et al (2018): “Berkeley Innovation Index: A Quantitative Approach to Measure, Track and Forecast InnovationCapability within Individuals and Organizations”. iCATSE Conference, Hong Kong, June 2018.
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Berkeley Method ofEntrepreneurship
– Using games for practicing theEntrepreneurial Mindset
WORKSHOP
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Content
• Recap Berkeley Method of Entrepreneurship• Workshop
– Game exercise– Group work– Presentations
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Game exerciseStory telling game: Instructions
• Person 1 should sit so that he/she faces the screen.Person 2 should sit back-to-back with Person 1, sothat he/she cannot see the screen.
• Person 2 needs a pen and paper.• Person 1 (facing screen) can only use language to
communicate what is on the screen,• and Person 2 (back to screen) must capture it on
paper.• Goal: Capture the image as accurately as possible in
the given time.
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Game exerciseStory telling game: Learning purpose
The analogy with entrepreneurship
• Aim: teach students effective strategies for communication.• Students develop a shared language with their partner that
both can understand and relate to.• This requires an understanding of the other’s previous
knowledge, associations, empathy, and mutual perspective-taking.
• They need to listen to cues that are being given by theirpartner and others around them.
• The ability to ask the right questions (understanding whichinformation is missing and asking for it) and providing it iscrucial for success in this game and for storytelling as anentrepreneur.
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Game exerciseStory telling game: Template
0. General info1. Behavioral pattern2. Leaning purpose3. Setting up the game4. Playing the game5. Winning the game6. Alternatives7. Instructor experiences/examples/challengers
that may occur8. Reflection topics
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Group workTo develop a game: Instructions
• Forms teams of 4-5, preferably with new people• Read through the Story telling game example
template• Describe one/many games you have used• Or invent a new game/s• Write it down using the template within next 30min• Prepare to briefly present your game• We collect all the games, scan them and distribute