berbatik.com media gathering presentation (23 oktober 2012)
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Berbatik.com Media Gathering Presentation Batik Cantik dalam Satu KlikTRANSCRIPT
Media Gathering
October 23th, 2012
@berbatikcom berbatikcom
Mission #1. To escalate greater appreciation toward local and small medium enterprise players in Indonesia
creative textile industry
Mission
#2. To provide Indonesia (and later international) market with an online showcase of high quality and selected
local Indonesian creative textile
Mission
#3. To humanize e-‐‑commerce technology platform aimed for excellence and engaging online
shopping experience
Business Summary Berbatik is a humanized e-commerce platform for
Indonesia creative textile industry that will connect the dots between the needs of Indonesia local textile
artisans with the demand of potential buyers
sellers buyers
BERBATIK VALUES
CONNECT THE DOTS
Value for Sellers • Extended distribution point to online platform with
small affordable / real time fee • Access to integrated marketing promotion support
(Above The Line and Below The Line) • Access to technology support (Delivery, Payment
System, Online Hosting) • Access to segmented target market of Indonesia
creative textile enthusiast
BERBATIK VALUES
WEAR YOUR PRIDE
Value for Buyers • Selected and hand-picked quality batik
product in one place • Safe payment method and media • Updated news / information from the
industry • Convenience of online shopping
GOAL
Commitment on selected and filtered collections
Develop and grow batik base of community / crowd
Excellent technical delivery: smooth and friendly online shopping experience
Thank you
Q&A
COMPETITIVE MARKET ANALYSIS
• Department Store • Special Shop : Alun alun
Indonesia, Sarinah
• Ad-‐‑Hoc Bazaar • Batik Cities (Yogya / Cirebon, etc) • Trade Center (Tanah Abang, Thamrin City) • Online shops
• DESIGNERS : Biyan, Bin House • Owned Boutique : Pusaka (Bali), Biasa (Bali) , Alleira
• Facebook Shop Account • Multiply Shop Account • BB Group • Other door to door shop
Sisterhood shopping
Made to order
I feel lucky Quantity over
quality
PRICE LOW HIGH
INTERACTI
ON
LOW
HIGH
MARKET LANDSCAPE ANALYSIS : BUYERS