bep class session 10
Post on 17-Oct-2014
376 views
DESCRIPTION
TRANSCRIPT
BUSINESS
ENTREPRENEURSHIP
CLASS
GETTING OUT THERE
FALL 2013
ERDEM OVACIK
Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
ESTABLISHING YOURSELF. COMMUNICATE.
Define your identity. Name, Mantra, URL, logo, Biz cards,
Publish your landing page Design, content, action step
Engage customers Genuine content, links
Engage thought-leaders Join groups, company
profile, LinkIn!
Engage team / investorsRecruitment platforms, investment circles
What How
Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
http://99designs.com
Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
http://domainr.com
Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
http://godaddy.com
Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
http://unbounce.com
Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
http://www.silverbackapp.com/
Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
http://company.wedecide.com/
Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
LANDING PAGE ELEMENTS
WHAT IS IT
BENEFITS
HOW DOES IT WORK
WHO ARE YOU
ACTION POINT
TITLE / SUBTITLE
ICONS / PICS / DESCRIPTION
GRAPHS / DESCRIPTION
PICTURES / DESCRIPTION
SIGN UP / SUBSCRIBE / BUY / ..
=>
=>
=>
=>
=>
http://www.wix.com/createawebsite/single-page-website
Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
TESTING YOUR ASSUMPTIONS
Qualitative / Quantitative Survey Don’t lead, keep short, be concise
Interviews Don’t lead
Website visitor analysis See demographics, set goals/conversion
Newsletters Measure opening rate, links clicked
Usertests Watch the user, don’t lead
Ad Response Targeting, A/B test message and design
Cohort Analysis & A/B Test Analyse behavior on actual platform
??
Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
ESTABLISHING YOURSELF. COMMUNICATE.
Define your identity. Name, Mantra, URL, logo, Biz cards,
Publish your landing page Design, content, action step
Engage customers Genuine content, links
Engage thought-leaders Join groups, company
profile, LinkedIn
Engage team / investorsRecruitment platforms, investment circles
What How