bengaluru tech summit 2019 · 3 key highlights a 5-minute laser show the story board on bengaluru...
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BENGALURU TECH SUMMIT 2019 Department of Information Technology and Biotechnology, Government of Karnataka
hosted ‘22nd edition of BENGALURU TECH SUMMIT, the umbrella event for Karnataka’s two
flagship events; BengaluruITE.biz and Bengaluru INDIA BIO. The focal theme of the
event was ‘Innovation & Impact 2.0’ and it was held between 18thto 20th November, 2019 at
Bengaluru Palace, Bengaluru.
The event spectrum consisted of Multi-Track Conference, B2B Exhibition, Global Innovation
Alliance, Thought Leaders Conclave, Biotech Leaders Conclave, STPI IT Export Awards, Smart Bio
Awards, Startup Zone, Bengaluru Impact Awards, Rural IT Quiz, Bio Quiz, Biotech Posters, Robo
Competition and B2B Partnering.
INAUGURATION
The Key Dignitaries at the Inaugural included Shri B. S. Yediyurappa, Hon’ble Chief Minister,
Government of Karnataka; Dr. C.N. Ashwath Narayan, Hon’ble Deputy Chief Minister and
Minister for IT, BT and S&T and Higher Education & Medical Education, Government of Karnataka;
H.E. Sir Dominic Anthony Gerard Asquith, High Commissioner, UK; H.E. Harinder Sidhu, High
Commissioner, Australia; H.E. Marten van den Berg, Ambassador, Netherlands; H.E. Mr. Pham
Sanh Chau, Ambassador, Vietnam; Ms. Daina Kleponė, MD, Govt. Agency Enterprise, Lithuania;
Shri T.M. Vijay Bhaskar, IAS, Chief Secretary, Government of Karnataka; Mr. Mohandas Pai,
Chairman, Aarin Capital; Shri Kris Gopalakrishnan, Chairman, VGIT; Dr. Kiran Mazumdar Shaw,
Chairperson, VGBT; Shri Prashanth Prakash, Chairman, VG Startup; Dr. Omkar Rai, DG-STPI, New
Delhi; Dr. E.V. Ramana Reddy, IAS, Additional Chief Secretary, Department of IT, Bt and S&T and
Urban Development Department, Government of Karnataka and Shri Prashant Kumar Mishra,
IAS, Director, Department of IT & BT and Managing Director, KITS, Government of Karnataka.
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KEY HIGHLIGHTS
A 5-minute Laser Show the Story board on Bengaluru history to current status of
Bengaluru being a leading tech hub with Voice over and back ground music mixing on
Customized laser screen.
Bengaluru Tech Summit Introduction & Welcome of CM & DCM by Mitra – Mitri (Robo’s)
Recorded Video Address by Shri Anand Mahindra, Chairman, Mahindra Group
Recorded Video Address by Shri Satish Reddy, Chairman, Dr. Reddy’s Laboratories
Thought Leaders Conclave witnessed invigorating discussions
Keynote Lecture by Dr. Michael Geist, Canada Research Chair in Internet and E-Commerce
Law, University of Ottawa on Global Innovation & Impact- Grappling with AI Law and Policy
Challenges
Innovation & Impact session by Rajiv Makhni, the Gadget Guru was an eye-opener to
many faces
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KEY HIGHLIGHTS
Best of the IT & Biotech companies were recognized in STPI IT Export Awards &Smart Bio
Awards function
Global Innovation Alliance represented by 21 nations namely Armenia, Australia, Austria,
Bahrain, Belgium, Canada, Denmark, Finland, France, Germany, Israel, Japan, Lithuania,
Netherlands, Singapore, Sweden, Switzerland, UK, USA, Uzbekistan, Vietnam
10 GIA Sessions – Finland, Canada, UK, Netherlands, Switzerland, Israel, Germany,
France, Japan, Sweden
In presence of the Deputy Mayor of The Hague, the Netherlands, Saskia Bruines, The Hague
Innovation Corridor MoU was signed with the Department of IT, BT and S&T,
Government of Karnataka for collaboration in fields of health, cyber security, agri-tech and
peace and justice.
Event saw participation from 262 Speakers, 3173 Delegates, 243 Exhibitors, 97 Start-Up,
21 GIA Partners, 11435 Visitors and 73 Biotech Poster Presenters
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The International Conference at Bengaluru Tech Summit 2019 was a vision brought to life by Industry Veterans and Thought Leaders who deliberated on the challenges, advancements and emerging trends in the fields of IT & BT. With notable Keynote Speakers, Technical Experts, Researchers and Global Innovation Alliance Partners, there was a confluence of global knowledge with technology transfer. Sessions spanned areas of emerging technologies like Artificial Intelligence, Big Data, Robotics, Blockchain, IoT, 5G, Industry 4.0, Smart Therapeutics, Deep Genomics, amongst others, for impactful dialogues on present trends and future readiness. Thought leadership came in the form of engaging panel discussions on India achieving a trillion-dollar economy, women in technology, Bengaluru as a Launchpad for Unicorns to rise, etc., bringing the cream of the tech industry to share the experiences, successes and failures as lessons for a brighter tech landscape for India. Workshops, enterprise connects and networking opportunities were umpteen, connecting startups to investors, industry to new technology, and keeping tech enthusiasts abreast of rising trends. Key Highlights to also include 44 Sessions, 1 Keynote, 5 Plenary Sessions. A place for minds to meet, connect and transform, the Global conference at Bengaluru Tech Summit was testament to the diverse involvement of global enterprises, home grown Unicorns, startup founders, technology experts, academia and government organisations to curate an event worthy of international appeal. It truly was a reinforcement of how innovation drives impact, and how the power to move the needle forward lies in the hands of technology.
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Topic: Bengaluru’s Role in achieving$1 Trillion Digital Economy?
Moderator:
Shri Mohandas Pai, Chairman, Aarin Capital & Manipal Global Education Services
Panelists:
Dr. Kiran Mazumdar Shaw, Chairperson- Vision Group on Biotechnology, Govt. of Karnataka;
Chairperson & Managing Director, Biocon Ltd.
Ms. Nivruti Rai, Country Head, Intel India
Mr. Sanjeev Sharma, Managing Director, ABB India;
Chairman, ABB Global Industries & Services
Mr. Pravin Rao, COO & Member of the Board, Infosys Ltd.
Topic- Shaping the Future of Biotechnology
Moderator:
Dr. Satya Dash, Board Member, NCL Venture Center
Panelists:
Dr. Nitin Pandit, Director, Ashoka Trust for Research in
Ecology and Environment (ATREE)
Mr. Paul V Thomas, Chief Commercial Officer,
Biocon Biologics
Dr. Aditya Kulkarni, Founder and Chief Scientific Officer,
Atern Porus Lifesciences
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There were 44 sessions conducted in Smart IT, Smart Bio and Global Innovation Alliances off which 10 sessions were conducted by international partner countries – Finland, Canada, UK, Netherlands, Switzerland, Israel, Germany, Japan, Sweden. Innovation, especially leveraging
disruptive technologies, is the need of the hour. Through the sessions, panels and presentations, a platform was created for exchange of knowledge and ideas. There was a session conducted on the GIA Market Access Program which saw multi-county participation part of the same panel – Australia, Germany and The Netherlands. Some of the sessions conducted by the international partners intensified the relationship and helped in furthering the ecosystem of Karnataka. Switzerland’s session on “Unlocking the potential of Blockchain", Netherlands session on “Digital technologies to transform commercial aerospace" and Germany’s session on “Artificial Intelligence – Driver of Sustainability" are some of the sessions that were conducted not only to highlight the technological strengths in these countries but have also opened gates to supplement the collaboration between Karnataka and the partner country.
SESSIONS:
GROWTH SPIRAL: Build Magnificent Castles and Dig Insurmountable Moats & Pitch Tuning Session by ACCEL PARTNERS
ENTERPRISE CONNECT: Interact With Corporate Leaders to Explore Synergies to Collaborate and Innovate by NASSCOM
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Prestigious awards of STPI presented to the IT Industry of Karnataka, based on their Export performance for the 2017-2018 financial year. For the selection of the Award, an Eminent Jury had been constituted comprising of Members from Industry, Academia, Media and Government. Total 38 number of Awards were given to the winners.
SmartBio Awards introduced for very first time with the sole purpose of recognizing Biotechnology Firms in 6 sectors. These chosen organisations have shown dynamic leadership, stand-out contribution characterized by breakthrough innovation, top-class execution and fast paced-growth. Individual Investors and Mentors who have made significant contribution supporting exiting technologies, nurturing innovative ideas and product development were recognized by conferring SmartBio Awards. For the selection of the Award winners, an Eminent Jury was constituted by ABLE comprising of Members from Industry, Academia, Media and Government.
SECTOR ORGANISATION
Agriculture Mallipathra Nutraceuticals Pvt. Ltd.
Animal Biotech Equine Biotech Pvt. Ltd.
BioIndustrial Aspartika Biotech Pvt. Ltd.
BioPharma & Healthcare Stempeutics Research Pvt. Ltd.
BioServices IC Bio Clinical Research Pvt. Ltd.
Medical Diagnostics Trident Diagnostics Pvt. Ltd.
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The 20th edition of the Rural IT Quiz program was organized by Tata Consultancy Services witnessed a thrilling National Final. The National winners received a glittering trophy & TCS educational scholarship of Rs. 1,00,000/- and the Runners-up received Rs 50,000/-. All the finalists also received an array of prizes, in addition to the TCS cash scholarship of Rs 10,000/- they had won at the State Finals.
The 11th Edition of the annual State Bio Quiz conducted by MM Activ witnessed a keen contest amongst all the finalists. Preliminaries’ were conducted across Karnataka where-in 872 contestants participated. After an enthralling quiz competition, all the teams were rewarded with exciting cash prizes as mentioned below.
STATE PARTICIPANTS INSTITUTE RESULT
Madhya Pradesh
Aaditya A, Deepak S
Govt. Excellence School, Dewas
Winner
Karnataka Abhishek K, Dheeraj D.
The Forbes Academy, Gokak Runner-Up
Rajasthan Vaibhav Soni, Harpreet Singh
Swami Vivekanand Govt. Model School, Ganganagar
Finalist
Chhattisgarh Gaurav, Vibhanshu
BSP Sr. Sec. School, Bhalai Finalist
Gujarat Manav, Kavan
Kokilaben Dhirubhai Ambani Vidyamandir, Jamnagar
Finalist
Maharashtra Dyanesh Radke, Himanshu Gholse
Saraswat Central Public School, Saoner
Finalist
CASH PRIZE TEAM PARTICIPANTS INSTITUTE
1st Rs. 75,000 Mysuru Sayeeswar Anorutho P.K, Aneesh Kalkur
SJCE College of Engineering
2nd Rs. 50,000 Dharwad Anusha Kawatal, Amruth Bhat
Basaveshwara Engineering College
3rd Rs. 25,000 Udupi Aayushi Agarwal, Utsav Mesvani
Manipal Institute of Technology
4th Rs. 10,000 Bengaluru Aditi Lakshmi S, Varsha Bhat
PES University
5th Rs. 5,000 Mangaluru Savin Leroy D'Souza, Erol Sharvin Fernandes
St. Aloysius College
6th Rs. 5,000 Shimoga Vishnu Sreekara Bhat K., Mohammed Shabaz
DVS College of Arts and Science
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Bengaluru Tech Summit 2019 Exhibition was a home to 300 Innovators spread over 65,000sqft! It had Start-Ups showcasing Innovations in IT, IoT, Robotics, Mobility, FinTech, BioTech, AgriTech, MedTech and lot more. Robo Quard Copter Pavilion was key highlight of Exhibition as it attracted numerous visitors.
Elevate 100 Winners and some of the Leading Brands at Exhibition include Biocon, Intel, Dassault System, Robert Bosch, HP, ACT, Sandisk, Emexel, IIIT-Bengaluru, IISc, BIRAC, ICMR, Turbo Start, Multiplex etc. Also, there were Pavilions from STPI, ELCIA and NSIC.
Global Innovation Alliance (GIS) Partners Pavilion in Expo comprises of Canada, Netherlands, Finland and Belgium.
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Exhibitors Awards were also presented under various categories as below:
Brilliant Young Brigade was given an opportunity to present their new ideas which will have long lasting impact. 105 entries were received and out of which 73 Posters were selected and presented.
A Poster Document consisting of all the Poster Abstracts was also published for the benefit of all the Delegates & Visitors. There were 7 consolation cash prizes Rs. 10,000/- each given and 3 special Posters were recognized with cash prizes Rs. 20,000/- each. Top 3 prize winners were:
CATEGORY WINNER
Interactive and Best Managed
International Institute of Information Technology, Bangalore
Consulate General of Canada
Content and Information
Emxcel Technical Solutions Pvt. Ltd.
Turbostart
Innovation and Display
Dassault Systems India Pvt. Ltd.
Biocon Ltd.
Start-Ups Kayadev AI Private Ltd.
Skykrafts Aerospace
Special
Lyman Technology Pvt. Ltd.
ITIE Knowledge Solutions
TUV Rheinland
PRIZE PRESENTER &
INSITTUTE TITLE OF PAPER
1st Rs. 20,000
Pooja Yadav Padmashree Institute of Management and Sciences
Synthesis of magnetite nanoparticle from Moringa oleifera & Strychnos potatorum seed – A cost effective technology to treat polluted water
2nd Rs. 20,000
Shakshi Sharma Maharani Lakshmi Ammanni College for Women
Evaluation of anti-inflammatory properties of the leaves of Aegle marmelos (Bilva), Ocimum sanctum (Basil), and Punica grantum (Pomegranate) peel- GC-MS based in-silico and in vivo study
3rd Rs. 20,000 Neena Aloysious The Oxford College of Science
Endothelial Cell Co-Culture With Stem Cell Differentiated Islet Like Clusters On A Polymeric Scaffold Improves Islet Function
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• SPEAKERS
3173
• DELEGATE
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• GIA Partners
243
• EXHIBITORS
97
• STARTUP
73
• POSTERS
11435
• VISITORS
Robo Race Winners As this highlight competition of this year comes to an end, top 6 teams were rewarded with exciting cash prizes as mentioned below.
Quad Copter Winners Top 3 teams were identified of this unique competition and they were rewarded with cash prizes listed as below.
BTS 2019 HIGHLIGHTS
Prize Team School
1st Rs. 25,000 SJR RITES SJR PUBLIC SCHOOL
2nd Rs. 15,000 QtPi BLOOMS BHASHYAM BLOOMS
3rd
Rs. 4,000 ANDROID ACOLYTE SISHYA SCHOOL, HOSUR
Rs. 4,000 ROBO RANGERS JUBILEE HILLS PUBLIC SCHOOL
Rs. 4,000 CYBER FREAKS DIYA ACADEMY OF LEARNING
Rs. 4,000 BRS GANG 5 BRS GLOBAL SCHOOL, ATTIBELLE
Prize School
1st Rs. 25,000 SISHYA SCHOOL, HOSUR
2nd Rs. 15,000 CAMBRIDGE SCHOOL & BRS GLOBAL SCHOOL, KASAVANAHALLI
3rd Rs. 4,000 BRS GLOBAL SCHOOL, KASAVANAHALLI
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The Bengaluru Ecosystem has nurtured and driven the rise of several Unicorns, creating an efficient entrepreneurial environment for growth & success. Bengaluru has always been a ’nucleus’ for innovators & change makers with Govt. & industry support, research institutions, financiers, nurturers in the form of accelerators & incubators and technology & business mentors. The Bengaluru Impact Awards are constituted to celebrate the founders of the Unicorns that Bengaluru has conceived over the years and ones that will chart their journey for years to come. With solutions that have infiltrated global markets and impacted the world, we celebrate these Unicorn founders for their achievements, successes and visions that have mapped Bengaluru on the globe, yet again. Following were the Awardees:
Sr. No. Awardee Designation Organisation
1 Bhavesh Aggarwal Co-Founder & CEO Ola
2 Dhiraj Rajaram Founder Mu Sigma
3 Hari Menon Co-Founder & CEO BigBasket
4 Nandan Reddy Co-Founder Swiggy
5 Naveen Tewari Founder & CEO InMobi
6 Pranay Chulet Co-Founder & CEO Quikr India
7 Sachin Bansal Co-Founder, Flipkart & CEO Navi, Technologies
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VALEDICTORY FUNCTION 3 days of Bengaluru Tech Summit concluded with a Grand Valedictory Function graced by all the stakeholders. On this occasion, there was a Release of Elevate Winners Showcase Book by Dr. C.N. Ashwath Narayan, Hon’ble Deputy Chief Minister and Minister for IT, BT and S&T and Higher Education & Medical Education, Government of Karnataka. An Inspiring and Visionary Keynote Valedictory Address was delivered by Dr. C.N. Ashwath Narayan. His address depicted commitment to this sector by his Government and promised full support in all possible ways. He also announced dates for BTS 2020 and asked all stakeholders, mainly international ones to block their calendar immediately. Guest of Honour for this evening was Mr. Timo Harakka, Minister of Employment, Ministry of Economy and Employment, Government of Finland who also gave an address.
There was also an Address by Dr. E.V. Ramana Reddy, IAS, Additional Chief Secretary, Department of IT, BT and S&T and Urban Development Department, Government of Karnataka and Shri Prashant Kumar Mishra, IAS, Director, Department of IT & BT and Managing Director, KITS, Government of Karnataka proposed Vote of Thanks to conclude the Mega Show!
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TESTIMONIALS- CONFERENCE “Over the years, this event has transformed itself in an impeccable and impactful way. And for the past 2 years, the buzz word is innovation and as a result we are getting to see so many startups. It seems likely that over the next few years, we will get to see a lot of budding engineers and entrepreneurs participating in the Bengaluru Tech Summit.”- Gnaneshwar Kambali, GM, (IIoT Strategy & Solutions), Hitachi India “The summit this year has been very interesting with some great sessions. The format has been a lot more intimate. Overall, it has been a very positive experience.”- Siraj Dhanani, Founder & CEO, InnAccel Technologies, India “It is great to be here at this event. It is wonderful to have a technological summit in India bringing together people from across the world, to have discussions on AI, healthcare etc. I am honored to be invited at the Bengaluru Tech summit.”- Ayelet Akselrod-Ballin, PhD, Director of AI, Zebra Medical Vision, Israel “It is my first time at the Bengaluru Tech summit. I attended few of the IT related sessions at the event. It is a very comprehensive program with people here from across the globe. It is certainly very impressive.”- C Mohan, PhD, IBM Fellow, IBM Almaden Research Centre, USA “This is not my first time at the Bengaluru Tech summit. I have been involved with the event since many years both as a participant and as an organizer. It is interesting to see that over the years the event has grown so much, not only in terms of the participants but also in terms of its reach across the world. “- Dr K K Narayanan, Founder & Chairman, Kottaram Agro Foods “The Bengaluru Tech summit has been a very interesting platform for me as I made new contacts, and met few friends. The conference that I was a part of was very good, so overall a good experience.”- George Thomas, PhD, COO, AgriGenome Labs “Karnataka is one of the best states in terms of innovation and promoting such programs like the Bengaluru Tech summit. I have a very positive view about Karnataka.”-Venkatadri Bobba, General Partner, Ventureast Fund Advisors India “It has been a great event. I take pride as a Bengalurean to have attended the Bengaluru Tech summit. It is a great platform to network with tech enterprises, most importantly for startups who are looking for a connect. In addition, BTS is an excellent learning place for everyone especially the younger generation. This event puts Bengaluru in the global map.”- Mekhala Hiriyanna, Founder & CEO, Be Brainy Educational Foundation
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CONFERENCE FEEDBACK
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EXHIBITORS FEEDBACK
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VISITORS FEEDBACK
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PROMOTIONAL EVENTS CXO Breakfast Meet - (16th Jan, 2019) Shri. G. Parameshwara, Hon’ble Ex. Deputy Chief Minister of IT, BT and S&T; Shri. Gaurav Gupta, IAS, Principal Secretary, Dept. of IT, BT & S&T, GoK; Shri Girish. R, IAS, Director, Dept. of IT BT and MD KITS, Mr. Kris Gopalakrishnan, Chairperson for Vision Group for IT, Dr. Kiran Mazumdar Shaw, Chairperson and MD, Biocon and Ms. Debjani Ghosh, President, NASSCOM Bengaluru Tech Summit 2019 were present at the event which was also attended by over 90 top Industry Leaders.
CXO Breakfast Meet- (19th Sep, 2019) Shri B.S. Yediyurappa, Hon’ble Chief Minister, Government of Karnataka, Dr. C.N. Ashwath Narayan, Hon’ble Deputy Chief Minister and Minister for Higher Education and IT & BT, Science and Technology, Govt. of Karnataka, Mr. Rostow Ravanan, Former CEO, Mindtree Mr. Kris Gopalakrishnan, Chairperson for Vision Group for IT were present at the event which was also attended by 100 top CEO’s
Mysuru Roadshow- (28th Aug, 2019) The Run-Up Event of Bengaluru Tech Summit 2019 at Mysuru was Inaugurated by Dignitaries which included Dr. E.V Ramana Reddy, IAS, Additional Chief Secretary, Dept. of IT, Bt & S&T, GoK; Shri. Prashant Kumar Mishra, IAS, Director, Dept. of IT Bt and MD KITS; Mr. Sid Mookerji, Founder and Managing Partner, Silicon Road; Mr. Jayaprakash, Officer In Charge and Additional Director, STPI; Mr. Bhaskar Kalale, Chairman, CII Mysore Zone; Dr. K.S.M.S Raghavarao, Director, CFTRI with the Theme promoting Mysuru as The Next Innovation Hub were present at the event and also
attended by 244 Participants.
Press Meet (12th Nov, 2019) Dr. C.N. Ashwath Narayan, Hon’ble Deputy Chief Minister and Minister for Higher Education and IT & BT, S&T, Govt. of Karnataka, Mr. Kris Gopalakrishnan, Chairperson for VG for IT, Dr. Kiran Mazumdar Shaw, Chairperson and MD, Biocon, Mr. Prashanth Prakash, Partner, Accel Partners, Mr. Jitendra Chaddah, Sr. Director, Intel India, Dr. Vijay Chandru, Executive Chairman, Strand Life Sciences Dr. E.V Ramana Reddy, IAS, Additional Chief Secretary, Dept. of IT, Bt & S&T, GoK; Shri. Prashant Kumar Mishra, IAS, Director, Dept. of IT, Bt and MD, KITS. This event was attended by Industry Captains, Associations, Startups, Investors, Policy Makers, Academia, Research Institutes, MSMEs, Trade Commissioners and Print & Electronic
Media.
Press Meet (17th Nov, 2019) Dr. C.N. Ashwath Narayan, Hon’ble Deputy Chief Minister and Minister for Higher Education and IT & BT, S&T, Govt. of Karnataka,
Shri. Prashant Kumar Mishra, IAS, Director, Dept. of IT, BT and MD, KITS. This event was attended by Print & Electronic Media.
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MEDIA CAMPAIGN PRINT MEDIA Print Media was used extensively to promote BTS 2019 with good combination of advertisement ensuring Reach & Impact of the Highest Magnitude. Campaign started with All India announcement advt. and continued with State focused advt. till the last moment. Leading newspapers used across the campaigns were:
Day & Date Publication Total Size in sqcm
Wed, Oct 16 Economic Times- All India 400
Thu, Oct 17 Times of India- Karnataka 400
Wed, Oct 23 Times of India- Karnataka 320
Thu, Oct 24 The Hindu- Karnataka 408
Fri, Oct 25 Economic Times- South 408
Wed, Oct 30 Times of India- Karnataka 825
Thu, Oct 31
Times of India- Karnataka 216
Vijay Karnataka- Karnataka 216
Times of India- Karnataka 216
Prajavani- Karnataka 216
Mon, Nov 4 The Hindu- Karnataka 400
Tue, Nov 5 Economic Times- South 400
Wed, Nov 6 Times of India- Karnataka 400
Thu, Nov 7 Hindu Business Line- All India 400
Fri, Nov 8 Deccan Herald- Karnataka 400
Sat, Nov 9 Deccan Chronicle- Karnataka 400
Sun, Nov 10 Vijay Karnataka- Karnataka 400
Mon, Nov 11 Times of India- Karnataka 625
Tue, Nov 12 Economic Times- South 400
Wed, Nov 13 Vijayvani- Karnataka 400
Thu, Nov 14 The New Indian Express- Karnataka 400
Fri, Nov 15 Times of India- Karnataka 600
Sat, Nov 16 The Hindu- Karnataka 400
Sun, Nov 17 Deccan Herald- Karnataka 320
Mon, Nov 18 Inaugural Advt by Department IT, BT, GoK in Leading English & Kannada Papers
Tue, Nov 19 Times of India- Karnataka 320
Wed, Nov 20 Prajavani- Karnataka 320
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TRADE MEDIA
To reach out to the various stakeholders from IT & BT fraternity, few advertisements and web banners were planned with some of the leading trade publications. IT Trade Media: CXO TV.news, Channel Drive, EFY Group, India Tech Online, Telecom Drive, Small Enterprise India &Biotech Trade Media: BioMall, BioSpectrum Asia & India, Express Pharma, NuFFooDS Spectrum, Pharmacia, The Pharma Review
OUTDOOR Massive Outdoor campaign was done to create awareness about event.
20 Bus Back Panels 3 Mobile Vans promoting the event was driven across the city through planned, strategic
routes, to create buzz and excitement before the event 44 Standees at 11 BMRCL Stations 10 Bus Shelters, 3 Sky Walks, 1 Gantry 50 Road Signages placed around Bengaluru Palace to help and direct participants to reach
venue easily
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Big FM 92.7 (Kannada)
Radio City 91.1 FM (Kannada)
Fever 104 FM (Hindi) Vividh Bharati 101 FM
TV 9 TV 18 Suvarna TV Public TV
TV 5 Dighvijay TV BTV Power TV
Raj TV Kasturi TV
BioMall.in BioSpectrum ChannelDrive CXOTV.news Electronics
for your
EFYGROUP Express Pharma IndiaTechonline NuffooDs Spectrum Chronicle Pharmabiz
Small Enterprise India.com Telecom Drive The Pharma Review
RADIO
Radio was used very effectively to create buzz about BTS. It was mainly targeted to popularize Expo Visits as well as Delegate Registrations. 8 Days campaign has mix of Spots (Jingle), RJ Mentions, Associate Tags and OB Link at the event days. Leading Stations used were:
There was also All India Campaign done with Radio Mirchi - 98.3 FM by the popular Tech Guru Rajiv Makhni through his show.
TV CHANNELS This time at BTS, leading Kannada TV Channels were used to promote the event. Total 10 channels were used, they were:
Social Media The event was well-promoted with social media platforms like Facebook, Twitter, Linkedin through daily informative posts, sector news, contests, and updates about event. PPC (Pay per Click) Campaign was widely executed on Facebook & Linkedin to reach out to the prospect participants. Time to time several Video Bytes were taken to talk about Innovation, Technology Transfer, Start-Up ecosystem and inviting people to be a part of show .
Total Page Followers Total Page Likes
Facebook - 31,560 Facebook - 31,426
LinkedIn - 1,608
Twitter - 4,125
Instagram - 296
Trade Media Partner
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MEDIA COVERAGE
VENUE INFRASTRUCTURE & BRANDING
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Registration
VIP
Parking
Signage
s
Exhibition Halls
Installatio
ns
Medical, Disaster
Management
Fire Controller, Police
Ambulance Delegate Walkway
Gate
Welcome
Gate
Food
Court
VENUE INFRASTRUCTURE & BRANDING
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VENUE INFRASTRUCTURE & BRANDING
VENUE INFRASTRUCTURE & BRANDING
Inaugural Hall Inaugural Hall Seating
VIP Walkway
Inaugural Hall Seating
VIP & Reserved Dining Entry
VIP DINING
BTS APP QR
Signage for Washrooms & Dining
VIP Washroom Entry VIP AREA
Conference Hall 1 Conference Hall 2 Conference Hall 3 Conference Hall 4
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VENUE INFRASTRUCTURE & BRANDING
DCM’s Lounge CM’s Lounge
MD OFFICE ACS OFFICE
Delegate Entry
Installations
Delegate Dining
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VENUE INFRASTRUCTURE & BRANDING
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