Automated Dealer Direct MarketingTurn your CRM into an ATM by targeting your customers with the right message at the right time.

About AutoMineAutoMine takes records directly from your dealership’s CRM and drills it down into very specific categories based on each consumer’s buying habits. Let’s face it mining isn’t new, but there is a better way. Some companies mine data by taking national trends and buying habits and creating a mathematical formula to plug-in for all consumers – called predictive data. But doesn’t it make more sense to have a unique marketing campaign leveraging your own dealership database against individual consumers buying habits tied directly to the national bureaus that tells you exactly when your customers are out shopping and have had a direct pull on their credit?! We think so!

Direct Marketing Module►Automated Subscription Programs

• “Set it and Forget it” with AutoMine. Our subscription based model allows your dealership to develop multi-wave, multi-channel, multi-touch marketing campaigns.

• AutoMine delivers data automation required to support campaigns to dealer’s sales and service customers.

►End-to-End Direct Mail Marketing• AutoMine’s data module gives you the complete set of tools to deliver the

right message to the right car buyer at the right time. It is the ultimate turnkey solution for your dealership.

• It allows dealers to develop an end-to-end marketing campaign.

How it works?►Dealership data analysis►Direct mail►24/7 live operator support and vanity website ►Stuker BDC • Outbound call• Appointment setting • Outbound email (if email address is available)

• IP Direct online banner advertising

Pre-Selected Customer Segments►Customers active in-the-market from your database

• Consumers who have applied for financing in the last 24-hours.►3-6-12 month targets

• Consumers who will be in the market in the next 3, 6, or 12-months.►Available equity

• Consumers who are in a positive equity position in their vehicle.►Payment reduction

• Consumers where a new vehicle program will reduce payments over their current payments. ►Still in the market

• Consumer was interested in a vehicle in the last 12-months but did not finance a vehicle.►Additional household prospects►Current lease-end customers

NOTE: ALL LENDERS HAVE BEEN PRE-QUALIFIED WITH A NATIONAL AUTO LENDER. PROGRAMS COMPLY WITH FCRA.

Let’s do the math:

600 households will own about 1,200 vehicles.

The average trade cycle is 4 years, producing 300 sales/year.

That equals out to be 25 a month.

No one sells all 25, but YOU should have the best chance!

Results SampleITEMS INDIVIDUAL PERCENTAGE HOUSEHOLD

INCREMENTAL

Input Records 15,797 100% -

Validated Records 10,641 67.36% -

Matched to prescreen file (individual) 3,630 34.11% 667

● In-the-market in 1 to 3 months 110 1.03% 14

● Loans 44 - -

● Leases 66 - -

● In-the-market in 4 to 6 months 125 1.17% 11

● Loans 50 - -

● Leases 75 - -

● In-the-market in 7 to 12 months 338 3.18% 34

● Loans 136 - -

● Leases 202 - -

● Move-ups | positive equity 128 1.20% 30

● Looked for a car, but did not buy 162 1.52% 20

Active in market 119 1.12% 47

High APR customers 28 - -

Total 30-day marketable universe 982 9.23% 156

About Stuker BDCLet Stuker’s virtual BDC call center successfully manage, interact with, and care for your customers over the phone. Our BDC expertise, facility, technology, people and training are founded on the best and most used training in the country. Our blend of sales strategies, customer engagement and call scripts allow us to effectively manage your calls. Call management ranges from outbound, inbound appointment scheduling, lead generation, and data mining.Our team is made-up of energetic and highly trained BDC and account reps. BDC reps work with your customers over the phone to help pinpoint and resolve every customer need. Account reps work directly with dealership staff to provide you with customer feedback, retention, call ratios and reporting. You will always know how the BDC is working for your dealership. Let Stuker BDC help you increase your sales!

About IP DirectConsider this solution to be the postman of the internet! It delivers online advertisements directly to your consumer’s in-home tech devices – tablets, mobile phones, laptops, etc. Target real people, your customers, in their house while they are using their internet.IP Direct is the only one-to-one 100% cookie-free IP targeting solution. When we say we can target a specific address, we mean it. Of your matched IPs, we can market to your customers online at a 95% or greater confidence level. No other data mining company offers this type of all-inclusive marketing package.

ComplianceCompliance is key. That’s why we have strategically integrated Compliance Lock into AutoMine. Our offers are compliant with FCRA guidelines and have firm offer of credit extended by a national lender. Top benefits of a lender backed firm offer include:

► Lenders criteria is already built into a database and all firm offers are tracked and accessible for customer inquiries.

► Dealer does not have to take the risk of backing the firm offer of credit and exposing itself to FCRA litigation.

► Dealer has the ability to participate in an FCRA compliant process that leverages a process to answer consumer inquiries.

► Lenders that have 10+ years of experience in managing FCRA compliant programs that are integrated with the Dealer Channel.