Benefits of UI/UX for Online Business

• Did you know that only 1% of the world population was connected to the Internet in 1995?Now, about 40% of the global population has Internet access.

• According to Accenture, 86% of B2B operators’ customers can buy products online.

• Vital for businesses to have an online presence.

• Attract more customers with a creatively designed website that can create a strong emotional impression for the customers.This will have a positive impact on the business’s sales.

What is UI/UX?• UI – User Interface Design (Button,

display, images, sounds)It is the presentation of a website that is seen by the users.

• UX – User Experience DesignIt is the process of developing and improving the quality of interaction between the user and the computer system.It is the feel of the website, affecting users’ experience.

What is UI/UX?• In laymen’s terms, it is the design of the website.

• UI is the image, the button, the colours and the shapes, whereas UX is being directed to a chosen page from clicking a relevant button.

The button (UI)

When clicked, it will direct you to the iPriceSG homepage. (UX)

iPriceSG homepage:How it looks (UI)How it works (UX)

The Benefits of a Good UI/UX• Improves the Quality of Your Brand

Along with an attractive layout, features that are simple, easy-to-use and efficient will foster a sense of comfort to the website.

This will increase the chances of users revisiting the website and recommending it to other potential users.The more people are loyal to your product, the higher the quality of your brand.(e.g: Waze)

The Benefits of a Good UI/UX

• Increase Sales

With an appealing UI and comfortable-to-use UX, your site will have a higher engagement rate and the possibility of your users subscribing to your newsletter increases as well as the purchasing rate of your customers.

iPrice Group, a platform for online shopping, has managed to increase traffic to their Indonesian site by up to 224% with an increase of total revenue of more than 100% in just 8 months.

The strategy is to always evaluate the UI/UX design.

The Benefits of a Good UI/UX• Attract Investors

Paramount to a startup from the inception stage to the development process.

According to the founder of UXPin, more than 80 investors in the Valley are genuinely interested in products designed by startups.

Competition in markets are getting tougher so any good ideas must be planned properly and its design must succeed in capturing users’ attention.

Websites like Pinterest, Airbnb and YouTube had UI/UX designers as one of their founders.

Adapted from an article by iPrice SG.

Pictures taken from Pixabay.