benefits free! most of the population is using it! easy to use pertinent/exciting information is...
TRANSCRIPT
Welcome!
Introduction
Social Media
We are going to talk
about the following:
-Benefits
-Policies
-Deterrents
Benefits
• Free!• Most of the population is using it!• Easy to use• Pertinent/exciting information is delivered
instantly.• Fun
What is out there?
• Twitter• Facebook• Blogs• Countless others (MySpace, wikis, etc)• Tip: Master one thing at a time. It is easy to
get overwhelmed.
FacebookFacebook is a valuable communication tool. It should be used for appropriate, uplifting communication. (Otherwise stated by myself to the students: Use it for good, not evil.)
Meet people where they actually are..
• Email• Web• Facebook• Twitter• Blogger• RSS Feeds
Strategies
• It is about desire and outreach.• Have the desire to reach the community and
build relationships.• Connect people who are in the same
“community” to build excitement.
How will Schools use it?
• Daily Notices• Newsletters• Date Reminders• Answering Student/Parent Questions• Student Achievements• Activities/Extra-Curriculars• Special Events
Create a buzz about……
• PTL• Principal• Athletics• Academic teams• Confirmation classes• New member information
Policies
• They are crucial.• Remember that social media is internet based.• Can be scary and intimidating (pictures, last
names of students)• You have to be so careful of what you put on
these sites in regards to your organization.
The Law!A new law in Missouri places restrictions on the amount of contact teachers and students can have online, particularly as it deals with private messages and interaction. The law
pertains to public school teachers and personnel only.
One section in SB 54 forbids teachers from communicating privately with a student using a non-work social media
account or website. Any discussions conducted between a teacher and student online must be completely public and
transparent.
.
For example, if a teacher has a personal Facebook account and “friends” a
student, any message on that account to that student that’s not accessible
publicly is a violation of state law. While a student, parent or teacher could
theoretically all be “friends” in the social network, that fact alone doesn’t
make communication between the student and teacher legal.
If the teacher sends the student a message privately on the system, or replies
to a private note from a student — even if the inquiry is a practical one asking
about a homework assignment or topic being discussed in class — that
educator would be breaking the law if that message can’t be seen by
everyone.
WHO ELSE DOES THE EFFECT?And that goes for all non-classroom educators as well, including principals and administrative personnel. According to the law, sponsored by Missouri Sen. Jane Cunningham, R-Chesterfield, Missouri school districts are required to have a communication policy in place by Jan. 1, 2012, regarding teacher- and employee-student communications, including verbal and nonverbal speech and use of electronic media as it pertains to SB 54.
The bill, called the “Amy Hestir Student Protection Act,” is named for a woman who testified that she was manipulated into having a sexual relationship with an educator while in junior high school.
Cunningham said the legislation was drafted initially to make sure that a Missouri school district that fires an employee for sexual misconduct is liable for similar activity if the person is hired at another school district in the state and engages in similar behavior.
• http://www.senate.mo.gov/11info/BTS_Web/Bill.aspx?BillID=4066479&SessionType=R
Immanuel Lutheran School632 E Hwy NWentzville, MO 63385 PHOTO RELEASE FORM Dear Parent/Guardian, In an effort to promote and market the school in various venues and publications, we will feature our school and school children periodically in marketing materials or internal materials. Please indicate the following for your child. YES NO CLASSROOM BLOG- I give permission for a photo/video of my child to be used on a teacher blog. PRINCIPAL BLOG- I give permission for a photo/video of my child to be used on the principal’s blog. INTERNET/WEBSITE- I give permission for my child to be featured in photographs and/or videos to be used on the school website.
SCHOOL PUBLICITY- I give permission for my child to be featured in photographs and/or videos to be used in flyers/publications to promote Immanuel Lutheran School. Your child’s first name may accompany the photo, but no last name or address will be included with your child’s picture when publishing on the Web. Please be sure to complete one form for each child in your family. A form should be turned in to each classroom teacher.
Student Name_______________________ ____ Grade_________ Teacher _____________ Parent Signature _________________________________ Date ______________
LESA
• Lesastl.org• New technology curriculum
How the MO District Will Help!
November 4th meeting
• Do you want to live in an engaged local community
• Schools (and churches) can lead the way!
Advice
• Do Not Wait-technology will NEVER stabilize.• Inclusion will NOT happen without your
initiative.• Connect with other professionals across
different schools to exchange ideas.• Opportunities-classes/students promoting
online promotion/learning.
Where do I start?
• Designate the Administrator of the site.• Identify two or three goals. (ex.policy)• Make sure you have someone to monitor and
update. (If it is “fast” information. People expect it to be correct.)
• “We don’t have a choice on whether we DO social media, the question is how well we do it.”-Eric Qualman
Things to think about
• Staff is following your school policy in regards to social media. Represent us well!
• Be aware that the general public view this site as “the voice” of the school.
• Consider what you say before you say it-(It will be there a LONG time!)
• Respect copyright• Be respectful.
Continued
• Stick to your area of expertise. ( Ex. Encourage people to vote, but don’t tell them who to vote for!)
• If it is official communication that you publicize at school, follow through…
How do I control this?
• Adhere to your policy guidelines.• Clearly identify social media pages as the
official account for the school.• Seek to have unofficial accounts closed.• Highest security settings.• Report inappropriate use• Educate (staff, students, parents)
• http://ilcswprincipalspage.blogspot.com/• https://www.facebook.com/#!/
pages/Immanuel-Lutheran-Wentzville/113032118787
• https://twitter.com/#!/PrincipalDolak• https://www.facebook.com/#!/groups/237569
339622800/
Sharing and Discussion
Questions?