benedictus fontoxml presentation dita best practices
TRANSCRIPT
PowerPoint Presentation
Engaging Subject Matter Experts..How do we do it?
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Founded Liones, interactive agency in 1999:User experience designWeb-technologyPublishers and corporate publishers
Founded FontoXML in 2013:Web-based XML editorFocus on SMEs
@JanBenedictus
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Best Practices
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Influence behavior
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Influence behavior
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Wrong paradigm
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Company vs Author
Structured contentvsJust like word
Chunked contentvsWork in context
Integrated in workflowvs Easy to access
XML standardvswhat??
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How do we align
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We think, and re-think
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These are not our SMEs
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Dont make me think!
Steve Krug, 2000
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14 years later
Rick Yagodich, 2014
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Follow conventions
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Give context
Deze trends vragen om een nieuwe benadering van online marketing.14
Help with structure
Deze trends vragen om een nieuwe benadering van online marketing.15
.. make structure helpful
Deze trends vragen om een nieuwe benadering van online marketing.16
Learn from other worlds
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More than AX
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Spellcheck+
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Metadata and tagging
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Authors wish list
Get suggestions for links to related content
Get suggestion for re-use
Get analytics on use of my previous articles
Get a prediction of the impact my current article will have
And all of this real-time, while I type!
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Author-> Company
Less typing More consistent content
Direct support Increased content quality
Recognition ofSemantically richer expertisecontent
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Emotion
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unnecessarily beautiful
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We learnedWe cant force Guinea Pigs, we will have to seduce
If AX is not compelling, authors find a way around
User Friendly is only about taking away hurdles, but we need more
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We are all authors now!
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