Danish Rehab Group

WHY ARE DANISH REHAB PRODUCTS AND COMPETENCIES RELEVANT GLOBALLY?

BY

BENDT APOLLO RASMUSSEN

SENIOR ADVISOR

DANISH REHABITATION GROUP

Strategic alliances

INTRODUCTION TO

DANISH REHABILITATION GROUP

ESTABLISHED IN 1981 AND HAS TODAY 90 MEMBER COMPANIES

ACTING AS MANUFACTORS FEDERATION NATIONALLY AND INTERNATIONALLY

AVERAGE COMPANY SIZE SMALL AND MEDIUM WITH HIGH FLEXIBILTY

COMPETENCIES BASED ON LONG EXPERIENCE DUE TO DANISH TAX SYSTEM – HIGH TAX – ALL SERVICES FOR FREE

Strategic alliances

28 March 2012 - WHO

The world population is rapidly ageing

Between 2000 and 2050, the proportion of the world's population

over 60 years will double from about 11% to 22%. The absolute

number of people aged 60 years and over is expected to increase

from 605 million to 2 billion over the same period.

Health & Rehab

The need for long-term care is rising

The number of older people who are no longer able to look after

themselves in developing countries is forecast to quadruple by

2050. Many of the very old lose their ability to live independently

because of limited mobility, frailty or other physical or mental

health problems. Many require some form of long-term care, which

can include home nursing, community care and assisted living,

residential care and long stays in hospitals.

Health & Rehab

The political focus in the Health & Rehab area

The last year we have seen increased focus and more expectations

regarding Rehab to play a more significant role in our society to

meet the challenges we are facing, both National and

Internationally. We are faced with servicing more citizens with less

ressources and less money.

And it is neccessary to focus on quality, evidens and best practice.

Focus areas in Denmark

The DRG focus in the Health & Rehab area

It is our contribution within our area to strengthen 3

bottomlines:

1. The municipalities/regions economy and the workingenvironment for the employees.

2. Increased life quality for the citizens.

3. The companies earnings for investing in furter development, innovation and export.

Focus areas in Denmark

Future alliances in Health & Rehab

Health & Rehab is not only the service produced by the public sector –

the municipalities, hospitals etc.

Health & Rehab is created jointly. To sustain and further develop this area

it requires that i.e. municipalities find new ways of solving their tasks.

One of the ways is to rethink and strenghten the interaction between the

public sector, the citizens, the local community and the business

community.

We shall develop what we call the future Health & Rehab alliances with

clarity in frame, roles and responsibilities.

Ref. KL

Focus areas in Denmark

Strategic alliances

What should we do?

• Focus on concepts instead of products

• Focus on share best practise

• Focus on implement instead of invent

Competences in DK

Competencies in Rehab and Care

The future nursing home as a concept.

Combining innovative concepts

with caring abilities and

training – important!!!

Good contacts to architectsand developer internationally

Why Danish Rehab Technology

Model house in Silkeborg

Focus areas in Denmark

Model house in Silkeborg

Focus areas in Denmark

Model house in Silkeborg

Focus areas in Denmark

Health & Rehab

How should we do it?

Strategic alliances

We have the knowledge, we have the technology, we have the

concepts.

Examples - exportactivities:

1. Model house in Paris and Silkeborg – can be transferred to other parts of the world

2. Official visits to various countries – good long term effect

3. Other activities held in a practical level

4. Close contact with the specialists – informal way

5. Danish experience to be transferred and adapted to local traditions

6. Last but not least enter cooperation on a global basis with an open mind

Focus areas

Thank you for listening

Thank you for listening

Strategic alliances

Long term – broad focus=

Collaboration