BENCHMARK

WHAT IF YOUR COMPANY WAS A CAR? WHICH CAR WOULD IT BE?

To show emotions

To control emotions

Social integration

Social affirmation

SpontaneousLively young

Calm serious

Simple Smallshy

CompetentStylishelegant

WHAT IF YOUR COMPANY WAS A B2C BRAND? HOW DOES YOUR PRODUCTPORTFOLIO LOOK LIKE?

To show emotions

To control emotions

Social integration

Social affirmation

SpontaneousLively young

Calm serious

Simple Smallshy

CompetentStylishelegant

ALSO MAP YOUR COMPETITORS…

To show emotions

Rational Low budget

CompromiseBudget-functional

CompromiseStatus-functional

StatusSuperiority

Simple Nice

Lively Young

Colours

EnergeticOriginal

Innovative

experimentalassertive

Eerste kwadrant- experimenteler- gedurfder

Tweede kwadrantplaats bestendigen

zwaartepunt / brand positioning

Vierde kwadrant collectie vergroten / omzet

merk minder belangrijk

Derde kwadrant-hoge kwaliteitsvereisten

Social affirmation

Social integration

To control emotions

1. 2.

3. 4.