ben rapson (act theatre) - enhancing brand online - get engaged tour 2010
Post on 18-Oct-2014
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Overview of branding online, and quick tips for many social media platforms.TRANSCRIPT
Enhance Your BrandUsing Online Resourcesand Social Networks
Ben RapsonInteractive Media Specialist
ACT - A Contemporary Theatre, Seattle WA
acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre
I.A reminderII.What is branding?
III.Tips for optimizing social media
I.A reminderII.What is branding?
III.Tips for optimizing social media
This is supposed to be fun!
•Social media vs. social media marketing•Social media marketing vs. other
marketing•You have advantages as a small business
acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre
This is supposed to be fun!
• You have advantages as a small business:1. Nimble2. Cool
3. Personality 4. Personal
acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre
I.A reminderII.What is branding?
III.Tips for optimizing social media
What is branding?
Don’t put the cart before the horse
…or something like that.
acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre
What is branding?
Relieve some of the pressure of marketing.
acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre
What is branding?
75% experiencing the product
25% discovering the company out in the world
acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre
What is branding?75% experiencing the product
Great marketing, even social media, is no substitute for a good experience with a
business
acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre
What is branding?
25% discovering the company out in the world
•Clarifying the experience•Sparking memory
•Encouraging word of mouth
acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre
I.A reminderII.What is branding?
III.Tips for optimizing social media
III. Tips for optimizing social media
• More effective generators of word of mouth
• More fun for you• More efficient use of your time
III. Tips for optimizing social media
1. General web2. Facebook3. Twitter4. eNews5. Beyond
Tips: General web
•Your website•Google alerts
•User-based sites•Static listing sites
acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre
III. Tips for optimizing social media
1. General web2. Facebook3. Twitter4. eNews5. Beyond
Tips: Facebook•Good status updates
•Tagging•Updates
•Giveaways/promotions •Icons
•Photos and captions
acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre
Tips: Facebook•Events
•Other pages•Interaction•Response
•Advertising
acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre
Tips: Facebook
Efficiency: what to do on Facebook each day?
acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre
III. Tips for optimizing social media
1. General web2. Facebook3. Twitter4. eNews5. Beyond
Tips: Twitter
Twitter is a cocktail party.
acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre
Tips: TwitterWhat makes for good Tweets? A combination:
•Original Tweets•RTs
•@mentions
acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre
Tips: TwitterWhy do individuals love to find on
Twitter?The big four:
1. Food2. Animals3. Humor4. Music
acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre
Tips: Twitter•Business description
•Background•Icons•j.mp
•Following back
acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre
Tips: TwitterEfficiency: what to do on Twitter each day?
•Schedule your Tweets with TweetDeck or HootSuite
•Find your inner circle and make a list•Use j.mp links
•What time of day?acttheatre.org
facebook.com/acttheatretwitter.com/acttheatre
III. Tips for optimizing social media
1. General web2. Facebook3. Twitter4. eNews5. Beyond
Tips: email communicationsMany ways to use:•Digest style•Special offers
•Customer follow-ups•Specific interests
acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre
Tips: email communications•Templates, templates, templates
•Subject lines: urgent or eye-catching•Lure them to your site(s)
•Collect email addresses – with permission•Make a calendar of emails and content•Use photos - avoid the WALL OF WORDS
acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre
Tips: email communications
Efficiency: •Prioritize•Strategize•Schedule-ize
acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre
III. Tips for optimizing social media
1. General web2. Facebook3. Twitter4. eNews5. Beyond
Tips: Beyond the online•Ambassadors•Street Team
•Horizontal networking•Vertical networking
acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre
Tips: Beyond the online•Vertical networking:
Never underestimate the dual powers
of coffee and compliments.
acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre
Remember:this is supposed to be fun!
Ben RapsonInteractive Media Specialist
ACT - A Contemporary Theatre, Seattle WA
acttheatre.orgfacebook.com/acttheatretwitter.com/acttheatre