Nathanael Gordon

BEN PENGELLYCERTIFIED BUILDER & ELECTRICIAN

MB 027 123 9876PH 0508 NAIL SPARKEM ben@nailsandsparks.co.nz

25 Constable St, Wellington | nailsandsparks.co.nz

Nails and Sparks: Branding

The clients are two young builders and electricians. They

felt their current brand identity was too boring, stagnant

and did not reflect the professional, young and outgoing

nature of their business. Their main business is urban

interior shop and restaurant fit-outs. I created the

wrought iron nail that sparks then returns to its original

state. The logo looks like iron. A strong and masculine

material, it is an honest construction material that does

not deform and is unchanged over time. The type stack

is fresh and modern, reflecting that they are the new

generation of builders. The business cards appear to be

branded on wood. This shows their can do attitude. If

it’s wood they have they will burn it in, they will take any

challenge head on.

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Nathanael Gordon

1 Kilo Burrito: Lockup & Instore

The 1 Kilo Burrito Challenge is a food eating competi-

tion. Winning would get you and a friend a trip to Venice

Beach, California.

The brief was to create a device for the new promotion

the client was rolling out throughout their New Zealand

stores. It had to be clear, concise and easy to understand

while lining up instore, as well as online in the social media

material that I would create later. I have drawn inspiration

from American eating competitions, also looking at boxing

and other competitive fighting graphic styles.

HOT HOH

T HOH

T

CHILLI METERMILD MEDIUM SMOKEN HOT SUPER HOT INSANELY HOT

Cal-Mex Taqueria: Lockup

The client identified that they needed to educate their

customers on their point of difference in the competitive

Mexican food market. We came to the conclusion that

creating a graphic device would reinforce the idea that

California Burrito is a Californian Mexican restaurant. I

created the Cal-Mex Taqueria stamp to accompany the

social media campaign and integrate it into the wallpaper

in the stores. The stamp has a young fresh vibe, the type

references sun, surf and the beach.

Chilli Metre: Instore Device

The brief was to create an easy to read and understand

Chilli meter. It had to be crazy and off the wall. The device

would be located at the point of sale. I created a sticker

that will be placed on the wall or food preparation sta-

tions so that customers can decide quickly and painlessly

on the level of heat they desire.

ONE KILO BURRITO

CHALLENGE

Nathanael Gordon

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Nathanael Gordon

California Burrito: Social Media

I managed the day to day operation of The Original

California Burrito Companies Facebook. It is the central

hub for promotions, updates and customer interaction

for California Burritos New Zealand and Australian stores.

The page has been very successful for the client engag-

ing with over 5,400 fans, this number has grown steadily

during my involvement.

facebook.com/CaliforniaBurritoCompany

COMMERCE STREETQUEEN STREETNEW MARKET

K ROADMANUKAU

ALBANYHEAD OFFICEHAMILTON

Call us for a good time

TO CELEBRATE THE OPENING OF OUR BONDI BEACH STORE,WE’RE OFFERING YOU A FREE ORIGINAL CHICKEN, BEEF OR BEAN BURRITO!**OFFER ONLY VALID ON FRIDAY THE 5TH OCTOBER AT SHOP 8, 164 CAMPBELL PARADE, BONDI BEACH. FROM MIDDAY.

COMING SOONCALIFORNIA BURRITO WILL BE SERVING UP

4AM LATE NIGHT FRIDAYS & SATURDAYS

CORNER OF VICTORIA

101-103 VICTORIA STREET BEER, SANGRIA, MARGARITAS& HOBSON STREET

EAT A 1 KILO BURRITOAND BE IN TO WINA TRIP TO VENICE BEACH,

CALIFORNIA.

SEE THE FACEBOOK PAGE OR ASK IN STORE FOR DETAILSOOK PAGE OR ASK IN STORE FOA A S FAS REKPAG R ASK ECEBBOBO

Coming soon

Shop J, 652 Great South Road,

Manukau

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Nathanael Gordon

New Product: Point of Sale

The client had just gone through a brand evolution. They

were also releasing two new products into the market.

They decided that they would avoid the supermarket

wobblers to introduce their customers to the new

products. The brief was to create stickers that would run

on the packs for around 50,000 units. I used the strong

mascot that beehive has developed over the decades of

business, looking fresh after its recent make-over.

Shaved Seasoned Hamnow in store.

Try our

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Nathanael Gordon

happy eating

Dene McKay | National Sales Manager

5 Dockside Land Auckland city, PO BOX 105 926 Auckland 1143

Premier Beehive NZ Limited | www.premierbeehive.co.nzPH MB EM : : :09 309 7420 021 819 014 dene@premierbeehive.co.nz

John Kippenberger | Managing Director

5 Dockside Land Auckland city, PO BOX 105 926 Auckland 1143

Premier Beehive NZ Limited | www.premierbeehive.co.nzPH MB EM : : :09 309 7420 021 964 045 john@premierbeehive.co.nz

happy eating

Business Cards: Brand Evolution

The client was in the process of brand evolution and their

stationary needed updating and modernising. Using the

new design elements such as the paper texture and the

natural honey, I created a type stack that can easily have

the clients name and job title changed and still hold its

form. It is clean, modern and visually expresses the new

brand voice of Premier Beehive, craft and heritage.

Copy Writing: Brand Evolution

Premier Beehive’s website was being re-designed to

reflect the brands new tone of voice. The brief was to

write the copy for their product range. It had to show the

craft and heritage of the brand. It also had to describe the

natural way the meats were prepared and the connection

that Premier Beehive had to Carterton and New Zealand.

premierbeehive.co.nz/products

Streaky BaconBeehive streaky, when grilled, is the crispiest bacon in New Zealand. We’ve also launched a shaved version for those of us who need even more crunch. Cut from the belly, (renowned for its great flavours and infamous Moorish qualities), streaky bacon is great in salads, pasta and even in the lunchboxes of our team down at the factory. Staying true to our traditional recipe we have not added Soy or MSG and it is 100% gluten free.

Short Cut BaconPerfect for eggs Benedict, our Short Cut Bacon has been hand-picked from premium meat. The cut is taken from the middle to include the loin and a tasty little piece of the belly for added flavor and crunch. It is crafted using our traditional techniques; We smoke it with real wood and cure it with honey from the Canterbury plains. As with all our bacons, we have not compromised our recipe by adding Soy and MSG and it’s proudly gluten free.

The History of BeehivePremier Beehive has been crafting its family of bacon and hams for over 21 years, staying true to the authentic process and traditions of our founding pioneers.

Premier Beehive employs over 150 staff, 120 of which are busy crafting bacons and deli meats in our Carterton factory in the heart of the Wairarapa, just north of Wellington.

We have always prided ourselves on combining the talent of our truly skilled and dedicated team with the best available meat cuts, ingredients and processing technology.

We are extremely focused on hand picking only the finest meats to create our mouth watering products. Our honey is sourced from the Canterbury region where White Clover is the predominant flower across the rural pastureland. New Zealand White Clover is world renowned for its purity, low moisture content and mild delicate taste. Our meat is smoked the old fashioned way using natural wood and we believe that our traditional techniques create a superior flavour. The Pioneering methods are continued by our hard working and passionate employees - this is Beehive’s heritage.

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Clients Included.

Ehouse: Layout

Ehouse is a property marketing agency based in London.

There I worked with clients and printers to deliver high

quality marketing collateral quickly and effciently. Working

with the clients I created bespoke brochures, flyers and

mailers for property throughout the UK. As part of the

design team I would alternate between layout and

photo retouching.

My role as Repro Specialist also ment I had to work with

printers to deliver a high quality product to the client

on Litho and Digital presses, gather quotes and get the

artwork print ready.

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Nathanael Gordon

Ideas In Transit: Illustration

The idea behind this was to take the sketches and stories

created while commuting, explore the ideas and come

to a final solution. It showcases character design, story

telling and idea generation. The bus number, route and

other information is also available on the mini posters.

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Typeface Design: Mayday

FF Mayday is a san serif typeface. A main focus of the

typeface is the x height of the letters. These create

dynamic change between letter forms. The typeface has

a heavy weight to it. Bold and void of thick and thins, the

curves created at the x height create movement and

a flow to the typeface. The specimen poster has been

taken to show a juxtaposition of the empty abyss of the

poster to the warmth and community of the city.

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

Bold

Rounded

Bold Italic

Rounded Italic

Nathanael Gordon

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Thai Street Food: Recipe Book

Thai Street Food is a recipe book inspired by the fast paced nature of Thailand’s street food culture. It is a modern cookbook and has been created to celebrate the food. The layout alternates sides that the Images of the dishes are on. This creates dynamic interest and reflects the energy of life in fast-paced Thailand.

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Gordon’s Sauce: Packaging

The concept was to create a kiwi pack of sauces that can be easily transported and placed on a table at a BBQ.. Motifs representing flavour have been used on the front of the bottle, as well as a colour related to the different flavours. The tops of the labels have been treated with a burnt texture and die line, showing the smokey flavours and also the nature of BBQing. The caps have been dipped in wax to compete in a boutique market and cre-ate an honest and reputable feeling for the brand.

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