( UNIVERSITY OF DELHI )

TOPIC:- HALDIRAMSUBMITTED BY :-MANOJ PRAJAPATIB.Tech Electronics

Roll no:- Uo-483 /GB-4SUBMITTED TO:- ANURADHA SARIN

ACHARYA NARENDRA DEV COLLEGE

Started in 1937 in Bikaner in Rajasthan.

The brand name HALDIRAM BHUJIWALA was introduced in1941.

It was lead by three brothers Shri Moolchand , Shri Satyanarayan and Shri Ramesawar.

In 1950, they expanded the business by establishing a small manufacturing unit of Sweets and Namkeens in Kolkata.

In 1970, a large manufacturing unit was set up in Nagpur.

PRODUCTS OFFERED : Haldiram Bhujia, Haldiram Boondi, Mini Samosa, Soan Papadi, Bhel Puri, Gulab Jamun, Rasgulla.

INTRODUCTION :

Vision : Be the trend setter in the field of healthy and tasty eating to achieve a sustainable growth. This will bring about an overall upliftment of the Organization, its people and the society.

Mission : Review, recreate and rediscover the trend of healthy eating and innovate and invent fresh new methods to nourish and delight everyone we serve.

Goal : To provide our customers perfect taste and quality in best of packaging.

VISION , MISSION , GOAL:

SWOT Analysis – Haldiram’sStrength 1. Quality

2. Research & Development3. Pricing

4. Latest technology5. Packaging

6. Trust of the consumer

Weaknesses1. Low Advertising Budget.

2. Traditional Management Style.

3. Manufacturing process not completely automatic.

Opportunity 1. Growing Food Industry.

2. Changes in the Consumers Taste and Preferences.

3. Increase in the Purchasing Power of Families.

4. Prospects for Exports.

Threat 1. Availability of substitute goods.

2. Health conscious or awareness.3.

4. Increasing competition from Indian and MNC food companies.

Background of Halima's

Starts from time of British in India in 1937.Northern India City of Bikaner.Bikaner is the land of Rajputs-Rajasthan.Aggarwal family established a sweet shop.In 1990s they expanded their family business.

Units established in three cities.Kolkata in East, Nagpur in West, Delhi in North.

MARKET SHARE

HALDIRAM

FRITO LAYS

ITC

OTHERS

Basic DistributionChannel

Company Factory

Carrying &Forward Agent

Distributors

Retail Outlets

Consumers

ChallengesHaldiram informal split b/w three unitsThey began as distinct entitiesAfter the popularization of its “Bhujia”, Aggarwal

came to use the name “Haldiram’s bhujia wall” in 1941.

Decade following India’s IndependenceGanga Aggarwal’s son & grandson aimed to expand

their businessCalcutta manufacturing units 1970 Mumbai manufacturing units 1990Restaurant in New Delhi 1995

SWEETSOTHER

NAMKEEN

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0.1

0.2

0.3

0.4

0.5

0.6

Sales

Series1

PRODUCT PORTFOLIO OF Haldiram

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