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UNIVERSITI MALAYSIA KELANTAN Content TITLE Pages Acknowledgement 2 Introduction 3 - 4 Objectives 5 Company Profile 6 - 7 Working Routine 8 Daily Log Products and Services 9 Marketing 10 Finance of Business 11 Discussion 11 Opinions/Solutions for the Company 12 Conclusion 1

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Page 1: Bem chong's (autosaved)

UNIVERSITI MALAYSIA KELANTAN

Content

TITLE Pages

Acknowledgement 2

Introduction 3 - 4

Objectives 5

Company Profile 6 - 7

Working Routine 8

Daily Log

Products and Services 9

Marketing 10

Finance of Business 11

Discussion 11

Opinions/Solutions for the Company 12

Conclusion

Introduction of SIEP1

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Started from last first semester, our second year FASA students were likely to involve in

this academic program which based on entrepreneur namely “Student in Enterprise Program”

(SIEP). This program will take place in any outlet or entrepreneur based company for ten days

training launch.

The main purpose of SIEP program is to provide an opportunity to each FASA students

to the world of enterprise. Entrepreneur and merchant are the sources and branch of learning

activity to enhance the ability of enterprise in each student. This program enables the students to

seek for the knowledge of enterprise and business. In other words, this program is seen to be an

efficiency method to enroll the culture of enterprise based on agro industry and natural resources.

Besides, with these meaningful programmes, students will able to expose to the real

entrepreneur world which full of competence and the risk that will facing in business. Step out

from the lecturer room, students can more understand the flow of system which running in each

real business which is running. Some knowledge and experience that can’t get from the text book

can thrive via this program too.

Objectives

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Firstly, to know the company background and the owner’s background. During the

leisure time, I communicated with the owner in order to know about the company background

and the owner’s background. The owner is not educates in higher institution and he hadn’t fin-

ished his study at SPM level. He had married and there are three children. The owner didn’t have

any main purpose to operate the business when he started the business and he just to make use of

the space of the shop lot because not need to paid any rental.

Secondly, to observe the working environment. I am observed the working environment

and the location of the hawker stall. I found that hawker stall althogh is very simple and without

roof. But it will looks more convenience to the owner to operate the business every day. The stall

is very strategic because the stall is located at a street corner which nearby the town area, resi-

dential area, and the factory. Nevertheless the stall is quite small and not enough the space.

Thirdly, to build up the good relationship with the owner. During the free time, I chatted

with the owner so as to keep the good and close relationship with the owner. Via the chatting, I

gain a lot of treasure experiences from the owner. Besides that, the owner also gave a lot of ad-

vices to me on the business and told me about her business and life philosophy during her span

time to me. It is very scarce and beneficial to me in the coming year. Through the chatting, I felt

that the owner is a person who friendly, decent and kind.

Fourthly, to learn management skill of the business. I learnt the methods of management

from the owner for instance doing account, communication skill and to name a few. All the

things are done by the owner alone. Some point to highlight here is the skill which involve in

human resource management skills.

Fifthly, analyze the customer service which implement by owner on the business. The

owner implements the excellent customer service to the customers. The attitude of the owner is

very manner, decent, friendly and polite. Therefore, the customers will purchase again and again.

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Besides that, the owner also provides the delivery service to the customers. All of the reasons

make the business gain the optimism profits.

Sixthly, to understand the interaction between the owner with the customer and the sup-

plier. The owner keeps the good relationship with the customers and supplier. The owner knows

how to show understanding with the customers and supplier. The owner will give the credit ser-

vice to the poor family.

Lastly, to understand the importance of negotiation skill and communication skill.

I learnt about the importance of the negotiation skill and communication skill on the business. It

is because those skills will be applied on the business every day. For example, when the

customer bargain the price with the owner and the owner bargain the price with the supplier.

Background of Company

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Kuan Gei Porridge Stall

This small business is located in Jalan Seladang, 55100 K.L. This stall is open at year 2000.

al and old design; we can saw this business has come over a period of times. Mr. Lim can be said

that he is a very experience entrepreneur who can handle his business well.

From Mr. Ng Kok Kaw‘s house reached the stall need 5 minutes by driving and

this business has started since 2000, which has 9 years old. The job of entrepreneur is sell variety

choice of porridges.

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Company organization

Basically, this small business is operated by Mr. Ng and his family. This simple and

small business is enough to be operated by small amount of man power. Now almost Mr. Ng has

passes his business to his son to operate his business. Mr. Ng now is act like an advisor to his

son, and make sure his business can be run well. Every weekday, Mr. Ng will only open his stall

early in the morning with his wife. This small organization of company only formed by Mr. Lim

himself and his family and also 4 foreign workers. It seem that Mr. Lim business can run in a

fewer manpower. Normally, their business can run well without any manpower problem since

their company organization seem to run well in a stable manner.

Mr. Ng Kow Kaw who is 43 years old. Who is the heir of his father business. The current

company holder.

Mr Ng’s father, Ng Wah Hing the founder of this company.

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Foreign worker who responsible for washing dishes.

Kitchen

Working routine

0800 ~ Get ready and go to market buy ingredients

1100 ~ Set up everything, start cooking

1400 ~ started to get ready to open stall

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16000 ~ start the business

1800 ~ This is the peak hour for the business

2200 ~ Close, cleaning the place

2230 ~ Closing accounts

2245 ~ The end of the business day

Products and services

This porridge stalls have sell variety choices of taste, which are in fish fillet porridge,

pork porridge, chicken porridge, salted egg porridge, and assorted pork porridge.

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Although this porridge stalls is small, but it full of variety choices. Customers can find

their needs and wants here. Mr. Lim will always give his best service to his customers keenly. He

will try his best to fulfill the needs of customers. The porridge that cooks by Mr. Ng is awesome

and tasty. The services that Mr. Ng provides also were fantastically attentive. That’s the reason

for his customers like to visit his shop frequently.

A bowl of porridge that Mr. Ng sold is very cheap and valuable. One bowl only at

RM3.80 which compare to the recent market sales is RM 4.50 per bowl. Because of the cheaper

price provide by Mr. Ng, customers are like to having their diner there to enjoy an economic but

delicacy meal.

Marketing

Targeted customers are mostly come from around that area, but there are also have some

customers come from other place once in a blue moon. Majority of those customers are come

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from the residential area nearby there. Of course there also sometimes have some tourist visit

Mr. Ng’s stall since his porridge is well known at that area of town.

The second follower will be the officer who works at that area; they will come and took

their dinner at Mr. Ng stall after finish work. Since Mr. Ng stall is situated at bank area, most of

the customers also come from banker.

From the area of Mr. Ng’s stall, there have some competitors. Mainly are restaurants or

café nearby that area. There also have some competitors come from hawker centre too. These

kind of competitors may cause some threaten to Mr. Lim business.

According my observation and interview with customers, they like to choose to visit Mr.

Lim shop because this shop has provides nice service for quite a long period. They already use to

visit to this shop and will continue visit him. Also, they enjoy to having meal in an open air

environment. Apart from that, the cheaper price that provide by Mr. Ng is one of the reason that

why many customers choose to visit his stalls.

Finance of business

Normally, Mr. Ng can finish sold out 2 big container of porridge. Customers are always

come at the peak hours which are dinner time. From my observation and prediction, his daily

rough income unofficially can reach till 2 thousands dollar before deduct everything.

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In most of the porridge he sold, the most welcome and sold like hot cakes is chicken

porridge. This happened because most of the customers are love the unique taste of the chicken

porridge recipe. This may lead to this flavor porridge selling fast.

Discussions

Compare to those competitors, I have do some comparison on Mr. Lim’s business

strengths and weaknesses.

Strengths

1) Easy to handle since the stall’s scale is small

2) Strategic location since his shop is located at the main town.

3) Provided variety of choice to customers although its space limited

4) Cheaper price of porridge compare to those sell in restaurant

Weaknesses

1) Limited space to accommodate more customers

2) No promotion

3) Have to use other people premise to do his business

Opinions/solutions for the company

On my points of view, I would like to suggest that Mr. Ng should owned a restaurant to settle some problem which affected by weather. I think that he can seek for a shop lot to continue his business in no fear of weather affected especially during rainy days. In this conjunction, he also can deal with the problem that customers not enough seat and have to queue up for empty seat. It can say that hit two bird with one stone.

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Other than that, he also can hire more workers. So that he would not so busy to work and sometimes in peak hour he can’t control so much of customers. And also with hire one more worker will help him to control the cleanliness and more hygienic for the business place. This is important because sometimes he is too busy and cannot cover the job completely.

Lastly, I also suggest that Mr. Lim should give do more promotion for his business, so that more people will know his own special tasty recipe. This action will give customers a comfortable feeling. This can greatly attract more customers come to visit his stall.

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