beltos customer data hub
TRANSCRIPT
Customer Segmentation
Dino Ravanelli
16/04/2015
www.dedagroup.it
DIGITAL BUSINESS journey
Target: 1 TO 1 engagement
STEP 1
STEP 2
STEP 3
STEP 4
1 to 1
awarness
acquisition
loyalty
www.dedagroup.it
Road map
S T E P
A C T I V I T Y
O U T P U T Customer
e-‐mailCognomeNome
Customer
Indir izzo
e-‐mail
CognomeNome
et à
Customer
Indir izzo
e-‐mail
CognomeNome
et à
Customer
Indir izzo
e-‐mail
CognomeNome
hobby
lavoro
Ūmi piaceŬ
interessi
brand preferit i
prodo tti preferiti
et à
... ... ...
Customer
Prospect
Ind irizzo
e-‐ma il
Co gno me
Nom e
ho bby
lavo ro
Ūmi p iaceŬ
int er ess i
br and pre fer it i
p rodotti pre feri ti
et à
... ... ...
DB DB cleaned CDH CDH enriched
Data quality Upgrade DB Data Enrichment
www.dedagroup.it
More Data at the Point of Action
AS IS
Customer
Indirizzo
e-‐mail
Cognome
Nome
età
TO BE
Prospect
Client
Indirizzo
e-‐mail
Cognome
Nome
hobby
lavoro
‘mi piace’
interessi
brand preferiti
prodotti preferiti
età
... ... ...
www.dedagroup.it
Logical scheme
Input Event
CDH
Customer Classification
Rules &
Action
Call to action Real-‐Time Engine
www.beltos.com www.dedagroup.it
Via di Canapiglia, 15 56019 Migliarino Pisano (PI)
Contact us