belorussia russia - huch entechuchentec.ru/k/presentation firma he (angl).pdf · 2015. 11. 24. ·...
TRANSCRIPT
Russia
Ukraine
Belorussia
Kazakhstan
Director – General coordination of the work
Accountant – [email protected]
Logistic manager – [email protected]
Engineer – [email protected]
Shop assistant – [email protected]
Office Almaty Astana
Sales office
4
6
1
2 5
dealers
installators
Almaty: 4 dealers, 5 installation companies Astana: 6 dealers Shymkent: 2 dealers Aktobe: 1 dealer
INTEX Holding Kazakhstan have an offer
Our dealer
Our Installation company Project companies
Small installators
Small dealers
Investor have an request
Director
Oleg Zakharinsky
Warehouse
Stepan Bartenev
Technical director
Sergey Fedorovich
Technical manager
Gleb Golochalov
Sales manager
Dmitry Kyznetsov
Project manager
Alexander Stralenya
Logistics
Maria Shyrko
Chief accountant
Oksana Uytova
Minsk, Belorussia
• Warehouse – 465 sq.m Office and training class – 100 sq.m.
2
7
3
>15
2
5
Belorussia
Our objects
Metalwork facility Individual block heater 735 kW.
Administrative building Individual block heater 150kW.
Administrative building Roof boiler room
Housing, Mogilev
Client: RUP «Mogilevskii DSK»
Zeleny Bor Microdistrict, Minsk
Client: SU 707
Mogilev region «Aleksandria» Village
Petrol service station
Client: UP «<Belorusneft»
Petrol service station, Minsk Client: «А-100» company group
Standard objects
Tourist houses reconstruction, Minsk region
Solnechny settlement, Minsk region
Logojesk settlement, Minsk region
Product Study Class
Huch EnTec marketing
Our exhibitions Minsk 2015
INTEX HOLDING UKRAINE LLC
7 years
on the heating market
11
employees
6 factories, presented under one brand name
in Ukraine: «Meibes Plus»
250 direct buyers,
and more than
700 indirect buyers installer
companies
2 500 000 EUR sales of complex
solutions in 2014
INTEX HOLDING UKRAINE
LLC
Director
Svetlana Ivantsova
Logistic manager external
Anna Pluzhnikova
Logistic manager internal
Julia Vlashchenko
Technical director
Denis Voronin
Chief technical manager
Alexandr Natsik
Technical manager
Sergey Gospodinchik
Technical manager
Dmitriy Kotov
Chief accountant
Inna Borovik
Office manager
Viktoria Nikiforets
Chief warehouse manager
Alexandr Marchenko
Warehouse manager
Vladimir Dyadus
Office 145 sq.m.
Training room 25 sq.m.
Marketing activities (3% of the total turnover)
More than 800 partners was trained
in 2015
Trainings and actions for installers
Catalogues, brochures and gifts for partners
Sale’s structure was changed in 2015 – no sales in Crimea, Donetsk and Lugansk regions
EXW Germany 1050 EUR Sales price (VAT incl.) 3043 EUR Discount for partner – 40% Perfect technical materials Excellent appearance Vaillant margin appr. 25%
EXW Germany 1645 EUR Sales price (VAT incl.) 4216 EUR Discount for partner – 40% Poor technical materials Not very good appearance of Drain Box Intex Holding Ukraine margin appr. 10%
Drain Back system is the most popular system in Ukrane. But how to compete?
THE PRICE OF DRAIN BOX (OR
DRAIN MASTER)
Vaillant auroSTEP plus 2.250 HT (art. 0020202934) - Drain Back system
STI+HUCH+MEIBES = Huch EnTEC Drain Back system
1) The official exclusive for our markets for 5 years with the solar systems.
2) The Huch EnTEC label on the collectors and components (because we sell these items under the brand Huch EnTEC).
3) The possibility of reducing the prices for the mounting systems of the collectors (prices for the collectors are normal, but when we
complete the system with fasteners and connections, the price is more expensive than Meibes and other competitors in the market – see next slide).
4) The prices for Drain Box and Drain Master are inadequate (the price for the Drain Box of 62 liters (raw inside) is equal to the price
of the enameled tank EBS-PU 200 liters). The appearance of the Drain Box and it technical parameters do not correspond to the very high price. Very long delivery terms for Drain Master (2 months). So, we are not competitive in the market with Drain Back systems (with our margin of 10% for small systems for the 2-3 collector we are more expensive, than Vaillant (!)). The question is: does the Huch have an opportunity to make these positions at the own factory and give the adequate prices with good German appearance?
5) Poor technical materials for Drain Back systems (we had to understand and to prepare materials for our market by ourselves).
We would like to have better experience from the German side with the Drain Back systems. If it is needed, we would like to invite the technical specialist to Ukraine to visit real objects with Drain Back systems, and to close all existing questions. The Drain Back system is currently the most popular in our market, and we, together with the STI and the Huch EnTEC, would like to make the focus in Ukraine on this type (now the leader is Vaillant http://www.vaillant.ua/customers/products/solnechnie-sistemi/geliosystemi/index.ru_ua.html)
General Director General coordination of the work
Sales Director overall development of the company, marketing, branding, product
matrix, development of sales, pricing policy, common questions [email protected]
Logistics & office orders to suppliers and
organization of delivery of products work with the
customs broker control coefficient logistics, shipping, turnover of stock
and illiquid assets office Manager
Engineer Technical support of products,
technical documentation, directory technical consultations, equipment
selection, seminars for installers and designers [email protected]
Warehouse Manager [email protected]
SALES MANAGER
1…n
Accounting [email protected]
9%
30%
71%
Planners
Trading companies
Fitters
DEVELOPMENT OF DISTRIBUTION
AT THE MOMENT
∙ Moscow ∙ Krasnodar (South region) ∙ Rostov-on-Don (South region) ∙ Volgograd (Volga region) ∙ Syzran (Volga region) ∙ Kstovo (Volga region)
∙ Saint- Petersburg ∙ Samara (Volga region) ∙ Perm (Ural region) ∙ Krasnoyarsk (Siberian region) ∙ Kazan (Volga region) ∙ Mendeleevsk (Volga region)
∙ Cherepovets (North-Western region) ∙ Tyumen (Ural region) ∙ Ivanovo (Central region) ∙ Yaroslavl (Central region) ∙ Cheboksary (Volga region) ∙ Novosibirsk (Siberian region)
COK - 3 releases
Aqua-Therm – 2 releases
Site Huch EnTEC RUS registered, under filling
Catalog Huch EnTEC RUS translated, designed, printed
Leaflet Huch EnTEC RUS (pumping groups) compiled, printed
Leaflet Huch EnTEC RUS (tanks) translated, designed, printed
- paid, prepared; - our place: hall 14, stand B524
•
• to implement the plan 2 billion Euro ; further development the partner matrix -
intensifying the work of the existing partners and new ones; development of project sales
•on factory and to Russia
•COK and Aqua-Therm magazines – January’s releases to Aqua-Therm (Moscow and Novosibirsk); Aqua-Therm exhibition 4-7 February (Moscow);
Survey seminars in all the key cities, seminars for designers; Media, a general website Huch EnTEC RUS
∙ Moscow ∙ Krasnodar (South region) ∙ Rostov-on-Don (South region) ∙ Volgograd (Volga region) ∙ Syzran (Volga region) ∙ Kstovo (Volga region)
∙ Saint- Petersburg ∙ Samara (Volga region) ∙ Perm (Ural region) ∙ Krasnoyarsk (Siberian region) ∙ Kazan (Volga region) ∙ Mendeleevsk (Volga region)
∙ Cherepovets (North-Western region) ∙ Tyumen (Ural region) ∙ Ivanovo (Central region) ∙ Yaroslavl (Central region) ∙ Cheboksary (Volga region) ∙ Novosibirsk (Siberian region)
Look forward to working with you!