belkin ultrarewards strategy: one branded program for all channels tactics – ultrarewards theme...
TRANSCRIPT
Belkin UltraRewards
Strategy: One branded program for all channels
Tactics – UltraRewards Theme– Consistent communication– Consistent promotion structures– One-stop web platform www.belkinrewards.com– Engaging program add-ins– Ability to expand
Program Overview
Base program– Year-long with bonus opportunities– All Belkin Products– 1 point per $1 in product sales– 1 point = $.01– Varies by product
• Cables, Servers, Accessories• Unlimited earning potential!
Award Opportunites
Highlight Top Earners– Competition Drives Sales
Redeem points in the online catalog– Choose from thousands of top quality items
Program Enhancements
Open Enrollment functionality Spot Rewards with Instant Award Cards
– Scratch-off to see the code, enter code in the website to receive points– Cards are loaded with 1,000 points– Easy to hand out for on-the-spot, instant recognition
Base Requirements for Points Program
Participant Data – Personal information for program enrollment– Unique ID number or code– Sales Manager information
Sales Data– Standard fields to identify Belkin product sales– Reliable source for valid sales
Awareness of program rules, T&C’s– Announcement collateral will be available