believe - s31817.pcdn.co · believe campaign consumer copy: believe is a groundbreaking...
TRANSCRIPT
BELIEVEP O W E R E D B Y Z O N D E R V A N
BR A N D STA N DA R DS A N D GU I DE L I N E S
F E BRUA RY 2015
TABLE OF CONTENTS
Descriptions and Copy Standards 1
Adult Bible Cover Design 7
Logotype 8
Typefaces 12
Graphic Elements 13
Color Palettes 15
Adult Bible Chapter Headers 16
Weekly Chapter Icons 17-19
DESCRIPTIONS AND COPY
STANDARDS
1
Believe is a special product with unique selling propositions. The following descriptions and copy standards are approved to use in the various ways outlined below.
Taglines
• Tagline: Know what you Believe and why it matters
• Alternate Tagline: It’s one thing to know the story of the Bible. It’s another thing to live it.
• Core Bible Subtitle: Living the story of the Bible to become like Jesus.
• Opening paragraph/or ending paragraph of copy suggestion: What you believe drives everything.
Taglines for side-by-side differentiation with The Story
For THE STORY:
Read the Bible as one continuous story and understand it like never before.
For BELIEVE:
Read the Bible as the guide to think, act, and be like Jesus.
Believe consumer copy:
Grounded in carefully selected Scripture, Believe, NIV is a unique spiritual growth experience that takes you on a journey to think, act, and be more like Jesus. General editor and pastor Randy Frazee walks you through the ten key Beliefs of the Christian faith, the ten key Practices of a Jesus-follower, and the ten key Virtues that characterize someone who is becoming more like Jesus.
Believe alternate consumer copy:
Grounded in carefully selected Scripture, Believe, NIV is a unique spiritual growth experience that takes you on a journey to think, act, and be more like Jesus. General editor and pastor Randy Frazee walks you through the ten key Beliefs of the Christian faith, the ten key Practices of a Jesus-follower, and the ten key Virtues that characterize someone who is becoming more like Jesus. Every believer needs to ask these three questions: • WHAT DO I BELIEVE? • WHAT SHOULD I DO? • WHO AM I BECOMING? Each chapter uses short topical passages from the New International Version to help you live the story of the Bible. As you journey through this book, whether in a group or on your own, one simple truth will become undeniably clear: what you believe drives everything. Using this edition of Believe, NIV, church families around the globe can now embrace a full ministry year through worship services, small group studies, and family activities. Learn more about this church-wide experience at BelieveTheStory.com.
DESCRIPTIONS AND COPY
STANDARDS
Product Descriptions
2
Believe campaign consumer copy:
Believe is a groundbreaking Bible-reading experience that will anchor every member of your family in the core teachings of Scripture: the 10 key beliefs, 10 key practices, and 10 key virtues of a Christian. Learn with your whole family—and your whole church—how to think, act, and be more like Jesus.
Believe alternate campaign consumer copy:
Grounded in Scripture, Believe is a spiritual growth experience for all ages, taking each person on a journey toward becoming more like Jesus in their beliefs, actions, and character. There is an edition for adults, one for students, two versions for children, and curriculum for every age group. All four age-appropriate editions of Believe unpack the 10 key beliefs, 10 key practices, and 10 key virtues of a Christian, so that everyone in your family and your church can learn together to be more like Jesus.
DESCRIPTIONS AND COPY
STANDARDS
Product Descriptions
3
Things to avoid in consumer copy:
• Assumptions that the reader is familiar with The Story (e.g. Do not use, "You know the story. Now live the story. Believe." or
"Grounded in carefully selected scripture, like The Story, Believe is a…")
• References to the whole-church journey or whole-church campaign (but ok to mention "your church" and talk about the whole family)
• References to 30 weeks (instead focus on 10 beliefs, 10 practices, and 10 virtues)
• References to “products” (instead use “resources”)
• References to the Adult, Student, or Kids’ editions as books (they are Bibles)
• References to the teen audience (instead use “students”)
Copy aimed at pastors and church leaders can be more specific about the whole-church and 30-week aspects of the product.
DESCRIPTIONS AND COPY
STANDARDS
4
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DESCRIPTIONS AND COPY
STANDARDS
Believe is a special product with unique selling propositions. The following descriptions and copy standards are approved to use in the various ways outlined below.
References to Randy Frazee should refer to him as General Editor for all resources, except Think, Act, Be Like Jesus and Believe Storybook, for which he is the author.
Examples:
• "From general editor and pastor Randy Frazee" • "Randy Frazee, General Editor, Believe"
Helps believers of all ages answer three driving questions:
• What do I believe? • What should I do? • Who am I becoming? These benefits can be rendered as the above questions, or using these three sets of verbs/nouns:
• Think • Act • Be • Beliefs • Actions • Character • Beliefs • Practices • Virtues
General Editor
Benefit Statements
6
DESCRIPTIONS AND COPY
STANDARDS
Italics
Benefit Examples:
• Pastor product description: This topical, abridged Bible illuminates the core beliefs found in the Bible to help you think, act, and be more like Jesus.
• Program description: Helping Christians of all ages become more like Jesus in their beliefs, actions, and character.
• Alternate program description: Believe is a groundbreaking Bible- reading experience that will anchor every member of your family in the core teachings of Scripture: the 10 key beliefs, 10 key practices, and 10 key virtues of a Christian.
• Consumer product description: Grounded in carefully selected Scripture, Believe, NIV is a unique spiritual growth experience that takes you on a journey to think, act, and be more like Jesus. General editor and pastor Randy Frazee walks you through the ten key Beliefs of the Christian faith, the ten key Practices of a Jesus-follower, and the ten key Virtues that characterize someone who is becoming more like Jesus.
Italicize "Believe, NIV" whenever referring to a specific book title.
Do not italicize "Believe" when referring to the campaign or series.
Examples:
• "Believe, NIV includes short topical passages from the NIV Bible…"
• "The Believe Storybook helps young children…"
• "...Believe is a unique spiritual growth experience for all ages..."
• "The Believe whole-church campaign…"
ADULT BIBLE
COVER DESIGN
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LOGOT YPE The Believe logotype can be displayed with or without the subline. When being used in color applications, the logotype must be displayed in PMS 7545.
BELIEVE
BELIEVE
L I V I N G T H E S T O R Y O F T H E B I B L ET O B E C O M E L I K E J E S U S
With subline:
Without subline:
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LOGOT YPEVISUAL
CLEAR ANCE
To maintain the visual prominence of the logotype in graphic layouts, an area of clearance must always be preserved around it. This diagram shows the minimum clearance that should be maintained.
BELIEVEL I V I N G T H E S T O R Y O F T H E B I B L E
T O B E C O M E L I K E J E S U S
X
X
X
X
X
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LOGOT YPEREVERSED
When reversed out, Believe should be displayed in white.
BELIEVE
BELIEVEL I V I N G T H E S T O R Y O F T H E B I B L E
T O B E C O M E L I K E J E S U S
With subline:
Without subline:
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LOGOT YPEDON’TS
Proper usage of the Believe logotype is essential to the clear communication of the correct message.This page illustrates common mistakes that should always be avoided.
Do not use unspecified colors.
Do not change element proportions.
Do not stretch vertically or horizontally.
Do not change formatting or fonts.
Do not use on low contrasting backgrounds.
Do not use on distracting backgrounds.
BELIEVE
BELIEVE
BELIEVE BELIEVE
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T YPEFACES
HEADLINE COPY T YPEFACE
BODY COP Y A N D SU BH E A D T Y PE FACE
AVENIR BOOK
M R SE AV E S ROM A N
a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0
a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0
Proper type usage helps to create a hierarchy of information and readability for the Believe materials.The juxtaposition of serif and sans-serif typefaces achieves this visual balance.
Avenir Book is the proper text for headlines and headings.It should be used in all caps with the tracking set at 110.
MrsEaves Roman is appropriate for body copy and subheadings. The typeface should be set in all caps with tracking set at 350 for subheading usage.
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PRIMARYGR APHICELEMENT
The primary graphic element for Believe materials is the key.
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GR APHICELEMENT
DON’TS
This page illustrates common mistakes that should always be avoided when using graphic elements.
Do not change colors.
Do not alter proportions.
Do not place on low-contrasting backgrounds.
Do not place on distracting backgrounds.
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COLOR PALET TES
PRIMARY PALET TE
SECONDARY PALET TE
The following colors are components of the overall Believe identity. Primary and secondary color palettes are to be used in print and online communications. Consistent use of these colors aid in a cohesive brand apperance.
Believe BluePantone® 7545CC76 M60 Y45 K25R69 G84 B100#435463
Believe GreyPantone® 7541CC13 M7 Y8 K0R218 G223 B225#DADFE1
Believe SlatePantone® 7544CC57 M41 Y34 K3R119 G134 B146#778692
Believe Light BluePantone® 2905CC41 M8 Y2 K0R144 G200 B231#90C8E7
Believe GreenPantone® 5625CC58 M35 Y56 K10R115 G132 B114#738472
Believe RedPantone® 484CC25 M92 Y99 K20R159 G48 B37#9F3025
Believe BrownPantone® 1545CC38 M73 Y97 K46R104 G56 B25#683819
Believe GoldPantone® 1235CC0 M32 Y95 K0R253 G181 B37#FFB52E
Believe TealPantone® 299CC80 M18 Y0 K0R0 G161 B221#00A3DE
Believe WhiteOpaque White InkC0 M0 Y0 K0R255 G255 B255#FFFFFF
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ADULTBIBLE
CHAPTER HEADERS
The imagery used at the start of each new chapter of Believe is approved to be displayed in the following format.
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WEEKLYCHAPTER
ICONGR APHICS
Weeks 1-10
We have designed 30 icons to represent each week of the church campaign. There are printed materials and marketing resources available that can be used to promote Believe in your church or ministry. These icon images cannot be provided as a separate file. We have supplied the stock house information under each icon for your convenience.
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Week 1
iStock.com000007140146
Week 2
iStock.com000011097646
Week 3
Thinkstock.com87536513
Week 4
Shutterstock.com99963560
Week 5
123RF.com 7163790
Week 6
Shutterstock.com59057029
Week 7
Shutterstock.com89343868
Week 8
Thinkstock.com95708227
Week 9
Shutterstock.com10390708
Week 10
123RF.com29342275
WEEKLYCHAPTER
ICONGR APHICS
Weeks 11-20
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Week 11
Shutterstock.com 206166499
Week 12
Shutterstock.com 215162161
Week 13
m.inmagine.comtt0120993
Week 14
iStock.com000018603233
Week 15
graphicstock.com6898-101413-gs6898.jpg
Week 16
iStock.com000032024160
Week 17
Shutterstock.com 152197574
Week 18
iStock.com000000089104
Week 19
Shutterstock.com 87862864
Week 20
Shutterstock.com 81765610
WEEKLYCHAPTER
ICONGR APHICS
Weeks 11-20
19
Week 21
iStock.com000050220034
Week 22
Shutterstock.com 62222818
Week 23
Shutterstock.com 63664285
Week 24
Shutterstock.com 93671806
Week 25
123RF.com4757742
Week 26
Shutterstock.com 55052359
Week 27
TableShutterstock.com
213885766Cups - iStock.com
000013761013
Week 28
Shutterstock.com 142339609
Week 29
Shutterstock.com 210550690
Week 30
Bowl - iStock.com000012518775
Towel - iStock.com000037316178
THINK. ACT.
BE.IMAGERY
GR APHICS
20
Bible Image
Photography done for Zondervan
Hands with Heart
iStock_000015699177
Woman with back to camera
123RF_dmbaker080900068
THINK. ACT.What do I believe? What should I do? Who am I becoming?
BE.
Branding imagery for marketing. It is preferred that these images remain as they are designed below. These images cannot be provided as a separate file. Please see the stock house information under each icon for your convenience.
All imagery and creative assets in this document are for the sole use of Believe promotion. Any unauthorized use for any other purpose is strictly prohibited by law.
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