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Being There with Google Stephen Murphy Agency Development Manager

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Page 1: Being There with Google: Stephen Murphy @ Google

Being There with GoogleStephen MurphyAgency Development Manager

Page 2: Being There with Google: Stephen Murphy @ Google

Google Confidential and Proprietary

Be There Be Relevant Be Optimised

Page 3: Being There with Google: Stephen Murphy @ Google

Google Confidential and Proprietary

Legal Industry Search Queries

Page 4: Being There with Google: Stephen Murphy @ Google

Google Confidential and ProprietarySource: eMarketer, Smartphone share of total Mobile Phone market, February 2015

Page 5: Being There with Google: Stephen Murphy @ Google

Google Confidential and Proprietarywww.howtogomo.com

Page 6: Being There with Google: Stephen Murphy @ Google

Google Confidential and Proprietary

Be Relevant - Search is Changing

Page 7: Being There with Google: Stephen Murphy @ Google

Google Confidential and Proprietary

Page 8: Being There with Google: Stephen Murphy @ Google

Google Confidential and Proprietary

Be There Be Relevant Be Optimised

Powerful AdsFor a multi-device

world

Smarter AdsFor varying user

contexts

Advanced ReportingTo Optimise your marketing efforts

Page 9: Being There with Google: Stephen Murphy @ Google

Google Confidential and Proprietary

Be There - Powerful Ad Formats

Page 10: Being There with Google: Stephen Murphy @ Google

Google Confidential and ProprietarySource: Google/Ipsos ‘Our Mobile Planet’, United Kingdom, 2014

Page 11: Being There with Google: Stephen Murphy @ Google

Google Confidential and Proprietary

Be Relevant - Smarter Ads

Page 12: Being There with Google: Stephen Murphy @ Google

Google Confidential and Proprietary

Be Optimised - Powerful Reporting

Page 13: Being There with Google: Stephen Murphy @ Google

Google Confidential and Proprietary

Be Optimised - Device Insights

Page 14: Being There with Google: Stephen Murphy @ Google

Google Confidential and Proprietary

Thank You!


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