being the best journalist is not good enough
DESCRIPTION
Entrepreneurial Journalism, lecture for Groningen University studentsTRANSCRIPT
From Good Journalism
to Journalism That Sells
why being the best journalist
is not good enough any more
The fields of Journalism
are turned upside down From a walled
garden…
…to an open
greenfield
…a very crowded greenfield
Good Old Times
Remember?
But now, even the very best journalist
needs new skills to get an income
A new market for Journalism: new
questions arise
And if everything moves…
Find your own answers
Core Values
© glennsasscer.com
(Thomas van Aquinostraat 2, zaal 2.03.05)
© Rikkert Walbeek
(you’re not in the charity business…)
Typical career path generation 1960
0
20
40
60
80
100
120
Begin Na 5jaar
na 10jaar
na 15jaar
na 20jaar
Na 25jaar
na 30jaar
Na 35jaar
Na 40jaar
Na 45jaar
Na 50jaar
Na 55jaar
Reeks 1
(Fictieve salarisontwikkeling voor journalisten geboren voor 1960)
Typical for generation 1960 - 1985
0
20
40
60
80
100
120
Begin Na 5jaar
na 10jaar
na 15jaar
na 20jaar
Na 25jaar
na 30jaar
Na 35jaar
Na 40jaar
Na 45jaar
Na 50jaar
Na 55jaar
(Fictieve salarisontwikkeling voor journalisten geboren tussen 1960 en 1980)
Typical for generation post 1985
0
20
40
60
80
100
120
140
Begin Na 5jaar
na 10jaar
na 15jaar
na 20jaar
Na 25jaar
na 30jaar
Na 35jaar
Na 40jaar
Na 45jaar
Na 50jaar
Na 55jaar
Reeks 1
(Fictieve salarisontwikkeling voor journalisten geboren na 1980)
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The Old Business Model
© PJ Cook
Old Media Power #1
Old Media Power #1
Old Media Power #2
Old Media Power #2
Old Media Power #3
Old Media Power #3
The business Model has been Broken
…and whatever we try, we can’t seem to fix it
The Business Model is Gone
The Business Model is Gone
The Business Model is Gone
The Business Model is Gone
The Business Model is Gone
The Business Model is Gone
The Business Model is Gone
The Business Model is Gone
The Business Model is Gone
The Business Model is Gone
But it’s not all misery
There are Opportunities too
Nieuwe verdienmodellen in media
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Nieuwe verdienmodellen in media
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Nieuwe verdienmodellen in media
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Nieuwe verdienmodellen in media
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Nieuwe verdienmodellen in media
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Nieuwe verdienmodellen in media
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New (?) business models in Media
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Maturing models
Entrepreneurship
Entrepreneurship is the
act and art of being
somebody who
organizes, operates, and
assumes the risk for a
business venture.
Entrepreneurship
Entrepreneurship is the
act and art of being
somebody who
organizes, operates, and
assumes the risk for a
business venture.
http://www.slideshare.net/pekkapee/sxsw-successful-journalism-startups-global-lessons
http://www.slideshare.net/jdlasica/paths-to-the-new-journalism
Entrepreneurship in Journalism?
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The Social Aspect
Some takeaways…