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Being Featured on the AppStore: Numbers and Lessons Learned Israel Mobile Summit 2014 Yuval Kaminka @yuvalkaminka [email protected]

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Page 1: Being Featured on the AppStore:Numbers and Lessons Learned

Being Featured on the AppStore:Numbers and Lessons Learned

Israel Mobile Summit 2014

Yuval Kaminka

@[email protected]

Page 2: Being Featured on the AppStore:Numbers and Lessons Learned

SHAPINGMUSIC EDUCATION

Page 3: Being Featured on the AppStore:Numbers and Lessons Learned

Highlights

• 3.5M organic downloads

• MusicSense™ Engine

• Team of 18

• Winner of United Nations Award, Parents’ Choice (x3), EMI Innovation Challenge, ...

Page 4: Being Featured on the AppStore:Numbers and Lessons Learned

Technical

• Features start on Thursdays

• Feature remains for at least a week

• Many types of features

• You will get asked for graphics before

– This doesn't mean you are in

• Divided into countries

Page 5: Being Featured on the AppStore:Numbers and Lessons Learned

Getting on the iOS Radar

• Being Friendly with Apple

• Mainstream PR

• Awesome Product Update

– By their standards

Page 6: Being Featured on the AppStore:Numbers and Lessons Learned

Some Results

• ~400K downloads, iPad only

• #1 Education in US, China, Russia and others

• #22 overall in US

• Boost in all metrics

Page 7: Being Featured on the AppStore:Numbers and Lessons Learned

Halo Effect

Page 8: Being Featured on the AppStore:Numbers and Lessons Learned

Seizing the Opportunity

• Virality

• Cross promotions

• Tactic move – aggressive monetization

• PR, Bizdev, Investment

• Expedited bug fix…

Page 9: Being Featured on the AppStore:Numbers and Lessons Learned
Page 10: Being Featured on the AppStore:Numbers and Lessons Learned
Page 11: Being Featured on the AppStore:Numbers and Lessons Learned
Page 12: Being Featured on the AppStore:Numbers and Lessons Learned
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Page 14: Being Featured on the AppStore:Numbers and Lessons Learned

什麼？！

Page 15: Being Featured on the AppStore:Numbers and Lessons Learned
Page 16: Being Featured on the AppStore:Numbers and Lessons Learned

Spiky Behavior

Page 17: Being Featured on the AppStore:Numbers and Lessons Learned

Unpredictable

Page 18: Being Featured on the AppStore:Numbers and Lessons Learned

Other Hacks

• ASO, Long Titles

• Becoming Premium, Then Free

• Obvious Stuff

– Importance of screenshots

– What’s new

– Good ratings

– First-view reviews

Page 19: Being Featured on the AppStore:Numbers and Lessons Learned

Thank You.

@[email protected]


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