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Presentation Title

Mark LindsayIPA Data and Creativity Forum 200925 November 2009

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Agenda

• Experian Integrated Marketing –who we are

• Using data to drive customer insight

• Challenge us, succeed with us

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Experian Marketing Services

“…Experian’s technology and data insight will allow us to engage with prospects and customers on a one-to-one level and will mean that we can actively respond to the changing market place."

“We are benefiting from having greater levels of data available on which to make our decisions and in current market conditions, this is exactly what we require.”

Partnering with Agencies…

- The top 5 UK media planning agencies use Experian to support their media planning activities

- Experian supplied data and services to over 150 agencies in the past 24 months

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IPA Data and Creativity Forum 2009

Removing the guesswork from marketing with data-driven insight from Experian

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IPA Data and Creativity Forum 2009

Challenge us, succeed with us Who are your clients marketing to?

Customer value

Who is she?

OR ……OR ……

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Challenge us, succeed with us Who are your clients marketing to?

What to say?

• Value matters to me

• Save me time

• Tailored to what I want

Customer value

Finance

• Low Financial Stress

Who is she?

Married

Home is her castle

Pet lover

4x4 owner

Sunday newspaper reader

Heavy online purchaser

Children

Watches ‘Lost’ and ‘Bones’

Lives in MOSAIC cluster “Happy Families”

How to reach her?

• Travel & retail websites

•Golden oldies & soft rock music radio

• Direct mail/catalog

• £150 average purchase

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