beija-flor spring 2015
DESCRIPTION
www.beijaflorjeans.comTRANSCRIPT
SPRING 2015
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OUR STORY
Beija-Flor (pronounced beige-ah-floor) denim is created by women, for women.
Inspired by the figure-flattering designs of Brazil, the mother-daughter team of Kathy Moça and Emilie Whitaker created
Beija-Flor’s line of jeans to work with a woman’s curves rather than against them. Our slimming silhouettes and extreme
comfort fits are designed to make women look and feel their best. By fusing innovative design, eco-friendly material and
practical luxury, Beija-Flor is redefining denim, one woman at a time.
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OUR TECHNOLOGY
IT TAKES THE BEST TO MAKE THE BEST.
We source only the highest quality and most
innovative materials such as recycled Repreve®
and revolutionary Emana®, to produce each of
our signature jeans. Next generation stretch
fabrics including Megaflex with Lycra® and Tri-
blend technology® by Tavex, offer unparalleled
elasticity while delivering super soft flexibility.
Our entire line of breathable, quick dry and
wrinkle free fabrics let air in while keeping the
elements out, leaving you comfortably cool, no
matter what the day brings.
WATER RESISTANT
BREATHABLE DESIGN
QUICK DRY & WRINKLEFREE
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ecochic Collection with Repreve®
OUR COMMITMENT
The hummingbird that graces every pair of jeans we design, symbolizes our on-going commitment to fostering
environmental and social responsibility. We forge collaborative partnerships with some of Brazil's most environmentally
conscious and socially minded suppliers to deliver only the highest quality fair-labor and eco-friendly denim. Our ISO
Certified manufacturers, including Brazil's largest water recycler, are dedicated to eliminating waste, creating socially
progressive working conditions and nurturing long-term sustainable growth.
Our supremely soft ecochic jeans are the first ever premium denim to be made with Repreve®,
100% recycled fiber. Each pair of jeans is made from eight recycled plastic water bottles and
100% BCI (Better Cotton Initiative) cotton. Using Repreve® conserves, on average, half a gallon
of gasoline for every pound of yarn produced.
PRESERVING THE PLANET NEVER LOOKED SO GOOD.
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OUR FIT
WE SWEAT THE SMALL STUFF.
Our obsession to detail helped us create our Certified Grading System which guarantees a perfect fit, at any size. By perfectly
proportioning your assets, our carefully crafted illusion washes and pocket placement make our perception, your reality. With
strategic stitching, a contoured mid-rise and no gap waist, our luxurious lightweight jeans are engineered to lift, shape and keep
you in place, all day long.
Our jeans are made to move with you and your lifestyle. No matter how many days you’ve been on the road or hours you’ve
spent running after the kids, our bounce back memory stretch ensures that your jeans recover… Even before you do.
BOUNCE BACK
MEMORY STRETCH
CONTOURED
MID-RISE
LUXURY
LIGHTWEIGHT NO GAP WAIST
BEIJA -FLOR FIT GUIDE
SIZE 0 2 4 6 8 10 12 14 16
WAIST 25 26 27 28 29 30 31 32 33
SLIMMING
Jennifer & Audrey
● Curve-Friendly
● Slimming Leg
● 5 Pocket Silhouette
Inseam: 28” (ankle) -
33” (skinny) - 34” (boot)
Front Rise: 8 3/4”
BUTT LIFTING
Nicole
● Award-Winning Butt-Lift
● Darted Design
● Strategic Contouring
Inseam: 33” (skinny) - 34” (boot)
Front Rise: 8 3/4“
TUMMY TUCKING
Kelly
● Pull On Denim
● Super Power Stretch
● Hardware Free
Inseam: 33” (skinny) - 34” (boot)
Front Rise: 9”
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J E N N I F E R
The Miracle Jean That Started It All
A modern take on a timeless classic, Jennifer’s crisp, tailored, 5-pocket silhouette slims the
hips to flatter any figure. Long, lean lines and strategic swoop stitching on and around our perfectly placed pockets have made Jennifer
our top selling jean, year after year.
Oregon Blue Boot cut - 9639 Skinny - 9441
Navy with Emana Boot cut - 9708 Skinny - 9709
Pomegranate Repreve Skinny - 9532
Limoncello Repreve Skinny - 9533
Sweet Tea Repreve Skinny - 9530
White Skinny - 9748
THE BREAKDOWN
CUTS: Skinny and Boot
FABRICS: Emana, Repreve, SuperPowerStretch,
Xtreme Soft Comfort, Megaflex with Lycra
SPECIFICATIONS: SKINNY: Inseam - 33” Rise - 8¾” Leg – 6¼” BOOT: Inseam - 34” Rise - 8¾ ” Leg – 8½ ”
THE ORIGINAL
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A U D R E Y
Leader Of The Pack
Our take on the iconic cigarette, Audrey’s clean lines, minimal stitching and ankle length exemplify sleek
sophistication. Slim through the hip and thigh but roomier in the leg than the everyday skinny, Audrey achieves the perfect
balance of refined styling and chic comfort. Named a “Carry-On Essential” by US Airways magazine, Audrey will carry you
from jet way to runway and everywhere in between.
THE BREAKDOWN
CUTS: Skinny
FABRICS:
Emana, Repreve, SuperPowerStretch, Xtreme Soft Comfort, Megaflex with Lycra
SPECIFICATIONS:
SKINNY: Inseam - 28” Rise - 8¾” Leg – 6”
Black Skinny - 9472
Navy Skinny - 9675
Oregon Blue Skinny - 9379
Dot Skinny - 9379
Gray Emana Skinny - 9707
Floral Skinny - 9689
Terracotta Skinny - 9734
Sand Skinny - 9735
White Skinny - 9736
THE ICON
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BUTT LIFTER THE BREAKDOWN
CUTS: Skinny , Bootcut
FABRICS: SuperPowerStretch, Xtreme Soft Comfort,
Megaflex with Lycra
SPECIFICATIONS: SKINNY: Inseam - 33” Rise - 8 ¾” Leg – 6 ¼” BOOT: Inseam - 34” Rise - 8 ¾ ” Leg – 8 ½ ”
Black 81 WS | 178 SR Boot - 9831 Skinny - 9550
Oregon Blue 81 WS | 178 SR Boot - 9830 Skinny - 9548
Washed Blue 81 WS | 178 SR Boot - 9833 Skinny - 9832
BUTT LIFTER
N I C O L E
Gravity… Meet Your Match
Bringing up the rear, our secret weapon is engineered to do the heavy lifting. Nicole’s darted design cups and contours to create a universal booty boosting
effect. Our award-winning Butt Lift technology defies gravity to accentuate your assets while giving you a
higher, tighter and all around better bottom.
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Washed Blue Skinny - 9558
Black Skinny - 9405 Boot - 9671 Cropped - 9746 Short - 9744
Navy Skinny - 9706
Taupe Skinny - 9740
Coral Skinny - 9722
Terracotta Skinny - 9741
White Skinny - 9743 Cropped - 9747 Short - 9745
K E L LY
Your Curves Have A New Best Friend
Our #1 reordered jean is reimagining the denim blueprint. We’ve paired the wearability of your
favorite yoga pants with our cutting-edge tummy tuck technology. Our trademark, hardware free Pull On
Denim flattens your belly to deliver slip-in style and our smoothest level of coverage yet.
THE BREAKDOWN
CUTS: Skinny, Bootcut, Cropped, Short
FABRICS: SuperPowerStretch, Xtreme Soft Comfort,
Tri-blend Tech Lycra with dualFX
SPECFICATIONS: SKINNY: Inseam - 33” Rise - 9” Leg - 6¼” BOOT: Inseam - 34” Rise - 9 ” Leg – 9”
CROPPED: Inseam - 24” Rise - 9 ” Leg – 6” SHORT: Inseam - 16” Rise - 9 ”
TUMMY TUCKER
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“THESE REALLY ARE MIRACLE JEANS!” - OPRAH MAGAZINE
From superstars Kelly Clarkson and Rachael Ray to fashion's top editors, Beija-Flor's 'miracle' jeans continue to win fans over
worldwide. Our jeans have been featured in television coverage ranging from The Today Show to CNN and in collaborations with
the likes of Google and Marvel Comics.
At the heart and soul of Beija-Flor's fan base are the legions of women that can't stop telling us how much they love our jeans.
Our loyal customers span the globe and play an invaluable role in the design of every jean we produce.
“These jeans
changed
my life!”
- Editor, People
Stylewatch
OUR FANS
“World’s Best
Jeans!”
- Editor, O, The Oprah
Magazine
“The fabric, it’s
like Buttah...”
- Editor, Health
Magazine
BEIJA -FLOR
WE LISTEN TO WOMEN
We draw inspiration from their unique stories
and design jeans that speak to their problems
and adapt to their lives. At Beija-Flor, we
believe you should never sacrifice durability or
style for comfort. And above all else, you
should love your jeans.
CONTACT
Beija-Flor Jeans
800-540-6241 phone
866-384-6381 fax
www.facebook.com/beijaflorjeans
www.twitter.com/bfjeans
www.beijaflorjeans.com