behind the scenes with tableau's social media data
TRANSCRIPT
Think Data Thursday: Behind the Scenes with Tableau’s Social Media DataMichelle Wallace | Senior Product Marketing Coordinator, TableauJune 9, 2016 | @wordsbywallace
tabsoft.co/TableauSocialTDT
Our Goals on Social Media
Understanding the Data
Key Questions
Dashboarding & Sharing
Our Favorite Tips
Agenda
Our Goals on Social Media
tabsoft.co/TableauSocialTDT
Define your goals first
Understanding the Data
tabsoft.co/TableauSocialTDT
• Export directly from the platform• Export from a third party• Get live data from a third party• Code your own solution
Data Options
• tableau.github.io/webdataconnector• tableaujunkie.com• github.com/jdallal/Reddit-Web-Data-Connector• blockspring.com/tableau
Use your community!
How Tableau Does It
Central Excel workbook
Google Analytics
Facebook WDC
Twitter Firehose
Manual
Automated
Facebook & Twitter
HootSuite & Buzzsumo
Key Questions
tabsoft.co/TableauSocialTDT
Dashboarding & Sharing
tabsoft.co/TableauSocialTDT
Our Favorite Tips
tabsoft.co/TableauSocialTDT
Interactive Parameters
CASE [Parameter Name] WHEN "1" THEN [Metric 1] WHEN "2" THEN [Metric 2] WHEN "3" THEN [Metric 3] END
• tabsoft.co/LetsAnalyzeSocial• tabsoft.co/SocialWebData
Other Tutorials
• tabsoft.co/SocialMedia• tabsoft.co/RegEx• tabsoft.co/Parameters• tabsoft.co/TimeConversions
Additional Resources
