behind the scenes: enacting graphic design in movie posters
TRANSCRIPT
Enacting Graphic Design
In Movie Posters
BEHIND THE SCENES
Making a movie poster ain’t a joke!
Not even if it’s a funny movie
The challenge for a designer involves:
Giving a title treatment that’s easy for the public to understand
Without compromising on creativity, aesthetics and idea.
Woah! That’s tricky. What do you think?
Movie posters are your marketing
weapon, make an impact.
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So what goes in the making of a
jaw-dropping film poster.
More than what you think
Movie Genres and Poster Design Investigation
Capitalized and bold for emphasis
Sans serif for contrast with imagery
Slanted text adds action and movement
Mixing color temperature: using warm and cool colors
Classic combination: red, black and white
VS.
Symmetrical to show two protagonists or evil vs hero
One man show to focus on the main subject
Dramatic landscape: ruined buildings, weapons and machines
Neon laser and thunder light
Shooting meteorites or debris
Theatrical smoke and clouds
Bright highlights and glows
Fire and/or bomb blast effects
Two-point perspective to show 3 or more people
One-point perspective for visual impact/emphasis
Genre Comedy
Warped text: fish eye or arc etc.
Flat colored/ alternative colors for title
Shadow, outlines and glow
Cliché palette – blue, white, yellow, red
Pink for romantic, playfulness or feminine touch
Three color palette for simpler appearance
Portrait images – focus on face expressions
White flat background without texture
Backlighting using radial or linear gradients
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Rule of thirds: focus on main elements
Overlap perspective for visual depth
Genre Fantasy
Customized typeface for movie title
Linear gradient, and 3D or beveled font
Also Explore: Free Disney movies font download
Cool colors: blue, cyan, violet, gray, green
Warm colors: rust, orange, yellow, red
+
Eccentric and surreal photo manipulation
Landscapes: forest, kingdom, warfare, sky, sea
Also Explore: Make stunning designs using graphic design trends
Light effects: color streaks, white glows, sparkles
Mystical and mythical FX for backgrounds
Kicker light effect for foreground faces
Mystical FX for backgrounds
Soft light for subtle illuminationComposition
Linear perspective for suspense, focus, distance
Triangular layout to show more than 2 characters
Serif, sans serif, bold and thin
Placement: 2/3rd of a poster or halfway
Use text alignment to split images
Pastel tints for a soft and calm look
Analogous colors: green and blue
Source of light: excessive use of neutral colors, subtle glows
Warm tones: sepia monochrome palette
Close-up couple photographs
Closed eyes and smiling photos
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Lomographic photo effect for unique coloring
White background highlighting
Symmetry via movie characters
Various grid layouts to show different photo shots
Tailor-made typography style for movie titles
Gradient, outlines, outer glows or 3D
Neon multi-colors: blue, cyan and green
Excessive use of black with colored highlights
Futuristic and extra-terrestrial elements
Eye light for radial effect
Force field effect to show collision
Streak light effect to set the ambience
Triangular layout for compact foreground
Grunge: scratched, speckled, textured
Bleeding typeface to signify blood
Paint brush style: jagged edges, rough strokes
Main color: black, gray, red, blue
Monochrome or extreme contrast
Also Explore: How to make color schemes for design harmony
Extreme close-up body parts: destructed, masked
Gruesome images: lifeless tree, haunted house, grunge wall
The hidden face: long hair in front, darkness
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Under light effects on face to create shadows
Omni light effects to show isolation, mystery
Night vision, anaglyph image stereogram effects
Wispy spirit for ghost movies
Balance: Asymmetrical to show dominant element
Linear perspective: make objects appear, show seclusion
Did we miss out on
anything?
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